Lo1

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The imagery used on the front cover is literally guns and roses, meaning that it is a direct visual representation of the band name. Red is all about danger and excitement, which is what ‘rock and roll’ is all about, living on the edge etc. The imagery used inside the digipak is in a classic rock style, they stand or sit just chilling out in a green room, or looking ‘angstey’ or like they don’t care. The colours used are very simple, by the point of releasing this album, Guns ‘n’ Roses were world famous, therefore they do not need to pull in people with flashy colours or complex artwork, just with the emblem the consumer already knows who they are. The layout of the digipak is very simple, with the songs on the far left and the holder of the two CD’s in the middle and on the right. Not much information is in the digipak, but that is because it is not needed, by this point everyone knew Guns ‘ n’ Roses so there was no need for lyrics or any other information. The font used inside the digipak for the song names is very simple and in a bold red colour, this is probably so it can be seen over the black background. The numbers of the tracks are also in a bold colour however this time it is yellow. The colours red and yellow are featured heavily on the CD’s inside the case, so the colours are following a colour code of red and yellow to keep the imagery consistant.

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Transcript of Lo1

Page 1: Lo1

The imagery used on the front cover is literally guns and roses, meaning that it is a direct visual representation of the band name. Red is all about danger and excitement, which is what ‘rock and roll’ is all about, living on the edge etc.

The imagery used inside the digipak is in a classic rock style, they stand or sit just chilling out in a green room, or looking ‘angstey’ or like they don’t care.

The colours used are very simple, by the point of releasing this album, Guns ‘n’ Roses were world famous, therefore they do not need to pull in people with flashy colours or complex artwork, just with the emblem the consumer already knows who they are.

The layout of the digipak is very simple, with the songs on the far left and the holder of the two CD’s in the middle and on the right. Not much information is in the digipak, but that is because it is not needed, by this point everyone knew Guns ‘ n’ Roses so there was no need for lyrics or any other information.

The font used inside the digipak for the song names is very simple and in a bold red colour, this is probably so it can be seen over the black background. The numbers of the tracks are also in a bold colour however this time it is yellow. The colours red and yellow are featured heavily on the CD’s inside the case, so the colours are following a colour code of red and yellow to keep the imagery consistant.

Page 2: Lo1

The CD’s have a vinyl print on them, giving the impression that the albums are full of ‘classics’ – hence the name greatest hits

A white background makes the photos of the artists stand out more, the band members, like the rest of the album are in a green tint. This could represent poison or toxic waste, things that can be linked to rock music, especially a more punky aspect that Green day produces.

Picture similar to the danger high voltage pictures we see close to an area that has large amounts of electricity this connotes danger and excitement much like this genre is of music is supposed to represent.

Cut out to make the digipak easy to open and also give the album individuality.

Band back story, how they have developed and a bit of history for the listener, someone who buys a greatest hits album is most probably a fan and so will want to know about the band.

A promotion of old albums to try and get the listener to buy.

Album cover has the band name so that the audience knows who it is, there is a green background which is the colour Green Day most often uses , the silhouette of the city at the bottom of the album could suggest that Green Day is dominating the world, everyone knows Green Day etc.

Page 3: Lo1

Album cover – Artists face very good for self promotion, the audience instantly knows its Rihanna, bright red lips – bold and stands out whilst connoting love, excitement and danger, a possible indications to the direction her music is taking.

Bold red roses, hair and lips connoting love and passion showing that the artist is creating ‘passionate’ music.

Voyeurism – very attractive pulls in a male audience and makes women want to be Rihanna, another sale tactic.

Sticking with the theme the CD itself is a picture of a rose connoting beauty and love – possible comparison of Rihanna as a rose?

Name of the album – Loud written quite subtlety yet on very loud colours – bold red dark skin – love, romance, danger, passion