LOCAL PRODUCTIONS IN THE CONTEXT OF AGRITOURISM. PLAN Where is situated the Vihiersois-Haut Layon?...
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Transcript of LOCAL PRODUCTIONS IN THE CONTEXT OF AGRITOURISM. PLAN Where is situated the Vihiersois-Haut Layon?...
LOCAL PRODUCTIONS IN THE CONTEXT OF
AGRITOURISM
PLAN Where is situated the Vihiersois-Haut Layon?
Promotion of local products in the Vihiersois-Haut Layon
5 actions of The Tourist Office of the Vihiersois-Haut Layon to promote local products in its territory : Local hike « Hot wine and Gingerbread » in December 2006 Promotion of the local producers in the Tourist Office Visits to the wine growers and local farms during summer Promotion of the local producers by a brochure and an
internet site Future action : Taste Week in October
Where is situated the Vihiersois-Haut Layon?
FrancePays de Loire en Layon
Le Vihiersois-Haut Layon
Promotion of local products in the Vihiersois-Haut Layon
There are several different productions : Wine with the famous Coteaux du Layon Cattle rearings and other farm cultures Foie gras
And other shopkeepers : Baker’s shops Delicatessen Artists Vacation homes
5 actions of The Tourist Office of the Vihiersois-Haut Layon to promote local
products in its territory : Local hike « Hot wine and Gingerbread » in
December 2006 :Organization with 3 wine growers 3 stops were provided in the cellars of the wine
growers and walkers drank hot wine or hot chocolate and ate gingerbread.
Results : 160 walkers participatedThey were very satisfied because the route was
great and the gingerbread was good
Wine grower of Cléré-sur-Layon Passavant-sur-Layon
Wine grower of Passavant-sur-Layon
Promotion of the local producers in the Tourist Office :
Presentation of products of local producers in the Tourist Office
3 or 4 producers are promoted at the same time Each month, new producers are presented
Results
People who come to the Tourist Office look theses products
They ask where they can buy it
Wine grower
Buffalo breeding
Producer of foie gras
Promotion of local producers at the same time as an exhibition of a local sculptor
Visits to the wine growers and local farms during summer : Each Wednesday afternoon, in July and August, visit to a
farm Each Thursday morning, from June to August, visit to a
wine cellar for tasting It was free
Results Not a big success for this first time In general, groups of 5-6 persons Possible explanations :
bad weather of this summer? Tourists prefer to visit famous monuments instead of these small farms?
Possible solution : To create 2 farm markets during summer to promote the producers of the
territory
Promotion of the local producers by a brochure and an internet site :
www.tourisme-vihiersois.com
Future action : Taste Week in October Taste week was created in France in 1992 to promote
good food and to teach to children how to eat well
Taste week from 15th to 20th of October 2007
In the Vihiersois-Haut Layon : Visits to local farms, baker’s shops and of productions of foie
gras
Collaboration with local schools – again to show the importance of the local community and what it produces to children
Restaurant will produce special menu
The Tourist Office will organize a competition of recipes opened to the inhabitants of the Vihiersois-Haut Layon