Local Content Marketing
22
Local Content Marketing KEVIN GIBBONS BLUEGLASS.CO.UK @KEVGIBBO
-
Upload
local-social-summit -
Category
Marketing
-
view
237 -
download
0
description
Lab: Local Content Marketing - How to Increase Your Local Visibility in Search and Social Media Kevin Gibbons will explain how to make an impact on a local level by using social media to build a targeted local community around your brand. This will show case study examples of how BlueGlass have boosted the local presence of various clients in different sectors. Instructor: Kevin Gibbons, Managing Director UK, BlueGlass Interactive, Inc
Transcript of Local Content Marketing
Local Content Marketing
KEVIN GIBBONSBLUEGLASS.CO.UK
@KEVGIBBO
You don’t always have to think big…
Start local & scale up!
Pick a location – ideally low competition at first
Analyse competitor content
Create the best content you can on that subject
Then make it even better!
Understand Google Local ranking factors
Every location address needs a specific landing page – submit them to Google Local
City centroid is decided by local county council – ring them up & find out where it is!
Get to know power reviewers – be on their radar to build relationship
Local advertising = geo-brand signals to Google
50+% of mobile search have local intent & are becoming more targeted to your location
Promote locally using social media
Join local communities & forums
Connect with local bloggers/influencers
Optimise for search
Do your research to make it newsworthy
Then scale it!
Tripadvisor have nailed scaling quality local content
Get everyone involved!
KEVIN GIBBONS [email protected] @KEVGIBBOBLUEGLASS.CO.UK
