LOCAL INFLUENCER MARKETING

CHANGING THE FACE OF ADVERTISTING Women in Retail Leadership Summit

Miami, 18 April 2018

Emne

Rina Hansen

• Omnichannel Director

By Malene Birger, Burberry, Anne Klein, etc

• Ph.D. Omnichannel Retail Transformation

• Co-Founder Brandheroes

TELEVISION ADVERTISING

1941

Bulova

$9

Coke or Kellogs

Start year:

Pioneer brand:

Cost:

Winner:

GOOGLE ADWORDS

2000

Hotels

$10 – 15 CPM

Amazon

Start year:

Pioneer brand:

Cost:

Winner:

FACEBOOK ADS

2004

Holiday camp

$10 – 40 per day

Wish

Start year:

Pioneer brand:

Cost:

Winner:

INSTAGRAM ADS

2013

Michael Kors

$17.000 per day

Daniel Wellington

Start year:

Pioneer brand:

Cost:

Winner:

INFLUENCER MARKETING

CHANGING THE FACE OF ADVERTISING

WE ARE OVERLOADED WITH ADVERTISING

MOBILE ADVERTISING IS MORE EXPENSIVE

WE DON’T TRUST ADVERTISING ANY LONGER

FACTS

WE BELIEVE IN CHANGING THE FACE OF ADVERTISING

BY ADDING HEART, PASSION AND SOUL TO ADVERTISING

OF CONSUMERS TRUST THEIR PEERS OVER ALL TRADITIONAL ADVERTISING

92%

(Nielsen)

LOCAL MICRO-INFLUENCER MARKETING

SUPPORTING RETAIL STORE OPENINGS

RAINS VIDEO

CAMPAIGN AWARENESS

BMB VIDEO

POST ON DEMAND

POST ON DEMAND

POST ON DEMAND

WHAT’S NEXT FOR BRANDHEROES?

WHAT’S NEXT FOR YOU?

HOW DO YOU LEVERAGE THE SOCIAL POWER OF YOUR STAKEHOLDERS?

Impactful, cost effective and full of real brand love