Local Search Service from Russia:Quality Matters!

Sergey Vurim, international division, 2GIS

40 mlnMAU

9countries

48 kadvertisers

1 stranking in mobile

app stores

PCoffline

Mobileoffline

Web

We pay attention to the details

Our database contains information on more than 1,5 million entrances into buildings.

Once a user clicks on a building, the total amount of companies in the building, information about the companies, as well as entrances to the companies appear.

Russia,

1990s

Russia, 1990s

Creation of the local search market in Russia and CIS

1999 (2GIS appears)

● 1% internet penetration

● 4 mln PCs

● 2GIS was released on the 25th of April 1999. 2GIS pioneered the development of the Russian local search market.

2005 (Google Maps appears)

● 2GIS in 21 cities

● Google Maps appeared only 6 years later — in 2005

1 1 1 1 13

8

1315

21 22

35

56

77

93

101

105108

110

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Number of the 2GIS projects

The 2GIS partnering program

HQ400+ programmers400+ data verification specialists200+ sales people

Local business units(branches and franchising units)

with a staff of 20-100 people

• Content collection & verification;

• Product promotion;

• Sales;

• Product analysis & adaptation (for new

markets & countries);

• Product & advertising model development;

• Business development;

• Business administration (standards, business

processes etc.)

1999 — the company was founded

2004 — the first partnering project was launched

2GIS business units

in total

110are the partnering

projects

88

~2300 people work at 2GIS

~2200 people work at the 2GIS partnering units

73USD mln

2GIS turnover in 2016

36 USD mln

were generated by the

partnering projects

The 2GIS partnering program

* - Google Maps are pre-installed on Android phones

Category «Navigation»

Freeapplications

2GIS

Yandex Navigator

Yandex Maps

Google Maps

29

32

52

—

120

26

40

52

RussiaRussia

Category «Travels»

Freeapplications

2GIS

Yandex Navigator

Yandex Maps

Google Maps

2GIS mobile application ranking

2

3

5

1

2

3

6

Russia, October 2017

Kazakhstan,

Almaty 2012

2GISGoogleMaps

The 2GIS data verification cycle

Data accuracy 95%

(internal standard)

We verify information at the street level

Category «Navigation»

Freeapplications

18

136

427

—

14

74

98

237

KazakhstanKazakhstan

Category «Travels»

Freeapplications

2GIS

Yandex Navigator

Yandex Maps

Google Maps

2GIS

Google Maps

Yandex Navigator

Yandex Maps

3 mln audience in Kazakhstan10 cities

2GIS mobile application ranking

* - Google Maps are pre-installed on Android phones

2

3

6

1

2

4

13

1

Kazakhstan, October 2017

Dubai,

UAE 2014

2GISGoogleMaps

There is still no address system in Dubai. The most popular criteria for location searches are building names, landmarks and specific areas of the city.

The official geographic addressing system.

A Makani number uses 10 digit numbers to uniquely identify and gives the location of entrance(s) to each building in Dubai.

The main goal of Makani is to make it easy for everyone in Dubai to reach locations easily using digital maps regardless of their language.

Makani address system

Category «Navigation»

1

8

Google Maps

2GIS

4

12

UAEUAE

Category «Travels»

2GIS

Google Maps

2GIS mobile application ranking

0,4 mln audience in UAE3 cities

UAE, October 2017

Jakarta, Indonesia Our study is in progress

Businesses need to be found

Jakarta, Indonesia

Businesses need promotion

Jakarta, Indonesia

Life in the country is very unusual for a non-local.It would be extraordinary hard to operate

a project in Jakarta without a local partner.

Jakarta, Indonesia

We believe we can help people find companies and locations better in SEA.

What would you say? Can this model can work in SEA?

THANK YOU!

Sergey Vurims.vurim@2gis.ru