LMU Board Meeting August 8, 2013 Agenda Packet
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8/13/2019 LMU Board Meeting August 8, 2013 Agenda Packet
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BROWN ACT:
Government Code 54950 (The Brown Act) requires that a brief description of each item to be transacted or
discussed be posted at least 72 hours prior to a regular meeting. The Corporation posts agendas with the City at 1
Frank H. Ogawa Plaza, #101. Action may not be taken on items not posted on the agenda. Copies of the agenda
are available from the Lake Merritt/Uptown District Association at 388 19th Street, Oakland, C A 94612. Meeting
facilities are accessible to persons with disabilities. If you require special assistance to participate in the meeting,
notify our office at 510 238-1122 at least 48 hours prior to the meeting.
L A K E M E R R I T T / U P T O W N C O M M U N I T Y B E N E F I T D I S T R I C T
388 19th Street Oakland, California 94612
Phone 510.452.4529 Fax 510.452.4530 [email protected] www.lakemerritt-uptown.org
Lake Merritt/Uptown District Association Board of Directors MeetingThursday August 8 2013 8:30 A.M.Kaiser Center 2nd Floor Conference Room 203 300 Lakeside DriveAgenda
1. Call to order, Deborah Boyer
2. Public comment and announcements
3. Approval of the minutes of May 2, 2013 c tion tem
4. Financial Report c tion tema. Inclusion of assessment increase in annual report c tion tem
5. SOBO Updates Andrew Jones
6. DISI Updates Steve Snider
a. Gallen.Neilly & Associates report
7. Adoption of graphic identity program c tion tem
8. Approval of committee purpose statements
a. Organization committee purpose statement c tion temb. SOBO committee purpose statement c tion temc. DISI committee purpose statement c tion tem
9. Other
10.Next Meeting Date: October 3, 2013 Board Nominations
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L A K E M E R R I T T / U P T O W N C O M M U N I T Y B E N E F I T D I S T R I C T
388 19th Street Oakland, California 94612
Phone 510.452.4529 Fax 510.452.4530 [email protected] www.lakemerritt-uptown.org
Lake Merritt/Uptown District Association - Board of Directors Meeting
Minutes of Thursday, May 2, 2013 - 8:30 A.M.
Kaiser Center 2nd Floor Conference Room 203 - 300 Lakeside Drive
Present: Deborah Boyer, Michelle Lane, Chris Curtis, Robert Wilkins, CJ Hirschfield,
Laurie Cooperman-Rosen, Don Rogers, Nola Montgomery, StevenDouglas, Lorie Alemania, Aliza Gallo
Excused Absence:
Staff: Steve Snider/District Manager, Andrew Jones/District Services Coordinator,
Fiona Simms/Administrative Assistant, Ted Tarver
General Counsel: Elizabeth Clark/FAB
PR Consultants: Nancy Amaral/Gallen.Neilly
Guests: Marcia Dumas
Discussions held and decisions made by the Board of Directors
SUBJECT DISCUSSION CTION?
Call to Order-
Deborah Boyer, President
Deborah Boyer called everyone together
at 8:40 a.m. Introductions were made.
Public comment and
announcements
CJ announced that 27 magic boxes at
Childrens Fairyland will be playing in
Spanish. She also noted that the
fundraising costume gala Theres No
Place Like Fairyland will be held on July
6th.
Next week is National Travel and Tourismweek. Visit Oakland will be using the City of
Oakland Adopt-A-Spot program to adopt
a section of Broadway that runs from 8th
Street to the freeway overpass.
The Jack London Improvement District
(JLID) has received the required 30% in the
petition phase, and will now begin the
balloting phase.
The CatVidFest will be held on May 11th.
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Bike to Work Day is May 9th.
Approval of the minutes of
March 7, 2013
The minutes of March 7, 2013 were
presented for review.
Chris moved and Laurie
seconded the motion
to approve the minutesof March 7, 2013 as
presented. The motion
was approved
unanimously.
Financial Report Tori announced that the Oakland City
Council has approved our Annual Report
including the assessment increase. Tori will
submit the new assessment data to the
Citys treasury analyst in July.
Tori noted that the April disbursement
totaled $439,951.08, which is $73,347 morethan anticipated. The December
disbursement was $100,000 more than
expected which gives us a total of
$128,151.03 in excess of our annual
budget. Our total income is $1,206,699.20,
which less the reserve of $85,882.04 leaves
a total cash available of $1,120,817.16.
To date the DISI committee has expended
$12,019.13. Tori explained that this number
is low because many DISI projects take
place later in the year. The SOBO
committee has expended $250,521.51 todate. To date the ORG committee has
expended $62,184.87. All committee
expenses are under budget. Total
expenses to date are $324,725.51 which
leaves $796,091.65 cash remaining.
Deborah moved and
Michelle seconded the
motion to approve the
financial report. The
motion was approved
unanimously.
Review of Organization
Committee Strategic
Planning meeting with
Tomiquia Moss
Deborah reviewed the discussion and
outcomes of the ORG Committee strategic
planning meeting. She noted that the
committee objectives need fine tuning; we
need to determine what role the district
should be playing with the City and
business. The district mission, vision, andvalues were revisited. Another meeting will
be held to begin sifting through the
specific purpose statements. Deborah
explained that ultimately there will be a
document that outlines the concepts that
come out of these meetings. Aliza noted
that our services are restricted to our
boundaries and she recommended that
we consider creating a subsidiary
company to sustain larger projects. Aliza
also recommended that we create a list of
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specific means of support we would like
from the City.
Selection of public
relations contractor
Andrew reviewed the RFP process and the
legal requirement that we go out to bidevery 3 years for all contracts above
$5,000. He noted that DISI has
recommended the continuation of our
contract with Gallen.Neilly & Associates
due to their extensive experience with
benefit districts and Oakland, as well as
their media contacts and ability to
mediate PR crises. It was noted that they
lack a technology and social media skill
set that we require for our public image.
Potentially the DISI committee and staff
would like to look at a hybrid model thatincorporates a second company focused
on technology and social media.
Steve Douglas asked why we are required
to go to bid every three years for contracts
over $5,000. Elizabeth noted that it is a
requirement of the City of Oakland per our
disbursement agreement.
Laurie moved and
Michelle seconded themotion to approve the
selection of
Gallen.Neilly &
Associates as the PR
contractor through the
end of December 2013.
The motion was
approved unanimously.
SOBO Updates Andrew noted that he is generally happy
with the Ambassador teams performance.
He outlined steps that staff has taken to
bring more uniformity to the two teams
and to encourage more unity. He notedthat a reporter from Le Monde Newspaper
came to Oakland for a photo-shoot of the
districts with the Ambassador team. He
also outlined the Ambassador Card
program.
Chris noted the increased activity in
downtown specifically on 13th Street. The
activity includes loitering and he
mentioned that a group of several kids
were discovered in the stairwell of his
building smoking marijuana andthreatening the tenants. Laurie also noted
that she has seen an increase in activity
around her building.
Ted reported his experience with OPD and
noted that after he met with a tenant
above Burger King, they wrote a letter to
the City Administrator which resulted in a
temporary increase in OPD presence in
that area.
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Laurie asked if there were any laws
pertaining to product sales out of cars.
There was discussion of the legality of street
sales and what can be done todiscourage it. Ted noted that street sales
are prohibited in Downtown Oakland.
There was discussion of the citys plans for
First Friday. Aliza noted that the city is
closing the event at 9:00 p.m. and Steve
noted that the city is only funding street
closures until June.
Steve Douglas suggested that the districts
create a sign with the Ambassador
number for merchants and the public.Deborah noted that we would need to
include 911 and Steve noted his concern
that there would be an increase in prank
calls.
Lorie and Ted discussed the relationship
between the Ambassador team and
Oakland School for the Arts.
Andrew updated the board on the status
of SOBO landscaping projects including
the BART planters, medians, and hanging
plants. There was discussion of themaintenance required to maintain each
project. Andrew noted that 3 contracts for
the CCTV program have been completed
and are awaiting signature.
There was discussion of the activities of the
Senior Citizens Task Force.
DISI Updates Staff presented the graphic identity
program created for the districts by Aspire
Visual Communications.
There was discussion of the need forincreased stakeholder outreach.
It was suggested that we post Brought to
you by signs in the newly landscaped
medians.
Gallen Neilly update Staff presented the PR report on behalf of
Gallen.Neilly & Associates staff who could
not attend this meeting due to the
discussion of the PR Services RFP. Chris also
noted that he would like to see greater
interest and participation with Gallen.Neilly
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5
& Associates from the board. He especially
noted the importance of sending them
information regarding new tenants,
businesses, and employees. Steve Douglasnoted that the board members should be
linking positive news articles on their
websites.
Other Steve mentioned that the Annual Breakfast
is coming up on June 13th.
Next Board meeting August 8, 2013
Adjournment The meeting was adjourned at 9:52 a.m.
Minutes taken by: Fiona Simms, Administrative Assistant
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LakeMerritt/UpownDistrict
Association
YTDCashSummary-July20
13
YTDBudget
Actual
Annual
Budget
CashAvailable
Total
$1,0
78,5
48.1
7
$1,2
06,6
99.2
0
$1,182,6
99.0
4
LessReserve
$85,8
82.0
4
$85,8
82.0
4
$85,8
82.0
4
TotalCashAvailable
$992,6
66.1
3
$1,1
20,8
17.1
6
$1,096,8
17.0
0
Expenses
DISI
$45,2
08.3
0
$33,2
73.9
8
$77,5
00.0
0
ORG
$136,3
98.3
6
$129,5
06.5
2
$216,1
50.7
1
SOBO
$468,5
13.6
9
$438,6
96.6
4
$803,1
66.2
9
TotalExpenses
$650,1
20.3
5
$601,4
77.1
4
$1,096,8
17.0
0PleaseSeeAttached
PleaseSeeAttached
Notes
PleaseSeeAttached
PleaseSeeAttached
CashRemaining
$342,5
45.7
8
$519,3
40.0
2
$0.0
0
7
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10:19AM
7/31/12
CashBasis
LakeMerrittUptownDistrictAssociation
July2013E
xpenses
Curr.Actu
al
Curr.Budget
Curr.Variance
Percent
YTDActual
YTDB
udget
YTDVariance
Percent
AnnualBudget
VarianceExplanation
EXPENSES
BannerProgram
1,228
.08
3,500.00
-2,271.92
35.09%
1,228.08
3
,500.00
-2,271.92
35.09%
6,000.00Includesbann
ermaintenance.DISIplanningtoimplement
newbannerp
rogrambeforeyearend.
5,630
.52
6,125.00
-494.48
91.93%
5,630.52
6
,125.00
-494.48
91.93%
10,500.00Includespaym
entsfornewsletterandidentityprogram.
0
.00
3,500.00
-3,500.00
0.0%
0.00
3
,500.00
-3,500.00
0.0%
6,000.00Staffdevelopingmerchantsurveyfor2013
Misc
0
.00
1,166.65
-1,166.65
0.0%
0.00
1
,166.65
-1,166.65
0.0%
2,000.00
PublicRelations
8,750
.00
8,750.00
0.00
100.0%
8,750.00
8
,750.00
0.00
100.0%
15,000.00
PublicSpaceDevelopment
907
.35
2,916.65
-2,009.30
31.11%
907.35
2
,916.65
-2,009.30
31.11%
5,000.00Willbeexpen
dedonLathamSquareprogramming.
16,515
.95
25,958.30
-9,442.35
63.63%
16,515.95
25
,958.30
-9,442.35
63.63%
44,500.00
SpecialEvents
4,500
.00
5,250.00
-750.00
85.71%
4,500.00
5
,250.00
-750.00
85.71%
9,000.00Includesspon
sorshipofBiketoWorkDay,LoveOurLake,
andArt&Soul.
12,258
.03
11,666.65
591.38
105.07%
12,258.03
11
,666.65
591.38
105.07%
20,000.00IncludesGWOandArtMurmursponsorshipandArt&Soul.
HolidayEvent
0
.00
2,333.35
-2,333.35
0.0%
0.0
2
,333.35
-2,333.35
0.0%
4,000.0
Marketingpla
nbeingcreatedforDecemberevent.
TotalSpecialEvents
16,758
.03
19,250.00
-2,491.97
87.06%
16,758.03
19
,250.00
-2,491.97
87.06%
33,000.00
33,273
.98
45,208.30
-11,934.32
73.6%
33,273.98
45
,208.30
-11,934.32
73.6%
77,500.00
Non-personnelexpenses
AccountingExpenses
150
.00
3,791.65
-3,641.65
3.96%
150.00
3
,791.65
-3,641.65
3.96%
6,500.00Anticipaterec
eiptofengagementlettersinAugust.
ComputerService&Support
1,099
.75
583.35
516.40
188.52%
1,099.75
583.35
516.40
188.52%
1,000.00Includesnew
officecomputerandITsupport.
Fees&Permits
1,429
.63
700.00
729.63
204.23%
1,429.63
700.00
729.63
204.23%
1,200.00IncludesCDA
andIDAmembership,submissionfeeforIDA
DowntownLe
adershipandManagementAward.
Insurance
Directors&Officers
1,258
.00
1,258.00
0.00
100.0%
1,258.00
1
,258.00
0.00
100.0%
1,258.00Paidinfull.W
/inannualbudget.
DISTRICTIDENTITY(DISI)
Marketing
Merchant/RetailSupport
CBDSponsoredEvents
TOTAL(DISI)
DISIProjects
FirstFriday
TotalDISIProjects
ORGANIZATION
GeneralLiability
2,916
.00
2,987.00
-71.00
97.62%
2,916.0
2
,987.00
-71.00
97.62%
2,987.0
Paidinfull.W
/inannualbudget.
TotalInsurance
4,174
.00
4,245.00
-71.00
98.33%
4,174.00
4
,245.00
-71.00
98.33%
4,245.00
Misc
511
.02
583.35
-72.33
87.6%
511.02
583.35
-72.33
87.6%
1,000.00FilmingofOaklandStructuresBreakfast-MitchKapor.
Occupancyexpenses
Rent,parking,otheroccupancy
11,833
.98
12,016.65
-182.67
98.48%
11,833.98
12
,016.65
-182.67
98.48%
20,600.00
TotalOccupancyexpenses
11,833
.98
12,016.65
-182.67
98.48%
11,833.98
12
,016.65
-182.67
98.48%
20,600.00
Officefurniture&equipment
381
.39
583.35
-201.96
65.38%
381.39
583.35
-201.96
65.38%
1,000.00
Postage,shipping,delivery
56
.26
291.65
-235.39
19.29%
56.26
291.65
-235.39
19.29%
500.00
Printing©ing
2,081
.04
1,458.35
622.69
142.7%
2,081.04
1
,458.35
622.69
142.7%
2,500.00
Supplies
1,805
.92
2,041.65
-235.73
88.45%
1,805.92
2
,041.65
-235.73
88.45%
3,500.00
Telephone&telecommunications
1,410
.27
1,458.35
-48.08
96.7%
1,410.27
1
,458.35
-48.08
96.7%
2,500.00
TotalNon-personnelexpenses
24,933
.26
27,753.35
-2,820.09
89.84%
24,933.26
27
,753.35
-2,820.09
89.84%
44,545.00
ORG/SpecialProjects
AnnualBreakfastMeeting
4,995
.08
4,500.00
495.08
111.0%
4,995.08
4
,500.00
495.08
111.0%
4,500.00Includescostsforcatering,awards,equipmentrentals,and
videoproduction.
16
.01
1,166.65
-1,150.64
1.37%
16.01
1
,166.65
-1,150.64
1.37%
2,000.00
16,000
.00
16,000.00
0.00
100.0%
16,000.00
16
,000.00
0.00
100.0%
16,000.00SponsorshiprequestfulfilledinMay.
TotalORG/SpecialProjects
21,011
.09
21,666.65
-655.56
96.97%
21,011.09
21
,666.65
-655.56
96.97%
22,500.00
Personnel&Related
Consultants
0
.00
2,333.35
-2,333.35
0.0%
0.00
2
,333.35
-2,333.35
0.0%
4,000.00
8,750
.00
8,750.00
0.00
100.0%
8,750.00
8
,750.00
0.00
100.0%
15,000.00
PublicRelations
BusinessAttractionandRetention
Shuttle
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CashBasis
LakeMerrittUptownDistrictAssociation
July2013E
xpenses
Curr.Actu
al
Curr.Budget
Curr.Variance
Percent
YTDActual
YTDB
udget
YTDVariance
Percent
AnnualBudget
VarianceExplanation
StaffPersonnel
74,145
.12
74,145.01
0.11
100.0%
74,145.12
74145.01
0.11
100.0%
127,105.71
667
.05
1,750.00
-1,082.95
38.12%
667.05
1750
-1082.95
38.12%
3,000.00IncludesairfaretoIDAConferenceinNewYork.
TotalPersonnel&Related
83,562
.17
86,978.36
-3,416.19
96.07%
83,562.17
86
,978.36
-3,416.19
96.07%
149,105.71
129,506
.52
136,398.36
-6,891.84
94.95%
129,506.52
136
,398.36
-6,891.84
94.95%
216,150.71
Maintenance
154,088
.25
154,000.00
88.25
100.06%
154,088.25
154
,000.00
88.25
100.06%
264,000.00Includespaym
entofDec.2012invoice.
MiscSOBOexpenses
2,872
.67
2,357.85
514.82
121.83%
2,872.67
2
,357.85
514.82
121.83%
4,042.00IncludespurchaseofnewRubbermaidcartsfor
maintenance
ambassadorteam.
PROW
Maintenance
8,288
.92
29,164.90
-20,875.98
28.42%
8,288.92
29
,164.90
-20,875.98
28.42%
49,997.00Includesfinal
paymenttoTrimacsforBackofBARTproject
andcostsassociatedwithreinstallationofhangingplants.
ResidentialBeautification
0
.00
2,333.35
-2,333.35
0.0%
0.00
2
,333.35
-2,333.35
0.0%
4,000.00Noexpenses
todate.SOBOisexploringoptions.
Security
273,446
.80
274,824.24
-1,377.44
99.5%
273,446.80
274
,824.24
-1,377.44
99.5%
471,127.29Includespaym
entofDec.2012invoice.
0
.00
5,833.35
-5,833.35
0.0%
0.00
5
,833.35
-5,833.35
0.0%
10,000.00Nochargesforwateringtodate.
438,696
.64
468,513.69
-29,817.05
93.64%
438,696.64
468
,513.69
-29,817.05
93.64%
803,166.29
601,477
.14
650,120.35
-48,643.21
92.52%
601,477.14
650
,120.35
-48,643.21
92.52%
1,096,817.00
SOBO
TOTALSOBO
TOTALEXPENSE
TOTALORGANIZATION
Watering
Training&Prof.Develop.
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LMUDA
2014-2015B
udgetComparison
2014
2015
2015
20
15
P
roposed
Annual
Budget
Proposed
AnnualBudget
withNo
Increase
Proposed
AnnualBudget
with3%
Increase
Proposed
Annual
Budget
with
5%
Increase
OrdinaryIncome/Exp
ense
Income
Assess
mentRevenue
PriorYearBal-CarryForward
194,1
90.6
9
70,0
00.0
0
70,0
00.0
0
7
0,0
00.0
0
AssessmentRevenue-Other
1,1
05,0
98.5
2
1,1
05,0
98.5
2
1,1
38,251.4
8
1,16
0,353.45
TotalAssessmentRevenue
1,2
99,2
89.2
1
1,175,0
98.5
2
1,2
08,251.4
8
1,23
0,353.45
(Reserve)
-70,0
00.0
0
-50,0
00.0
0
-50,0
00.0
0
-5
0,0
00.0
0
TotalIncome
1,2
29,2
89.2
1
1,1
25,0
98.5
2
1,158,251.4
8
1,18
0,353.45
Expense
DISTRICTIDENTITY(DISI)
DISIProjects
Marketing
10,500.00
10,500.00
10,500.00
1
0,500.00
BannerProgram
6,000.00
4,000.00
4,000.00
4,000.00
Misc.
2,000.00
1,275.00
1,275.00
1,275.00
PublicRelations
15,000.00
15,000.00
15,000.00
1
5,000.00
PublicSpaceDevelopment
5,000.00
5,000.00
5,000.00
5,000.00
Merchant/RetailSupport
6,000.00
4,500.00
4,500.00
4,500.00
TotalDISIProjects
44,5
00.0
0
40,275.0
0
40,275.0
0
4
0,275.0
0
SpecialEvents
Arts&Culture
10,000.00
10,000.00
10,000.00
1
0,000.00
CBDSponsoredEvents
9,000.00
9,000.00
9,000.00
9,000.00
HolidayEvent
4,000.00
4,000.00
4,000.00
4,000.00
TotalSpecialEvents
23,0
00.0
0
23,0
00.0
0
23,0
00.0
0
2
3,0
00.0
0
TotalDISTRICTIDENTITY(DISI)
67,5
00.0
0
63,275.0
0
63,275.0
0
6
3,275.0
0
ORGAN
IZATION
Non-PersonnelExpenses
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LMUDA
2014-2015B
udgetComparison
2014
2015
2015
20
15
P
roposed
Annual
Budget
Proposed
AnnualBudget
withNo
Increase
Proposed
AnnualBudget
with3%
Increase
Proposed
Annual
Budget
with
5%
Increase
AccountingExpenses
6,500.00
6,500.00
6,500.00
6,500.00
ComputerService&Support
1,000.00
1,000.00
1,000.00
1,000.00
Consulting&LegalExpenses
5,000.00
2,500.00
2,500.00
2,500.00
Fees&Permits
1,200.00
1,200.00
1,200.00
1,200.00
Insurance
Directors&Officers
1,258.00
1,258.00
1,258.00
1,258.00
GeneralLiability
2,987.00
2,987.00
2,987.00
2,987.00
TotalInsurance
4,2
45.0
0
4,2
45.0
0
4,2
45.0
0
4,2
45.0
0
Misc
1,000.00
500.00
500.00
500.00
Occupancyexpenses
Rent
21,094.00
21,600.00
21,600.00
2
1,600.00
TotalOccupancyexpenses
21,0
94.0
0
21,6
00.0
0
21,6
00.0
0
2
1,6
00.0
0
Officefurniture&equipment
1,000.00
1,000.00
1,000.00
1,000.00
Postage,shipping,delivery
500.00
500.00
500.00
500.00
Printing©ing
2,500.00
2,500.00
2,500.00
2,500.00
Supplies
3,500.00
3,500.00
3,500.00
3,500.00
Telephone&telecommunications
2,500.00
2,500.00
2,500.00
2,500.00
TotalNon-personnelexpenses
49,5
45.0
0
49,5
45.0
0
49,5
45.0
0
4
9,5
45.0
0
ORG/SpecialProjects
AnnualBreakfastMeeting
5,500.00
5,500.00
5,500.00
5,500.00
BusinessAttraction&Retention
2,000.00
500.00
500.00
500.00
Shuttle
16,000.00
16,000.00
16,000.00
1
6,000.00
TotalORG/SpecialProjects
23,5
00.0
0
22,0
00.0
0
22,0
00.0
0
2
2,0
00.0
0
Personnel&Related
Consultants(2103)
PublicRelations
15,000.00
15,000.00
15,000.00
1
5,000.00
StaffPersonnel
130,918.88
134,846.44
134,846.44
13
4,846.44
Training&Prof.Development
4,000.00
4,000.00
4,000.00
4,000.00
TotalPersonnel&Related
149,9
18.8
8
153,8
46.4
4
153,8
46.4
4
15
3,8
46.4
4
TotalO
RGANIZATION
222,9
63.8
8
225,3
91.4
4
225,3
91.4
4
22
5,3
91.4
4
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LMUDA
2014-2015B
udgetComparison
2014
2015
2015
20
15
P
roposed
Annual
Budget
Proposed
AnnualBudget
withNo
Increase
Proposed
AnnualBudget
with3%
Increase
Proposed
Annual
Budget
with
5%
Increase
SOBO
Maintenance
271,920.00
280,077.60
280,077.60
28
0,077.60
LandscapingStaffPerson(2014)
26,568.88
27,365.95
27,365.95
2
7,365.95
MiscSOBOexpenses
11,679.10
4,042.00
4,042.00
4,042.00
PROW
Maintenance
60,000.00
60,000.00
60,000.00
6
0,000.00
ResidentialBeautification
4,000.00
4,000.00
4,000.00
4,000.00
Security
525,261.35
499,818.93
499,818.93
49
9,818.93
Watering
39,396.00
39,396.00
39,396.00
3
9,396.00
TotalSOBO
938,8
25.3
3
914,7
00.4
8
914,7
00.4
8
91
4,7
00.4
8
TotalExpense
1,2
29,2
89.2
1
1,2
03,3
66.9
2
1,2
03,3
66.9
2
1,20
3,3
66.9
2
NetIncome
0.0
0
-78,2
68.4
0
-45,1
15.4
4
-23,
013.47
StaffRecommende
dReductions:
DISI
Banners
2,000.00
2,000.00
2,000.00
Merchant/RetailSupport
1,500.00
500.00
250.00
ArtsandCulture
2,500.00
1,500.00
1,500.00
CBDSponsoredEvents
1,500.00
1,500.00
1,500.00
ORG
Shuttle
16,000.00
0.00
0.00
SOBO
SafetyAmbassadorStaff
28,252.00
19,648.18
12,134.47
MaintenanceAmbassadorStaff
26,516.40
19,967.26
5,629.00
AdjustedNetIncom
e
0.00
0.00
0.00
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Proposed Language for Assessment Increase Request-DOA/LMUDA
To be included in the Annual Report to the City of Oakland
Assessment Increase of 2.9%:The LMUDA has spent down to its 7% prudent and budgeted
reserve as intended. The LMUDA does not project a surplus of funds above the reserve in 2013,
with the possible exception of past unpaid assessments received.
The requested increase will allow us to:
remain aligned with cost of living increases in the market place,
better meet the demand from district tenants and retailers for expanded ambassador
services and hours of coverage,
provide more leadership positions within the ambassador program to ensure the
retention of key personnel, and
meet the challenges of ongoing issues, such as demonstrations and protests, persistent
crime and the lack of consistent police presence within district boundaries.
Therefore, we are implementing a 2.9% assessment increase to take effect in the next tax year,
as allowed for in the District Management Plan as established by the City of Oakland. The Board
has made considerable reductions to our expenses, but despite this, additional funding is still
necessary to attempt to maintain current service levels.
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Gallen.Neilly attends all DISI and Board mtgs.
Recent Clips
Bay Area Bites: 5 bites: Chow Down in Oaklands Chinatown ran on 7/18/13 Bay Area Bites: Oaklands Jack London District: A Food Desert For The Wealthy? ran on 7/17/13
East Bay Express: Is a Grocery Store Finally Coming to Oakland's Jack London District? ran on 7/17/13
Movato Blog: 35 Reasons You Need to Move to Oakland ran on 7/12/13 Diablo Magazine: Weekly Dish: Umami Burger Opens in Oakland ran on 7/12/13 East Bay Express: Mid-Week Menu: Umami Burger Oakland and The Star on Grand Take Off, Sobo Introduces Gluten Free
Ramen, and Off the Grid Debuts in El Cerrito ran on 7/10/13 San Francisco Business Times: Sungevity raises $15 million for expansion ran on 7/5/13
East Bay Express: Is First Fridays Good for Art Galleries? ran on 7/3/13
East Bay Express: Battle of the East Bay Croissant ran on 7/3/13 San Francisco Examiner: Neighborhood team to develop community market in Oakland's Jack London District ran on 7/2/13
SF Weekly: Southern Meets California Seafood at Hutch in Uptown Oakland ran on 6/27/13
San Francisco Business Times: Food tours trending bigger in Oakland ran on 6/21/13 Oakland Local: Ise Lyfes Brighter than Blight installation brings art to East Oakland ran on 6/20/13
Eater SF: Hutch Brings Whiskey, Oysters, and Grits to Oakland's Uptown ran on 6/18/13
Racked SF: Storenvy Pop-Up Party; Fashion Friday on the Plaza in Oakland ran on 6/17/13 San Francisco Business Times: Signature Group tackles huge Oakland projects ran on 6/14/13 YouTube: Your Adventure in Oakland posted on 6/10/13 Huffington Post: Oakland the Most Honest City in America posted in June 2013 Southwest Airlines Spirit Magazine: Your Adventure in Oakland ran in the June 2013 issue Southwest Airlines Spirit Magazine: Eat Like a Chef ran in the June 2013 issue
Huffington Post: Oakland, Calif., Has Never Been Better: Here Are Ten Reasons Why (PHOTOS) ran on 6/11/13
San Francisco Business Times: Oakland plans Sunday celebration of Lake Merritt renewal ran on 6/7/13
Projects UNDERWAY
Press Releases:
Working with Andrew Jones & Jamie Parks (Public Works) re: Soft opening of Latham Square- press release, media invites, etc.in the works.
New Businesses within the Districts drafting in coordination with the broker focus group. Senior Task Force Media Push to be drafted
Girls, Inc. PR to be drafted (?) Beautification update re: back of BART planters, big belly trash compactors etc. (awaiting further details so draft can be compiled
for reveal.)
Media Inquiries/Pitches:
Coordinate meet w/Susan Piperato (NREI) for this summer. Good News Oakland/KGO follow-ups to be made to Sean Kennedy re: further initiatives to bring new businesses to Oakland-
possible to include/interview.
Other:
District Tweet-of-the-Week-- plan in progress to strengthen social media platform on a schedule
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388 19th Street Oakland, California 94612DOA Phone 510.238.1122 LMUDA Phone 510.452.4529 Fax 510.452.4530
[email protected] www.downtownoakland.org
[email protected] www.lakemerritt-uptown.org
Committee Purpose Statements and 2013 Priorities-July 2013
ORG Purpose Statement
The purpose of the Joint Organization Committee is to oversee the general administration of the
corporations, to ensure the effective operations of the board, to act as the coordinating framework
through which the other committees function efficiently, and to increase involvement and support for
the organizations.
2013 Priorities
-Develop Strategic Plan
-Establish criteria by which to evaluate annual performance of all service providers
-Create Annual Report
DISI Purpose Statement
The purpose of the DISI Committee is to promote the identity of the districts, to encourage economic
development, and to create a vibrant downtown through public relations, marketing, and special events.
2013 Priorities
-Economic development through business attraction
-Ensuring the vitality of the arts and walkability in the districts
-Elevating image through marketing and targeted advertising
-Special events, including district-branded event(s)
SOBO Purpose Statement
The purpose of the SOBO Committee is to oversee cleanliness and order in the public rights of way and
to successfully manage service providers in keeping with the expectations of our organization and the
needs of the community. Through diligent planning and thoughtful allocation of resources, we execute
projects that effectively beautify and enhance the safety of the districts for the long term, creating
vibrant and celebrated public spaces.
2013 Priorities
- Increase efficiencies of ambassador and administrative staff
- Implement economic systems that lower or eliminate recurring fees
- Continue to develop the relationship with OPD
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