Local Search Marketing for Interior Designers
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Transcript of Local Search Marketing for Interior Designers
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Sirius Business Solutions, Inc.2011
Simplifying Online Marketing
Designer Network Meeting
October 10, 2011
Presented by Craig Ruess, Digital Marketing Professional
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Sirius Business Solutions, Inc.2011
Local Marketing• How consumers buy now
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Sirius Business Solutions, Inc.2011
Process
• How we market to today’s consumer buying behavior
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Sirius Business Solutions, Inc.2011
Process
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Sirius Business Solutions, Inc.2011
Analytics&
Updates
Website
Search•Local•SEO•PPC•Video
Social Media•Blogs•News•Reviews•PR•Forum
Traditional Media•Yellow Pages•Magazines•Newspapers•Community•Visibility
Reputation•Monitor•Contribute?•Yelp•Twitter•Industry
Newsletters•Lists•Clients•Segments•Frequency•Track
Sales•Calls•Demonstrations•Trade Shows•Mail
Process
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Sirius Business Solutions, Inc.2011
Local Marketing• Digitization has resulted in media chaos
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Sirius Business Solutions, Inc.2011
Local Marketing• Media chaos organized
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Sirius Business Solutions, Inc.2011
• Local Search is the use of search engines by users who are looking for a product or service provider (what) in a specific local area (where).
• Examples– Interior decorating 94063– Kitchen design San Mateo CA– ADA designer Burlingame– Palo Alto interior designer– Bathroom decorator South Bay– 84,929 Interior design searches in SF Bay Area last month!
Local Search
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Sirius Business Solutions, Inc.2011
• Blended Search (Close Up)Evolution of Google
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Sirius Business Solutions, Inc.2011
• What it takes to be successful today
Local Search
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Sirius Business Solutions, Inc.2011
• Need to Understand the “Local Search Ecosystem”
Local Search
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Sirius Business Solutions, Inc.2011
• Need To Control First Page of Search Results
Local Search
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Sirius Business Solutions, Inc.2011
Digital Data Management
• Website and Mobile Site
• Google Places Listing
• Citations
• Online Reputation
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Sirius Business Solutions, Inc.2011
Digital Data Management• Names, Address & Phone Number (NAP) Consistency
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Sirius Business Solutions, Inc.2011
Digital Data Management• Volume of Reviews from 3rd Party Websites
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Sirius Business Solutions, Inc.2011
Digital Data Management• Volume of Citations
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Sirius Business Solutions, Inc.2011
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Sirius Business Solutions, Inc.2011
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Sirius Business Solutions, Inc.2011
LinkedIn Header
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Sirius Business Solutions, Inc.2011
LinkedIn Summary
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Sirius Business Solutions, Inc.2011
Thank You
Questions?
Craig [email protected]. 650.321.4229LinkedIn http://www.linkedin.com/in/craigruessdigitalmarketingpro