Localized marketing webinar

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Transcript of Localized marketing webinar

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Dentists West Palm Beach High 2,400

Chiropractors Chicago High 8,100

Chiropractors Boston Medium 4,400

Appliance Repair Denver High 2,900

Realtors Orlando Medium 8,100

Electricians Charleston High 720

Plumbers Seattle High 9,900

Pediatricians Philadelphia Low 1,900

Samples of the customer NICHE and KEYWORDS, if possible

PEOPLE LOOK ONLINE FOR YOUR SERVICES

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Question?

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Question?

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Any Company Name + City

Reveals The Company’s Reputation!

That’s BAD!

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Customer Reviews Are A Factor

In Almost Every Type Of Online Marketing

Maps & Google!

Pay-Per-Click!

Website Rankings!

Organic Ranking!

Local Directories!

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Step 1: Create a

Step 2: Your Products & Services

OVERPRICED

FELT RUSHED

UNFRIENDLY

POOR CUSTOMER

SERVICE

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Of Buyers Reviews As Much As

About the Author: Myles Anderson is Founder & CEO of BrightLocal.com.

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92% 8%

70% 30%

58% 42%

58% 42%

50% 50%

47% 53%

29% 71%

Recommendations from people I know

Consumer opinions posted online

Editorial content such as newspaper articles

Branded Websites

Emails I signed up for

Ads on TV

Text ads on mobile phones

TRUST DON’T TRUST

To What Extent Do You Trust the Following Forms of Advertising?

Source: Nielsen Global Trust in Advertising Survey, Q3 2011

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Consumers Look Up An Average Of 10 Reviews Before Making A Decision

Without Ten

Your Business

WHY REPUTATION IS VITAL TO A BUSINESS

“70% Of Consumers Trust A Business With A Minimum Of 6 – 10 Reviews”

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Positioning Yourself As

The Market Leader In Front Of

Thousands Of Buyers With A

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Do You Know Your Reputation Online?

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4 Types Of Reputations

Bad Reputation

No Reputation

Good Reputation

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2. Market That

3. Manage That

4. Create A Marketing Culture

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Postcards

Business Cards

Email Templates

Private Review Page

Posting Strategy

Plus Many More..

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Review sites have algorithms and filters that

delete all reviews that are posted from the same

computer IP network.

We have proprietary systems and processes that

can post reviews for a company without being

filtered or deleted.

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Video Review Marketing

Website Marketing

Social Media Marketing

Maps Marketing

Email Marketing

Sales Marketing

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Bi-Weekly Reporting

Daily Review Alerts – Negative And Positive

Location Based Reporting – Each Location Is Unique

Continuing To Grow Your Reviews

Daily Monitoring – Google Alerts Doesn’t Work

Posting Reviews – Can’t be Done By An Individual

Manage By Marketing Only The 5 Star Reviews

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You Expect Your Staff To Give 1st Class Service Right?

So What’s Your Plan To Inspire Your Staff To Give

1st Class Service To You Customers & Get Rave Reviews?

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Is The Most Important Marketing!

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Learn How To Get Traffic and Leads

From Google Plus Local Business

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Tim Herndon

LocalizedMarketing.com

1-800-925-1213

(904) 572-1227

[email protected]