Lms 2017 product direction november 2016 (2)

2017 Product Direction Product Roadmap Themes & Feature Releases

LinkedIn Marketing Solutions Mission

Be the most effective platform

for marketers to engage

with professionals

Better achieve marketer

objectives

Prove value through

analytics & insights

Simplify access to products & capabilities

Target the

audiences that matter

Evolving our platform in 2017 to increase advertiser ROI

2017 LMS Product Direction

Better

achieve

marketer

objectives

Lead Gen Forms Capture leads seamlessly on LinkedIn H1 2017

Carousel SC Ad As A New Ad

Format

Leverage a content carousel to better engage your

audience and achieve your objectives H1 2017

New Dynamic Ad Formats New formats to drive performance for even more

marketing objectives H1 2017

New Text Ads Formats New formats to drive more engagement and better

performance H1 2017

Pre-Roll Video Beyond LinkedIn Engage your target audiences with high impact video

content across the web H2 2017

Prove value through

analytics & insights

Third Party Impression Tracking Integrating trusted third party impression tracking

capabilities to help you better track results (Atlas &

Doubleclick)

H1 2017

Campaign Recommendations In-product insights to simplify your campaign optimization H1 2017

Demographic Reporting Beyond

The Click

Customizable demographic reporting to understand who

ads resonate with best H1 2017

Website Analytics & Visitor

Demographics

Track your website traffic (paid and organic) with

demographic data that’s unique to LinkedIn H1 2017

Marketing Analytics API Better plan and optimize your approach to LinkedIn with

APIs that provide insights and analytics H1 2017

Features and timelines are estimates, not commitments; Slide only includes notable releases

2017 LMS Product Direction

Features and timelines are estimates, not commitments; Slide only includes notable releases

Simplify

access to

products &

capabilities

Enhanced Advertising APIs Better manage your LinkedIn presence and ad campaigns through

APIs comparable to Campaign Manager H1 2017

Text Ads Available Through

Insertion Orders (IO) Availability to purchase Text Ads the way that fits your business H1 2017

Dynamic Ads For Self-Service Brand new self-service channel for marketers to drive engagement

with premium audiences using dynamically generated ads,

powered by profile data

H2 2017

LinkedIn Autofill In Campaign

Manager Drive more conversions by adding autofill to your landing pages H2 2017

Campaign Manager Platform

Enhancements

Evolving to an intuitive interface powered by intelligent campaign

planning and management tools Ongoing

Target the

audiences

that matter

Sponsored Content Beyond The

Feed

Scale reach through industry-trusted partners using LinkedIn

targeting capabilities H1 2017

Website Retargeting Engage audiences that visit your website with relevant content on

LinkedIn H1 2017

Contact Targeting Activate your account-based marketing efforts to reach key

prospects. Options to integrate your marketing automation system

(Marketo/Liveramp/Eloqua) or upload a .csv

H1 2017

Account Targeting Reach key decision makers & influencers at your key accounts H1 2017

Follower, Employee and Demo

Targeting Enhancements

Ability to target your followers and your employees, improvements

to IP/Geo profile targeting and additional demographic

enhancements.

H1 2017

Behavioral & Intent Targeting Exploring intent/interest-based (keyword) targeting, topic #

targeting H2 2017

Sales Navigator For Saved Leads Save your leads in sales navigator H2 2017

2018 Themes focused on creating a seamless

& efficient advertiser experience

Objective-based campaign creation and optimization

Pre-launch campaign result predictions

Automated message sequencing

Native video ad formats & analytics

CRM closed loop targeting and Sales Navigator saved leads

targeting

In-product access to trending content

New mobile-optimized products

Easily generate high-quality leads from your campaigns, based on a

variety of calls-to-actions and objectives

LinkedIn Lead Gen Forms

8

Scale professional reach beyond LinkedIn to high quality 3rd-party mobile apps, publishers

Sponsored Content Beyond LinkedIn

Drive more followers for their LinkedIn

Company and Showcase Pages

Drive people to their website

and landing pages

New formats will be designed to drive performance for even more

marketing objectives and include custom backgrounds

New Formats for Dynamic Ads

More effectively engage professionals through video

Video advertising with LinkedIn

Video metrics not supported for 3rd party hosted video through Sponsored Content

To

da

y

3rd party hosted video through Sponsored Content

H2

-20

17

Pre-roll video beyond LinkedIn

20

18

Native video ads on LinkedIn

Matched Audiences: Website Retargeting Engage your website visitors with relevant content on LinkedIn as an

always-on strategy

Matched Audiences: Email & Company Power your account-based marketing efforts and reach key prospects

Matched Audiences: Data Integrations Engage audiences you’ve already identified as a target segment in

your database on LinkedIn

Next Gen Campaign Insights & Website Analytics Highly customizable reports that deliver value in real-time

CO

NC

EP

T

CO

NC

EP

T

Next Generation Campaign Manager Platform Simple and intuitive ad platform purpose-built to deliver results

● Simplified UI

● Set-up focused on your

goals

● Better campaign planning

tools

● Accessibility to new

features

● Improved creative set-up

Conceptual mock, but not reflective of final solution

CO

NC

EP

T

ADDING INTUITIVE IN-PRODUCT HELP & GUIDANCE

CO

NC

EP

T

DESIGNING OBJECTIVES TO REACH YOUR GOALS

CO

NC

EP

T

SIMPLIFYING HOW YOU REACH YOUR TARGET AUDIENCE

CO

NC

EP

T

INTRODUCING TOOLS TO EFFECTIVELY PLAN YOUR CAMPAIGNS

CO

NC

EP

T

STREAMLINING YOUR CONTENT CREATION EXPERIENCE

CO

NC

EP

T

OPTIMIZING YOUR CAMPAIGNS BASED ON YOUR GOALS

CO

NC

EP

T

GIVING YOU INSIGHTS INTO RESULTS BENCHMARKS

CO

NC

EP

T

ADDING A SEAMLESS PREVIEW FOR ALL YOUR AD FORMATS

CO

NC

EP

T

Account team provides additional advice on how to improve campaigns to

meet Amy’s objective of driving leads to her website

EMPOWERING YOU WITH TOOLS TO MEASURE RESULTS & OPTIMIZE

CO

NC

EP

T

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LMS H2-2016 Product Direction (Look-Back at 2016 Product Enhancements)

Improve value/ROI Provide better

measurement and optimization

Further your strength in targeting

Simplify your platform & tools

Sponsored Content

beyond the feed beta

Optional Follow button in

Sponsored Content at CPC Conversion tracking

Members can “like”

comments in Sponsored

Content

Matched Audiences:

Account Targeting

New “years of

experience” targeting

facet

Restart inactive Sponsored

Content campaigns

Display available via

Programmatic

Improved Dynamic Ads in

Campaign Manager

Past company/job title

target facet

API integration with

Hubspot & Sprinklr

In-product Campaign

Insights Demographic

reporting beyond the

click Limited access to new

LI Autofill

Sponsored InMail for

Self-Service

Viral metrics

Design refresh with in-

product help

Reach the right customers with Display Ads using your preferred

demand-side platform (DSP) or agency trading desk (ATD)

Programmatic Display ROI

Measurement and optimization

Targeting Simplification

Choose whether include a follow button if you want more Company Page

followers and only pay for clicks that matter to your objectives

Upgraded Follow Button in Sponsored Content

Before After

ROI Measurement and

optimization


New “years of experience” targeting facet Reach people based on how many years they have worked

ROI Measurement and

optimization


Easily measure and optimize the business impact of your LinkedIn Ads investment using native attribution tools

Conversion Tracking ROI



Like Member Comments Drive more engagement with your target audience and make them part

of the conversation

ROI Measurement and

optimization


Sponsored InMail for Self-Service Brand new self-service channel for marketers to reach professionals in the most personalized and direct way on LinkedIn

ROI Measurement and

optimization


In-product insights simplify campaign optimization

Campaign Insights & Recommendations ROI



Coming soon: December 2016

Demographic Reporting Beyond the Click Rich, easy to use and customizable demographic campaign reporting to understand who ads resonate with best

ROI Measurement and

optimization


Coming soon: December 2016

Saved Targeting Templates Save time and energy by saving your most frequently used segments so

you can use them again on future campaigns

Select a previously saved

audience that you created

ROI Measurement and

optimization


Lms 2017 product direction november 2016 (2)

Marketing

Transcript of Lms 2017 product direction november 2016 (2)