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THE TRANSPORT TRANSITION!NON CAR OWNERS!
Nikolaj Christoffer Martin Michael Jacob
thenewvehicles.blogspot.com
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DISPOSITION!RESEARCH!
BARRIERS!
CONCEPTS !
LOADROAD!
PERSONA!
JOURNEY !
PROCESS!
CONCEPT!
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RESEARCH!
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BARRIERS!
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PHYSICAL!
PARKING!
TECHNOLOGY!
ECONOMY!
IDENTITY!
RANGE!
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CONCEPTS!
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SOUND TRACK TIRES!
AWERENESS! UNDERSTANDING! SIGN UP! USE PHASE! ADVOCACY!
NEED!SOUND!
APPROACH!GROOVES!
BENEFIT!ORIENTATION!
COMPETITION!EXISTING TIRES!
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e - RACING!
AWERENESS! UNDERSTANDING! SIGN UP! USE PHASE! ADVOCACY!
NEED!REBRANDING!
APPROACH!LEAGUE!
BENEFIT!BRANDING!
COMPETITION!FORMEL 1!
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ADVERTISING!
AWERENESS! UNDERSTANDING! SIGN UP! USE PHASE! ADVOCACY!
NEED!REBRANDING!
APPROACH!FUNNY - THEN SERIOUS!
BENEFIT!UNDERSTANDING!
COMPETITION!NON!
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LEASING!
AWERENESS! UNDERSTANDING! SIGN UP! USE PHASE! ADVOCACY!
NEED!ACCESS!
APPROACH!”ONE CLICK CAR”!
BENEFIT!”GETTING THEM OUT THERE !”!
COMPETITION!EUROPECAR ETC…!
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JOHN!
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THANK YOU ALL FOR LISTENING!