Local Heroes Plus - Virginia Department of Motor Vehicles•Local Heroes Results •84.6% of...
Transcript of Local Heroes Plus - Virginia Department of Motor Vehicles•Local Heroes Results •84.6% of...
![Page 1: Local Heroes Plus - Virginia Department of Motor Vehicles•Local Heroes Results •84.6% of Officers “increased OP Enforcement at agency” •KY’s observed seat belt usage rate](https://reader034.fdocuments.us/reader034/viewer/2022042416/5f312c0d9849713bb1496d6a/html5/thumbnails/1.jpg)
Local Heroes
Plus
Occupant Protection Priority
05. 22. 2019
![Page 2: Local Heroes Plus - Virginia Department of Motor Vehicles•Local Heroes Results •84.6% of Officers “increased OP Enforcement at agency” •KY’s observed seat belt usage rate](https://reader034.fdocuments.us/reader034/viewer/2022042416/5f312c0d9849713bb1496d6a/html5/thumbnails/2.jpg)
AGENDA
Why OP
enforcement is
important
Data and
background
The “new” focus
The results
1
2
3
4
5 The ASK
![Page 3: Local Heroes Plus - Virginia Department of Motor Vehicles•Local Heroes Results •84.6% of Officers “increased OP Enforcement at agency” •KY’s observed seat belt usage rate](https://reader034.fdocuments.us/reader034/viewer/2022042416/5f312c0d9849713bb1496d6a/html5/thumbnails/3.jpg)
Why enforce seat
belt and child seat
laws?
It effects ALL other
program areas and
reduces fatalities and
injuries
![Page 4: Local Heroes Plus - Virginia Department of Motor Vehicles•Local Heroes Results •84.6% of Officers “increased OP Enforcement at agency” •KY’s observed seat belt usage rate](https://reader034.fdocuments.us/reader034/viewer/2022042416/5f312c0d9849713bb1496d6a/html5/thumbnails/4.jpg)
Unbelted fatalities are
near 50%
(over 50% the last 5
years in VA)
Impaired driving
accounts for 29% of
all fatalities
Drug impaired
increasing
Speed is a factor in
26% of all fatalities
and may be under
reported
Highway Safety Issues – VA and Nationally
Seat belt use
below the
national
average
Seat belt
enforcement
declining/fatalities
are rising
Public
perception of
getting a ticket
is low
#
![Page 5: Local Heroes Plus - Virginia Department of Motor Vehicles•Local Heroes Results •84.6% of Officers “increased OP Enforcement at agency” •KY’s observed seat belt usage rate](https://reader034.fdocuments.us/reader034/viewer/2022042416/5f312c0d9849713bb1496d6a/html5/thumbnails/5.jpg)
Region 3 Unrestrained Fatalities
![Page 6: Local Heroes Plus - Virginia Department of Motor Vehicles•Local Heroes Results •84.6% of Officers “increased OP Enforcement at agency” •KY’s observed seat belt usage rate](https://reader034.fdocuments.us/reader034/viewer/2022042416/5f312c0d9849713bb1496d6a/html5/thumbnails/6.jpg)
R3 Grant Funded OP Citations
![Page 7: Local Heroes Plus - Virginia Department of Motor Vehicles•Local Heroes Results •84.6% of Officers “increased OP Enforcement at agency” •KY’s observed seat belt usage rate](https://reader034.fdocuments.us/reader034/viewer/2022042416/5f312c0d9849713bb1496d6a/html5/thumbnails/7.jpg)
Pop Quiz!
Name the 1 sport in which the
spectators nor the participants know the
score or the leader until the contest
ends?
![Page 8: Local Heroes Plus - Virginia Department of Motor Vehicles•Local Heroes Results •84.6% of Officers “increased OP Enforcement at agency” •KY’s observed seat belt usage rate](https://reader034.fdocuments.us/reader034/viewer/2022042416/5f312c0d9849713bb1496d6a/html5/thumbnails/8.jpg)
If you continue to do the same thing,
you will receive the same results
(or worse)
A
New Approach
![Page 9: Local Heroes Plus - Virginia Department of Motor Vehicles•Local Heroes Results •84.6% of Officers “increased OP Enforcement at agency” •KY’s observed seat belt usage rate](https://reader034.fdocuments.us/reader034/viewer/2022042416/5f312c0d9849713bb1496d6a/html5/thumbnails/9.jpg)
#
HEROES Everyone has them
![Page 10: Local Heroes Plus - Virginia Department of Motor Vehicles•Local Heroes Results •84.6% of Officers “increased OP Enforcement at agency” •KY’s observed seat belt usage rate](https://reader034.fdocuments.us/reader034/viewer/2022042416/5f312c0d9849713bb1496d6a/html5/thumbnails/10.jpg)
#
Local HEROES
![Page 11: Local Heroes Plus - Virginia Department of Motor Vehicles•Local Heroes Results •84.6% of Officers “increased OP Enforcement at agency” •KY’s observed seat belt usage rate](https://reader034.fdocuments.us/reader034/viewer/2022042416/5f312c0d9849713bb1496d6a/html5/thumbnails/11.jpg)
How it began
• NHTSA challenged Kentucky to raise seat belt usage rate to 90 percent (86.8 percent in 2017)
• Introduced us to Enrollment Centered Approach to Media Marketing (ECAMM) developed by Cardinal Media, Inc.
• ECAMM had been utilized by other state safety offices campaigns and resulted in increased usage rates
![Page 12: Local Heroes Plus - Virginia Department of Motor Vehicles•Local Heroes Results •84.6% of Officers “increased OP Enforcement at agency” •KY’s observed seat belt usage rate](https://reader034.fdocuments.us/reader034/viewer/2022042416/5f312c0d9849713bb1496d6a/html5/thumbnails/12.jpg)
Taking it to the next level
• Named it “Local Heroes”
• Created radio, print, social media and television PSAs specific to each county
• Utilized one representative from state, city and county agencies
• Moved away from the strict law enforcement message (but still an enforcement message)• Presented actual traffic officers (no
command staff) as those who care about their community
![Page 13: Local Heroes Plus - Virginia Department of Motor Vehicles•Local Heroes Results •84.6% of Officers “increased OP Enforcement at agency” •KY’s observed seat belt usage rate](https://reader034.fdocuments.us/reader034/viewer/2022042416/5f312c0d9849713bb1496d6a/html5/thumbnails/13.jpg)
• Counties selected based on crash data
• Statewide Version
• Eastern KY Regional Version
• 25 distinct counties
![Page 14: Local Heroes Plus - Virginia Department of Motor Vehicles•Local Heroes Results •84.6% of Officers “increased OP Enforcement at agency” •KY’s observed seat belt usage rate](https://reader034.fdocuments.us/reader034/viewer/2022042416/5f312c0d9849713bb1496d6a/html5/thumbnails/14.jpg)
Local Heroes Program
- Community-centered, multimedia
initiative
- Officers who participate in the
program are much more likely to
wear their seat belt!
![Page 15: Local Heroes Plus - Virginia Department of Motor Vehicles•Local Heroes Results •84.6% of Officers “increased OP Enforcement at agency” •KY’s observed seat belt usage rate](https://reader034.fdocuments.us/reader034/viewer/2022042416/5f312c0d9849713bb1496d6a/html5/thumbnails/15.jpg)
• Local Heroes Results
• 84.6% of Officers “increased OP Enforcement at agency”
• KY’s observed seat belt usage rate rose from 86.8 percent in 2017 to 89.9 percent in 2018!
• And they had fun too
KOHS YouTube Channel
• Drone footage, county-specific landmarks
![Page 16: Local Heroes Plus - Virginia Department of Motor Vehicles•Local Heroes Results •84.6% of Officers “increased OP Enforcement at agency” •KY’s observed seat belt usage rate](https://reader034.fdocuments.us/reader034/viewer/2022042416/5f312c0d9849713bb1496d6a/html5/thumbnails/16.jpg)
#
Facts & Figures
![Page 17: Local Heroes Plus - Virginia Department of Motor Vehicles•Local Heroes Results •84.6% of Officers “increased OP Enforcement at agency” •KY’s observed seat belt usage rate](https://reader034.fdocuments.us/reader034/viewer/2022042416/5f312c0d9849713bb1496d6a/html5/thumbnails/17.jpg)
Region 3: Past 5 years
17
![Page 18: Local Heroes Plus - Virginia Department of Motor Vehicles•Local Heroes Results •84.6% of Officers “increased OP Enforcement at agency” •KY’s observed seat belt usage rate](https://reader034.fdocuments.us/reader034/viewer/2022042416/5f312c0d9849713bb1496d6a/html5/thumbnails/18.jpg)
So what do we do with this new information?
![Page 19: Local Heroes Plus - Virginia Department of Motor Vehicles•Local Heroes Results •84.6% of Officers “increased OP Enforcement at agency” •KY’s observed seat belt usage rate](https://reader034.fdocuments.us/reader034/viewer/2022042416/5f312c0d9849713bb1496d6a/html5/thumbnails/19.jpg)
If participating
agencies did. . .
Seat
BeltTicket
![Page 20: Local Heroes Plus - Virginia Department of Motor Vehicles•Local Heroes Results •84.6% of Officers “increased OP Enforcement at agency” •KY’s observed seat belt usage rate](https://reader034.fdocuments.us/reader034/viewer/2022042416/5f312c0d9849713bb1496d6a/html5/thumbnails/20.jpg)
5
Today’s
“Asks”:
Can you make Occupant
Protection a priority in all
enforcement efforts?1
2
3
What do you need from
Region 3 or the HSO to
make these things
happen?
20
How can we prevent
October from being
such a deadly month in
R3?
Can you do
“Just 1 more”?
4
Can you implement and
participate in
Local Heroes?
![Page 21: Local Heroes Plus - Virginia Department of Motor Vehicles•Local Heroes Results •84.6% of Officers “increased OP Enforcement at agency” •KY’s observed seat belt usage rate](https://reader034.fdocuments.us/reader034/viewer/2022042416/5f312c0d9849713bb1496d6a/html5/thumbnails/21.jpg)
Occupant Protection:
Priority OneWilliam Naff
NHTSA Region 3
410-962-0002
May 22, 2019
![Page 22: Local Heroes Plus - Virginia Department of Motor Vehicles•Local Heroes Results •84.6% of Officers “increased OP Enforcement at agency” •KY’s observed seat belt usage rate](https://reader034.fdocuments.us/reader034/viewer/2022042416/5f312c0d9849713bb1496d6a/html5/thumbnails/22.jpg)