Local Marketing

By: Nathan Kornet and Daniele Di Cerbo

What Is Local Marketing?

•The strategies used to send a message to a target market

•Focuses on Four Dimensions:

•Segmentation

•Media

•Messaging

•Measurement

How Business can use Local Marketing

•Local deal sites and social media allow for businesses to work market effectively with a low budget

•Use of mainstream sites with large user base (Facebook, Twitter , Foursquare and etc.)

B2B or B2C?

•B2C

•More affective to for building a relationship with consumers

•Build rapport

Not-for-Profit

•Free the Children

•Uses Twitter and Facebook

•Encourage to donate and promotes events

For Profit•Aveda

•Use Foursquare to give discounts to those who check in to their stores

•Example: Checking into Promenade Mall and receiving a 30% discount within the hour

Google Places•Allows businesses to add

themselves for free

•Users can rate and share places

•Similar to Foursquare (except with google)

•Use for business: Free, allows for consumer trends analysis

Living Social•A “social couponing” website

•Allows you to buy deals with the chance of getting them for free by sharing with friends

•Use for business: Helps small businesses grow awareness, Planned word of mouth

Yelp•Business reviewing site

•Gives you the ability to talk to other yelpers for a more specific review

•Provides updates on new openings and other insights

•Use for business: Increase brand awareness, gain the trust of consumers, promotion by just being good at what you do

Fwix•Geotagging - Using location to sort

data

•Gives users relevant information based on locations and places mentioned on the website

•Business uses: Allows for specialized companies to be recognized, gives small businesses the push that they want, “search engine optimization on steroids”