Local Sport, Global Passion 

Micro-workers reports scores and information about local sport events

Fans around the world empowered with immediate access to sport information

Sustaining passion

SP RT

Sport generates passion!

Local National International

Why?

• How fast can I access sport information?

• Where and how can I find the sport results??

Scenario 1: Amadou is living in Senegal. He is a fan of local soccer championships. He supports the Dakar Rusfisque team. He cannot go to the stadium because it is too expensive or because he works in the evening. He generally waits for the newspaper of the next day to get the game results.Scenario 2: Balla lives in Spain but he wants to know the results of the team of its neighborhood in Senegal during the winter league championship. He is far away from his country but remember the excitement of the stadium. He supported the team of his neighborhood. He generally calls his friend to know how his team is doing.Scenario 3: The Ministry of Sport wants to know how many soccer games took place during the local soccer championships in Senegal in 2010. Unfortunately the data was gathered on paper and nobody can find them..

Reporting of sport results requires a sophisticated infrastructure that is taken for granted in the developed world

What about in the developing world?

There is interest in local content

in sport

http://www.coca-colanaija.com/en/copa/index.html

There is interest in local content

in sport

 

Soccer

Basketball

Wresting

What is the live score of France - Spain?

How many fights did Mister T win?

The favorite

basketball player is

Tony Parker

Server

Micro-workers submit information

Users get information

How does it work?

How many soccer games took place in 2011?

How Does it Work for Micro-workers?Submission of the Sport Information

• Submission via formatted SMS, app or the mobile web

• Micro-workers register to become trusted reporters and focus on particular sports / locations

• Micro-workers are paid small amounts

Checking the reliability of data by requesting cross-

submissions

How Does it Work for the users?Query of the Sport Information and more

• Sport information available on the web, through app, the mobile web, SMS and voice

• Type of sport information:• Scores, number of games, best

athletes…• Vote for favorite teams and athletes… to

engage users• Social network to create communities and

sustain passion!Checking of the satisfaction of

the users through surveys

Multi-channel Solution to Access Sport Information

Depending on users

Fans (local)Fans around the worldPress, radios, TVsCompanies related to sport (e.g., Puma and Nike)Organizations related to sport (e.g., ministers)

Revenue Model• Micro-workers are in general fans of sport

• Micro-workers get a small amount of money per games / event• If they submit data for 30 events they get a small token of

appreciation

• If they submit data for 50 events they get another token of appreciation

• If they submit data for 100 events they are featured reporters and get a stipend

Create incentives for micro-workers while growing a business

Revenue Model• Premium SMS and Voice service

• One-time query or subscription model

• Mobile apps with advertising and in-app purchase to access more information

• Web site with advertising and premium services to access more information

• One-time query or subscription model

• Sponsored campaigns• E.g., Puma and Nike, social campaigns (health prevention)

• Selling the database to radios, newspapers, online news web sites, sport organization, government agencies etc

• Selling the users database to specific companies in sport (with respect to privacy)

A Scalable Solution – Local to Global Content

• Adaptable and customizable worldwide

• Soccer is popular worldwide

• Baseball is popular is the US

• Cricket is popular in India and Pakistan

• Wrestling is popular in Senegal Local

National

International

Existing Solution to Future Solution

Growth using Micro-Workers

We want to expand our existing solution and want to use micro-workers to bring it to scale

Status of our Existing SolutionSubmission of Information

•Nawetaans are winter league championships covering different types of sports in Senegal•Staff submitted information of local soccer games in Senegal

• Use of a Java ME app • August to December 2011• Thiès (50 kms from Dakar, the

capital of Senegal)• 250 games were submitted

•Digital information of local games available for future use, analysis and data mining

Nawetaanlive

Senegal

Status of our Existing SolutionJava ME App

Nawetaanlive

• Name of the reporter• Information about the

game (stadium, date, location…)

• Recording of the goals (time, name of the soccer player)

• End of the game• Forfeited game• etc

• Query of the live results by SMS (premium SMS using a short code)o Team scores, best scorer,

number of goals / player…• Engagement of the public using

SMSo Votes for the favorite

players / teamso Comments reported on the

website and Twitter

Status of our Existing SolutionRetrieving Sport Information

Nawetaanlive

(in French)

• Display of the live results on the web site http://nawetaanlive.com

Status of our Existing SolutionRetrieving Sport Information

Nawetaanlive

(in French)

Status of our Existing SolutionRetrieving Sport Information

Nawetaanlive

(in French)

Existing Solution to Future Solution

Growth using Micro-Workers

We want to expand our existing solution and want to use micro-workers to bring it to scale