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Local SEO Website Structure for Multiple Locations TensWebMarketing.co m
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1. Website Structure for Multiple Location 2. use all options on place page and create them for your office and practitioner 3. expand your location with backlinks Presented at Sphinncon Israel 2011 by Menachem Rosenbaum
Transcript of Local seo
Local SEO
Website Structure for Multiple Locations
TensWebMarketing.com
Keyword Research
• Start with the industry keywords
• If all branches are in one state/ city add state/ city to industry keywords
• Location focused - Keyword research
City/ neighborhood/ district/ area/ street/ landmark
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Branch Section or Page• Each branch gets a separate page
• Use location in title
• Full address and phone number on the page
• Use of hCard microformat for address (don’t forget the GEO section)
• Images with GEO information
• Google map showing location
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Links
• Site wide links to branch pages
• Anchor text with location
• Backlinks next to your address
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Geo SitemapGeoSitemap.xml
<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:geo="http://www.google.com/geo/schemas/sitemap/1.0">
<url>
<loc>http://www.example.com/location1.kml</loc>
<geo:geo>
<geo:format>kml</geo:format>
</geo:geo>
</url>
<url>
<loc>http://www.example.com/location2.kml</loc>
<geo:geo>
<geo:format>kml</geo:format>
</geo:geo>
</url>
</urlset>
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KML File<?xml version="1.0" encoding="UTF-8"?>
<kml xmlns="http://www.opengis.net/kml/2.2" xmlns:atom="http://www.w3.org/2005/Atom">
<Document>
<name>my name</name>
<atom:author>
<atom:name>geo</atom:name>
</atom:author>
<atom:link rel="related" href="http://www.example.com/" />
<Folder>
<Placemark>
<name><![CDATA[my name]]></name>
<address><[![CDATA[street, city, zip code]]></address>
<description><![CDATA[description supports HTML]]></description>
<Point>
<coordinates>X,Y</coordinates>
</Point>
</Placemark>
</Folder>
</Document>
</kml>
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Increasing Local Listing Search Results
“Businesses with multiple specializations, such as law firms and doctors, should not create multiple listings to cover all of their specialties. You may create one listing per practitionerpractitioner, and one listing for the officeoffice.”
(Google Place Quality Guidelines)
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Practitioner and Office
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Double Listing
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Expand Location with Backlinks**only to website not to Place page
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nearbycorner ofjust a block awaynext neighborhood overpast theshort drive from
