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Transcript of Lloydmedia Inc 2015 Media Kit
Marketing Group Financial Services Group
2015 Media Kit
2015 Media Kit
NeW FOR
2015
LLOydMedia iNc
Reach elite, data-driven Marketers and top-Level Financial executives
Our magazines are must-reads for key executives in core corporate competencies.
Can you help our readers:
Create � a strong financial structure and healthy economic ecosystem to ensure capital and cash flow keep their engines running?
Determine � who their customers should be, how they can reach them most effectively, and how they can turn data-driven marketing into profitable sales?
Build � efficient and effective financial systems to enhance payments and billings between their companies and their customers and vendors?
Convert � all the data and information they collect from every contact point into tangible benefits that increase revenue and reduce costs?
Equip � their companies with the tools, technology, systems and hardware needed to manage their operations, to create new services or products, and deliver them to their market?
Manage � their customers with smoothly functioning support departments that are properly staffed and equipped to solve problems, foster loyalty and retain customers?
Make any or every step � in that chain better, faster, cheaper, and more profitable?
Tap into the ecosystem at the points that drive your campaigns. Choose markets that engage your best prospects. Select the channels that address your strategy and tactics.
Payables | Receivables | Collections | Data | P-Cards | ECM | Technology
FINANCIALS
Working With Marketing On Customer Data
Best Practices for Fighting Credit Card Theft & Fraud
Here Comes the Year of e-Everything
PREMIER ISSUE
Q1 SPRING 2014 • Canada’s Independent Magazine
7 Reasons To Automate Accounts Payable
a caNadiaN chip & piN primerhow the cPa is Pavingthe way For Pinless debit
the greening of Bill payment
spotlight: mobile Payments
walletwarswhy everyoNe is fightiNg for coNtrol of this maN’s deBit traNsactioNs
the magazine of transactions, cards & eBpp in canada
2015 Media Kit - MaRKetiNG GROup
Editorial contact
Sarah O'ConnorEditor905-201-6600 [email protected]
powerful editorial package with targeting optionsIn Touch With the MarketAn innovator in all forms of information for direct marketers–news, features, research, trends, case studies, industry leader opinions, and connections to best practices and suppliers – Direct Marketing continues to lead the way, stay relevant and get read.
Known for its strong editorial package, Direct Marketing explores areas of response marketing and customer relationship management that other publications only touch upon or ignore. As trends and technologies emerge, Direct Marketing does more than report; it goes in depth to show our readers how the news will affect their business, change their profit potential, or impact their strategies.
Special Supplements & DirectoriesTo zero in on hot topics, Direct Marketing provides a specialty section in each issue. The in-depth supplements offer showcase advertising opportunities in Direct Marketing for segment-specific suppliers in CRM, call centre products and services, eMarketing, research and more.
Readers give our supplements special attention for the depth of information they provide in areas of vital importance to their marketing strategy.
What better time is there to introduce or reinforce the value of your related services than while they’re thinking about how these new ideas might improve their own plans!
Written by The Best & BrightestThe experience of our writers means Direct Marketing stays relevant. Many are senior marketing executives or presidents and vice-presidents of marketing organizations. What they write about comes from their experiences in planning and executing Direct Marketing campaigns. This isn’t theory. It comes from their real day-to-day experience.
These are the voices and opinions that make Direct Marketing a must-read for all Canadian direct marketers, and for many advertising executives in general.
Practical Options With High ReturnsFor monthly exposure in the most-read publication of its kind in Canada, you can choose from a variety of campaign options to provide the mix that gets you in front of your target customers at the right time, in the right place.
Other ways you can engage our readers include....directory advertising... list rental... online advertising...custom inserts... or specialized sponsorships.
diRect MaRKetiNG magazine
2015 editorial ScheduleMonth IssuE
FocussEctor rEport
supplEMEnt rEgIonal rEports
Bonus DIstrIButIon
January LOyaLty (MObiLe) Location-based marketing � Fundraising �
FEBruary pRiNt ReSpONSe Designing the perfect DM package � Dimensional Mail � B.C. �
March eMaiL MaRKetiNG Future of web banners � Content Marketing � MARITIMES �
aprIl data MaNaGeMeNt Writing winning DM copy � Fundraising � Fundraising Day
May RetaiL MaRKetiNG Emerging e-commerce apps � Multi-cultural Marketing � GTA � eTail 2015
JunE SOciaL Media MaRKetiNG
Direct Response TV � Green DM � GOLDEN HORSESHOE �
July MObiLe MaRKetiNG CASL: one year later � Fundraising �
august LiSt buSiNeSS Evolution of the catalogue � Top 10 Women in DM � QUEBEC �
sEptEMBEr LOyaLty Using webinars to engage prospects � Diversity marketing �
octoBEr data aNaLyticS Instagram for Marketers � Fundraising � AFP, EA
novEMBEr e-cOMMeRce Advancements in payments �integrations
Mobile marketing � ALBERTA �
DEcEMBEr cRM 2015 Marketing trends (recap) � Top DM agencies of 2015 �
rEgular FEaturEsdiRectiveS (Op-Ed) Guest columnist every issue.
diRect & peRSONaL Profiles of prominent DM creative and industry leaders
In the MaIl Case studies of successful directmail campaigns.
Our readers take the time to consider every new idea that Direct Marketing brings them. Direct Marketing is published monthly (12x a year) and is mailed individually addressed to 6,200 senior executives who are responsible for creating, managing, supporting and fulfilling more than $51 billion in annual sales generated through a range of direct response channels.
Subscribers also receive two annual directories, the DM Industry Sourcebook and the List of Lists. The Sourcebook is a detailed reference guide to the more than 800 vendors who work with Canada’s direct marketers. The List of Lists is a detailed reference guide to more than 1,000 mailing lists and databases available for rent to direct marketers across the country. (Established in 1988.)
List of ListsCanada’s List Buyers Guide 2013-2014
BETTER DATAFROM CANADA’S LEADER IN
CONTACT DATA SOLUTIONS
Cleanlist helps you acquire, retain and enrich the
contact data you need to target your communication
programs and achieve better results.
1-800-454-0223 / [email protected]
Total National Distribution 6,200British Columbia 426Alberta 167Prairies 394Ontario 4,398Quebec 473Atlantic Provinces 181USA 260
National Readership 17,000(based on 2.3x pass along)
Reader Responsibilities56% Strategic Management 33% Tactical Execution11% Operational Support
Type of Market Served42.3% B2B only 38.5% Consumers only 19.2% Both
readerShip/circulationWhere They Sell85.7% Canada 36.2% United States 26.5% International
Editorial contact
Sarah O'ConnorEditor905-201-6600 [email protected]
2015 Media Kit - MaRKetiNG GROup
advertising rates and Material requirements
To advertise call:Mark HenryCorporate Sales Manager905-201-6600 [email protected]
advertiSing rateSrateS (All rates include CMYK Colour) Material: press-optimize composite CMYK PDF, to size (no bleeds)
ad Size 1X 3X 6X 9X 12X
Double Page $5,000 For DPS call for frequency discounts
Full $3,720 $3,620 $3,520 $3,420 $3,320
3/4 $3,348 $3,258 $3,168 $3,078 $2,988
1/2 $2,232 $2,172 $2,112 $2,052 $1,992
1/4 $1,116 $1,086 $1,056 $1,026 $996
1/8 $558 $543 $528 $513 $498
coverS
Page 1X (Call for frequency discounts)
OBC $4,500
IFC $4,350
IBC $4,100
Front cover
Page 1X (Call for frequency discounts)
Front Page Main Banner $4,750
Front Page Button (per unit) $2,000
reSource directory Min. 12 issues
Single Unit (4.325” x 2”) $1,725 / year
Double Unit (4.325” x 3”) $2,025 / year
Triple Unit (4.325” x 4”) $2,525 / year
inSertS (Supplied)
ONE SHEET (2-sided) $2,995/issue (max. 8.5” x 11”) For larger inserts, please call for pricing. SAMPLE SUBJECT TO APPROVAL
Double PageMaximum visual impact, strong reader involvement.
19”x13” + 0.125” bleed
Full Page Maximum visual impact, strong reader involvement.
9.5”x13” + 0.125” bleed
3/4 Page Guaranteed editorial surround, excellent exposure.
6.335” x 11.125”
1/2 Page HorizontalDominates the page, less competition for attention.
8.5” x 5.5”
1/2 Page VerticalRoom for strong copy and graphics, high energy impact.
4.125” x 11.125”
1/4 Page HorizontalFlexible positioning, high value, gets noticed.
8.5” x 2.625”
1/4 Page VerticalGuaranteed editorial proximity, high value.
4.125” x 5.5”
1/8 Page HorizontalExcellent value, repetition potential, practical.
4.125” x 2.625”
1/8 Page VerticalExcellent value, repetition potential, practical.
2.0” x 5.5”
Resource DirectoryYear-long exposure, maximum value.
4.325” x 2” / 3” / 4”
Material requireMentSProvide a High-resolution press optimized, CMYK only PDF. Please ensure all fonts are embedded or converted to outlines. Other acceptable formats : EPS, PDF, TIF or JPEG. Please ensure all images are a minimum of 300dpi at full size and are CMYK. Size changes, re-setting, re-formating and/or corrections will be charged to the advertiser.
Full Page Bleed: please add 0.125” on all sides to trim specs. Full Page Type Safety: please inset all type 0.5” from trim specs.
advertiSing SizeS
visit us at www.dmn.ca | tel: 905-201-6600
diRect MaRKetiNG magazine
advertising rates and Material requirements
To advertise call:Mark HenryCorporate Sales Manager905-201-6600 [email protected]
visit us at www.dmn.ca | tel: 905-201-6600
reSource directory advertiSing
new & iMproved webSite For 2015
Reserve a full year of advertising—that’s 12 consecutive issues—at an unbeatable rate and you’ll not only give your company more than 130,000 exposures to your best prospects (11,000+ readers per issue x 12 issues).
The Key DetailsThe Resource Directory Section appears in each issue of Direct Marketing magazine. Your ad will be placed in the category of your choice… matching you with information-hungry direct marketers who source new suppliers for their campaigns.
OptionsThree sizes—2” deep, 3” deep or 4” deep. Each runs across two columns of space. You may change your ad material at any time at no charge.
RatesAs low as $152 per issue!!!! Don’t miss out on the best investment you can make to ensure maximum value, maximum exposure and maximum timing.
NOTE:all Files must be submitted in .gif, .jpeg, or Flash 6 formats and cannot exceed 29kb in size. When supplying a Flash 6 file, you must also supply the backup creative in a separate gif or jpeg file (supply two files, each no more than 29kb in size). all online ads must be paid in advance by credit card, payment transfer or cheque.
online rateSad type Size location Cost per month
1 Leaderboard 413px(W) x 75px(H) Top of home page & all secondary pages
$1,000
2 Tower 100px(W) x 550px(H) Right hand side of home page $750
3 Banner 550px(W) x 100px(H) Middle of home page within articles
$750
4 Button 126px(W) x 158px(H) Home page $500
dmn.caIs an extension of the printed publication. The site features unique content, as well as weekly updates on direct marketing news. Highlights include…
• interactive ads appear on every page • thougth leadership articles• Canadian case studies
• insightful blog posts from industry experts• like us on Facebook• follow us on twitter
2015 Media Kit - MaRKetiNG GROup
2015 editorial Schedule
Editorial contact
Sarah O'ConnorEditor905-201-6600 [email protected]
Contact Management magazine is published quarterly
Contact Management’s readers represent the core of decision makers in the call centre industry in Canada. Our readers lead the key companies in the key vertical industries, and we ensure that everyone who can influence purchasing decisions receives and reads the publication.
Contact Management is mailed to 5,300 individually addressed executive readers from across the country, and includes key executive management in contact centres, IT departments, customer service areas and help desks.
Total National Distribution 5,900
Actual Executive Reader TitlesContact Centre Managers 52%Senior Executive Management 26%Customer Service Management 16%Senior IT Management 6%
readerShip/circulation
visit us at www.contactmanagement.ca | tel: 905-201-6600
IssuE nuMBEr IssuE Focus sEctor rEport vErtIcal Focus
1. FEBruary 2015 cONtact ceNtRe tReNd RepORt
Customer insights �and analytics
Energy & utilities �
2. May uNiFied cOMMuNicatiONS Social service - why social service is rapidly �becoming a mainstream
Retail �Bonus distribution: eTail Canada �
3. august the cSR iSSue Finding the right workforce optimization solution � Travel & tourism �
4. novEMBEr the techNOLOGy iSSue Contact centre software report � Public sector �
Customer Service, IT & Ful llment via Contact Management
CM is published quarterly and reaches more than 10,000 readers in about 5,000 call centres in Canada which manage all forms of customer interaction and engagement, including outsourcers who conduct those activities on behalf of their clients.
cONtact MaNaGeMeNt magazine
visit us at www.contactmanagement.ca | tel: 905-201-6600
Double PageMaximum visual impact, strong reader involvement.19” x 13” + 0.125” bleed
Full Page Maximum visual impact, strong reader involvement.9.5” x 13” + 0.125” bleed
3/4 Page Guaranteed editorial surround, excellent exposure.6.335” x 11.125”
1/2 Page HorizontalDominates the page, less competition for attention. 8.5” x 5.5”
1/2 Page VerticalRoom for strong copy and graphics, high energy impact.4.125” x 11.125”
1/4 Page HorizontalFlexible positioning, high value, gets noticed.8.5” x 2.625”
1/4 Page VerticalGuaranteed editorial proximity, high value.4.125” x 5.5”
1/8 Page HorizontalExcellent value, repetition potential, practical.4.125” x 2.625”
1/8 Page VerticalExcellent value, repetition potential, practical.2” x 5.5”
advertiSing SizeS
advertiSing rateSrateS (All rates include CMYK Colour) Material: press-optimize composite CMYK PDF, to size (no bleeds)
ad Size 1X 4X
Double Page $3,995 $3,465
Full $3,025 $2,865
3/4 $2,725 $2,495
1/2 $2,235 $2,050
1/4 $1,115 $1,015
1/8 $558 $510
coverS
ad Size 1X 4X
OBC $3,855 $3,345
IFC $3,795 $3,295
IBC $3,695 $3,195
inSertS (Supplied)
ONE SHEET (2-sided) $2,995/issue (max. 8.5” x 11”) For larger inserts, please call for pricing. SAMPLE SUBJECT TO APPROVAL
Material requireMentS
All amounts are quoted and payable in Canadian funds. American advertisers must pay in Canadian funds or provide payments in US Funds at current conversion rates. •All insertion orders for advertising in Contact Management are accepted subject to the terms and provisions of the current advertising rate card. Publication of the •advertisement represents acceptance of the order. No conditions, printed or otherwise appearing on the space order, billing instructions or copy instructions which conflict with the publisher’s stated policies and current rate card will be binding on the publisher.Any insertion of advertising made by the agency or advertiser represents an acceptance by both the agency and the advertiser of all of the terms and conditions of the •rate card applicable to the issue in which such insertion is to be published.The publisher reserves the right to hold the advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher.•Failure (by advertiser) to make the order correspond in price or otherwise with the rate schedule is regarded only as a clerical error, and publication of the advertisement •will be made and charged for upon the terms of the rate schedule then in force without further notice.Uniform rates apply to all advertisers at all times. Conversion to publisher’s requirements will be billed at publisher’s costs.•Advertisements not received by our advertising production department by closing date are not entitled to the privilege of review or revision by the advertiser or agency.•All advertisements for Contact Management, on the representation that both the advertiser and the advertising agency are authorized to publish the entire content •and subject matter thereof. In consideration of publication of an advertisement, the advertiser and the agency, jointly and severally, will indemnify and hold harmless Lloydmedia Inc., its officer, agents and employees, against all expenses (including legal fees) and losses resulting from the publication or the contents of the advertisement, including, without limitation, claims or suits for libel, violation of right of privacy or publicity, plagiarism, copyright or trademark infringement, and any other claims or suits that may arise out of publication of such advertisement.All contents of advertisements are subject to publisher approval. Publisher reserves the right to reject, exclude, or cancel any advertisement, insertion order, space •reservation or position commitment at any time.The publisher will insert the word “advertisement” prominently into any advertisement which simulates editorial content.•All agreements are subject to strikes, accidents, fires, acts of God or other contingencies beyond the publisher’s control. The publisher assumes no liability if for any •reason it becomes necessary to omit or cancel an advertisement.The publisher’s liability for any error will not exceed the charge for the advertisement in question. The publisher assumes no liability for errors in key numbers or type set •by the publisher.As used in this section, the term “publisher” shall refer to Lloydmedia Inc.•
rate policy & contract proviSionS
Provide a High-resolution press optimized, CMYK only PDF. Please ensure all fonts are embedded or converted to outlines. Other acceptable formats : EPS, PDF, TIF or JPEG. Please ensure all images are a minimum of 300dpi at full size and are CMYK. Size changes, re-setting, re-formating and/or corrections will be charged to the advertiser.
Full Page Bleed: please add 0.125” on all sides to trim specs. Full Page Type Safety: please inset all type 0.5” from trim specs.
advertising rates and Material requirements
To advertise call:Mark HenryCorporate Sales Manager905-201-6600 [email protected]
2015 Media Kit - MaRKetiNG GROup
Editorial contact
Sarah O'ConnorEditor905-201-6600 [email protected]
visit us at www.dmn.ca | tel: 905-201-6600
PM40050803
Issue 1 • 2014 • presented by Direct Marketing magazine
GA
RY
TAN
NYA
N
The people factorEmploying psychology to re-humanize a workforce
❱ 10
+ Employee benefits - what finance needs to know
+ Recruitment and retention 101
+ Overlooked solutions to top issues: a VP of Operations contact center survival guide
BARRY POKROY, MA CLINICAL PSYCHOLOGY (SOUTH AFRICA) LEADS THE EMOTIONAL INTELLIGENCE PRACTICE AT FARBER FINANCIAL GROUP.
FROM INSIGHT TO ACTION
LocationAnalysis
360o View ofthe Consumer
MediaPreferences
Data.Analytics.
Best Practices.
environicsanalytics.ca
eTail Canada 2015 Media PartnerShow Issue MAY 2015
To advertise in this issue contact Mark Henry, [email protected]
Brought to you by Direct Marketing magazine, Workforce Management magazine looks at the activities needed to maintain a productive workforce, including payments and benefits, human resources planning, training and development, time-keeping and attendance, recruitment, performance management, and forecasting and scheduling. WFM is all about assigning the right employees with the right skills to the right job at the right time to meet demand while optimising the scheduling of staff. Workforce Management magazine is all about bringing you informative editorial on how Canadian companies are making that happen.
WORKFORce MaNaGeMeNt magazine
advertising rates and Material requirements
To advertise call:Mark HenryCorporate Sales Manager905-201-6600 [email protected]
advertiSing rateSrateS (All rates include CMYK Colour) Material: press-optimize composite CMYK PDF, to size (no bleeds)
ad Size 1X 3X 6X 9X 12X
Double Page $5,000 For DPS call for frequency discounts
Full $3,720 $3,620 $3,520 $3,420 $3,320
3/4 $3,348 $3,258 $3,168 $3,078 $2,988
1/2 $2,232 $2,172 $2,112 $2,052 $1,992
1/4 $1,116 $1,086 $1,056 $1,026 $996
1/8 $558 $543 $528 $513 $498
coverS
Page 1X (Call for frequency discounts)
OBC $4,500
IFC $4,350
IBC $4,100
Front cover
Page 1X (Call for frequency discounts)
Front Page Main Banner $4,750
Front Page Button (per unit) $2,000
reSource directory Min. 12 issues
Single Unit (4.325” x 2”) $1,725 / year
Double Unit (4.325” x 3”) $2,025 / year
Triple Unit (4.325” x 4”) $2,525 / year
inSertS (Supplied)
ONE SHEET (2-sided) $2,995/issue (max. 8.5” x 11”) For larger inserts, please call for pricing. SAMPLE SUBJECT TO APPROVAL
Double PageMaximum visual impact, strong reader involvement.19”x13” + 0.125” bleed
Full Page Maximum visual impact, strong reader involvement.9.5”x13” + 0.125” bleed
3/4 Page Guaranteed editorial surround, excellent exposure.6.335” x 11.125”
1/2 Page HorizontalDominates the page, less competition for attention. 8.5” x 5.5”
1/2 Page VerticalRoom for strong copy and graphics, high energy impact.4.125” x 11.125”
1/4 Page HorizontalFlexible positioning, high value, gets noticed.8.5” x 2.625”
1/4 Page VerticalGuaranteed editorial proximity, high value.4.125” x 5.5”
1/8 Page HorizontalExcellent value, repetition potential, practical.4.125” x 2.625”
1/8 Page VerticalExcellent value, repetition potential, practical.2.0” x 5.5”
Resource DirectoryYear-long exposure, maximum value.4.325” x 2” / 3” / 4”
Material requireMentSProvide a High-resolution press optimized, CMYK only PDF. Please ensure all fonts are embedded or converted to outlines. Other acceptable formats : EPS, PDF, TIF or JPEG. Please ensure all images are a minimum of 300dpi at full size and are CMYK. Size changes, re-setting, re-formating and/or corrections will be charged to the advertiser.
Full Page Bleed: please add 0.125” on all sides to trim specs. Full Page Type Safety: please inset all type 0.5” from trim specs.
advertiSing SizeS
visit us at www.dmn.ca | tel: 905-201-6600
2015 Media Kit - MaRKetiNG GROup
Editorial contact
Sarah O'ConnorEditor905-201-6600 [email protected]
visit us at www.canadiantelematics.com | tel: 905-201-6600
2015 editorial Schedule
Canadian Telematics magazine is published quarterly
readerShipInsurance companies - consumer/business/enterprise • GIS software providers/developers • GPS fleet tracking software developers • Heavy Equipment/mining equipment operators • Rail car fleet managers • Sea vessel and container management systems • Construction companies and their providers • Oil & Gas exploration and refining • Aviation sector • Medical sector • Government - municipal, provincial, federal • Operations managers, Directors, VPs • Logistics team members • Claims adjusters • Risk managers • ILS - Insurance Linked Securities • Weather networks • Energy & Utilities • Fleet managers, IT managers• Automotive manufacturers•
IssuE nuMBEr IssuE Focus spEcIal rEport
IssuE 1 the iNSuRaNce iSSue The connected car �
IssuE 2 the FLeet MaNaGeMeNt iSSue
Using telematics for �environmental complice, monitoring and enforcement
IssuE 3 the SaFety iSSue Data safety – protecting the �connected vehicle
IssuE 4 the heavy equipMeNt iSSue
M2M �
The Insurance Issue• Are Canadians ready for UBI?
• Mobile’s role in UBI
• How Big Data is changing the face of auto insurance
• Special report: The connected car
www.canadiantelematics.com | A Lloydmedia, Inc Publication
PREMIE
R
ISSUE
The newest addition to the Lloydmedia Inc. line-up of B2B publications, Canadian Telematics magazine, launching soon, will be your guide to the world of telematics in Canada.
Published four times a year and mailed to a qualified subscription base, the engaging editorial that covers all aspects of telematics from insurance to fleet management, safety to health care, heavy equipment to agriculture promises to fill a real gap in the Canadian publishing landscape.
Our writers are experts in their fields and will keep readers up to date with the technology, legislation and real-world uses of this interdisciplinary field encompassing telecommunications, vehicular technologies, road transportation, road safety, electrical engineering and computer science.
caNadiaN teLeMaticS magazine
visit us at www.canadiantelematics.com | tel: 905-201-6600
advertising rates and Material requirements
To advertise call:Mark HenryCorporate Sales Manager905-201-6600 [email protected]
advertiSing rateSrateS (All rates include CMYK Colour) Material: press-optimize composite CMYK PDF, to size
ad Size 1X
Double Page Call for details
Full $2,895
1/2 $1,495
1/4 $795
coverS Call for details
ad Size 1X
Outside Back Cover (OBC) $3,825
Inside Front Cover (IFC) $3,725
Inside Back Cover (IBC) $3,695
inSertS (Supplied)
ONE SHEET (2-sided) $2,995/issue (max. 8.5” x 10”) For larger inserts, please call for pricing. SAMPLE SUBJECT TO APPROVAL
Material requireMentS
advertiSing SizeS
Full Page Maximum visual impact, strong reader involvement.8.375” x 10.875” + 0.125” bleed
1/2 IslandDominates the page, less competition for attention. 4.75” x 7.25”
1/2 HorizontalRoom for strong copy and graphics, high energy impact.7.25” x 4.75”
1/2 VerticalRoom for strong copy and graphics, high energy impact.3.625” x 9.5”
1/4 SquareGuaranteed editorial proximity, high value.3.625” x 4.75”
1/4 VerticalExcellent value, repetition potential, practical.2.3” x 7.5”
1/4 HorizontalExcellent value, repetition potential, practical.7.25” x 2.375”
Vendor ClassifiedYear-long exposure, maximum value.3.5” x 1.5”
Provide a High-resolution press optimized, CMYK only PDF. Please ensure all fonts are embedded or converted to outlines. Other acceptable formats : EPS, PDF, TIF or JPEG. Please ensure all images are a minimum of 300dpi at full size and are CMYK. Size changes, re-setting, re-formating and/or corrections will be charged to the advertiser.
Full Page Bleed: please add 0.125” on all sides to trim specs. Full Page Type Safety: please inset all type 0.5” from trim specs.
vendor claSSiFiedS Min. 4 issues
Classified Ads 3.5” x 1.5” $1,395/ year
vendor claSSiFiedReserve a full year of advertising—that’s 4 consecutive issues—at an unbeatable rate and you’ll not only give your company great exposure to your best prospects.
The Key DetailsThe Vendor Classified section appears in each issue of Canadian Telematics magazine. Your ad will be placed in the category of your choice… matching you with information-hungry direct marketers who source new suppliers for their campaigns.
OptionsEach 3.5” x 1” ad runs across two columns of space. You may change your ad material at any time at no charge.
RatesAs low as $185 per issue!!!! Don’t miss out on the best investment you can make to ensure maximum value, maximum exposure and maximum timing.
2015 Media Kit - FiNaNciaL SeRviceS GROup
Editorial contact
Karen TremlEditor905-201-6600 [email protected]
The readers of Payments Business are senior executives and primary influencers who manage, operate, execute, and fulfill all forms of payments and financial transactions across all platforms and channels. Our unique readers also make the major decisions in ecommerce, payments processing, card issuance and printing, statement creation, printing & mailing, order processing, transaction customer service and more.
AudienceOur readers include executives from national retail chains and independents, merchants, online sellers, banks, credit unions, third-party financial services, and major companies in entertainment, travel, restaurant services—every significant retail category.
Our readers make company-wide decisions about activities crucial to the ongoing financial viability of Canadian companies and their daily cash flow.
ContentOur writers include major Industry Experts who analyze and report on:
impact of new technologies• growth of mobile payments• emerging payment players• traditional payment architectures• POS trends and technology• evolution of loyalty cards• top consumer trends• characteristics of Canadian market• future of debit cards & programs• chip migration• ACH systems•
ContextWe help the readers understand, evaluate and make better decisions about strategy, tactics and technology related to the payments process:
impact of chip-based cards, online processing, digital transactions• growth of mobile payment acceptance and usage• emerging payment players and their impact on traditional payment• architectures• EBPP (Electronic Bill Presentment & Payment)• implementation and application of loyalty cards• top consumer trends and unique characteristics of the Canadian • marketfuture of debit cards and debit programs• risk management and security• customer ID and security systems• card formats and systems• and much more•
talk to your target Market.
visit us at www.paymentsbusiness.ca | tel: 905-201-6600
payMeNtS buSiNeSS magazine
Editorial contact
Karen TremlEditor905-201-6600 [email protected]
2015 editorial Schedule
Month KEy thEME spEcIal rEport
vErtIcal MarKEt
pay channEl sEgMEnt upDatE
tEchnology upDatE
assocIatIon spotlIght
Bonus DIstrIButIon
January-FEBruary
techNOLOGy - Physical
ATMs & ABMs � Credit Unions � Credit Cards � ISOs � Terminals & �Kiosk Security
ETA � ETA Transact 2015
March- aprIl
biG data The Benefits of �Leveraging Big Data
Travel Industry � EFT & Wire � Payment �Processors
Remote Deposit �Capture
ATMIA Canada, �ATMIA U.S.
eTail Canada 2015, ATMIA Canada, NACHA Payments 2015
May-JunE caRdS, caRdS, caRdS
Restaurant � Cash � Issuers � POS, NFC, HCE, �RFID
ACT Canada � Cardware 2015
July-august SecuRity, FRaud & pRivacy
Cyber-security �& Compliance
Online Retail � Cheque � Printers �(Card, Cheque, Document)
Card �Manufacturing
NACHA �
sEptEMBEr-octoBEr
techNOLOGy Apps, Wallets, �Wearables, etc.
Events & �Entertainment
Alternative �Payments
Acquirers � Card ID � Canadian �Payments Association
Cardware Connections & IVIE Awards
novEMBEr-DEcEMBEr
iNduStRy FORecaSt
Transportation � Debit Card � Loyalty & Points �Programs
Payments �Processing
Year-end round- �up and new year insights across the associations
Payments Business magazine is a Canadian bimonthly B2B publication that reaches more than 13,000 readers across Canada. As the nation’s leading magazine for merchants, financial executives and payments industry decision makers, Payments Business (PB) delivers news, insights, features, commentary, developments, trends and technology updates which help our readers make better and more informed decisions about their transactions, cards and EBPP (electronic billing presentment & payment) strategies.
PB provides essential reading for everyone in, and related to the Canadian Payments Industry- merchants, retailers, credit unions, financial institutions, direct sellers, online retailers, and more. Payments Business helps the readers understand, evaluate and make better decisions about strategy, tactics, and technology related to their business:
contact uS today to Find out how to leverage our eXcluSive national readerShip3Print Editions
3Digital Editions
3Website News
3Conference Editions
3Special Supplements
3eNewsletters
3Directories
3Customized Events
visit us at www.paymentsbusiness.ca | tel: 905-201-6600
2015 Media Kit - FiNaNciaL SeRviceS GROup
visit us at www.paymentsbusiness.ca | tel: 905-201-6600
Payments Business qualifies each of its readers by asking them a series of questions about what kind of company they work for, what position they hold at their employer, which products and services they hold authority over for both evaluating and engaging vendors to help deliver them, and what kinds of markets their company serves.
We reach a range of senior executives who manage, operate, execute and fulfill all forms of payments and transactions across all platform and channels, from cash to bitcoin, EFT to VLFT, points to debit, credit card to gift card, cheque to peer-to-peer and more. (Results include both Primary and Secondary responsibilities)
techNOLOGy executive pct
CIO 10.7%
Tech Support 10.0%
bacK OFFice & SuppORt executive pct
Credit Manager 2.1%
Billings 3.6%
Customer Service 10.7%
Purchasing Management 4.3%
Operations Management 17.9%
payMeNtS & tRaNSactiONS pct
Senior Payments Management 38.6%
Ecommerce Executive 12.1%
VP Cards 8.6%
Loyalty & Points Programs 7.1%
Merchant Services 19.3%
Other Transactions Management 37.9%
SeNiOR FiNaNce & cORpORate executive
pct
President/CEO 18.6%
CFO 5.7%
VP Finance 2.1%
Treasurer 3.6%
Financial Manager 6.4%
who readS payMentS buSineSS
what MarketS they Serve
where they Market their ServiceS
cONSuMeR MaRKeteR
64.3%
caNada ONLy
45.1%pLuS uSa
26.5%
b2b MaRKeteR
35.7%
payMeNtS buSiNeSS magazine
visit us at www.paymentsbusiness.ca | tel: 905-201-6600
Our readers make the major decisions about ecommerce, payment processing options, statement processing, order capture, mobile systems, and all the leading payment systems which business needs to keep on top of their customer expectations. (Multiple answers are allowed)
huMaN capitaL pct
Association Membership 9.7%
Staffing 17.0%
RetaiL techNOLOGy pct
ATMs, Kiosks, Terminals 19.4%
POS Systems 44.5%
Credit Card Processing 36.4%
Loyalty Programs 19.4%
ecOMMeRce iNFRaStRuctuRe PCT
CRM 14.6%
Bank Deposit 13.0%
Data Security 11.3%
Ecommerce Systems 18.6%
Online Auctions 3.2%
Expense Management 5.7%
biLLiNG, cRedit, iNteRNaL pct
EBPP 5.7%
Online Billing Services 13.8%
High Volume Billing Service 2.4%
Collections 4.0%
Credit Reporting 4.0%
Fraud Prevention 20.2%
Money Transfer Services 13.8%
chequeS pct
Cheque Clearing Services 11.3%
Cheque Printing 6.5%
caRdS & pOiNtS pct
Debit Cards 30.0%
Card Enhancement 20.2%
Card Manufacturing 13.8%
Gift/Loyalty Cards 34.8%
payMeNt pROceSSeS pct
Payment Processing 59.1%
Mobile Payments 42.1%
Third Party Payments 23.5%
Web Apps 17.8%
Other 10.5%
SaLeS vOLuMe pct
Over 250 M 42.9%
11 M to 249 M 19.3%
Under 11 M 40.7%
which productS and ServiceS they buy
coMpany Size
4 The Only Magazine Merchants Read4 Qualified Readers With Buying Authority
pLuS iNteRNatiONaLLy
28.4%
2015 Media Kit - FiNaNciaL SeRviceS GROup
advertiSing rateSrateS (All rates include CMYK Colour) Material: press-optimize composite CMYK PDF, to size
ad Size 1X 3X 6X
Double Page $6,200 $5,800 $5,400
Full $4,450 $4,050 $3,650
2/3 $3,450 $3,050 $2,650
1/2 $2,995 $2,595 $2,195
1/3 $2,750 $2,350 $1,950
1/4 $2,200 $1,800 $1,400
Material requireMentS
advertiSing SizeS
visit us at www.paymentsbusiness.ca | tel: 905-201-6600
vendor claSSiFiedS Min. 6 issues
1 Unit - 3.5” x 1.0” $199
Full Page Maximum visual impact, strong reader involvement.8.375” x 10.875” + 0.125” bleed
2/3 VerticalGuaranteed editorial surround, excellent exposure.4.75” x 9.5”
1/2 IslandDominates the page, less competition for attention. 4.75” x 7.25”
1/2 HorizontalRoom for strong copy and graphics, high energy impact.7.25” x 4.75”
1/2 VerticalRoom for strong copy and graphics, high energy impact.3.625” x 9.5”
1/4 SquareGuaranteed editorial proximity, high value.3.625” x 4.75”
1/3 SquareRoom for strong copy and graphics, high energy impact.4.75” x 4.75”
1/4 VerticalExcellent value, repetition potential, practical.2.3” x 7.5”
1/3 VerticalFlexible positioning, high value, gets noticed.2.3” x 9.5”
1/4 HorizontalExcellent value, repetition potential, practical.7.25” x 2.375”
1/3 HorizontalFlexible positioning, high value, gets noticed.7.25” x 3.165”
Vendor ClassifiedYear-long exposure, maximum value.3.5” x 1”
Double PageMaximum visual impact, strong reader involvement.16.75” x 10.875” + 0.125” bleed
Provide a High-resolution press optimized, CMYK only PDF. Please ensure all fonts are embedded or converted to outlines. Other acceptable formats : EPS, PDF, TIF or JPEG. Please ensure all images are a minimum of 300dpi at full size and are CMYK. Size changes, re-setting, re-formating and/or corrections will be charged to the advertiser.
Full Page Bleed: please add 0.125” on all sides to trim specs. Full Page Type Safety: please inset all type 0.5” from trim specs.
coverS
Call for details
inSertS (Supplied)
ONE SHEET (2-sided) $2,995/issue (max. 8.5” x 10”) For larger inserts, please call for pricing. SAMPLE SUBJECT TO APPROVAL
advertising rates and Material requirements
To advertise call:Mark HenryPublisher/Corporate Sales905-201-6600 [email protected]
payMeNtS buSiNeSS magazine
advertising rates and Material requirements
To advertise call:Mark HenryPublisher/Corporate Sales905-201-6600 [email protected]
visit us at www.paymentsbusiness.ca | tel: 905-201-6600
29 NOVEMBER/DECEMBER 2014 PAYMENTSBUSINESS
SERVICE DIRECTORY
To learn more call Paul DeRosse, Senior Vice President, Sales at 905.530.2351 or visit www.apriva.com.
SECURE DEVICES | RELIABLE SERVICE | EXCEPTIONAL SUPPORTApriva is North America’s Leading Wireless Gateway.
SECURE PAYMENT SOLUTIONSEMV & NFC CONSULTING
CARD MANUFACTURES PRINT & MAILING
INTEGRATED PAYMENTS SOLUTIONS
Secure Solutions for Payment & Identi� cation
Toll Free: 1-800-387-9794 www.gi-de.com
Since 1852, G&D has been an integral partner that is solutions orientated and trusted by banks, governments and carriers. Our solutions are founded on trust, integrity and the creation of value through Confi dence.• Contact, Contactless and Dual-Interface Smart Cards • Mobile Payment• On-line Secure Authentication • Enhanced Card Identifi cation
Integrated PaymentSolutions and Services
www.everlink.caToll Free: 1.866.388.0076
One of the most advanced and reliable payment delivery solutions
in financial services technology.
SEE YOUR COMPANY NAME HEREContact Mark Henry [email protected] x 223
905.670.48381.888.503.4528
Guarantee your
liquidity
CMS PRINTING SERVICE.For all your printing needs.
Call 416-755-7761 ext. [email protected]
NEW LOWER PRICING!!!
Talk to Your Target Market.Advertise today contact Mark Henry, [email protected]
Service directory advertiSingReserve a full year of advertising—that’s 6 consecutive issues—at an unbeatable rate and you’ll not only give your company great exposure to your best prospects.
The Key DetailsThe Service Directory section appears in each issue of Payments Business magazine. Your ad will be placed in the category of your choice… matching you with information-hungry direct marketers who source new suppliers for their campaigns.
OptionsEach 3.5” x 1” ad runs across two columns of space. You may change your ad material at any time at no charge.
RatesAs low as $199 per issue!!!! Don’t miss out on the best investment you can make to ensure maximum value, maximum exposure and maximum timing.
2015 Media Kit - FiNaNciaL SeRviceS GROup
Editorial contact
Steve LloydPresident905-201-6600 [email protected]
Karen TremlEditor905-201-6600 [email protected]
canada’s corporate Finance MagazineCanadian Treasurer delivers a high-quality editorial package to an audience which comprise key financial executives from private companies, federal, provincial and municipal governments, large non-profits, as well as the banks, financial institutions, credit card companies, and outsource vendors who service and advise organizations.
More than 6,000 senior financial executives are responsible for the finance function are closely reading features, news and special reports on vital areas such as risk management, capital expenditures, credit, billing systems, financial reporting, pensions, and more. The total universe of Canadian decision makers responsible for supporting and fulfilling all treasury functions, from the top of the command chain to the core of the supporting departments and divisions.
Our expert editors, writers and industry insiders explore these topics and more in 2014
Capital Expenditures •
Financial Reporting •
Billing systems •
Risk Management •
Cash Management •
And much more•
NewsThe only dedicated industry related news section, covering the latest issues & stories, new products and industry info
Cover storyThe hottest and most pertinent topics covered in-depth with input & commentary from industry professionals and executives in the know
Industry watchA look at the industry and what it is doing, around the globe
Associations fileA section designed to allow communication from associations on future strategies, challenges and initiatives
caNadiaN tReaSuReR magazine
Editorial contact
Steve LloydPresident905-201-6600 [email protected]
Karen TremlEditor905-201-6600 [email protected]
Companies are increasingly seeking additional outside services to augment their internal operations for crucial functions such as risk management and credit management, to drive initiatives that leverage financial equity, facilitate corporate acquisitions, improve cash flow, borrow funds, issue bonds, make capital investments, and more.
Canadian Treasurer readers face a growing challenge to the successful management of their financial position and their capital investments to serve the diverse needs of their operations. Our expert editors, writers and industry insiders will explore these topics and more in 2014.
Total National Distribution 6,000
British Columbia 595Alberta 326Prairies 131Ontario 4,640Quebec 404Atlantic Provinces 102
BoNuS DISTRIBuTIoN
• AFP Canada Events• TMAC Chapter Events• FEI Canada Conference• Treasurers Forum Canada• Credit Scoring & Risk Strategy
Council• CUMA Conference• Credit Association of Greater
Toronto
• Telecommunications Risk Management Association
• Canadian Bankers Association• Canadian Payments Association• Retail Council of Canada
visit us at www.canadiantreasurer.com | tel: 905-201-6600
2015 editorial Schedule
readerShip/circulation
IssuE nuMBEr IssuE Focus InsIght
Q1 sprIng pLaNNiNG, budGetiNG, aNd FORecaStiNG
With today's networked economy, planning, budgeting, and forecasting are challenged with an �increasing need to integrate. This issue looks at best practices, applications, processes and trends for streamlining and optimizing those cycles.
Q2 suMMEr MaNaGiNG iNveStOR/StaKehOLdeR ReLatiONS
Good investor and stakeholder relationships are the key to a sustainable enterprise. We look at the various �aspects of stakeholder relations and discuss best practices for effective stakeholder management.
Q3 Fall the cROSS-FuNctiONaL cFO
The role of today's CFOs is one of driving broader transformation of the enterprise wide operating model. �We look at the trends and best practices in such areas as corporate portfolio management, capital allocation, and performance management.
Q4 WIntEr MaNaGiNG aNd MitiGatiNG eNteRpRiSe RiSK
A look at identifying and evaluating risk (financial, operational, reporting, compliance, governance, �strategic, reputational, etc.), prioritizing and managing exposure, and the processes for managing it.
plus…Each issue includes Regular Editorial Columns which look at credit management…leasing & finance…bank relationships…vertical market insights… technological developments…major news stories…events and more.
2015 Media Kit - FiNaNciaL SeRviceS GROup
advertiSing rateSrateS (All rates include CMYK Colour) Material: press-optimize composite CMYK PDF, to size
ad Size 1X 4X
Double Page $6,200 $5,800
Full $4,450 $4,050
2/3 $3,450 $3,050
1/2 $2,995 $2,595
1/3 $2,750 $2,350
1/4 $2,200 $1,800
advertiSing SizeS
Full Page Maximum visual impact, strong reader involvement.8.375” x 10.875” + 0.125” bleed
2/3 VerticalGuaranteed editorial surround, excellent exposure.4.75” x 9.5”
1/2 IslandDominates the page, less competition for attention. 4.75” x 7.25”
1/2 HorizontalRoom for strong copy and graphics, high energy impact.7.25” x 4.75”
1/2 VerticalRoom for strong copy and graphics, high energy impact.3.625” x 9.5”
1/4 SquareGuaranteed editorial proximity, high value.3.625” x 4.75”
1/3 SquareRoom for strong copy and graphics, high energy impact.4.75” x 4.75”
1/4 VerticalExcellent value, repetition potential, practical.2.3” x 7.5”
1/3 VerticalFlexible positioning, high value, gets noticed.2.3” x 9.5”
1/4 HorizontalExcellent value, repetition potential, practical.7.25” x 2.375”
1/3 HorizontalFlexible positioning, high value, gets noticed.7.25” x 3.165”
Double PageMaximum visual impact, strong reader involvement.16.75” x 10.875” + 0.125” bleed
Vendor ClassifiedYear-long exposure, maximum value.3.5” x 1” / 2” / 3”
visit us at www.canadiantreasurer.com | tel: 905-201-6600
vendor claSSiFiedS Min. 6 issues
1 Unit - 3.5” x 1.0” $199
coverS
Call for details
inSertS (Supplied)
ONE SHEET (2-sided) $2,995/issue (max. 8.5” x 10”) For larger inserts, please call for pricing. SAMPLE SUBJECT TO APPROVAL
Material requireMentSProvide a High-resolution press optimized, CMYK only PDF. Please ensure all fonts are embedded or converted to outlines. Other acceptable formats : EPS, PDF, TIF or JPEG. Please ensure all images are a minimum of 300dpi at full size and are CMYK. Size changes, re-setting, re-formating and/or corrections will be charged to the advertiser.
Full Page Bleed: please add 0.125” on all sides to trim specs. Full Page Type Safety: please inset all type 0.5” from trim specs.
advertising rates and Material requirements
To advertise call:Mark HenryPublisher/Corporate Sales905-201-6600 [email protected]
caNadiaN tReaSuReR magazine
advertising rates and Material requirements
To advertise call:Mark HenryPublisher/Corporate Sales905-201-6600 [email protected]
visit us at www.canadiantreasurer.com | tel: 905-201-6600
vendor claSSiFied advertiSingReserve a full year of advertising—that’s 4 consecutive issues—at an unbeatable rate and you’ll not only give your company great exposure to your best prospects.
The Key DetailsThe Vendor Classified section appears in each issue of Canadian Treasurer magazine. Your ad will be placed in the category of your choice… matching you with information-hungry direct marketers who source new suppliers for their campaigns.
OptionsThree sizes—1” deep, 2” deep or 3” deep. Each runs across two columns of space. You may change your ad material at any time at no charge.
RatesAs low as $199 per issue!!!! Don’t miss out on the best investment you can make to ensure maximum value, maximum exposure and maximum timing.
2015 Media Kit - FiNaNciaL SeRviceS GROup
Editorial contact
Steve LloydPublisher and Editor-in-Chief905-201-6600 [email protected]
Karen TremlEditor905-201-6600 [email protected]
an engaged, top-level executive audienceCanadian Equipment Finance has two primary readership segments, each representing a wide range of individual executives and companies.
1. Lessees & OwnersA key benefit of advertising in the magazine is that we provide expanded editorial channels to reach Canadian C-Level executives who are responsible for their firm’s leasing and equipment financing. The magazine is read by CEOs, CFOs, CIOs, VP Purchasing, VP Finance, VP Operations and other senior leasing and equipment management at a wide range of highly target companies in key industries:
Manufacturing• Construction• Transportation• Healthcare• Utilities• Agriculture• Mining• Oil & Gas• Information Technology• Natural Resources• Public Administration•
These executives are highly engaged in the evaluation, selection, management, servicing and administration of all of their firm’s equipment needs, and are entrusted with ensuring their company’s equipment is advantageously financed, insured, tracked and monitored.
Our lessee readers are senior and operational management identified and qualified by responsibility and title at corporations within traditional sectors and at organizations with more than 500 total employees or more than 500 employees in any individual division. Each reader had been identified based on requests, extensive research and strict qualification guidelines. Each copy of the magazine is mailed directly to that qualified and engaged reader.
2. Lessors & LendersThese include all members of the Canadian Finance & Leasing Association and delegates to their annual conference, along with other similar executives who have requested the magazine, who match our target reader profile, including both individuals and companies.
Our readership includes the core of Canada’s financing and leasing providers, including second-tier lenders, banks, credit unions, captives and independent financers, in addition to key vendors of software and other services to the leasing market.
The magazine is fully vested in serving the editorial and marketing needs of these readers, and recognizes their goals. We reach senior executives at all member companies, conference delegates and affiliate companies.
caNadiaN equipMeNt FiNaNce magazine
Editorial contact
Steve LloydPublisher and Editor-in-Chief905-201-6600 [email protected]
Karen TremlEditor905-201-6600 [email protected]
Editorial with impact, Canadian Equipment Finance magazine serves more than 7,000 individual executive readers, who are responsible for upwards of $102 billion in equipment financing across the entire Canadian industrial and commercial asset-backed marketplace.
Our readers learn the most important developments affecting the industry. They get insights directly from the people who are making things happen.
Our readers gain ideas from authoritative contributions by leaders who know what’s affecting the market. Our readers look to Canadian Equipment Finance for insights about all of the trends and tactics affecting capital needs.
Total Distribution 7,029
Ontario 4,452British Columbia 642Alberta 368Prairies 146Manitoba 103Quebec 510Maritimes 75USA & Int’l 733
Readership
• Manufacturing and mining machinery and equipment
• Vessels and containers• Construction and off-road
equipment• Medical technology and
equipment• Commercial and corporate
aircraft
• Rail cars and rolling stock• Trucks and transportation
equipment• Business, retail and office
equipment• IT equipment and software• Aircraft and servicing equipment• Office equipment• and more
2015 editorial Schedule
readerShip/circulation
Month IssuE Focus InsIght
January-FEBruary iNduStRy RepORt Kick off the year with our Industry Report, which provides insights on the state of the leasing and �financing market in Canada and across North America. We feature contributions from industry and association leaders who provide exclusive, personal viewpoints that our readers will use to shape their planning and strategy for 2015 and beyond.
March-aprIl LeNdiNG RepORt The Lending Report is where our readers will get the word on the availability of capital from each of the �significant sectors which provide funding—leasing companies, bank subsidiaries, credit unions, captives, third party and independent lenders.
May-JunE techNOLOGy RepORt There’s two ways that our Technology Report helps our readers manage their key software, systems and �hardware decisions. We look at a range of key IT developments which companies are managing while taking the plunge to upgrade, enhance and expand their IT operations. Readers will read exclusive articles that show the way to best practices in cloud computing, analytics, and more.
July-august SeRviceS RepORt This issue is our Services Report, which looks at Remarketing, Aftermarket, Appraisals and Auctions. �Readers will learn what they need to know to take full advantage of the offerings and opportunities in these key services. We feature contributions from the leaders of each area to provide advice on strategy, tactics and processes.
sEptEMBEr-octoBEr
LeGaL RepORt Our Legal Report, which provides an extensive report on the legislation, statutes, law and ongoing �government changes in Canada and across North America. We feature contributions from a wide range of legal experts who provide exclusive, fully vetted opinions that our readers will use to shape their deals, contracts, agreements and structure for 2015 and beyond.
novEMBEr- DEcEMBEr
MaRKet RepORt With a new year on the horizon, our Market Report includes our convention issue and detailed industry �forecasts. The issue focuses on hard decisions affecting our readers’ ability to fund their projects. Also features a series of industry leader interviews in a one-on-one format..
plus…Each issue includes Regular Editorial Columns which look at funding sources…business management…real world case studies…vertical market insights…technological developments…major news stories…events and more.
2015 Media Kit - FiNaNciaL SeRviceS GROup
advertiSing rateSrateS (All rates include CMYK Colour) Material: press-optimize composite CMYK PDF, to size
ad Size 1X
Double Page Call for details
Full $2,895
1/2 $1,495
1/4 $795
coverS
Call for details
inSertS (Supplied)
ONE SHEET (2-sided) $2,995/issue (max. 8.5” x 10”) For larger inserts, please call for pricing. SAMPLE SUBJECT TO APPROVAL
Material requireMentS
advertiSing SizeS
visit us at www.canadianequipmentfinance.com | tel: 905-201-6600
Full Page Maximum visual impact, strong reader involvement.8.375” x 10.875” + 0.125” bleed
1/2 IslandDominates the page, less competition for attention. 4.75” x 7.25”
1/2 HorizontalRoom for strong copy and graphics, high energy impact.7.25” x 4.75”
1/2 VerticalRoom for strong copy and graphics, high energy impact.3.625” x 9.5”
1/4 SquareGuaranteed editorial proximity, high value.3.625” x 4.75”
1/4 VerticalExcellent value, repetition potential, practical.2.3” x 7.5”
1/4 HorizontalExcellent value, repetition potential, practical.7.25” x 2.375”
Vendor ClassifiedYear-long exposure, maximum value.3.5” x 1.5”
Provide a High-resolution press optimized, CMYK only PDF. Please ensure all fonts are embedded or converted to outlines. Other acceptable formats : EPS, PDF, TIF or JPEG. Please ensure all images are a minimum of 300dpi at full size and are CMYK. Size changes, re-setting, re-formating and/or corrections will be charged to the advertiser.
Full Page Bleed: please add 0.125” on all sides to trim specs. Full Page Type Safety: please inset all type 0.5” from trim specs.
vendor claSSiFiedS Min. 6 issues
Classified Ads 3.5” x 1.5” $1,395/ year
advertising rates and Material requirements
To advertise call:Mark HenryCorporate Sales Manager905-201-6600 [email protected]
caNadiaN equipMeNt FiNaNce magazine
visit us at www.canadianequipmentfinance.com | tel: 905-201-6600
CANADIANEQUIPMENTFINANCE.COM | NOVEMBER/DECEMBER 2014 | CANADIAN EQUIPMENT FINANCE25
VENDOR DIRECTORY
GET YOUR AD ON THIS PAGE FOR AS LITTLE AS $185 PER ISSUE FOR ALL OF 2015
Vendor Directory Advertisingcall Mark Henry at 905-201-6600 x 223or email [email protected]
FAST. ACCURATE. COST EFFECTIVE.
877.463.8241 www.verusvaluations.com
National Appraisal Services
905.940.8700 • 1.866.508.8700 • wvllp.ca
Providing practical and cost-effective
legal services to the Equipment Finance
Industry for ��+ years
Since 1983, Northstar Leasing Corporation has been meeting the needs of our business clients and Broker network across Canada.
Northstar takes pride in offering fast approvals, competitive rates, and flexible terms, coupled with friendly, personal service. Please contact Bruce Collingwood or Wayne Gray at 705-737-5595 or toll free 1-888-678-2701. www.nstarleasing.com
At the core of your business• Equipment, Vehicle, Any Asset Leasing• Business First™ Solutions• Simple or Complicated
Let’s talk about your leasing software needs.888-747-RYZN (7996) | [email protected] | www.ryzn.com
CMS PRINTING SERVICE.For all your printing needs.
Call 416-755-7761 ext. [email protected]
NEW LOWER PRICING!!!
vendor claSSiFied advertiSingReserve a full year of advertising—that’s 6 consecutive issues—at an unbeatable rate and you’ll not only give your company great exposure to your best prospects.
The Key DetailsThe Service Directory section appears in each issue of Canadian Equipment Finance magazine. Your ad will be placed in the category of your choice… matching you with information-hungry direct marketers who source new suppliers for their campaigns.
OptionsEach 3.5” x 1” ad runs across two columns of space. You may change your ad material at any time at no charge.
RatesAs low as $185 per issue!!!! Don’t miss out on the best investment you can make to ensure maximum value, maximum exposure and maximum timing.
advertising rates and Material requirements
To advertise call:Mark HenryCorporate Sales Manager905-201-6600 [email protected]
2015 Media Kit - FiNaNciaL SeRviceS GROup
Editorial contact
Steve LloydPublisher and Editor-in-Chief905-201-6600 [email protected]
Karen TremlEditor905-201-6600 [email protected]
insights, ideas, and practical informationFinancial Operations is a source of industry expertise that provides information and insight into the growing challenges of Canadian businesses in the successful management of their financial supply chain to serve the diverse needs of their operations. Companies are increasingly seeking outside help for crucial functions to improve the control of the money supply while providing their organizations with abundant data, analytics, metrics, and more.
Today's financial managers and IT executives face an increasingly complex mandate where business conditions, marketing trends, technological advances, regulatory adjustments, and new corporate strategies have expanded the impact of their role. Financial Operations magazine addresses these changes with extensive, independent, professional editorial coverage, both in print and online.
Readers include C-Level executives from private companies, federal, provincial, and municipal governments, large non-profits, as well as major Canadian financial institutions in all sectors. The readers include decision makers responsible for supporting and fulfilling all back office functions which comprise an organization's financial ecosystem.
In 2015 senior financial executives in Canada will read about such things as accounts automation, document services, collections management, and more.
Editorial Coverage of:Accounting Systems• Accounts Payable• Accounts Receivable• Audit Services & Systems• Collections & Credit Management• Data Capture• Document Management• Expense Management• Fraud & Anti-Laundering• Financial Metrics• Outsourcing (BPO)• P-Card Systems and Programs• Procurement• Security & Records• Tax and Regulatory• (and more)•
FiNaNciaL OpeRatiONS magazine
Editorial contact
Steve LloydPublisher and Editor-in-Chief905-201-6600 [email protected]
Karen TremlEditor905-201-6600 [email protected]
Financial Operations reaches more than 5,000 individual Canadian executive readers responsible for back office, outsourcing, and internal operations of their financial services departments. These readers make major strategic and tactical decisions across the ecosystem that power the commercial marketplace, and include executives in IT.
Our readers learn the most important developments affecting the industry. They get insights directly from the people who are making things happen. Our readers gain ideas from authoritative contributions by leaders who know what’s affecting the market.
Today’s financial managers and IT executives face an increasingly complex mandate where business conditions, marketing trends, technological advances, regulatory adjustments, and new corporate strategies have expanded the impact of their role. These developments have created an escalating need for a Canadian magazine which addresses these changes with extensive, independent, professional editorial coverage, both in print and online.
Financial Operations readers include C-Level executives from private companies, federal, provincial and municipal governments, large non-profits, as well as major Canadian financial institutions in all sectors. The readers include decision makers responsible for supporting and fulfilling all back office functions which comprise an organization’s financial ecosystem.
visit us at www.financialoperations.ca | tel: 905-201-6600
2015 editorial Schedule
readerShip/circulation
IssuE nuMBEr IssuE Focus InsIght
Q1 sprIng a/p & a/R SpeciaL RepORt A look at the key factors impacting AP and AR across Canada and North America. �
Q2 suMMEr data & dOcuMeNtS SpeciaL RepORt
A look at the capture, collection, use, and allocation of data and documents and how evolving �technologies are impacting them..
Q3 Fall techNOLOGy SpeciaL RepORt
The rapidly evolving world of technology has strong impact on the back office. This issue looks at the �trends in technology and the resulting effects and influences on financial operations..
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// 24
❱ DMN.ca
october 2013
// 25
DMN.ca ❰
october 2013
An introduction
Gartner found that by 2015 more than 4.4 million
jobs will be re quired to support big data initiatives.
This Executive Roundtable, sponsored by Boire
Filler Group, will examine the roles of the data
scientist and value architect in arriving at optimal
analytical solutions. Industry experts will discuss
the “marriage” of these two areas and explore some of
the details of how these two areas arrive at analytical
solutions. Finally, they’ll address the myths and
misconceptions about these two roles when it comes
to managing your company’s data.
Now and then: defining the roles
As the ways in which customers use data change,
so has the perception of what data scientists and
value architects do within a company. But according
to Richard Boire, partner at Boire Filler Group
(and a data scientist himself), although companies
have changed how they view these roles, the roles
themselves haven’t changed significantly.
“How has my, or our, roles changed? In a way, it
really hasn’t changed. I think what’s changed is more
the publicity around it. Because there’s so much
data out there in terms of social media, a lot of the
publicity is around how do we use all this social media
occasion-type data to make better decisions?
“It really comes down to the old days, when we
had raw transaction data and were trying to make
sense out of it. The approach, or the critical thinking,
that one is using to take that raw transaction data
and make meaningful information represents the
major challenge when it comes to data science or
data mining. Yet, these same challenges that existed
back then in 1988, still persist today. The only thing
is, today, you’re in this new paradigm or new era of
social media, where I do think we have to embrace
new tools. But the approach or process of involving
the business people, the value architect and data
scientist, helps to ensure that organizations are
obtaining this high level of critical thinking for a
given business problem. Yet, this approach, or that
way of thinking about a problem has not changed.”
Stephen Shaw, Chief Strategy Officer at kenna
has spent time in both roles and feels that today’s
marketers (value architects) strive for insight to
understand what customers want and, more than
that, to anticipate what they want.
“So, when Rich talked earlier about how the real
issue hasn’t changed, he’s right - Big Data is now
raising people’s consciousness about data, but they’re
fixated on the wrong thing. We need to be, and
continue to be, evangelists around customers and
what they need. That’s the real job of the marketer
- not creating advertising programs or campaigns.
Unfortunately, big agencies still think that way. So,
the big question is how do you train companies that
are organized around brands and products to be
thinking about customers? That’s the big leap.”
“It’s so true, absolutely,” says Colin Tener, V.P.
Customer Solutions at CVM Marketing. “But, the
role of the data scientists I don’t think has changed.
Our job is to ask the right questions, assess the facts
in an objective way, help them with implementation
and rigorous testing and measurement and help
demonstrate ROI because, at the end of the day,
they’ve got to go back to their internal management
and get money to fund the programs. And, to Steve’s
point, part of the role I think we’re playing, and I
think the agencies are running to this, is showing
that measurement is becoming increasingly
important. There is more data, but measurement
scares both clients and supplier partners, because
measurement makes it easier for people to point
out what’s wrong and what’s not there. And, our job
I think is to be the arbitrators of truth, to a degree.
That sounds a little flowery, but we are the people
who should be pointing out when the emperor is not
wearing any clothes. We have the ability to do that.
That role hasn’t changed, we just have way more
data, we have more challenges, and we have more
tools. But, our fundamental role is still advisory,
recommendation, training, helping.”
The audience has also changed, says Larry Filler,
partner at Boire Filler Group.
“I would say that it’s a much broader audience
today. If you go back 10 years, potential clients
were not calling you. We needed to call them to
educate them on the need for analytics. Today, most
understand the need, they believe that their data is
an asset, but most are unsure of what to do with the
vast amounts of data that they have. Online data
and a whole new generation of people looking at
this data has changed the landscape. Through this
medium people are exposed to the insight that data
can provide. This is great for our industry, but to a
degree is dangerous if one forgets that this is only one
channel or source of data and that they need to link
this data to other consumer data available to them.
Most organizations are not connecting the dots.”
“I know, for me, what’s changed about my job is I’m
spending more time educating people,” says Emma
Warrilow, Chief DiGGer at Data Insight Group.
“Everybody’s bought in to the fact that we need
analytics, we need data. It used to be that we were
either trying to convince people that they needed
it, or they came to us with a very clear problem - I
need to increase response, and so I want to build
a predictive model to increase my response rates.
People had a very clear idea what the data was going
to do. Now, everybody says we need analytics, and
so I find now that my job is much more about helping
people to understand that analyzing for the sake of
analyzing is going to give them nothing.
“I know, for me, what’s changed about my job is I’m
spending more time educating people,” says Emma
Warrillow, Chief DiGGer at Data Insight Group.
“Everybody’s bought in to the fact that we need
analytics, we need data. It used to be that we were
either trying to convince people that they needed
it, or they came to us with a very clear problem – ‘I
need to increase response, and so I want to build a
predictive model,’ for example.. People had a very
clear idea what they wanted the data to do. Now,
everybody says ‘we need analytics’, and so I find now
that my job is much more about helping people to
understand that analyzing for the sake of analyzing
is going to give them nothing.
“First of all, what does analytics even mean?
Everybody has a different definition and there are
thousands of people who are out there just generating
report after report without adding insight. And, so we
have this challenge around what does it really mean
to analyze something? To change behaviours is the
only way that it has any value to the business. Just
reporting on the click rate doesn’t tell you anything,
it doesn’t do anything. It only does something if you
can understand how do I change that click rate?”
Tom Peters, a partner in the advanced analytics
area at Deloitte Analytics doesn’t think that the
process of taking business decisions using data has
changed. He says they still fall into the big camps of
you collect the data, you do some discovery and you
drive insight.
“You do the interpretation and the modelling and
then you story tell. Storytelling is a new term, but it’s
what we’ve always been doing. Those processes have
not changed. What’s changed is the speed and agility
at which our clients are asking for results.”
Peters cites an example of how Deloitte is adapting
to that need for fast and agile results.
“We work with clients now on things we call “proof
of concept”. The idea is to get really good at small
data first, forget the Big Data stuff. We’ll pull a small
amount of their data into the lab and go through a
series of analytical processes to discover things in the
data that they wouldn’t have seen before. We’re trying
to find patterns using all manner of techniques.
“Really what we’re helping our clients think about
is creating an environment to build intelligence. And,
whether it’s about the customer, whether it’s in their
workforce or whether it’s about fraud and anti-money
laundering, the same process applies. Successful
small scale proofs of concept promote the discussion
about how to execute on a larger scale. It changes the
conversation from “what is analytics and big data” to
“how can I deploy this on an ongoing basis.”
For Tim Trussell, a member of the Solution
Specialist Group at SAS, the idea of data scientists is
elitist.“I don’t agree with such a narrow definition. I think
that it got formed because it gets confused too often
with things that it’s not,” says Tim Trussell, a member
of the Solution Specialist Group at SAS. “And so data
scientists had to come up with a unique definition
that seemed elitist, because it’s not a statistician and
it’s not an analyst.”
So how different is the name ‘data scientist’ than
the old, traditional term ‘data miner’?
“Well, I wonder whether it’s just a fancy title,”
says Trussell, “because when I hear the data science
role being described, I’m thinking, that’s really the
data miner, data mining being the ability to use and
manipulate data, then to use tools to either build a
model or do analytical reports. That’s always been my
notion of what data mining is - using data to solve a
problem. It could be, as I said, just generating reports,
creating a list, doing analysis, building a model. But,
you are using data.”
“Data Scientists, as we are trying to define them,
are a diverse mix of all the traditional skills,” says
Peters, “with new new methodologies and tools to
support visualization and communication of complex
information.”
Technology
Advancements in technology have given companies
more tools and increased capabilities when it comes
to getting the most from their data. According to
Tener, the motivation behind data use hasn’t really
changed, nor has the structure of how you get there.
“It’s the tools and the capabilities that you’re
building to actually do more with what you’ve got,”
he says, “but I actually think that’s a downside.
The technology is great, but I think technology has
advanced too far ahead of where the person using it
has.”“Rich and I get into these philosophicaldiscussions
all the time, ,” says Filler. “ Many organizations can
benefit from things as simple as value segmentation,
especially if they have never done this type of work
before. Organizations really need to assess their
short and long term needs and then align software
and technology to those needs. Many are purchasing
fantastic software that allows them to do advance
analytics and create beautiful executive level
reports only to realize after the fact that they don’t
have budget to hire the experts required to use the
software and in many cases are not ready for advance
analytics anyways. Often companies, especialy those
new to analytics, don’t yet require all these great
tools. They really need pragmatic analysis that will
give them the biggest bang for the buck. Analysis that
The parTicipanTs
Tim TrussellA member of the
Solution Specialist
Group at SAS,
Tim Trussell is the
analyst lead for
Canada. In this
role he talks to
customers about
unstructured data,
text analytics and,
as SAS evolves their
practice around
Big Data, looking
at leveraging
appliances,
visualization, and
unstructured data -
all with the analytical
bent.
Emma Warrillow
Chief DiGGer at Data
Insight Group, or
DiG, a company that
helps companies
bring clarity to their
customer data, and
understand what it
is saying about their
customers. DiG
does a lot of work
with both databases
and analytics to
help clients improve
their marketing
and customer
experience
Richard Boire
A partner with
analytics company
Boire Filler Group,
Richard Boire
has been helping
companies use
their information
to help in making
better decisions for
over 30 years. His
role is more on the
analytics/technical
side with a view
on this to improve
overall business
results.
Stephen ShawAs Chief Strategy
Officer at kenna,
a 200-person
marketing
services company,
Stephen’s role is
to guide clients
on the adoption
of customer
management
strategy. kenna is a
marketing solutions
agency with a
focus on customer
management for
both B2B and B2C
clients.
Colin TenerAs V.P. Customer
Solutions at CVM
Marketing, his role
is primarily helping
clients understand
what their data is
saying.
Larry Filler A partner with
Boire Filler Group,
Larry leverages
his experience in
CRM Marketing
and his knowledge
of data to lead
clients throught the
analytics journey.
Much of his time
is spent with the
clients, making sure
they understand
what they should
be doing with their
data and how they
should be leveraging
it to solve business
problems.
Tom PetersOne of the partners
in the advanced
analytics area at
Deloitte Analytics,
his focus is building
advanced analytics
capabilities,
designing and
executing analytic
methodologies that
put the power of
data-driven insight
into the hands of
decision makers.
A match made in data heavenHow data scientists and value architects
are working together to realize value through
business analytics. By Amy BoSToCk
eXecUTiVe rOUnDTaBLe
eXecUTiVe rOUnDTaBLe
// 16
❱ DMN.CA AUGUST 2013
// 17
DMN.CA ❰AUGUST 2013
BY AMY BOSTOCK
Now that 85 per cent of data can be directly
related to location, the use of location
intelligence can help give legs to direct
mailing pieces and integrate new technologies into
the call to action. Location intelligence is helping
direct marketers to get to know their customers in
a way they never could before and allowing them
to customize who they talk to and what messages
they use. � is Executive Roundtable discussion
brought together LI, creative and marketing
industry leaders to talk about how the “power of
place” fi ts into the rapidly changing marketing
ecosystem and how, by thinking outside of the
box, marketers can boost their campaign ROI.
But before we could get into the nitty-gritty of how location intelligence works for marketers, we fi rst had to defi ne what “place” meant for each of our panellists within their
given channel. “We deal with all kinds of data to try to
target our customer the best way possible,” said Diana Simpson, National Flyer Distribution Manager for Loblaw. “It can be a challenge because in many respects, even though there’s location information that we use, there is an emotional aspect to fl yers that Store Managers have. � ey think that if we just put out as many fl yers as possible as far around the store as possible the customers will come. My job is to try to rein everybody in and say look, this is our intelligence. � is is where we need to go. � ese are our boundaries, and these are the cost effi ciencies. We review the data on all our banners periodically and tweak our patterns where necessary.”
“We’ve got a really diverse range of clients,”
said Robert Burko, President of Elite Email. “� ey’re all interested in the same thing, but they’ll have diff erent conversion points. One of the strategies we have for clients is that we always tell them it’s about the right message at the right place at the right time. � ose are the three ingredients to success across e-mail marketing and mobile marketing. We use a lot of analytics to tell the full story. First we’re going to build the customer a comprehensive psychographic profi le. What do they think, what are their buying habits, what have they done before, what e-mails are they opening, and what are they clicking? � en we try to fi gure out using geographic reports where are they located. How can we make this message more relevant? How can we make sure they get that message at the moment where they can convert for the client? We take all those inputs, and if get the right message, it’s really great. If we get it at the right time, it’s really great. But if we’re not in the right place, then we often fail. � e location part of it actually ends up being important because we need all three things. We need the hat-trick so to speak in order to close the conversation so that ends up being a big part of it.”
“Complementary to what you’re saying, we think of it as relevance. We’re trying to create the right relevance in the right location,” explained Trevor Newell, Co-founder and President of Shop.ca. “Intelligence for us for location is about being relevant, and relevant to not just what device I’m on, but also where I’ve come from. We’re creating a user experience where we’re trying to make the experience relevant to the amount of desktop, the amount of phone, and the amount of tablet as well as what the behaviour analysis
or analyst tells us. We know you’ve been to our site before, you’ve opened our e-mail before, you’ve bought from us, or you’ve navigated certain categories. With us we have 27 diff erent categories of products so marketing baby to my dad doesn’t make sense right now. But at the same time, if we’ve seen someone who has navigated babies and mom stuff , etcetera, creating relevance in knowing where they’ve come from on the site and where they’ve come from on a mobile device or other things really can create a personalized and relevant behaviour. � at’s something that we really focus on.
“In addition to that, we are very well connected to the social graph so a lot of our members, which you can be a member of Shop.ca, have linked their Facebook, Twitter, LinkedIn, and other social graph elements to it. We use some of that information to create relevance so location of did you come from Facebook and if so, what ad did you come from? Or did you come from Facebook because a friend of yours shared a product or wrote a review, those types of things? We’re using a lot of that intelligence to be where you’ve come from, where you’ve been on our site as well as what device you’re on to be local for us.”
In Ryan Prior’s world, it’s very mass-focused. As Media Manager at Loblaw, Ryan works in a very broadcast-focused world where everything is trying to blast out to as many people as possible.
“� e challenge we have with that is we have diff erent banners in diff erent regions and a diff erent message for each region. So how do we target that specifi c area when we’re talking about broadcast media and stuff like that? It becomes a bit of a challenge because the business is so complicated. We need to get a specifi c message to the right target in the right location so we’re always looking for new opportunities to narrow that target. It becomes especially important when we’re talking about things like opening new locations where we’re trying to target a specifi c location. In a mass media environment, this can be diffi cult to do, especially since we don’t want to be competing against ourselves.”
Allison Fraser is in charge of Flyer Distribution and Analytics with Home Depot. She tends to think of location intelligence as linking data sources with a geography.
“‘Location intelligence’ could be various data points (economic, psychographic, demographic, even sales, etcetera), all connected to geography to provide location-specifi c information. � ese data layers give us a deeper understanding of neighbourhoods. � at’s what I’m looking for.”
For John Fisher, CEO of DMTI Spatial, location intelligence is what he does.
“We really believe that location is tied to almost all information,” said Fisher. “Where you live and where you work has a
lot to say about how you’re going to react in your buyer behaviour. We do a lot of work with companies around how do you tease that information out and make use of it? In today’s big data environment, there’s a massive amount of information available, but how do you make sense of that and use location eff ectively?”
At TCP Integrated Marketing, Aris Gouvis is using location intelligence on their not-for-profi t side “where we take a client’s database, we’ll profi le it, and if there are dollars we might even model it. But with just a simple profi le, we’ll fi nd the over-indexing clusters, and from there we’ll go back and target high potentials in their mailbox. We’ve had great success doing that. Where clients keep on coming back and saying it’s working, we’re going to keep on doing that until it stops working.”
“Location intelligence to us is going back, profi ling existing databases where they have habits and patterns. It’s the birds of a feather fl ock together analogy, they still do, and we’ll track them right back down to a physical address. We try to put something in their mailbox and we’ve had great success doing that.”
The evolution of location intelligenceUsing location data for marketing campaigns is not new, but some of the LI technology available – and how marketers use it - is.
“We do a lot of work with people’s existing databases,” said Fisher. “Customers may have 10 or 12 million records so one of the fi rst things we do is map out where all the existing customers are. � en using profi les of those customers, we understand how they’re clustering.
“Traditionally people have used standard boundaries, census boundaries, and postal boundaries, but those develop purpose and are not necessarily granular enough or specifi c enough for the clusters that people are looking at. So we’ve been evolving technologies that will dynamically create boundaries and then do analysis based on
THE PARTICIPANTS
Robert Burko President of Elite Email.com, Canada’s leading email marketing company . Elite has also just launched a suite of mobile marketing tools.
John Fisher CEO of DMTI Spatial. For the last 20 years, DMTI has been providing location-based services for sales, marketing, and other applications.
Allison FraserFlyer Distribution and Analytics with Home Depot responsible for all of the company’s mass targeted products: fl yers, specialty pieces and direct mail.
Aris GouvisPrincipal at TCP Integrated Marketing, a boutique full-service agency in Toronto. Aris wears the hat of a principal and a new business development guy.
Trevor NewellCo-founder and President of Shop.ca, Canada’s largest store as of now with over 15 million products. They have just celebrated their one year anniversary.
Ryan PriorMedia Manager at Loblaw, working on the more mass media programs working side by side with Diana Simpson.
Diana SimpsonNational Flyer Distribution Manager for Loblaw in charge of distributing fl yers right across the country for 23 banners.
� e Power of Place In this roundtable discussion, sponsored by DMTI Spatial, learn how leading edge marketers are embracing location technologies to drive an increase in campaign ROI
EXECUTIVE ROUNDTABLE
EXECUTIVE ROUNDTABLE
5 Ways Location Intelligence Improves Marketing Success
ADDRESS VERIFICATION1. – having an accurate database is detrimental to running effective marketing campaigns. Since 85% of data contains a location component it is vital that address data is always current. By using high quality cleansing tools, you can improve your prospecting database quality by as much as 25% and ensure that you are truly focused on the right location.
ENRICH WITH LOCATION INFORMATION2. – Once you have accurate addressing data, your ability to add location information such demographic, psychographic and property details to each prospect allows you segment your customers into groups based on desired variables such as age, gender, family size, income and more. Such information equips marketers with the ability to customize campaigns based on targeted goals.
PROSPECTING NEW CUSTOMERS3. – identify new prospects you may be missing in your current network of existing customers. This will allow you to grow your business by expanding your market share and targeting new clients you were missing.
CHARACTERIZE4. – by adding additional attributes such as dwelling type and usage you can further tailor your marketing campaigns and easily refi ne your programs to ensure that you are targeting the right person with the right message associated to where they live. For example, if you are marketing new windows or doors, wouldn’t it be great to eliminate anyone living in a condo or apartment?
IMPROVE OPERATIONAL EFFICIENCIES AND 5. REDUCE COSTS – cross-reference and integrate multiple databases for better understanding of customers and creation of new programs. Remove incorrect and duplicate address records and eliminate additional marketing costs.
Courtesy DMTI Spatial
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