Local Health Department Rethink Your Drink Orientation Jackie Richardson February 1, 2013
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Transcript of Local Health Department Rethink Your Drink Orientation Jackie Richardson February 1, 2013
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Local Health Department
Rethink Your Drink Orientation
Jackie RichardsonFebruary 1, 2013
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Presentation Overview
• SNAP-Ed Program Guidance• Rethink Your Drink Campaign Overview• Campaign Materials• Campaign Messages• LHD SOW Review• Resources
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Network for a Healthy California – Program Guidance
• USDA– SNAP-Ed Guidance– Dietary Guidelines for Americans
• MyPlate• California Department of Social Services
(CDSS)• California Department of Public Health
(CDPH)
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SNAP-Ed Guidance FFY 13
• Messaging:– Must be based on most recent Dietary
Guidelines for Americans & MyPlate (pg. 6)
• Behavioral Outcomes:– Switch to fat-free or low-fat milk
products (pg. 6)
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SNAP-Ed Guidance FFY 13
• Approaches:Examples of potential SNAP-Ed Activities…”recommending limitations on…food components to reduce such…foods with added sugar like sugar-sweetened beverages (Pg. 9)
• SNAP-Ed Guiding Principles:The likelihood of nutrition education…interventions successfully changing behaviors is increased when consistent and repeated messages are delivered through multiple channels (Pg. 16)
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2010 Dietary Guidelines for Americans
• Chapter 2: Balancing Calories to Balance Weight– Reduce intake of sugar-sweetened beverages– Sugar-sweetened beverages provide excess
calories and few essential nutrients and should only be consumed when nutrient needs have been met and without exceeding daily calorie limit
www.cnpp.usda.gov/DGAs2010-PolicyDocument.htm
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2010 Dietary Guidelines for Americans
• Chapter 3: Foods & Food Components to ReduceA major source of added sugar in American diets is from soda, energy drinks and sports drinks (pg. 28 & 29)
www.cnpp.usda.gov/DGAs2010-PolicyDocument.htm
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2010 Dietary Guidelines for Americans
• Chapter 4: Food and Nutrients to Increase“Deciphering the juice in juice…sweetened juice products with minimal juice content, such as juice drinks, are considered sugar-sweetened beverages rather than fruit juice.”
www.cnpp.usda.gov/DGAs2010-PolicyDocument.htm
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MyPlate
Make Half Your
Plate Fruits &
Vegetables
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USDA MyPlate
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Presentation Overview
• SNAP-Ed Program Guidance• Rethink Your Drink Campaign
Overview• Campaign Materials• Campaign Messages• LHD SOW Review• Resources
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Rethink Your Drink
• Provides nutrition education and skills, such as label reading, to help people make healthy beverage choices.
• Encourages a shift towards healthier beverage choices:
– Water– Fat free or lowfat 1% milk– and 100% juice in limited amounts
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Campaign Materials
• SNAP-Ed Program Guidance• Rethink Your Drink Campaign Overview• Campaign Materials• Display Materials• LHD SOW Review• Resources
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RYD Branding
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RYD Display Materials
Display Kit:
• 1 Trifold Display & Carrying Case
• 1 Rolling Cart
• 4 Display Stands
• 4 Document holders
• 2 Recipe Card / Brochure Holder
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RYD Campaign Materials
• RYD Resource Library– Branding Guidelines– Photos & Logos– Word Templates– PowerPoint Templates
• RYD Recipe Cards (8)• Nutrition Facts labels• Potter the Otter (ECE)• Facts & Figures• MyPlate 10 Tips
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RYD Display Materials
• Vinyl Banners
• Pull-up Banners
• Tent Panel
• Tablecloths
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Display & RYD Education Guidance
• NO Disparaging Text or Photos
• NO Brands
• NO Sponsorships
• NO Healthy vs. Unhealthy
• NO Lobbying
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Display & RYD Education Guidance
• MUST use non-branded containers
• MUST cite all statements, facts, figures
• MUST provide complete dietary information in addition to healthy beverage education
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Facts & Figures
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Serving Up MyPlate: A Yummy Curriculum
http://teamnutrition.usda.gov/myplate.html
Decisions, Decisions!!The Science of Sometimes Foods
Sometimes Foods & Switcharoos
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Serving Up MyPlate: A Yummy Curriculum
http://teamnutrition.usda.gov/myplate.html
Mini-PosterParent Letter
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Presentation Overview
• SNAP-Ed Program Guidance• Rethink Your Drink Campaign Overview• Campaign Materials• Campaign Messages• LHD SOW Review• Resources
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Key Messages
WATERDrink water - instead of sugary drinks- when thirstyThe 2010 Dietary Guidelines for
Americans
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Key Messages
MILK
Make the switch to fat-free or lowfat (1%) milk.
The 2010 Dietary Guidelines for Americans
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Key Messages
100% JUICESelect 100% fruit juice. Limit to 4-6 oz per day.
The 2010 Dietary Guidelines for Americans
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Additional Message Guidance• Do not say:
– “Don’t Drink”– “Eliminate”
• OK to say:– If you choose to drink sugary drinks, consider cutting back, choosing
a smaller portion or container size, drinking less often.
– Drinks that are sweetened with added sugars come with extra calories and often provide few or no nutrients or fiber to support a healthful diet.
– Drinking too many sugary beverages can increase the chances of experiencing some health problems, including weight gain, obesity, tooth decay, diabetes, and heart disease.
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Additional RYD Program Guidance
At this time:– No YouTube videos– No Social Media– No Media – No PSE work
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Additional RYD Program Guidance
Allowable Purchases:– OK to buy 3 gallon refillable water bottles– OK to fill with tap water
• Nominal costs to fill at refilling stations is acceptable, but must document challenges, contraindications
– OK to purchase water dispensers for taste testing of spa waters; < $100 considered small kitchenware items
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Nutrition Education Materials
Use State Network RYD branded materials…
All others require USDA approval.
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Presentation Overview
• SNAP-Ed Program Guidance• Rethink Your Drink Campaign Overview• Campaign Materials• Campaign Messages• LHD SOW Review• Resources
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Rethink Your Drink LHD SOW
• Objective 8 - Key Deliverables:
– 5 Nutrition Education Activities• Must include a Kick-off Event
– Required Reach Numbers
– 2 Environmental Change Activities
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Activity #1
• Attend one Train the Trainer Workshop– 2013: LHDs will attend trainings hosted by
Regional Collaborative – 2014 & beyond: Host TBD
• Attend one RYD Media & Spokesperson Training– 2013: LHDs will attend one State Network-
sponsored in-person training.
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Activity #2
• Provide (x #) trainings to County Health Agencies on RYD messages and materials– Healthy Beverage Lessons – Sample Displays – Festival Interventions
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Nutrition Education Examples
• Host special events– Healthy Back to School– Rethink Your Drink Family Day– Coloring Contest– Water recipes & Tasting events
• Displays– Amounts of sugar in sugary drinks– Minutes of Activity to burn sugary drink calories
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Activity #3
• Coordinate w/ Regional Collaborative to conduct a County Health Department kick-off event or public education event
*** Please hold on any media-related activities while Network obtains CDPH clarification.
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Activity #4
• Provide nutrition education 4 times during the course of the year:– MyPlate Yummy Curriculum Lessons
– Healthy Beverage Taste Testing
– Strategically Displayed Materials
– Community Event / Booth
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Activity #5 & #6
• Develop a list of environmental support strategies
• Advance/market at least one of these strategies.***Please hold on the implementation of these strategies as the Network obtains CDPH clarification
.
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Activity #7
• Conduct evaluation activities– Required:
• Activity tracking form, • Class demographic information, • Class evaluation, • Process evaluation: # activities and events, # reached
– Upon request:• Partner surveys• Materials testing
.
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Cross Cutting Objective Opportunities
• RYD deliverables align easily with the other objective deliverables– Baseline– Peer to Peer– School/Afterschool– Retail– Worksite
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Objective 8 Activities Cross Cutting Objective Opportunities
1 Attend RYD Specific Trainings NA
2Provide Trainings to County Health
Agencies
Baseline• Objective 6.2 (Nutrition Education)• Objective 6.3 (Nutrition Education)
3 Kick Off or Public Education Event
Baseline• Objective 7.1 (Events and Media)
4 Nutrition Education
Optional / Required for $200,000 +• Objective 10.4 (Peer to Peer
Education) Optional / Required for $400,000 +• Objective 12.6 (School / After School)• Objective 12.9 (School / After School)
Optional / Required for $1,000,000 +• Objective 13.4 (Youth Engagement) Optional• Objective 14.6 (Worksite)• Objective 15.5 (Retail)• Objective 16.4 (Early Childhood)• Objective 17.4 (Faith Based)
5/6Environmental
Supportive Strategies
Required• Objective 2.1 – 2.4 (CNAP)• Objective 3.2 (CX3 Assessment)• Objective 4.1 - 4.3 (CX3
Implementation) Optional / Required for $400,000 +• Objective 12.4 (School / After School)• Objective 12.13 (School / After School)
Optional / Required for $1,000,000 +• Objective 13.5 (Youth Engagement)• Objective 13.7 (Youth Engagement) Optional• Objective 16.9 (Early Childhood)• Objective 17.6 (Faith Based)• Objective 17.7 (Faith Based)
7 Evaluation NA
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Presentation Overview
• SNAP-Ed Program Guidance• Rethink Your Drink Campaign Overview• Campaign Materials• Campaign Messages• LHD SOW Review• Resources
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Resources Available
• State RYD Team – General Technical Assistance– Fact Checking / Materials Review– State Resources
• Regional Networks – Technical Assistance– Training– Collaborative Coordinating
• Brown Miller Communications– Public Relations Technical Assistance– Spokesperson Training
• Program Manager– Approval– Reporting Direction– Linkage with Other Projects
• Research & Evaluation – Assisting with Data– Special Evaluation Projects
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This material was produced by the California Department of Public Health’s Network for a Healthy California with funding from USDA SNAP, known in California as CalFresh (formerly Food Stamps). These institutions are equal opportunity providers and employers. CalFresh provides assistance to low-income households and can help buy nutritious foods for better health. For CalFresh information, call 1-877-847-3663. For important nutrition information, visit www.cachampionsforchange.net.
Thank You
Jackie [email protected]
(916) 449-5398
Metria [email protected]
(916) 449-5410
Suzanne [email protected]
(916) 449-5420