local_and_mobile_search-bill_mungovan.ppt
-
Upload
zach-browne -
Category
Technology
-
view
788 -
download
2
description
Transcript of local_and_mobile_search-bill_mungovan.ppt
PubCon 2008
Goin’ Mobile
Bill Mungovan – Director, Product MarketingOmniture
November 12th, 2008
© 2008 Omniture Inc, Confidential & Proprietary
Optimize bids for
local visitors
Local Search Query
Customize landing pages for
local visitors
Integrate mobile
analytics
Adjust bid strategies for local
searchers
April 8, 2023
© 2007 Omniture Inc, Confidential & Proprietary
3
Test Content To Increase Conversations
mBox
Recipe A
Recipe B
New York
4
Will Geo-Targeting Work?
Recipe A
Recipe B
Recipe C
Recipe D
5
State Specific Segment Targeting: ~ 25% Lift
© 2008 Omniture Inc, Confidential & Proprietary
6
“The Biggest Prediction I‘ll make for 2009 is that it will be the first year where the device you search from will matter almost as much as what your query is.”
David BerkowitzNov. 11th, 2008
The Need for Mobile Analytics
1. Marketers are tasked with accurately measuring ALL audience traffic• Measuring traditional Web search is easy, but what about mobile?
2. Lack of mobile industry standards
3. With mobile device, carrier and geo-segmentation knowledge, marketers can target mobile users
© 2008 Omniture Inc, Confidential & Proprietary
7
What Savvy Marketers Are Considering
• Daily updates from feeds around the world• SiteCatalyst reports on devices and capabilities, including:
• Mobile Devices
• Device Manufacturer
• Screen Size
• Screen Width
• Screen Height
• Cookie Support
• Image Support
• Screen Color Depths
• Video Format Support
• Audio Format Support
© 2008 Omniture Inc, Confidential & Proprietary
8
Analytics for Marketers On-The-Go
• Enhanced user experience for on-the-go marketers
• Bookmarks and dashboards via mobile web
• Report delivery via mobile email
• iPhone App
© 2008 Omniture Inc, Confidential & Proprietary
9
© 2008 Omniture Inc, Confidential & Proprietary
Optimize bids for
local visitors
Local Search Query
Customize landing pages for
local visitors
Integrate mobile
analytics
Adjust bid strategies for local
searchers
In Summary:
• Target search ads geographically and automated bids
• Automate geo landing page optimization
• Find one place to measure, analyze and optimize ALL of your online metrics, web and mobile
© 2008 Omniture Inc, Confidential & Proprietary
11
Thanks!
Bill Mungovan
Email: [email protected]
Phone: (801) 722-7000 x1323
Mobile: (415) 596-4035
© 2006 Omniture Inc, Confidential & Proprietary
12