Local6 Capabilities
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Transcript of Local6 Capabilities
![Page 1: Local6 Capabilities](https://reader035.fdocuments.us/reader035/viewer/2022062407/56812bc7550346895d901214/html5/thumbnails/1.jpg)
Local6.com CapabilitiesLocal6.com Capabilities
![Page 2: Local6 Capabilities](https://reader035.fdocuments.us/reader035/viewer/2022062407/56812bc7550346895d901214/html5/thumbnails/2.jpg)
Sales OpportunitiesSales Opportunities
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Large Format Large Format AdsAds
Home PageHome Page
Large Format Ad units provide strong branding, visibility and creative opportunities on the Homepage and each Content Channel’s main page throughout the Web site:
Leaderboard (728x90)
Display (300x250)
Impression-based delivery schedules are guaranteed on a monthly basis.
Reporting on impression delivery and Web site click-throughs is available.
728 x 90 Leaderboard
728 x 90 Leaderboard
300 x 250 Display300 x 250 Display
![Page 4: Local6 Capabilities](https://reader035.fdocuments.us/reader035/viewer/2022062407/56812bc7550346895d901214/html5/thumbnails/4.jpg)
Large Format Large Format AdsAds
Section Front Section Front
160 x 600Skyscrape
r
160 x 600Skyscrape
r
300 x 250 Display
300 x 250 Display
728 x 90 Leaderboard
728 x 90 Leaderboard
Large Format Ad units provide strong branding, visibility and creative opportunities on each Content Channel’s main page and story pages throughout the Web site:
Leaderboard (728x90)
Display (300x250)
Skyscraper (160x600)
Impression-based delivery schedules are guaranteed on a monthly basis.
Reporting on impression delivery and Web site click-throughs is available.
![Page 5: Local6 Capabilities](https://reader035.fdocuments.us/reader035/viewer/2022062407/56812bc7550346895d901214/html5/thumbnails/5.jpg)
Index/Detail Page Index/Detail Page SponsorshipSponsorshipNews ExampleNews Example
News HomepageNews Homepage News Story Page News Story Page
Sponsorship on section front…and in section stories.
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Content Content SponsorshipSponsorship
Health Section ExampleHealth Section Example
Health Homepage Health Homepage
Flash Video
Sponsored Content
Integration Widget
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Advertorial Section SponsorshipAdvertorial Section SponsorshipAutomotive Section ExampleAutomotive Section Example
Local Blurb Sponsorship – Logo with
Text
Flash Video
Sponsorship on section front
![Page 8: Local6 Capabilities](https://reader035.fdocuments.us/reader035/viewer/2022062407/56812bc7550346895d901214/html5/thumbnails/8.jpg)
Sponsorship IntegrationSponsorship Integration“Threading” Throughout Site
Section Homepage Section Homepage Section Story Page Section Story Page Homepage Homepage
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:15 Post-roll Video Ad:15 Post-roll Video Ad
10-15 Second Post-roll Display ad or Video ad in the Video Player.These ads will will not run with hard news clips.
“:15” Post -Roll On Story
Page
“:15” Post-Roll In Video
Section
![Page 10: Local6 Capabilities](https://reader035.fdocuments.us/reader035/viewer/2022062407/56812bc7550346895d901214/html5/thumbnails/10.jpg)
Flash Video: Section Homepage Flash Video: Section Homepage
10-15 second “Walk-On” Flash Video ad on the homepage of a specific section of the site.
:15 “Walk-On”
Flash Video
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Exclusive advertising opportunity on the Homepage. The Pushdown Ad unit provides advertisers with an interactive ad to grab the viewers attention. Ad “pushes down” the content for seven seconds, then leaves behind a Leaderboard Ad.• Homepage position (One day per
week)
• Once per viewer per day
• Served with Leaderboard Ad
Pushdown AdPushdown Ad
![Page 12: Local6 Capabilities](https://reader035.fdocuments.us/reader035/viewer/2022062407/56812bc7550346895d901214/html5/thumbnails/12.jpg)
ContestsContests
Online contesting is an exciting way to engage viewers, feature products, and develop a valuable Opt-In Database of customer information. Promotion of the contest across the website ensures strong participation.
Contest will include:
Contest will be featured in the contest sections and throughout the site.
Administration of contest database – Client can receive a complete list of all opt-in users.
Additional links or content features on the contest page promoting their campaign and sponsor message.
![Page 13: Local6 Capabilities](https://reader035.fdocuments.us/reader035/viewer/2022062407/56812bc7550346895d901214/html5/thumbnails/13.jpg)
Full Page Ad & Flash VideoFull Page Ad & Flash Video
The Full Page ad will be designed with the specifications the client desires and can include a number of elements.
Information about the goods and services the client provides.
Latest specials and offers, including printable coupons.
“Walk-On” Flash Video on a sponsored content page.
Location and contact information.
Direct links to specific sections of the client website.
Additional links or content features promoting the campaign.
And much more.
“Walk-On” Flash Video
![Page 14: Local6 Capabilities](https://reader035.fdocuments.us/reader035/viewer/2022062407/56812bc7550346895d901214/html5/thumbnails/14.jpg)
SlideshowsSlideshows
Slideshows cover a wide array of topics, from coverage of the latest News stories to images from the world of entertainment and the latest holiday season.
With promotion from the Homepage, from the dedicated “Slideshows” section of the website, as well as from direct links within stories, Slideshows are ensured strong promotion.
Leaderboard (728x90) ad will rotate at the top of the slideshows.
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E-NewslettersE-Newsletters
E-Newsletter’s are unique in the fact that users can sign up to receive specific E-Mails, ranging from Daily Weather reports to Entertainment Headlines to updated News Headlines that are delivered five times daily.
Client can receive placement in E-Newsletter’s through Rotating Skyscraper and Text e-mails that are sent out daily.
HTML E-Newsletter
Text E-Newsletter
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Local and Network Local and Network Sales InventorySales Inventory
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HomepagHomepagee
LocalLocalNational Shared
Fixed Position
Titlebar Sponsorship
FlashCast Sponsorship
Titlebar Sponsorship
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Section Section FrontFront
LocalLocalNational Shared
FlashVideoSpons.
Adver-torial
Titlebar Spons.
Headline Sponsorship
Adver-torial
Titlebar Spons.
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AdvertoriAdvertorial Sectional Section
LocalLocalNational Shared
FlashVideoSpons.
Adver-torial
Adver-torial
Headline Sponsorship
Adver-torial
Titlebar Sponsorship
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Story PageStory Page
LocalLocalNational Shared
Headline Sponsorship
Headline Sponsorship
Adver-torial
Logo