Pricing Native Advertising - BIA/Kelsey Presentation to LMA Native Advertising Summit
Local Success with Franchisees as seen at BIA Kelsey/LMA Conference
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Transcript of Local Success with Franchisees as seen at BIA Kelsey/LMA Conference
A Application
“Turning conversations into customers, in real time, with real
results.” – Adam Root, Co-founder & CTO
VP of Sales@macyenglish
NATIONAL BRANDS
LOCAL VOICE@macyenglish
1.7BILLION
PEOPLEGLOBALLY WILL
USE SOCIAL NETWORKS IN 2013. (eMarketer)
97%of AMERICANS
SAY THEY ARE MORE
LIKELY TO TRY A PRODUCT
OR SERVICE IF A
SOCIAL NETWORK
FRIEND RECOMMENDS
IT. (Cone Research)
102.5MPEOPLE WILL REDEEM A DIGITAL
COUPON FOR ON OR OFFLINE
SHOPPING in 2013. (eMarketer)
80%OF SALES ARE LOSTBECAUSE OF POOR FOLLOW
UP. (Harper College)
@macyenglish
HOW DO YOU GENERATE ROI IN
SOCIAL?
@macyenglish
CASE STUDY |
OBJECTIVE: Drive ROI and leads in Social at
the local level
GOALS:
- Maintain corporate brand standards
- Capture lead data
- Grow customer base
- Competitive stunting
TACTIC: Intent based marketing campaigns
@macyenglish
LISTENING IN REAL TIME
KEYWORDLOCATION INFLUENCE
MISSED CONVERSATIONS |
@macyenglish
IF HER FOLLOWERS OPT IN
To: Sandra To: Sandra
Refer your friends for
Papa Johns Cash!
To: Sandra
Your friend redeemed.
Here’s your Papa
Johns Cash!
CASE STUDY |
CASE STUDY |
RESULTS: 52% lead conversion
TAKEAWAY: SocialCompass can make your
legacy platforms more powerful
“Papa John's searches Twitter for local people who are about to buy pizza and remind them
that Papa John's is a good option. For example, we might find a tweet from a mom about to
go to the symphony and needs to get her kids and the babysitter fed. Immediately, Papa
John's would send a coupon.
"What's so appealing about SocialCompass is the opportunity to target a completely different
kind of market than we hit with mass advertising or direct mail. There is no way to mass
market to just the right customer at just the time they are about to order pizza.
SocialCompass lets us talk to customers one-on-one instead of one in a million.” – Billy
Robinett, Director of Communications, Papa Johns Houston
@macyenglish
CASE STUDY |
TOP INDUSTRIES:
1. Restaurant
2. Health/Fitness
3. Travel
4. Entertainment
5. Retail Shopping
6. Professional Services
@macyenglish
AVAILABLE AS:
WHITE LABEL
MANAGED SERVICES
@macyenglish