Local Experiences and Social Enterprises
Transcript of Local Experiences and Social Enterprises
![Page 1: Local Experiences and Social Enterprises](https://reader030.fdocuments.us/reader030/viewer/2022012123/61ddfc42c0bdb9742e662686/html5/thumbnails/1.jpg)
Professor Dr. Walter Jamieson
Tourism Action Group
Service Innovation Program
College of Innovation, Thammasat University 1
The 9th UNWTO/PATA Forum on TOURISM TRENDS AND OUTLOOK
Guilin October 2015
Local Experiences and Social Enterprises
![Page 2: Local Experiences and Social Enterprises](https://reader030.fdocuments.us/reader030/viewer/2022012123/61ddfc42c0bdb9742e662686/html5/thumbnails/2.jpg)
2
Visitor always have an experience (Good | Bad | Indifferent)
![Page 3: Local Experiences and Social Enterprises](https://reader030.fdocuments.us/reader030/viewer/2022012123/61ddfc42c0bdb9742e662686/html5/thumbnails/3.jpg)
“Customer experience is bigger than the customer service and it is the full, end to end experience. It starts when you first hear
about Amazon from friends, and ends when you get the package in the mail and open it.”
Jeff Bazos Amazon
3
![Page 4: Local Experiences and Social Enterprises](https://reader030.fdocuments.us/reader030/viewer/2022012123/61ddfc42c0bdb9742e662686/html5/thumbnails/4.jpg)
4
![Page 5: Local Experiences and Social Enterprises](https://reader030.fdocuments.us/reader030/viewer/2022012123/61ddfc42c0bdb9742e662686/html5/thumbnails/5.jpg)
5
Types of Tourism Experiences
![Page 6: Local Experiences and Social Enterprises](https://reader030.fdocuments.us/reader030/viewer/2022012123/61ddfc42c0bdb9742e662686/html5/thumbnails/6.jpg)
6
tangible
intangible emotion
meaning
pleasure
characters
setting
scenes
visual design
content
pages
flows
images
![Page 7: Local Experiences and Social Enterprises](https://reader030.fdocuments.us/reader030/viewer/2022012123/61ddfc42c0bdb9742e662686/html5/thumbnails/7.jpg)
7
![Page 8: Local Experiences and Social Enterprises](https://reader030.fdocuments.us/reader030/viewer/2022012123/61ddfc42c0bdb9742e662686/html5/thumbnails/8.jpg)
Decision making dominated by emotional drivers over
rational features and benefits
8
Connection
Excitement Warmth
A recent survey of 800 North American travelers.
![Page 9: Local Experiences and Social Enterprises](https://reader030.fdocuments.us/reader030/viewer/2022012123/61ddfc42c0bdb9742e662686/html5/thumbnails/9.jpg)
9
Need to Change Mindsets on How to Respond to the “New Visitor”
![Page 10: Local Experiences and Social Enterprises](https://reader030.fdocuments.us/reader030/viewer/2022012123/61ddfc42c0bdb9742e662686/html5/thumbnails/10.jpg)
10
![Page 11: Local Experiences and Social Enterprises](https://reader030.fdocuments.us/reader030/viewer/2022012123/61ddfc42c0bdb9742e662686/html5/thumbnails/11.jpg)
11
The Experience Map Process
![Page 12: Local Experiences and Social Enterprises](https://reader030.fdocuments.us/reader030/viewer/2022012123/61ddfc42c0bdb9742e662686/html5/thumbnails/12.jpg)
12
Restaurants Cooking classes
Home stays
Tours Outfitting Slum tours
Handicrafts Farm tours
Local Social Enterprise Opportunities
![Page 13: Local Experiences and Social Enterprises](https://reader030.fdocuments.us/reader030/viewer/2022012123/61ddfc42c0bdb9742e662686/html5/thumbnails/13.jpg)
13
Developing a story
Capacity building
Embracing the supply chain
Innovation
Developing the Social Enterprise