LMI Infographic 12 - Amazon S3 · 2017-04-27 · SEARCH optimization to local ... like Google,...
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+ + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + Why is local sear important? Of people search online for local businesses Trust online reviews as much as personal recommendations Will take action after reading a positive online review Does my busines s qualify? To qualify as a local business, you must serve your customers face-to-face at your location or the customer's location Click on a listing in the first page of search results 92% 88% 72% 71% . . . . . . . . . . . . . . . . . . . . . . . . . . 6 stepS SEARCH optimization to local 02 Update Local Business Data Providers KNOW YOUR BUSINESS CATEGORY Answer the question, “My business is a …” KNOW YOUR NAP+W • N ame of business - Be consistent everywhere • A ddress - Use a verified street address • P hone - Your local phone (no toll-free!) • W ebsite - Exact URL of your website These five companies syndicate local business information to services like Google, Facebook, Yelp, Apple, and thousands more. expressupdate.com business.foursquare.com neustarlocaleze.biz/directory/search factual.com/contact#update_add_business mybusinesslistingmanager.com 01 Prepare Your Business Information PREPARE IMAGES • Logo & square icon version of logo • Interior / exterior photos • Team / services photos PREPARE OTHER INFORMATION • Business hours • Description of business google.com/mybusiness mapsconnect.apple.com biz.yelp.com myfreeyp.com citygrid.com bingplaces.com facebook.com/business /products/pages 03 Claim Key Local Listings There are hundreds of local business listings that you can claim, but these eight are some of the most important. Google My Business Facebook Bing Places yext.com/pl/yahoo-claims /index.html Yahoo Local Apple Maps Connect Yelp Yellow Pages City Search 05 Solicit and Manage Reviews The three most important review sites are Google, Yelp, and Facebook. 04 Optimize Your WeBSite • Landing pages for each location • NAP and Google Map on each location page • Location and services keywords on each page • Simple navigation • Fast and mobile friendly site • No technical problems google.com/webmasters Ask customers to leave online reviews Don’t compensate customers for reviews Don’t fake reviews or buy reviews online Don’t feel like you need to respond to every review Think twice about responding to a negative review X X X 06 Check Regularly WEEKLY / DAILY Check reviews and social media comments EVERY 6 MONTHS Check each business listing and key data provider for accuracy // Localeze
Transcript of LMI Infographic 12 - Amazon S3 · 2017-04-27 · SEARCH optimization to local ... like Google,...
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Why is local search important?
Of people searchonline for local businesses
Trust online reviewsas much as personal
recommendations
Will take action afterreading a positive online review
Does my business qualify?To qualify as a local business, you
must serve your customers face-to-faceat your location or the customer's location
Click on a listing in thefirst page of search results
92% 88% 72% 71%
. . . . . . . . . . . . . . . . . . . . . . . . . .
6 stepS
SEARCHoptimization
to local
02 Update Local Business Data Providers
KNOW YOUR BUSINESS CATEGORYAnswer the question, “My business is a …”
KNOW YOUR NAP+W• Name of business - Be consistent everywhere• Address - Use a verified street address• Phone - Your local phone (no toll-free!)• Website - Exact URL of your website
These five companies syndicate local business information to serviceslike Google, Facebook, Yelp, Apple, and thousands more.
expressupdate.com
business.foursquare.com
neustarlocaleze.biz/directory/search
factual.com/contact#update_add_business
mybusinesslistingmanager.com
01 Prepare Your Business Information
PREPARE IMAGES• Logo & square icon version of logo• Interior / exterior photos• Team / services photos
PREPARE OTHER INFORMATION• Business hours• Description of business
google.com/mybusiness
mapsconnect.apple.com
biz.yelp.commyfreeyp.com citygrid.com
bingplaces.comfacebook.com/business
/products/pages
03 Claim Key Local ListingsThere are hundreds of local business listings that you can claim, but theseeight are some of the most important.
GoogleMy
BusinessFacebook Bing
Placesyext.com/pl/yahoo-claims
/index.html
YahooLocal
AppleMaps
ConnectYelp Yellow
PagesCity
Search
05 Solicit and Manage ReviewsThe three most important review sites are Google, Yelp, and Facebook.
04 Optimize Your WeBSite
• Landing pages for each location
• NAP and Google Map on each location page
• Location and services keywords on each page
• Simple navigation
• Fast and mobile friendly site
• No technical problems google.com/webmasters
Ask customers to leave online reviews
Don’t compensate customers for reviews
Don’t fake reviews or buy reviews online
Don’t feel like you need to respond to every review
Think twice about responding to a negative review
XXX
06 Check Regularly
WEEKLY / DAILYCheck reviews and social media comments
EVERY 6 MONTHSCheck each business listing and key data provider for accuracy
// Localeze
