Llbean zales

download Llbean zales

of 28

  • date post

    17-May-2015
  • Category

    Documents

  • view

    39
  • download

    0

Embed Size (px)

Transcript of Llbean zales

  • 1. GET SEEN Jennifer Aden Enterprise Sales Virool Jennifer@virool.com Direct: 415-403-2268 Cell: 213-864-2146

2. VIROO L.COM 2 | Why use online video? Shifting TV ad budgets to online video made campaign reach more effective by generating a lift in*: Brand recall (33%) Message recall (45%) Likability (40%) General recall (15%) 15 % Reallocation of television-only budgets resulted in a 4.2 percent increase in reach at an 11 % lower CPM *Nielsen and IAB study December 2013 3. VIROO L.COM 3 | What is Native Advertising? 4. VIROO L.COM 4 | 2. Part of the Content Stream 3. Relevant 4. Engaging 5. Effective Native Advertising Is: 5. VIROO L.COM 5 | People Share Native Video, Not Pre-Rolls Generate 82% brand lift compared to 2.1% with pre-rolls. Viewers opt-in to watch native video Native Video Advertising empowers the viewer to spread the brand message, and is discovered in environments conducive to sharing (i.e. social media) 6. VIROO L.COM 6 | Would you Rather Promote Your Video Just Here Or Here As Well? 7. VIROO L.COM 7 | BEHAVIORAL TARGETINGAGE GENDER LOCATION INTERESTS PLATFORM We will show your video to the people who fit your demographic AND are likely to share your content with their friends. 8. VIROO L.COM 8 | CONTEXTUAL TARGETING We time it perfectly by showing your video to people currently reading information related to your video. 9. VIROO L.COM 9 | RE-TARGETING Re-target the most engaged viewers w/offers for increased ROI! 10. VIROO L.COM 10 | Reports in real-time: impressions, views, shares, clicks, engagement, and geo-location. See who is watching your videos, from where and from what device. See who is sharing your video on Facebook, Twitter in real- time. REAL-TIME ANALYTICS 11. VIROO L.COM 11 | Monitor Engagement 12. VIROO L.COM 12 | Comprehensive Reports 13. VIROO L.COM 13 | Competitive Analysis 14. VIROO L.COM 14 | Placement Examples 15. VIROO L.COM 15 | Blogs And Websites Videos will be displayed seamlessly on blogs and sites We work with over 10,000 leading sites to seamlessly display your video as part of their content Publishers include: 16. VIROO L.COM 16 | We work with 200+ Facebook Apps and Games and are able to reach over 100M viewers on Facebook Facebook & In-Game Placement Publishers include: We only show 17. VIROO L.COM 17 | Publishers include: Mobile Placement We work with 20,000 games and apps on iPhone and Android to deliver the most targeted video solutions for our clients. 18. Overlay share buttons and custom calls to action Customize player for targeted engagement! 19. Want to include interactivity In the player? NO PROBLEM! We will work with your clients campaign needs to customize the player in any way we can. 20. VIROO L.COM 20 | Case Studies 21. VIROO L.COM 21 | Turkish Airlines - Kobe vs Messi 2.5M YouTube views in 24 hours 250k Paid views 25k Facebook shares, 10k Tweets 10x More Earned Media 22. VIROO L.COM 22 | Volvo Trucks The Epic Split 56.9M YouTube Views 8M Paid Views 815k FB shares, 68k Tweets 7x More Earned Media 23. VIROO L.COM 23 | Fiji Tourism- Where Happiness Finds You 915,000 total views 20,000 paid views 80% social engagement rate 47% share rate 24. VIROO L.COM 24 | JC Penney-2014 Oscars 154k YouTube Views 120k Paid Views 1,416 FB Shares, 171 Tweets, 35 Google+ shares 40 new YouTube subscribers Doubled their total historic YouTube views in 1x week and rising! 25. VIROO L.COM 25 | 3-12-14 Proactive Channel Monitoring 26. VIROO L.COM 26 | Banana Republic- Surprise Fashion Show 72k YouTube Views 10k Paid Views 3k FB Shares, 1k Tweets 7x More Earned Media 27. VIROO L.COM 27 | Adobe- Jesse Watt #madethis Average engagement time: 1 min, 15 seconds 83% engaged longer than 30 seconds 52% Share Rate 7x More Earned Media 28. VIROO L.COM 28 | 35,000+ Customers Use Virool Over 100,000 Videos Promoted