Local Challenger - Dwi Sapta
-
Upload
indonesia-brand-forum -
Category
News & Politics
-
view
679 -
download
2
Transcript of Local Challenger - Dwi Sapta
The Dwi Sapta Way:“Serve with The Heart”
Oleh: A.Adji WatonoCEO & Founder Dwi Sapta Group
Indonesia Brand ForumJakarta, 20 Mei 2013
Situasi Ekonomi
Persaingan Bisnis
Tuntutan Klien
Perilaku Konsumen
Perkembangan Media
2
Growth of Advertising Spending(Tanpa kategori non-komersial)
Sumber : Adquest Millenium
23%
22%
20%
Internet & TV Rise Up, While Others Go Down
9295 95 94 95
94
TV%
Data : Nielsen Media Research (Adquest Millenium)
43 41
3430 28
24
6 7 7 5 5 469
1217
202423
2117
14 14 1317 14
11 9 8 816 13
9 7 6 7
0
10
20
30
40
50
2007 2008 2009 2010 2011 2012
LISTEN RADIO YESTERDAY WATCH CINEMA PAST 1 MONTH USE INTERNET PAST 1 WEEK
ALL NEWSPAPER ALL TABLOID ALL MAGAZINE
The Rise of Middle Class Consumers with higher buying power parallels the rise of People’s dream and aspirations
11.3%
27.8%
22.6%
10.2%
3.1%
25.2%
Middle Class Consumers are getting larger. SES C Consumers make up 50.4% of potential market.
ABC Class Consumers with higher buying power encompass 86.9% of the market, Increasing people’s aspiration and creating a need for more added-value products
Source : IMS Nielsen
THE DWI SAPTA WAY
“Client Success is Our Success”
Serve with the Heart
Way of Life Way of Thinking
Q= Excellent QUALITYC= Excellent COSTD= Excellent DELIVERYS= Excellent SERVICE
Continuous Innovation in Operational Excellent
EXTRAORDINARY VALUE
18 BRAND MARKET LEADER
8
Main Media
. Media Planning
. Media Consultant
. Media Monitoring 24 hour
. Data AGB Nielsen Media Research
. Data Roy Morgan
10 COMPANIES OF DWI SAPTA GROUP
1.Client Success Is Our Success2.Commitment for Excellence3.Serve with the Heart4.Care to our People5.Give to Society
1. To be an end-to-end IMC solution company with Indonesian “heart-sell” approach
2. Transforming our people professionally, personally, Socially
3. Creating profitable and sustainable value for shareholders
To become a leading and reputable Indonesian IMC-based company
COMPANY GOAL 2013
Dwi Sapta Trilogy Books
THANK YOU