LOCAL EXPERTISE TRADITIONS. About Coldwell Banker Traditions Company Statistics (as of 1/1/15) 4...

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LOCAL EXPERTISE TRADITIONS

Transcript of LOCAL EXPERTISE TRADITIONS. About Coldwell Banker Traditions Company Statistics (as of 1/1/15) 4...

Page 1: LOCAL EXPERTISE TRADITIONS. About Coldwell Banker Traditions Company Statistics (as of 1/1/15)  4 offices  36 Sales Associates  $59 million in sales.

LOCAL EXPERTISE

TRADITIONS

Page 2: LOCAL EXPERTISE TRADITIONS. About Coldwell Banker Traditions Company Statistics (as of 1/1/15)  4 offices  36 Sales Associates  $59 million in sales.

About Coldwell Banker Traditions

Company Statistics (as of 1/1/15) 4 offices 36 Sales Associates $59 million in sales

volume Over 220 transactions Serving the local real

estate market continuously since 1885

One of only 6 offices in the entire Coldwell Banker organization involved in Beta testing of new technology for 2015

Our History

Established over a century ago as Brooks Real Estate, our company was based on the principals of Client Service and Community Commitment. The tradition continues!

True Quality Service is what we deliver to every client every day. We understand the complexities of today's real estate transactions, but we make it easy -- we lead our clients through the entire process of buying or selling a home.

Our commitment to the community is reflected in our participation in local and state Realtor organizations. We believe it's important for us to be active in serving the community as well as our clients.

To maximize our client service capabilities, in January of 1997 we became a member of the Coldwell Banker Residential Affiliates, the premier real estate franchise organization in North America. Founded in 1906 and dedicated to customer support, Coldwell Banker was the obvious choice for us because we believe it was the best choice for our clients!

TRADITIONS

Page 3: LOCAL EXPERTISE TRADITIONS. About Coldwell Banker Traditions Company Statistics (as of 1/1/15)  4 offices  36 Sales Associates  $59 million in sales.

Rapid Response

Our lead management system notifies me immediately

When homebuyers inquire about your house, they want a rapid response

TRADITIONS

Page 4: LOCAL EXPERTISE TRADITIONS. About Coldwell Banker Traditions Company Statistics (as of 1/1/15)  4 offices  36 Sales Associates  $59 million in sales.

TRADITIONSABOUT YOU AND YOUR HOME

Page 5: LOCAL EXPERTISE TRADITIONS. About Coldwell Banker Traditions Company Statistics (as of 1/1/15)  4 offices  36 Sales Associates  $59 million in sales.

About You

• Why are you moving?

• What is your timing for selling?

• What is your timing for moving?

• What role does timing and pricing play in your decision?

• What are you looking for from me?

• What challenges, if any, do you see in selling your home?

TRADITIONS

Page 6: LOCAL EXPERTISE TRADITIONS. About Coldwell Banker Traditions Company Statistics (as of 1/1/15)  4 offices  36 Sales Associates  $59 million in sales.

About Your Home

• What are your favorite things about your current home and neighborhood?

• What do your friends like about your home?

• What are some of your favorite memories that have taken place in your home?

• What amenities are around you (parks, restaurants shopping, transportation, etc)?

TRADITIONS

Page 7: LOCAL EXPERTISE TRADITIONS. About Coldwell Banker Traditions Company Statistics (as of 1/1/15)  4 offices  36 Sales Associates  $59 million in sales.

GLOBAL NETWORK TRADITIONS

Page 8: LOCAL EXPERTISE TRADITIONS. About Coldwell Banker Traditions Company Statistics (as of 1/1/15)  4 offices  36 Sales Associates  $59 million in sales.

Global presence: 49 countries/3,100 offices

Over 107 years providing real estate service

$208 billion in US sales volume in 2013(2014 statistics coming soon!)

Source: 2013 data for Coldwell Banker® affiliated offices throughout the world

Page 9: LOCAL EXPERTISE TRADITIONS. About Coldwell Banker Traditions Company Statistics (as of 1/1/15)  4 offices  36 Sales Associates  $59 million in sales.

TRADITIONS

Page 10: LOCAL EXPERTISE TRADITIONS. About Coldwell Banker Traditions Company Statistics (as of 1/1/15)  4 offices  36 Sales Associates  $59 million in sales.

Real Trends Top 500 Report*(in Billions)

TRADITIONS

Page 11: LOCAL EXPERTISE TRADITIONS. About Coldwell Banker Traditions Company Statistics (as of 1/1/15)  4 offices  36 Sales Associates  $59 million in sales.
Page 12: LOCAL EXPERTISE TRADITIONS. About Coldwell Banker Traditions Company Statistics (as of 1/1/15)  4 offices  36 Sales Associates  $59 million in sales.

coldwellbanker.com

Coldwell Banker® has more unique web visitors than any other real estate brand*

Coldwellbanker.com had over 47 million visits in 2013

Featuring lifestyle, affordability and keyword search tools for fast and easy browsing

Multiple images and video showcase the unique features of your house

*Nielsen/Net Ratings Report for real estate Web sites, January-December 2013

TRADITIONS

Page 13: LOCAL EXPERTISE TRADITIONS. About Coldwell Banker Traditions Company Statistics (as of 1/1/15)  4 offices  36 Sales Associates  $59 million in sales.

Coldwell Banker® Web PartnershipsYour house will also be promoted on multiple partner

websites

Properties listed at $1,000,000 or higher will also be featured on these luxury websites

TRADITIONS

Page 14: LOCAL EXPERTISE TRADITIONS. About Coldwell Banker Traditions Company Statistics (as of 1/1/15)  4 offices  36 Sales Associates  $59 million in sales.

Coldwell Banker® Seller Services Guarantee

Coldwell Banker was the first national brand to guarantee its services

This Guarantee outlines the full scope of services I will perform as your exclusive listing agent

List your home with the confidencea Guarantee provides

TRADITIONS

Page 15: LOCAL EXPERTISE TRADITIONS. About Coldwell Banker Traditions Company Statistics (as of 1/1/15)  4 offices  36 Sales Associates  $59 million in sales.

MARKETING PLAN

ENTER YOURCOMPANY

DBAHERE

Page 16: LOCAL EXPERTISE TRADITIONS. About Coldwell Banker Traditions Company Statistics (as of 1/1/15)  4 offices  36 Sales Associates  $59 million in sales.

Source: The 2013 National Association of Realtors® Profile of Home Buyers and Sellers.

Information Sources Used in the Home Search(% of Home Buyers)

TRADITIONS

Page 17: LOCAL EXPERTISE TRADITIONS. About Coldwell Banker Traditions Company Statistics (as of 1/1/15)  4 offices  36 Sales Associates  $59 million in sales.

Marketing ActivitiesInternet Marketing ColdwellBanker.com CBTraditions.com Up to 4 local MLS’s (Multiple

Listings Services) Over 800 additional websites,

such as Zillow, Trulia, Realtor.com and Homefinder

*2013 National Association of Realtors® Profile of Home Buyers and Sellers.

Nine in 10 home buyers used the Internet to search for homes*

TRADITIONS

Page 18: LOCAL EXPERTISE TRADITIONS. About Coldwell Banker Traditions Company Statistics (as of 1/1/15)  4 offices  36 Sales Associates  $59 million in sales.

Marketing Activities

To showcase your property I will:

Develop a custom plan to enhance property attributes

Take pictures

Promote at a Coldwell Banker office meeting

Begin customizing an Internet Marketing program specific to your property

TRADITIONS

Page 19: LOCAL EXPERTISE TRADITIONS. About Coldwell Banker Traditions Company Statistics (as of 1/1/15)  4 offices  36 Sales Associates  $59 million in sales.

Home Enhancement

Custom plan to enhance your property’s appearance, including: Identify problem areas Smaller rooms Room with unattractive

view

Share tactics to address Furniture placement Rug removal Paint colors

Recommend specialists Handyman Paint contractor Cleaning service Yard service Pool cleaning and deck

refresh Home staging designers

Page 20: LOCAL EXPERTISE TRADITIONS. About Coldwell Banker Traditions Company Statistics (as of 1/1/15)  4 offices  36 Sales Associates  $59 million in sales.

MARKET CONSIDERATIO

NSTRADITIONS

Page 21: LOCAL EXPERTISE TRADITIONS. About Coldwell Banker Traditions Company Statistics (as of 1/1/15)  4 offices  36 Sales Associates  $59 million in sales.

Competitive Price Lines

TRADITIONS

Page 22: LOCAL EXPERTISE TRADITIONS. About Coldwell Banker Traditions Company Statistics (as of 1/1/15)  4 offices  36 Sales Associates  $59 million in sales.

321 Main Street 654 Main Street 987 Main Street 789 Main Street 456 Main Street 123 Main Street$0

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

$700,000

Competitive Market AnalysisComparable houses on the market

TRADITIONS

Page 23: LOCAL EXPERTISE TRADITIONS. About Coldwell Banker Traditions Company Statistics (as of 1/1/15)  4 offices  36 Sales Associates  $59 million in sales.

321 Main Street 654 Main Street 987 Main Street 789 Main Street 456 Main Street 123 Main Street$0

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

$700,000

Competitive Market AnalysisComparable houses that failed to sell

TRADITIONS

Page 24: LOCAL EXPERTISE TRADITIONS. About Coldwell Banker Traditions Company Statistics (as of 1/1/15)  4 offices  36 Sales Associates  $59 million in sales.

Recently Sold

125 Main StreetAny town, Anywhere Zip/Postal Code

List Price Sold Price Time on Market Beds BathsSq Ft

$000,000 $000,000 X Weeks 0 0 0

PHOTO HERE

125 Main StreetAny town, Anywhere Zip/Postal Code

PHOTO HERE

List Price Sold Price Time on Market Beds BathsSq Ft

$000,000 $000,000 X Weeks 0 0 0

TRADITIONS

Page 25: LOCAL EXPERTISE TRADITIONS. About Coldwell Banker Traditions Company Statistics (as of 1/1/15)  4 offices  36 Sales Associates  $59 million in sales.

Setting the Right Price

The Property Appeals To:

15% Over Market Value

10% Over Market Value

Fair Market Value

75% Of The Market

If The Asking Price Is:

10% Of The Market

30% Of The Market

60% Of The Market

10% Under Market Value

TRADITIONS

Page 26: LOCAL EXPERTISE TRADITIONS. About Coldwell Banker Traditions Company Statistics (as of 1/1/15)  4 offices  36 Sales Associates  $59 million in sales.

Market Analysis Summary & RecommendationAnticipated Selling Price: $000,000 Recommended Selling Price: $000,000

Recommended Financing Terms Other Recommendations

Purchase Home Protection Plan Text here Text here Text here

Text here Text here

TRADITIONS

Page 27: LOCAL EXPERTISE TRADITIONS. About Coldwell Banker Traditions Company Statistics (as of 1/1/15)  4 offices  36 Sales Associates  $59 million in sales.

TRADITIONS

©2014 Coldwell Banker Real Estate LLC..  All Rights Reserved.  Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated.  Coldwell Banker® and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Each agent and broker is responsible for complying with any consumer disclosure laws or regulations.