Local Government

For local government I am doing the Broxtowe Labour Party website.

http://www.broxtowelabour.org/

PersuasionPersuasion is the most important communication purpose, I

think

- Make people vote for them, they are a party, after all

- Makes them appear in a nice light

Logo Is Propaganda

The Information is full of Propaganda

The educative texts and podcasts are full of Propaganda

The picture has propaganda

…and since Propaganda is considered by many the most important form of persuasion, the entire website is full of it.

Information

• Information is in

- Video cast and podcasts

- Nicks newsletters

- Photo gallery

- Volunteer section

- Positive politics

Specific messages

• Message to make people vote, that’s the main message, a little muttered undertone of ‘vote us’ vote us’.

• Also a louder tone of telling you how good they are, and how they are the clean happy party.

• They are said to want to help the Poor, the Old, the Tourists, the foreigners, ectra.

Attention

• Colour Scheme

• Eyebrows and links to other famous people

• Need help routine

• Nottingham symbol

• Large letters

Entertain• Photo gallery

• Picture on main page

• Jokes in the news letters

• More play areas needed!

Manufacturer

• For my manufacturer I have chosen to do Michelin Tires.

• http://www.michelin.com.

Communicate a message

• They seem to think that there message is the most important thing and they want to communicate about the:

- Sustainable mobility

- Respect for people

- Respect for the environment

- Respect for the facts

- Humanities need to socialise and discover

Inform and educate

• They have a large amount of information sections including:

- A News section- Recruitment- Finance- Newsletter- Groups- Motorsport- There logo- The entire website

Entertain

• They have an entire section on motorsport, which I assume is the entertainment. People who would go on this website must like it.

• They spend a lot of time trying to seemingly make their customers laugh and have a good time.

Attract Attention and persuade

Attention is attracted through a lot of things for them, they then turn the attention into propaganda which turns into a large persuading motive for people to buy their products.

They have a lot of different ways of doing such things.

E.G- Solar Power project- Values - Motorsport project