LK 2011 Academic Catalogue
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Transcript of LK 2011 Academic Catalogue
Fashion & Textiles
Graphic Design
Illustration
Animation
Advertising
Product Design
Architecture
Interior Design
Art Theory & History
ACADEMIC 2011
Welcome to the 2011 Laurence King Academic catalog.
2011 brings an exciting expansion of our academic range, with over 75 titles available to you and your students by the end of the year.
We have, for many years, produced major textbooks for some of the biggest educational publishers in the US. The books in this catalog are of the same high academic standard as the books we create for other publishers and have been peer-reviewed in US colleges and universities in exactly the same way. Sold at prices that students can afford and made with the design and production standards that appeal to students of the visual arts, we are confident that you’ll discover something new for you and your class.
To complement the books, we are developing a range of online resources to help with student learning and comprehension. These can be accessed at our website: www.laurenceking.com
As ever, we welcome both comments on current titles and proposals for new ones so do get in touch with any feedback. Please email any thoughts or suggestions to: [email protected]
Approval copies are also available to qualified instructors for adoption consideration. Please contact us at: [email protected] or visit CourseSmart.com to request an online copy.
If you need further copies of this catalog, or if you would like a full-color complete catalog of all our titles, please contact Debra Matsumoto: 415-537-4258, [email protected]
If you have any other questions at all, please don’t hesitate to email us at: [email protected]
IntroductionLaurence King Publishingc/o Chronicle Books680 Second StreetSan Francisco, CA 94107Telephone: 415 537 4200Fax: 415 537 4460Email: [email protected]
All descriptions in this catalog are correct at the time of going to press. Prices, which apply in the US only, are provisional and subject to change without notice.
We’re pleased to announce the launch of our first e-publishing venture, with 18 student titles for the US college market now available through the CourseSmart website and many more to follow throughout 2011. CourseSmart allows students access to e-books through a growing array of devices, including: Macs, PCs, iPhones and iPads. The new e-textbooks are faithful copies of the print versions with the layouts reproduced on screen. Students can also make use of all sorts of helpful tools such as the ability to search the text, make notes, cut, paste, email and print.
Books available in digital form are indicated with this symbol: e beside the CourseSmart ISBN and price.
All future Laurence King books for students will be available as e-books, so that you and your students can choose the format that is most suitable for your needs. We are also working to bring our e-publishing program to new platforms.
About CourseSmart:CourseSmart is the world’s largest digital course materials supplier. It has a rapidly growing digital library of more than 90 per cent of the core higher education textbooks in North America. Additional information can be found on the company’s website: www.coursesmart.com
e-Books
Fashion & Textiles
Graphic Design,
Illustration, Animation
Advertising
Product Design
Architecture
Interior Design
Art Theory & History
Index by Title
Index by Author
Portfolio series
Portfolio Skills series
Web Resources
Contents
6
26
46
50
54
62
68
70
72
74
77
78
Fashion & Textiles 7
A must for any fashion student, this book provides an in-depth review of the wide-ranging career options available in the fashion and textile industry, profiling over 50 careers that span the creative, technical, retail, and media fields. Clearly defined job profiles are accompanied by interviews with people employed in the industry.
• Comprehensive overview of careers in the fashion industry
• Case studies highlighting the career paths of people currently working in the industry
Carol Brown is a Fashion consultant and writer, and a Visiting Lecturer in Fashion at the University of Northampton. She is the author of The Fashion and Textile Information Directory and The Fashion and Textile Suppliers Directory.
150 color illustrations
256 pages • 7 × 9 3 ⁄ 4 in
978 1 85669 617 3
US $24.95 PB • 2010e 978 1 85669 776 7
US $16.20
Contents
Foreword by Antonio Beradi
1. Creative Opportunities
2. Technical Opportunities
3. Business and Management
Opportunities
4. Media Opportunities
5. Alternative Career Options
6. Career Action Planning
7. Job Hunting
8. Preparing a Portfolio
9. The Recruitment Process
10. Starting Your New Job
11. Starting in Business
12. Moving Onward and Upward
Glossary
Resource Directory
Fashion & TextilesThe Essential Careers GuideCarol Brown
6 Fashion & Textiles
This book offers a thorough grounding in the principles of fashion design, describing the qualities and skills needed to become a fashion designer, examining the varied career opportunities available, and giving a balanced inside view of the fashion business today. Subjects covered include how to interpret a project brief; building a collection; choosing fabric; fit, cutting and making techniques; portfolio presentation; fashion marketing and economics.
• Completely revised, updated, and redesigned
• Over 100,000 copies in print of the previous editions. Previous edition published by Watson Guptill, ISBN: 978 0 82301 644 0
• The must-have book for all new students of fashion design
Sue Jenkyn Jones is Course Director for MA Digital Fashion at the London College of Fashion, University of the Arts.
374 color illustrations
272 pages • 8 1 ⁄ 2 × 10 in
978 1 85669 619 7
US $40.00 PB • Fall 2011e 978 1 85669 801 6
US $26.00
Contents
1. Context
2. From Manufacture to Market
3. The Body and Illustration
4. Colour and Line
5. In the Studio
6. Assignments
7. The Final Collection—and Beyond
Glossary
Useful Addresses
Fabric and Resources
Fashion Schools
Museums and Costume Galleries
Websites
Film and Literature
Student Information
Shops and Suppliers
Pattern-drafting and Sewing Terms
Fashion Design3rd EditionSue Jenkyn Jones
Forthcoming
Fashion & Textiles 9
How to Set Up & Run a Fashion Label presents a no-nonsense guide to running your own business, whether it is within the apparel, accessories, or footwear sectors. Packed with tips, case studies, and tasks to help you analyze yourself, your market, and your product, the book is designed for anyone wanting to learn how to start their own fashion business.
“It explains why it is so important to understand the business elements of running a fashion label.”Luanne K. Mayorga, College of DuPage, IL
• Explains business basics from legal structures to finance and marketing
• Packed with tips and case studies to help students analyze their product and market
• Author is an Associate Lecturer at the London College of Fashion
Toby Meadows is a Director of Three’s Company (Creative Consultants) Ltd, providing consultancy services to the fashion industry, and also Director of the womenswear label Belle & Bunty. He is an Associate Lecturer at the London College of Fashion, where he writes and delivers short courses for professional development within the fashion industry.
137 illustrations, 117 in color
176 pages • 7 × 9 3 ⁄ 4 in
978 1 85669 575 6
US $30.00 PB • 2009
Contents
Introduction: Find Your Way
1. Introduction to the Fashion Industry
2. Be Your Own Boss
3. Business Legal Structure
4. What’s in a Name?
5. Working from Home v Setting
up a Studio
6. Jack-of-All-Trades?
7. Know Your Market
8. Understanding Trends
9. Product and Image
10. Getting it Made
11. Selling Your Collection
12. Get Your Message Out
13. Finance
Useful Websites and Further Reading
Glossary
How to Set Up & Run a Fashion LabelToby Meadows
8 Fashion & Textiles
Aimed at fashion and textile students, Fashion A to Z is an affordable and up-to-date guide to fashion terminology. The book is illustrated with diagrams and drawings of fashion details and costumes that bring the subject to life. Arranged alphabetically, with cross-references to relevant terms and clear, concise, and up-to-date definitions, including:
• Descriptions of garments, accessories, and details
• Descriptions of tailoring techniques and types of cut
• Descriptions of sewing and other needlework techniques
• Materials commonly used in fashion
• General fashion terms
Zakee Shariff is an illustrator and fashion designer.Alex Newman is a writer and designer. He researched, co-wrote and designed DPM: Disruptive Pattern Material with Hardy Blechman of Maharishi.
214 illustrations
240 pages • 7 × 8 3 ⁄ 4 in
978 1 85669 573 2
US $30.00 PB • 2009
Fashion A to ZAn Illustrated DictionaryAlex Newman and Zakee Shariff
Fashion & Textiles 11
A visual feast of 400 dazzling images, this is a comprehensive survey of the genre over the last century. The book also offers an overview of the development of fashion, as seen through the eyes of the greatest illustrators of the day.
• Every style of illustration—from Art Deco and Modernist to the computer-generated and the painterly —is shown
• Encompasses work by over 140 named illustrators to stand up as an unparalleled source of reference and inspiration for students
• A comprehensive survey of the history of fashion illustration in the last 100 years
Cally Blackman teaches on the BA Fashion History and Theory course at Central Saint Martins College. Her previous publications include Costume: From 1500 to the Present Day (2003) and The 20s and 30s: Flappers and Vamps (2000). She is also the author of 100 Years of Menswear (2009).
400 color illustrations
384 pages • 7 3 ⁄ 4 × 9 3 ⁄ 4 in
978 1 85669 462 9
US $40.00 PB • 2007
Contents
Introduction
1900–1924
1925–1949
1950–1974
1975 and Beyond
Further Reading
List of Illustrators
100 Years of Fashion IllustrationCally Blackman
10 Fashion & Textiles
A comprehensive, visually-led overview, Fashion Illustrator provides a complete course that covers all areas of fashion drawing, presentation, and illustration. It both teaches students how to draw the fashion figure and provides an extended showcase of established and emerging illustrators, providing inspirational examples to encourage the student to develop his/her own style.
• Second edition of a successful textbook, explaining the fundamentals of fashion illustration and covering all aspects of the subject
• Strong practical element to the book with in-depth tutorial section
• First edition Abrams, ISBN: 978 0 81099 171 2
Bethan Morris has lectured in fashion illustration at The University of Wales, Newport and at the universities of Bath and Cardiff, UK.
250 color illustrations
240 pages • 8 1 ⁄ 2 × 10 in
978 1 85669 654 8
US $35.00 PB • 2010
Contents
1. Inspiration
2. The Figure
3. Artistic Techniques
4. Tutorials
5. Presentation for Fashion Design
6. Historical and Contemporary
Fashion Illustration
7. The Future: Guidance
Fashion Illustrator2nd EditionBethan Morris
Fashion & Textiles 13
Flats, or technical drawings, are essential for anyone working in the fashion industry. This book provides a clear step-by-step course in drawing flats. Uniquely, it shows flats alongside specially photographed muslins of the key basic garment shapes to enable students to translate from 3-D into 2-D. Over 500 flats of garment styles and construction details are included and a free CD features figure templates and basic shapes.
• Clear step-by-step guide to creating a technical drawing for fashion, with over 500 flats and 230 photographs of muslins
• Includes a vocabulary of fashion terms
• The basic figure and garment templates from the book are available on the free CD-ROM
Basia Szkutnicka works as a fashion design consultant, fashion course director and lecturer in fashion design, forecasting, color, and drawing. She runs a department at the London College of Fashion, working with international students.
850 illustrations, 250 in color
224 pages • 8 1 ⁄ 2 × 11 in
978 1 85669 618 0
US $35.00 PB • 2010e 978 1 85669 778 1
US $22.75
Contents
Part 1 • Introduction • Illustration in the Fashion Process • How and When are Flats Used? • How to Create Flats • Drawing from a Garment • Technical Drawing by Hand Using
the Generic Template • Technical Drawing from the Generic
Template Using Illustrator • Speed Designing Using Illustrator • Hints and Tips • Adding Color, Texture, and Patterns • Different Drawing Styles • Styling Details
Part 2• Visual Directory of Styles and Details • Garments • Styling Details • Details • Resources
Flats: Technical Drawing for FashionBasia Szkutnicka
12 Fashion & Textiles
Advanced Fashion Drawing is a practical book showing students how to illustrate for the fashion and lifestyle market. Renowned American fashion illustrator Bil Donovan shows how to create an image with a sense of fashion, rather than one that concentrates solely on the fashion figure. A series of demonstrations and exercises help advanced illustration students hone their skills and increase their level of draftsmanship, while establishing their own personal style.
• The first book to cover lifestyle illustration
• Filled with step-by-step “how to” sequences
• Written for advanced illustration students, encourages the development of a personal style
Bil Donovan teaches fashion illustration at the Fashion Institute of Technology in New York.
340 color illustrations
192 pages • 9 1 ⁄ 2 × 11 in
978 1 85669 648 7
US $35.00 PB • 2010e 978 1 85669 770 5
US $22.75
Contents
Introduction
1. Line
2. Elongating the Figure using Verticals,
Horizontals, and Diagonals
3. Beginning a Vocabulary of Shapes
4. Line Quality
5. Composing the Figure within
an Environment
6. Media
7. The Computer and Illustration
8. Fabric, Prints, and Texture
9. Finding Your Voice
10. Breaking the rules
Glossary
Further Reading
Advanced Fashion DrawingLifestyle IllustrationBil Donovan
Fashion & Textiles 15
This easily navigable resource provides over 100 swatches of the most recognized and widely used varieties fabric, including cottons, silks, wools, and linens, to encourage consideration of not just the aesthetic appeal of various fabrics but also their structure, feel, and weight. Secured in an attractive ring-bound folder, with descriptions alongside them, the fabrics are in their raw state, before bleaching, dying, or finishing, so that their properties can be observed without the distraction of color or pattern.
• Contains over 100 carefully selected swatches, covering a wide range of fabrics
• Companion to Fabric for Fashion
Clive Hallett is an associate lecturer in design management at London College of Fashion.Amanda Johnston is an associate lecturer in design and product development on the BA Fashion Products course at London College of Fashion.
Includes 100 fabric swatches
50 color illustrations
70 pages • 8 1 ⁄ 2 × 11 in
978 1 85669 669 2
US $85.00 HC • 2010
Contents
Introduction
Fibers to Fabrics
Section 1: Animal Fibers
Wool
Silk
Section 2: Plant Fibers
Linen
Cotton
Sustainable Fibers
Useful Information:
Trade Fairs
Fabric Terminology
Fabric for FashionThe Swatch BookClive Hallett and Amanda Johnston
14 Fashion & Textiles
Fabric For Fashion is the only book specifically for fashion designers to explain the behavior and properties of different fabrics. With detailed color photographs that show how fashion designers, both past and present, have worked with fabrics, the book’s prime objective is to stimulate creative exploration of the relationship of fabrics to fashion. Includes a resource guide to sourcing fabrics.
• The only book for students to explain the properties of fabrics in detail
• Glossary of key terms
Clive Hallett is an associate lecturer in design management at London College of Fashion.Amanda Johnston is an associate lecturer in design and product development on the BA Fashion Products course at London College of Fashion.
464 color illustrations
208 pages • 8 1 ⁄ 2 × 11 in
978 1 85669 612 8
US $40.00 PB • 2010e 978 1 85669 775 0
US $26.00
Contents
Introduction
Fibers to Fabrics
Introducing Color
Section 1: Animal Fibers
Wool
Luxury Animal Fibers
Silk
Section 2: Plant Fibers
Linen
Cotton
Sustainable Plant Fibers
Useful Information
Fabric and the Fashion Industry
Resources
Glossary
Fabric for FashionA Comprehensive Guide to Natural FibersClive Hallett and Amanda Johnston
Fashion & Textiles 17
Pattern Magic 2 is the cult patternmaking book from Japan, partner to the original title Pattern Magic. Inspiring and exciting, this volume takes a creative approach to patternmaking, with more step-by-step projects for fashion designers and dressmakers to enjoy. The easy-to-follow illustrations and detailed instructions make it easy to create stunning, sculptural clothes.
• Companion volume to Pattern Magic
• Easy-to-follow, step-by-step text
• Inspiring guide to design through patternmaking
Tomoko Nakamichi served for many years as a professor at Bunka Fashion College. She currently delivers lectures and holds courses on pattern making in her native Japan and internationally. This book brings together the results of the research on garment patterns she has carried out to help instruct her students.
200 color illustrations
104 pages • 7 1 ⁄ 2 × 10 in
978 1 85669 706 4
US $24.95 PB • Spring 2011
Contents
FundamentalsUsing This BookPart 1: Playing with Geometrics Wearing a Balloon Wearing a Circle Wearing a Triangle Wearing a Square Sprouting at the Back (nyokitto) Sprouting at the Front (nyokitto) Just Like a Stole A Ball-shaped Accordion ( jabara) Circular Accordion ( jabara) Circular Sleeve Square Accordion ( jabara)Part 2: Decorative Structures Knots Like a Jungle Stars Flip-turn Different Facings, Different Looks Cowl Neck Application of the Cowl Neck Design A Vanishing Scarf A Vanishing Tie A Vanishing Lapel A Vanishing Pocket Bunka-style Sloper for an Adult Woman
Pattern Magic 2Tomoko Nakamichi
16 Fashion & Textiles
Pattern Magic is the cult patternmaking book from Japan. Taking inspiration from nature, from geometric shapes and from the street, this book harnesses the sheer joy of making and sculpting clothes. The book takes a creative approach to pattern making, with step-by-step projects for fashion designers and fashion students to enjoy.
• Cult patternmaking book—available in English at last
• Highly illustrated, with beautiful photography
• Brings the subject alive by showing the finished designs three dimensionally
Tomoko Nakamichi served for many years as a professor at Bunka Fashion College. She currently delivers lectures and holds courses on pattern making in her native Japan and internationally. This book brings together the results of the research on garment patterns she has carried out to help instruct her students.
200 color illustrations
104 pages • 7 1 ⁄ 2 × 10 in
978 1 85669 705 7
US $24.95 PB • 2010
Contents
Using This Book Fundamentals Part 1: Creating form through inspiration Accents (deppari) Gathered Hole Crater The Drop Hole (otoshiana) Lumps and Bumps (dekoboko)Part 2: Making Patterns for Haute Couture Garments Draped Design The Twist (nejiri) Hide and Seek (kakurenbo) Interwoven Design Bamboo Shoot (takenoko) The Knot (musubu) Two Distinct Expressions An Intriguing Curve Bunka-style Sloper for an Adult Woman
Pattern MagicTomoko Nakamichi
Now in English
Forthcoming
Fashion & Textiles 19
This book offers students and those wishing to enter a career in textile design a basic grounding in its three main disciplines—printed, woven, and mixed media. Using a wealth of imagery and case studies from designers and studios at work today, the book looks at the basic principles of design and production and gives practical advice on creating a collection. Education and employment are also discussed, giving an insight into the industry and helpful advice on finding a job.
• The only introductory text on textile design aimed at students
• Brings together the different disciplines such as print, weave, and embroidery, within both fashion and interiors in a practical way
• Author is an experienced educator and textile designer
Dr Simon Clarke is Senior Lecturer in Printed Textile Design at University College Falmouth, UK, where he is also Pathway Leader for the MA in Textile Design. He has taught at Kenyatta University in Kenya and Savannah College of Art and Design in the USA.
250 color illustrations
224 pages • 8 1 ⁄ 2 × 10 in
978 1 85669 687 6
US $35.00 PB • Spring 2011e 978 1 85669 810 8
US $22.75
Contents
Introduction
1. Context
2. Printed Textile Design
3. Woven Textile Design
4. Mixed Media Textile Design
5. Design Principles
6. Creating a Collection
7. Education and Employment
Glossary
Further Reading
Resources
Textile DesignSimon Clarke
18 Fashion & Textiles
An introduction to the basic principles of patternmaking, this practical book shows students how to interpret the human form and look at clothing through the eyes of a designer. With hundreds of photographs and diagrams to explain the patternmaking process, the book will build an understanding of patternmaking, and enable students to experiment and create exciting patterns for their own designs.
• Learn to draft your own block in 15 minutes
• The only book to include photographs of finished garments and work in progress to put the techniques in context
• Shows students how to make patterns for their own designs rather than following ready-made patterns
Dennic Chunman Lo is Director of the Creative Pattern Cutting course at London College of Fashion. He has his own fashion label, Lo and Cabon.
300 illustrations, 100 in color
240 pages • 8 1 ⁄ 2 × 11 in
978 1 85669 750 7
US $35.00 PB • Fall 2011e 978 1 85669 807 8
US $22.75
Contents
Introduction
1. Preparation
2. Selecting & Using Tools
3. The Basic Block
4. Creating Patterns & Toiles
5. Converting the Block
6. Inspirational Patternmaking
7. Patternmaking & Technology
Glossary of terms
Further Reading
Resources
PatternmakingDennic Chunman Lo
Forthcoming
Forthcoming
Fashion & Textiles 21
Marketing Fashion is a practical guide to the fundamental principles of marketing and branding. The book explains key theoretical concepts, illustrating how they are applied in practice within the global fashion and retail industry. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to fashion students as well as those contemplating a career within the fashion industry.
• Up-to-date, highly illustrated introduction to Fashion Marketing
• Written by an educator with fashion industry experience
• Includes real-life examples and case studies
Harriet Posner is a lecturer and consultant in fashion, business, and marketing.
300 color illustrations
224 pages • 8 1 ⁄ 2 × 10 in
978 1 85669 723 1
US $35.00 PB • Spring 2011e 978 1 85669 723 1
US $22.75
Contents
Introduction
1. Structure of the Fashion Market
2. The Marketing Toolkit
3. Researching and Planning
4. Understanding the Consumer
5. Introduction to Branding
6. Fashion Promotion
7. Careers in Fashion Marketing
Glossary
Further Reading
Resources
Marketing FashionHarriet Posner
20 Fashion & Textiles
Digital Textile DesignMelanie Bowles and Ceri Isaac
Digital Textile Design covers everything students and practitioners of textile design will need to learn about designing and printing digitally. It provides the know-how for students and professionals who wish to use Adobe Photoshop and Illustrator as design tools. More than 20 easy to follow, step-by-step tutorials guide the reader through the process of creating designs that are suited to both the traditional textile production process and digital printing onto fabric.
• Step-by-step tutorials teach a range of key design techniques
• Provides the know-how for students who wish to use Adobe Photoshop and Illustrator as design tools
“The exercises are relevant, the instructions are very clear, and the artwork is excellent. I am adopting it for my Fall class.” Kirsty Buchanan, Stephens College, MO
Melanie Bowles is a Senior Lecturer in Digital Textiles at Chelsea College of Art and Design, University of the Arts, London. Ceri Isaac is a Research Fellow at the London College of Fashion, specializing in digital technologies in the textile industry.
200 color illustrations
192 pages • 8 1 ⁄ 2 × 11 in
978 1 85669 586 2
US $35.00 PB • 2010
Contents
Introduction
1. Textile Design and Print
in the Digital Age
2. Digital Design Tutorials
3. Patterns and Repeats
4. Introduction to Illustration
5. Digital Craft
6. Technology for Digital
Textile Printing
Resources
Forthcoming
Fashion & Textiles 23
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. This revised edition contains four new case studies and extensively revised and updated images.
• Shows students how clever visual merchandising can increase sales
• Fully illustrated with the latest visual merchandising from around the world
• Looks at the psychology of shopping and buying
Tony Morgan teaches Visual Merchandising at the London College of Fashion and also at Philip Green’s Arcadia Fashion Academy.
Also available: Visual Merchandising, 1st EditionISBN: 978 1 85669 539 8
280 illustrations, 250 in color
208 pages • 8 1 ⁄ 2 × 11 in
978 1 85669 763 7
US $40.00 PB • Fall 2011e 978 1 85669 812 2
US $26.00
Contents
Preface
1. The History of Visual Merchandising
2. The Role of a Visual Merchandiser
3. Store Design
4. Windows
5. In-store Visual Merchandising
6. Mannequins
7. The Visual Merchandiser’s Studio
Glossary
Further Reading
Visual Merchandising2nd EditionTony Morgan
The Trend Forecaster’s Handbook is a sharp, in-depth, and highly visual textbook and teaching aid for students and educators keen to know more about the world of trends, trend forecasting, and consumer-insight techniques. This “how to” book provides design students with skills to understand and track trends and use them to inform their research, design, and product development. With quotes, interviews, and case studies of key players.
• Real-life case studies put theory into context
• Author is the leading expert in the field
Martin Raymond is a co-founder of The Future Laboratory, a consumer-insight, trend-forecasting, and brand-strategy agency whose clients include American Express, Louis Vuitton, Laurent-Perrier, Absolut, BMW, Lamborghini, and Condé Nast. He is a regular media commentator on trends and business for the BBC. He is also a contributing editor for Wired UK, and a fellow of the Royal Society of the Arts. Martin has written several books including CrEATe and The Tomorrow People: Future Consumers and How to Read Them.
388 color illustrations
216 pages • 8 1 ⁄ 2 × 11 in
978 1 85669 702 6
US $40.00 Flexibound • 2010e 978 1 85669 785 9
US $26.00
Contents
1. The Anatomy of a Trend
2. The Trend Forecaster’s Toolkit
3. Intuitive Forecasting
4. Network Forecasting
5. Cultural Triangulation
6. Scenario Planning
7. Insight, Strategy, and Innovation
Notes
Glossary
The Trend Forecaster’s HandbookMartin Raymond
22 Fashion & Textiles
Forthcoming
Fashion & Textiles 25
Leather Fashion Design is a practical, how-to book about making garments from leather, suede, and similar materials. It covers everything from what to look for in choosing a skin to work with, through patternmaking, sewing techniques, and finishing. The final chapter includes working with “leather-like” materials including ultrasuede and faux patent leather.
• Invaluable practical guide for students
• Step-by-step illustrations show how garments are made
• Includes directions for working with faux leather
Francesca Sterlacci is currently President of the University of Fashion, an educational fashion DVD series, and is on the faculty of the the Academy of Art University in San Francisco. Previously at the Fashion Institute of Technology in New York, she was Chairperson of the Fashion Design department. She is the creator of the Leather Apparel Certificate Program, the Haute Couture Program and the Outerwear and Performance Apparel Program at FIT.
313 color illustrations
192 pages • 8 1 ⁄ 2 × 11 in
978 1 85669 671 5
US $40.00 PB • 2010e 978 1 85669 783 5
US $26.00
Contents
1. Leather
2. The Tanning Process
3. The Design Process
4. Planning
5. Creating a Design/Spec Sheet
6. Sorting, Shading, and Cutting
7. Putting Your Leather Garment
Together
8. Linings and Reinforcements
9. Seam Finishes
10. Sewing a Shirt
11. Sewing a Pair of Pants
12. Sewing a Jacket
13. Leather Defects
14. Faux Leather
Resources:
Tips for Proper Leather Garment Care
Directory
Glossary
Further Reading
Leather Fashion DesignFrancesca Sterlacci
24 Fashion & Textiles
This book looks at one of the strongest trends in fashion, towards the production of desirable and well-designed apparel and accessories with a conscience. Eco Fashion shows the range of sustainable and ethical products available around the globe and explains the stories behind them, as well as showing how and why they make a difference.
• Sustainability and ethics are increasingly important concepts in fashion
• Gives students a visual overview of the most interesting and exciting eco-fashion
Sass Brown is a full-time professor at the Fashion Institute of Technology in New York, and lives in Florence, Italy, where she is Resident Director for it’s overseas program.
282 color illustrations
208 pages • 7 3 ⁄ 4 × 11 in
978 1 85669 691 3
US $35.00 PB • 2010
Contents
1. Community & Fair Trade
2. Ecological & Slow Design
3. Recycle, Reuse & Redesign
4. New Models
5. Designer & Corporate Initiatives
Glossary
Resources
Eco FashionSass Brown
Graphic Design, Illustration, Animation 27
Fundamental to the study of graphic design is the creative use of images in a design context. This book teaches you how to select and use images for a range of applications. Using fully illustrated case studies from leading graphic designers and practical exercises, the book provides professional insights and tips into ways of using pictures.
• Practical guide to using images in graphic and web design
• Explains the basic principles of semiotics to help inform design decisions with easy-to-follow, step-by-step text
• Case studies showing best practice from leading designers
Dr Lindsey Marshall is a freelance graphic designer. Previously she was a principal lecturer working in visual communications at the School of Art & Design, University of Wolverhampton, UK.Lester Meachem has worked as a freelance illustrator/designer for many years. He is Head of Visual Communication at the School of Art & Design, University of Wolverhampton, UK.
380 color illustrations
192 pages • 8 1 ⁄ 2 × 11 in
978 1 85669 658 6
US $35.00 PB • 2010e 978 1 85669 781 1
US $22.75
Contents
Introduction
1. Selection
2. Structure and Layout
3. Composition
4. Communication
5. Color
6. Image Potential
7. Production
Glossary
Further Reading
How to Use ImagesLindsey Marshall and Lester Meachem
26 Graphic Design, Illustration, Animation
This book shows students embarking on an illustration or graphic design career how best to put together an effective, professional portfolio. It discusses what to include and how to organize and display the work, and also advises on who to approach for work, good interview and presentation techniques, and self-promotion. Both print and virtual portfolios are covered.
• Features tips from commissioners working in publishing, design and advertising, as well as agents and educators
• Includes advice on who to approach for work and how; good interview and presentation techniques; and self-promotion
• Covers both print and digital portfolios
Fig Taylor is Portfolio Consultant at the Association of Illustrators, London. She lectures extensively on professional practice to students throughout the UK.
232 color illustrations
144 pages • 8 1 ⁄ 2 × 11 in
978 1 85669 672 2
US $30.00 PB • 2010e 978 1 85669 779 8
US $19.50
Contents
1. What is a Portfolio?
2. Making Sense of the Marketplace
3. Research and Cold-calling
4. Creating a Good Portfolio
5. Choosing the Right Portfolio
6. Making Yourself Known in
the Marketplace
Resources
Professional Bodies and
Membership Organizations
Information and Advice
Portfolio Manufacturers and Suppliers
Useful Design Websites
Useful Illustration Websites
Useful Publications
Annuals and Competitions
Subject-specific Links
How to Create a Portfolio & Get HiredA Guide for Graphic Designers and IllustratorsFig Taylor
Graphic Design, Illustration, Animation 29
How to Design Websites addresses the skills required to produce websites that are functional and elegant, from a graphic designer’s perspective. It demonstrates that you can design a working website in minutes without the need for expensive software. The book looks at both the nuts and bolts of web design, as well as website aesthetics, showcasing examples of good design.
• Demonstrates how to design a working website
• Written for design students not computer scientists
• Case studies showcase the best examples of contemporary website design
Alan Pipes is a freelance writer, illustrator, webmaster, and part-time publisher specializing in applications of computer technology in graphic design, fine art, illustration, and product design.
200 color illustrations
168 pages • 8 1 ⁄ 2 × 11 in
978 1 85669 739 2
US $29.95 PB • Fall 2011e 978 1 85669 803 0
US $19.50
Contents
1. Introduction and Background
2. Code
3. Layout
4. Text and Typography
5. Images and Color Schemes
6. Added Extras
Glossary
Further Reading
How to Design WebsitesAlan Pipes
28 Graphic Design, Illustration, Animation
This book gives graphic design students the confidence to do everything necessary to ensure trouble-free, high-quality printing—to calibrate images, adjust trapping levels in all the major software applications, and mix colors that won’t print as something that is a complete surprise. It explains scanning and resolution, and discusses good and bad image formats, describing techniques to make images look good in print—even if they have been downloaded from the internet. There is advice on how to get accurate quotes from a printer, a checklist to use when sending a job to print, and a glossary of print production terms.
• A clear, jargon-free guide to preparing files for print
• New edition fully updated and redesigned
• Essential reference for students and graphic designers beginning their careers
Mark Gatter has worked in the commercial printing industry and as a freelance graphic designer for the last twenty years. He teaches software courses in Adobe Photoshop, Adobe Illustrator, Adobe InDesign, and Quark XPress as well as custom courses covering all aspects of digital repro and prepress.
185 illustrations, 150 in color
160 pages • 8 1 ⁄ 2 × 11 in
978 1 85669 699 9
US $30.00 PB • 2010e 978 1 85669 784 2
US $19.50
Contents
1. The Evolution of an Industry
2. Four-Color Printing Explained
3. Understanding Colour
4. Calibrating a Grayscale Image
5. Bitmaps and Pixel Depth
6. Calibrating Color Images
7. Good and Bad Image Formats…
and Others!
8. Resolution and Scanning
9. Trapping
10. Using Pantone Colors
11. Photoshop Tips and More
12. Preparing the File for the Printer
Production for PrintMark Gatter
Forthcoming
Graphic Design, Illustration, Animation 29
Graphic Design, Illustration, Animation 31
This is a practical book on creating packaging prototypes that reflect sustainable and ecologically sound principles. It challenges the next generation of graphic designers to re-envision packaging design as a less environmentally destructive practice than it presently is, and examines an array of techniques and methodologies for creating innovative and sustainable packaging designs, from first concept to final production.
• Includes step-by-step photographic tutorials, diagrams, templates, case studies, and interviews with innovative designers and companies
• Eco-friendly packaging is a growing concern for industry and consumers
• Essential reference for students looking to embrace/ improve eco-friendly practices
Scott Boylston is a writer and professor of graphic design at Savannah College of Art and Design. He is the author and designer of Creative Solutions for Unusual Projects, and Corrosion: Season of Anecdote, An Exploration of Ecological Decline Across the Globe.
400 color illustrations
192 pages • 8 1 ⁄ 2 × 11 in
978 1 85669 597 8
US $40.00 PB • 2009
Contents
Section 1—Re:focus
1. Package Design and Commerce:
A Foundation on which to Build
2. Package Design and Sustainability:
Constructing a Future
3. Sustainability in the
Professional Realm
Section 2—Re:structure
4. Materials and Construction
5. Case Studies in Building Prototypes
Resources
Designing Sustainable PackagingScott Boylston
30 Graphic Design, Illustration, Animation
This introduction provides a complete course giving the student a sound grasp of how packaging is designed and constructed today. It is illustrated by a wide range of examples and includes useful tips and ideas. Concluding with a chapter on careers advice, the book will be essential reading for all students studying packaging, whether in structural or graphic design, product design, marketing, or consumer studies.
“Mr. Stewart has done a wonderful job in presenting ALL components of design.” Peter Bianco, New England School of Art and Design at Suffolk University
• Excellent introductory text for students, packed with contemporary examples
• Explains the commercial practice in packaging design
• Describes the various careers and pathways through the industry
Bill Stewart has worked as an independent consultant in commercial design practice and has lectured at Sheffield Hallam University, England. His previous books include Packaging Design Strategy and Packaging as an Effective Marketing Tool.
300 color illustrations
224 pages • 8 1 ⁄ 2 × 10 in
978 1 85669 525 1
US $29.95 PB • 2007
Contents
1. In the Beginning and
Looking Forward
2. Understanding the Target Audience
3. The Packaging Designer’s Toolbox
4. Creating Design Concepts
5. Design Development
6. Working with Brands
7. Packaging Obligations
and Responsibilities
8. Finding Your Role
Glossary
Bibliography
Sources of Inspiration
Packaging DesignBill Stewart
Graphic Design, Illustration, Animation 33
This broad introduction to illustration reveals the artistic, intellectual, and organizational skills needed to study and practice as a freelance illustrator. It includes a practical introduction to image-making, covering basic techniques, and also looks at the mechanics of visualization and communication. There are chapters on how to deal with different kinds of brief, from publishing and editorial to light entertainment, as well as information on career paths and how to work in the industry.
• Comprehensive overview of all aspects of illustration
• The essential companion for illustration students, or anyone thinking about studying illustration
• Contains work from some of the world’s leading illustrators
Andrew Hall is Subject Leader in Illustration on the BA Graphic Design course at Central Saint Martins College of Art & Design, London.
465 color illustrations
228 pages • 8 1 ⁄ 2 × 10 in
978 1 85669 710 1
US $35.00 PB • Spring 2011e 978 1 85669 805 4
US $22.75
Contents
1. Training to be an Illustrator
2. The Mechanics of Visualizing
3. The Mechanics of Communication
4. The Editorial Brief
5. The Publishing Brief
6. The Corporate Identity and the
Advertising Brief
7. The Light Entertainment Industry Brief
8. Future Pathways in Illustration
9. Working as an Illustrator
Further Reading
Resources
Useful Addresses
IllustrationAndrew Hall
32 Graphic Design, Illustration, Animation
This book provides a showcase of the most inspiring and innovative of examples of packaging today. Showing how packaging performs, preserves, protects, and promotes, it is an essential resource for all students and professionals.
• Features the most innovative packaging design from around the world
• Case studies include interviews with designers, manufacturers, retailers, scientists, and environmentalists
• Shows the technical drawings, designs, and previously unpublished sketches of famous packaging
Janice Kirkpatrick graduated in graphic design from Glasgow School of Art and in 1985 co-founded the international design consultancy Graven Images where she is Creative Director. A writer, broadcaster, and lecturer, she has also curated several exhibitions including “The Good Buy Girl” for the Design Museum, London, and “UK Style” and “UK PackAge” for the British Council.
302 color illustrations
192 pages • 9 1 ⁄ 4 × 11 1⁄ 4 in
978 1 85669 613 5
US $35.00 PB • 2009
Contents
1. Packaging that Protects
2. Packaging that Preserves
3. Packaging that Performs
4. Packaging that Promotes
New Packaging DesignJanice Kirkpatrick
Forthcoming
Graphic Design, Illustration, Animation 35
This book offers an introduction to the basics of typography, from choosing which typeface to use and how to combine different typefaces in one document, to adjusting letter, line and word-spacing for improved legibility; from understanding kerning and leading, to mastering typographic details, such as italics, punctuation and line endings.
“Detailed information about typography. Something they really should have on their shelves. Great reference book!”David Hampton, Wenatchee Valley College, WA
• A comprehensive introduction to the subject for students
• Over 300 illustrations, giving practical examples of good and bad solutions
• Includes a glossary explaining typographic terms
Victoria Squire is senior lecturer and course leader of the BA Hons Design: Graphic Communication with Typography course at the University of Plymouth, UK.
330 illustrations, 30 in color
176 pages • 7 × 9 3 ⁄ 4 in
978 1 85669 474 2
US $19.95 PB • 2006
Contents
Introduction
1. Typography: Letterforms
and Typefaces
2. Text: Words and Paragraphs
3. Layout: Grids and Text
4. Typography: Print and Screen
5. Additional Information
Getting it Right with TypeThe Dos and Don’ts of TypographyVictoria Squire
34 Graphic Design, Illustration, Animation
At last, here is real practical help for future illustrators. This book explains how to avoid the pitfalls that can ruin a career, with advice on crucial first impressions, how to create a portfolio and approach clients, how to negotiate contracts, and how to handle, deliver, and bill the first job.
• Features interviews with top illustrators
• Includes crucial careers advice, such as how to create a portfolio, approach clients and negotiate contracts
• Author has worked as an agent handling major artists in the US and the UK
Darrel Rees has worked as an illustrator since 1986. In 1994 he co-founded illustration agency Heart (London and New York). He contributed to The Education of an Illustrator, edited by Steven Heller. He is a member of the Society of Publication Designers in New York and the D&AD in the UK.
90 illustrations, 50 in color
160 pages • 7 1 ⁄ 2 × 9 in
978 1 85669 530 5
US $24.95 PB • 2008
Contents
Foreword
Introduction
1. Getting Started
2. Preparing your Portfolio
3. Job-hunting and Interviews
4. Producing the First Job
5. Billing it—Financial Tips
6. Promoting Yourself
7. Studios
8. Agents
Appendix
How to be an IllustratorDarrel Rees
Graphic Design, Illustration, Animation 37
This is an inspiring and uniquely accessible book enabling the student to understand visual communication in each of today’s major media. This book is illustrated throughout with up-to-date examples of best practise from around the world that help to put visual theory into context. Summary boxes make it ideal for revision and reference.
“The text is accessible and there is a cohesive logic to the arrangement of chapters and text.”Luke Matjas, California State University
• Engaging and practical student introduction to the basics of visual communication
• Examines the entire design process from creativity to branding and semiotics
• Summaries at the end of chapters make it ideal for revision and reference
Bo Bergström has over 25 years experience as a creative director. He is a lecturer at the Berghs Institute of Communication in Stockholm, Sweden.
480 illustrations, 445 in color
240 pages • 8 1 ⁄ 2 × 11 in
978 1 85669 577 0
US $40.00 PB • 2008
Contents
Foreword
1. Scared of Seeing
2. Storytelling
3. Work
4. Strategy
5. Messages
6. Influences
7. Creativity
8. Typography
9. Text
10. Images
11. Design
12. Paper
13. Color
14. Profiles
15. Sound
16. Interplay
Further Reading
Essentials of Visual CommunicationBo Bergström
36 Graphic Design, Illustration, Animation
1,400 color illustrations
240 pages • 8 1 ⁄ 2 × 10 3 ⁄ 4 in
978 1 85669 686 9
US $50.00 HC • Fall 2011
Contents
Introduction
1. Hand-drawn and Painted Lettering
2. Typecasting, Composition, and Design
3. Printing
4. Cut, Engraved and Etched
Three-dimensional Printing
5. Moulded and Cast Three-
dimensional Lettering
6. Lettering in Textiles
7. Illumination, Animation and
Motion Graphics
Appendix
Further Reading
Glossary
LetteringA Reference Manual of TechniquesAndrew Haslam
Using a combination of explanatory text, step-by-step photographs and classic and contemporary examples, this unique survey brings together over 80 processes involved in creating lettering and applying it to surfaces. Included are hand-drawn lettering techniques (from sign writing to tattooing); dimensional lettering (hand engraving to laser cutting); typesetting (from letterpress to lettering in food); printing (Letraset to printing on bank notes); lettering on textiles (embroidery to flag-making); and illuminated type (neon signage to holography).
• Unique guide to 80 processes involved in creating and using lettering; from laser-cutting and letterpress to tattooing and stencil painting
• Specially commissioned step-by-step photography explains how each process works
• Essential reference work for all design and architecture students
Andrew Haslam was course leader of the MA Communication Design course at Central Saint Martins College of Art & Design, London for ten years and is now Program Leader for undergraduate and postgraduate Graphic Design and Illustration at the University of Brighton, UK. In 1994 he won the American Institute of Physics Award for best science writing.
Forthcoming
Graphic Design, Illustration, Animation 39
This book explains how graphic designers use computers as a medium to combine word, image, motion, sound, and user interaction for the internet, TV, promos, games, animation, CDs, and exhibitions. Mapping the spectrum of career opportunities created by digital technologies in the industry, it also describes the attitudes, skills, and knowledge needed to enter the profession.
“Austin and Doust have succeeded in presenting the array of material in this text [in a way that] separates it from the plethora of critically and contextually vacuous ‘how to’ texts that currently flood the academic marketplace.”Michael R Gibson, College of Visual Arts and Design, UNT, TX
• A comprehensive overview of the subject for beginning students
• Includes case studies of key practitioners around the world
• Covers web design, experience design, games and animation design, and interactive design for film and TV
Tricia Austin is the Course Director of MA Creative Practice for Narrative Environments at Central Saint Martins College of Art & Design, London. Richard Doust is currently developing new media, virtual and online learning initiatives at Central Saint Martins College of Art & Design, London.
300 color illustrations
192 pages • 8 1 ⁄ 2 × 10 in
978 1 85669 431 5
US $29.95 PB • 2007
Contents
Introduction
1. Starting Points
2. Designing For New Media
3. The Internet Environment
4. Imaginary Worlds
5. Next Steps
Glossary
Further Reading
Websites
New Media DesignTricia Austin and Richard Doust
38 Graphic Design, Illustration, Animation
This book provides an introduction to semiotics by using visual examples to explain 75 key concepts. It gradually builds a solid framework, enabling the student to have a better understanding of what communication is, how it works, and why it is important.
“It explains semiotic theory in an understandable way, with interesting examples from a range of sources of visual culture.”Jennifer Bracy, Western Oregon University
• Divided into 75 key concepts—layout encourages students to think for themselves
• Uses up-to-date images to explain concepts
• Visual examples make subject more understandable to students
Sean Hall is Deputy Head of Department and Leader in Contextual Studies in the Department of Design at Goldsmiths College, University of London. He was formerly a lecturer in Philosophy at Balliol College, Oxford.
75 illustrations, 45 in color
176 pages • 7 1 ⁄ 4 × 10 1⁄ 4 in
978 1 85669 521 3
US $28.00 PB • 2007
Contents
Introduction
Acknowledgments
1. Signs and Signing
2. Ways of Meaning
3. Conceptual Structures
4. Visual Structures
5. Textual Structures
6. Matters of Interpretation
7. Framing Meaning
8. Stories and Storytelling
Conclusion
Bibliography
This Means This, This Means ThatA User’s Guide to SemioticsSean Hall
Graphic Design, Illustration, Animation 41
What do art directors do, exactly? Here, finally, two leading art directors offer a highly informative and entertaining insight into the different forms of art direction, using interviews with some of the top people in the field to increase student’s understanding of the profession.
• Co-authored by one of the world’s leading art directors
• Teaches everything about art direction which can be taught
• Contains sections created and illustrated by some of the most respected art directors in the world
Steven Heller is co-chair of the Designer as Author programme and co-founder of the Design Criticism programme at School of Visual Arts, New York. For 33 years he was an art director at the New York Times. He is editor of AIGA VOICE, contributing editor to Print, Eye, Baseline and I.D., and author of more than 120 books on design, including Design Literacy and Paul Rand. He received the 1999 AIGA Medal for Lifetime Achievement.Veronique Vienne has worked at a number of US magazines as art director, including Parenting, Self and the Sunday magazine of the San Francisco Examiner. She is the author of Chip Kidd, The Art of Doing Nothing and Something to be Desired, as well as a frequent contributor to Graphis, Communication Arts and Metropolis magazines. She teaches at School of Visual Arts, New York, in the Designer as Author program.
250 color illustrations
256 pages • 8 3 ⁄ 4 × 10 in
978 1 85669 624 1
US $35.00 Flexibound • 2009
Contents
A Fable/Preamble: “I Am An Art
Director,” Said The Fox, Brian Collins
Introduction: Two Authors Talk
Art Direction
Foreword: Art Direction Beckons
Preface: To Be An Art Director,
You Must Have…
Section One: What is an Art Director?
Section Two: Creative Tension 101
(What Makes Art Direction Work)
Section Three: Auto Art Direction
Section Four: Nuts and Bolts
Afterword: In Defense of Dilettantes
Contributors
Art Direction Explained, At Last!Steven Heller and Véronique Vienne
40 Graphic Design, Illustration, Animation
This book shows all the stages in the creation of animation films, whether they are drawn, computer-generated, or stop motion. It shows the creative process, introducing students to important elements of pre-production. It also comes with a DVD of animatics, other development material, and final films of the work profiled in the book.
“It’s a wonderful resource to see how contemporary independent animations are being made. The variety and choices of animations examined are excellent!”Ann LaVigne, Rhode Island School of Design
• The first book to show the working methods of some of the world’s leading animators
• Free DVD showreel of many of the films featured in the book
Andrew Selby is Program Leader for the Visual Communication disciplines at Loughborough University, UK, covering the areas of illustration, graphic communication, and animation. He is also an active member of the LUSAD Animation Academy. He writes regularly for the design press.
250 color illustrations
192 pages • 8 1 ⁄ 2 × 11 in
978 1 85669 587 9
US $40.00 PB • 2009
Contents
Introduction
1. Cel & Drawn
2. Computer Generated
3. Stop Motion & 3D CGI
4. Unorthodox
Awards & Festivals
Further Reading
Inspiration
Web Links
Animation in ProcessAndrew Selby
includes DVD
Graphic Design, Illustration, Animation 43
This book shows where ideas and inspiration come from and helps unlock the reader’s creativity, providing numerous strategies to help solve creative briefs and design problems. Including hundreds of great examples of advertising campaigns, posters, book and magazine covers, illustrations and editorial images, this is an indispensable creative primer for all students of the visual arts.
• A sourcebook of visual ideas and strategies for visual communication
• Reveals how to approach a creative brief and come up with fresh ideas to solve it
• Full of great examples of advertising campaigns, posters, illustration, book and magazine covers
John Ingledew is Senior Lecturer in Photography at the University of Gloucestershire. He has run projects and workshops with students in Europe, America, Japan, and China
350 color illustrations
224 pages • 8 1 ⁄ 2 × 10 in
978 1 85669 714 9
US $30.00 PB • Fall 2011
ContentsArt / Build a bigger picture / Caricature /
Clichés seen afresh / Color /
Counterintuition / Creative collisions /
Cryptic communication / Digitality / Dreams
and Daydreams / Expressions visualized /
Eyes / Familiar seen Afresh / Finding Ideas
/ Flags / Fusion / Garage genius / Hands /
Happy Accidents / Hidden Messages /
Humour Icons / Illusions / Intuition and
instinct / Irony / Irreverence / Juxtaposition
/ Laughter / Make a Face / Map making /
Materials / Maths / Mirror mirror / Movies
/ Museums / Music Nature / One thing
leads to another / Parody / Photographs /
Photography / Phototypography / Places
of Worship / Puns / Put Yourself into It
Question / Reinvent / Rescale / Reverse /
Satire / Science / Sensation / Shadows /
Shock / Signs / Silhouettes / Sketchbooks
/ So bad It’s Great / Surprise / Symbols /
Telling tales / Tension between Text and
Images / Torn images / Travel / Type /
Unexpected Messages / Visual metaphors /
Word of Mouth / Wordplay /
X-rays / Zeitgeist
How to Solve any Creative Brief:An A–Z of IdeasJohn Ingledew
42 Graphic Design, Illustration, Animation
200 color illustrations
240 pages • 8 1 ⁄ 2 × 10 1⁄ 4 in
978 1 85669 688 3
US $40.00 PB • 2010
Contents
Introduction
Casa da Música identity—
Stefan Sagmeister
Formulare Gestalten book—
Borries Schwesinger
Pupendo poster—Homework
Wallpaper* magazine—
Meirion Pritchard
Take note badges—Emmi Salonen
Transport Dubai font—Dalton Maag
PWHOA identity—Frauke Stegman
Childhood, Interrupted exhibition—
Bond and Coyne
104 identity—Experimental Jetset
Truvia packaging—Paula Scher
Vitsœ website—Airside
Notes on the Text
Glossary
Design DiariesCreative Process in Graphic DesignLucienne Roberts and Rebecca Wright
This thought-provoking and practical sourcebook for graphic design students explores and encourages individual creative practice. Part critical reader and part how-to guide, the book examines the varied ways of getting from first thought to final product, making the creative process tangible, visible, and possible.
The book introduces the essential elements of the creative process through a series of in-depth studies on a range of real-life graphic design projects. In each case, the designers are interviewed and their working process documented in detail.
• A practical guide to creativity in graphic design
• Tracks the progress of real-life design projects from idea to final product
• Includes strategies for how to get started on a project, how to keep going, and how to think laterally
Lucienne Roberts is a designer and author who runs her own studio, LucienneRoberts+. She has written numerous books, most recently Good: An Introduction to Ethics in Graphic Design. Rebecca Wright is currently course director of Graphic Design at Kingston University, UK.
Forthcoming
Graphic Design, Illustration, Animation 45
Many designers use folding techniques in their work to make three-dimensional forms from two-dimensional sheets of fabric, cardboard, plastic, metal, and many other materials. This unique book explains the key techniques of folding, such as pleated surfaces, curved folding and crumpling. An elegant, practical handbook, it covers over 70 techniques explained by clear step-by-step drawings, crease-pattern drawings, and specially commissioned photography.
• A practical handbook with step-by-step drawings and photographs to clearly explain over 70 folding techniques
• Written by an expert on folding techniques who has taught folding to design students at over 150 colleges worldwide
• Accompanied by a CD containing all the crease pattern drawings
Paul Jackson has taught the techniques of paper folding on more than 150 university-level design courses in the UK, Germany, Belgium, the US, Canada, and Israel. These include courses in Architecture, Graphic Design, Fashion Design, Textile Design, Jewelry, Product Design, Packaging, Ceramics, Industrial Design, Fine Art, Basic Design, and Interior Design.
575 illustrations
224 pages • 8 3 ⁄ 4 × 8 3 ⁄ 4 in
978 1 85669 721 7
US $35.00 PB • Spring 2011
Contents
1. Basics
2. Basic Pleats
3. Other Pleats
4. V-Pleats
5. Spans and Parabolas
6. Boxes and Bowls
7. No Crease, One Crease
8. Crumpling
Folding Techniques for DesignersFrom Sheet to FormPaul Jackson
44 Graphic Design, Illustration, Animation
This book offers students, novice designers, and battle-toughened professionals alike an insider’s guide to the com-plexities of current graphic design practice and thinking.
• A one-stop reference guide to graphic design practice, written by the author of the best selling How to Be a Graphic Designer Without Losing Your Soul
• Covers every aspect of current practice: from salaries to ethics, from kerning to software
• Essential reading for graphic design students
Adrian Shaughnessy is a designer and writer, and the author of How to Be a Graphic Designer Without Losing Your Soul and Cover Art By: New Music Graphics. He co-founded the design company Intro and, since leaving in 2003, has worked as a consultant to various design studios and clients. He has lectured extensively on design and hosts the radio show “Graphic Design On The Radio”.
175 color illustrations
320 pages • 7 1 ⁄ 2 × 9 3 ⁄ 4 in
978 1 85669 591 6
US $30.00 PB • 2009
Organized as an A-Z below are some
of the topics covered:
A: Annual Reports, Avant Garde
B: Book Design, Briefing others
C: Charities, working for, Copyright
D: Debt Chasing, Drawing
E: Ethics, Exhibitions
F: Finding Clients, Flash Animation
G: Gothic Types, Grids
H: Hanging Punctuation, Humor
I: Icons, Intellectual Property
J: Japanese Design, Justified text
K: Kitsch, Knowledge
L: Layout, Lousy jobs
M: Modernism, Money
N: Names of design groups,
Negotiating fees
O: Online portfolio, On-screen design
P: Printers, Presentation skills
R: Record Cover Design, Rejection
S: Sacking clients, Swiss design
T: Typography, Theory
U: Univers, USA Design
V: Vector Illustrations
W: Web Design
X: x-height
Y: Young Designers
Z: Zeitgeist
Graphic Design: A User’s ManualAdrian Shaughnessy
Forthcoming
Advertising 47
Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press, and poster simply won’t reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda, and more. This book showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations, and individuals to promote themselves, their ideas, and their products.
• All-new selection of innovative work from an area of advertising that continues to grow in importance
• With quotes and observations by those creatively involved in the projects
• A great source of inspiration for advertising students
Gavin Lucas is Senior Writer at the leading monthly communication arts journal and blog Creative Review.He is the author of Guerrilla Advertising and Badge Button Pin (both Laurence King).
300 color illustrations
192 pages • 9 × 11 3 ⁄ 4 in
978 1 85669 747 7
US $40.00 PB • Fall 2011
Contents
1. Street Propaganda
2. Site Specific
3. Sneaky Maneuvers
4. Stunts
5. Multi-fronted Attack
Guerrilla Advertising 2More Unconventional Brand CommunicationGavin Lucas
46 Advertising
This book explains the techniques that can be employed to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide the student with all the tools needed to become a confident and versatile creative copywriter.
“I loved it ... the aesthetic approach to the presentation of the material is exactly what today’s student values.” Mary B Harms, Robert H. Smith School of Business, MD
• Shows how to write for all formats and contexts: from catalogs to magazines and websites
• Includes interviews with leading copywriters
• Aimed at all students of copywriting
Mark Shaw has been a copywriter for 20 years, starting out as an advertising agency writer before freelancing for marketing departments. In 1995 he created Jupiter Design, one of the UK’s top 25 design agencies. He now runs copywriting seminars for corporate businesses and design students.
80 color illustrations
216 pages • 6 3 ⁄ 4 × 9 3 ⁄ 4 in
978 1 85669 568 8
US $24.95 PB • 2009e 978 1 85669 769 9
US $16.20
Contents
Introduction
1. Getting to Grips with Copywriting
2. The Art of Writing Great Copy
3. Writing for Advertising and
Direct Marketing
4. Writing for Retailing and Products
5. Writing for Catalogs
6. Writing for Company Magazines
and Newsletters
7. Writing for Websites and
Digital Formats
8. Writing for Brand, Marketing,
and Internal Communications
Further Reading
CopywritingSuccessful Writing for Design, Advertising, and MarketingMark Shaw
Forthcoming
80 color illustrations
160 pages • 7 1 ⁄ 2 × 9 in
978 1 85669 657 9
US $24.95 PB • 2010e 978 1 85669 780 4
US $16.20
Contents
Foreword by David Droga /
Founder of Droga
Introduction
Part One: Getting a Job
1. Do You Have What It Takes to
be a Creative?
2. How to Get a Job
3. Where to Get a Job
Part Two: Surviving
4. How to Work in a Team
5. How to Sell Your Work
Part Three: Thriving
7. Managing Your Career
8. The Intangible Aspects of Success
9. The Differing Career Paths of Art
Directors and Copywriters
Part Four: Making It Big
10. Becoming a Creative Director
11. Starting Your Own Agency
12. Getting Out
Resources
How to Make It as an Advertising CreativeSimon Veksner
Advertising 49
This book is aimed at anyone who is considering becoming an advertising creative, studying to become one, or would like to become a better one. Getting a job as an advertising creative is not easy. This book will teach you the elusive skills that are essential if you are to get a job, survive, thrive, and ultimately make it big in one of the most exciting industries on the planet.
• Covers the whole career path from getting a first job to setting up an agency
• Includes interviews with big-name creatives from top international agencies
• Essential reading for all advertising students
Simon Veksner is a copywriter at Bartle Bogle Hegarty in London, where he has produced campaigns for some of the agency’s most iconic brands including Levi’s and Audi. He has won over 50 industry awards in his 16 years as a Creative, and is a frequent D&AD juror.
48 Advertising
This book shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations, and individuals to promote themselves, their ideas, and their products. Over 70 international campaigns are featured grouped according to their approach: stunts, street propaganda, sneaky tactics, site-specific campaigns, and multi-fronted attacks.
• Overview of best global practice in new forms of advertising
• Aimed at students and practitioners
• Written by a leading design journalist
Gavin Lucas is Staff Writer at the leading monthly communication arts journal Creative Review. Michael Dorrian has been a designer since the 1990s. He has co-edited and designed numerous books, including Business Cards (Laurence King).
300 color illustrations
192 pages • 9 × 11 3 ⁄ 4 in
978 1 85669 470 4
US $40.00 PB • 2006
Contents
1. Street Propaganda
2. Site-Specific Media
3. Sneaky Manoeuvres
4. Stunts
5. Multi-Fronted Attack
Guerrilla AdvertisingUnconventional Brand CommunicationMichael Dorrian and Gavin Lucas
Product Design 51
Drawing for Designers offers a complete course to all forms of drawing for product/industrial designers and students. Covering both manual and computer drawing methods, the book follows the design process: from initial concept sketches, presentation drawings and visualizations, general arrangement and detail drafting, to fully dimensioned production drawings. It also includes technical illustrations and exploded/assembly diagrams used for publicity and instructing the end user in the product’s assembly, operation, and maintenance. Interspersed with the chapters there are case study spreads featuring famous designer products shown both as drawn concepts and as finished objects. There are also several step-by-step “how-to-do-it” sequences.
• Case studies feature famous products shown as drawn concepts and finished products
• Includes step-by-step “how-to” sequences
• Follows the design process as a whole, from initial concept sketches, to fully dimensional production drawings and diagrams
Alan Pipes is a freelance writer specializing in the applications of computers in graphic design, fine art, illustration, and product design.
300 illustrations, 230 in color
224 pages • 8 1 ⁄ 2 × 11 in
978 1 85669 533 6
US $35.00 PB • 2007
Contents
Introduction
1. A Brief History of Designers’
Drawings
2. Basic Drawings Skills
3. Tools and Materials
4. Computer Systems
5. Concept Design
6. Presentation Drawings and Visuals
7. From General Arrangement Drawing
to Production
8. Technical Illustration
9. The Future of The Design Drawing
Glossary
Bibliography
Drawing for DesignersAlan Pipes
50 Product Design
This book offers students a comprehensive introduction to the field of product design and the key role of product designer. It shows all the stages and activities involved in the creation of a new product—from concept design to manufacture, prototyping to marketing. It also explores new and emerging forms of practice, as well as providing an overview of influential design movements and individuals.
• A comprehensive introduction to product design, from historical context to working practices and career guidance
• Explains the product design process from research through concept generation to manufacture and marketing
• Features interviews with and profiles of influential figures and case studies of key product designs
Paul Rodgers is a Professor in the School of Design at Northumbria University, UK.Alex Milton is Associate Head of School at Edinburgh College of Art, UK.
277 illustrations, 262 in color
240 pages • 8 1 ⁄ 2 × 10 in
978 1 85669 751 4
US $35.00 PB • Fall 2011e 978 1 85669 808 5
US $22.75
Contents
Introduction
1. Historical and Cultural Context
2. Research, Brief, and Specification
3. Concept Design
4. From Manufacture to Market
5. Contemporary Issues
6. Design Education and Beyond
Glossary
Bibliography
Further Resources
Useful Addresses
Product DesignPaul Rodgers and Alex Milton
Forthcoming
This book provides an in-depth study of the creative and manufacturing processes behind 50 contemporary domestic design objects. Chosen from around the world, they span furniture, lighting, tableware, and textiles. The work of both long-established and emerging designers is featured, with each product selected for its significant use of new technology, unorthodox, or complex production process, use of innovative materials and, in some cases, for the creative concept behind it.
• Looks in detail at the process, not just the design of the finished object
• Gives students insight into the process of some of the world’s leading designers, such as Ron Arad and Konstantin Grcic
• Each object illustrated with multiple photos and diagrams
Jennifer Hudson is an author, editor, and researcher in the fields of contemporary design and architecture. She is the author of a number of books including 1000 Designs and Where to Find Them, Interior Architecture Now, and Interior Architecture: From Brief to Build.
Also available: Process, 1st EditionISBN: 978 1 85669 541 1, $45.00
1,079 illustrations, 1,017 in color
240 pages • 8 1 ⁄ 2 × 11 in
978 1 85669 725 5
US $45.00 PB • Spring 2011
Contents
Includes the following projects:
Bodyguards / Ron Arad Associates
One Laptop Per Child XO Computer
Yves Béhar / fuseproject
Miura stool / Konstantin Grcic
Micarta chair / Marc Newson
Bokka lamp / Karim Rashid
Pane chair / Tokujin Yoshioka
EPS Chair / Tom Dixon
Chasen lamp / Patricia Urquiola
Orchid 5 fabric / Eugène van Veldhoven
Stardust vases / Setsu & Shinobu Ito
Process 2nd Edition
50 Product Designsfrom Concept to ManufactureJennifer Hudson
Product Design 5352 Product Design
There are many different ways in which a product can be manufactured but most designers probably know only a handful of techniques in any detail. Both informative and inspirational, Making It covers a broad range of almost 90 production methods. As well as describing each process, with drawings which make it easy to comprehend, the text offers guidance on its pros and cons and on suitable production volumes, the costs involved, speed of production, relevant materials, and typical applications.
“Excellent book—concise and appropriate level.”Stan Rickel, Rochester Institute of Technology, NY
• Covers almost 90 production methods
• Concise and clearly illustrated
• Information boxes show the key features of each process
Chris Lefteri is Senior Lecturer in Product Design at Central Saint Martins College of Design, London. He also runs his own packaging, furniture, and product-design business in London. His previous books include five titles in the Materials for Inspirational Design series covering Plastic, Wood, Glass, Metals, and Ceramics.
300 color illustrations
240 pages • 6 3 ⁄ 4 × 9 1 ⁄ 2 in
978 1 85669 506 0
US $35.00 PB • 2007
Contents
1. Cut From Solid
2. Sheet
3. Continuous
4. Thin & Hollow
5. Into Solid
6. Complex
7. Advanced
Glossary
Making ItManufacturing Techniques for Product DesignChris Lefteri
Forthcoming
Architecture 55
This book focuses on the inspiring possibilities for creating three-dimensional physical models of the built environment with all the media and techniques that are now available. Through description of the use of different models in different contexts, the book provides a practical and effective guide to how and why models are used, in addition to what they are used for, and how they relate to architectural education. Architectural Modelmaking provides a concise yet broad “toolbox” for students of architecture.
• Covers all the skills needed by students to present their work in three dimensions
• Includes a wide range of model types, from paper and wood to advanced CAD • Essential for all students of architecture
Nick Dunn is a Senior Lecturer at the Manchester School of Architecture, UK. His publications include The Ecology of the Architectural Model (2007).
450 illustrations, 435 in colour
192 pages • 8 1 ⁄ 2 × 11 in
978 1 85669 670 8
US $35.00 PB • 2010e 978 1 85669 772 9
US $22.75
Contents
Introduction
1. Getting Started
2. Machines
3. Media
4. Types
5. Application
Glossary
Further Reading
Architectural ModelmakingNick Dunn
54 Architecture
This book offers a thorough introduction to the entire field of architecture, outlining the steps that are normally taken in becoming a qualified architect, from initial education right through to professional practice, as well as how to apply this architectural training in other fields. This book is essential reading for anyone considering taking an architecture course or just beginning one.
• The first book to give a complete overview of architectural education, careers, and practice
• Examines every stage of the architectural process
• Ideal for those just beginning or about to begin an architecture course
Geoffrey Makstutis is Course Director of BA (Honors) Architecture: Spaces + Objects at Central Saint Martins College of Art & Design, London. He has also lectured at the Architectural Association, Royal College of Art and University of Westminster. He has worked in London, New York, and Detroit.
324 illustrations, 278 in color
248 pages • 8 1 ⁄ 2 × 10 in
978 1 85669 623 4
US $35.00 PB • 2010
Contents
Introduction
1. The Setting
2. Education and Qualification
3. The Client and the Brief
4. From Brief to Project
5. The Project and the Process
6. The Practice
7. The Future
Glossary
Further Reading
ArchitectureAn IntroductionGeoffrey Makstutis
Architecture 57
Drawing for Urban Design explores a wide range of ways to represent the city, from freehand sketching to sophisticated computer models. Architects and urban planners need to describe cities in the course of their work, be it through maps, diagrams, sketches, computer renderings, or models. This book provides an introduction to these techniques for students while explaining the processes associated with describing and designing urban environments— it is an invaluable visual handbook for representing the contemporary city.
• Covers a range of drawing types from simple sketches to advanced CAD visualizations
• Step-by-step sequences demonstrating illustration techniques
• Includes masterplan case studies by renowned architects
Lorraine Farrelly is Deputy Head of the Portsmouth School of Architecture. Her previous books include Interior Structures: Bars and Restaurants (2003), Representational Techniques, and Fundamentals of Architecture (both 2007).
310 illustrations, 254 in color
192 pages • 8 1 ⁄ 2 × 11 in
978 1 85669 718 7
US $35.00 PB • Spring 2011e 978 1 85669 804 7
US $22.75
Contents
Introduction
1. The City in Context
2. The City as Object
3. The City as Data
4. The City Imagined
5. Masterplanning Projects
Further Reading
Glossary
Drawing for Urban DesignLorraine Farrelly
56 Architecture
This book focuses on the exciting possibilities for representing the built environment through drawing using all the techniques—both traditional and digital—that are now available. Packed with practical information, the book illustrates all the key types of drawings—from sketches to working details—and includes some of the best examples by practicing architects. Each section is illustrated with key drawings and accompanying commentaries. Step-by-step sequences and special tips will help students to make the most of their newly acquired skills.
• All students of architecture need to learn drawing techniques
• Includes step-by-step sequences and practical tips
• Covers both traditional and digital techniques
David Dernie is a practicing architect and Head of the Leicester School of Architecture at De Montfort University, UK. His previous books include New Stone Architecture (Laurence King, 2003) and Exhibition Design (Laurence King, 2006).
460 illustrations, 376 in color
208 pages • 8 1 ⁄ 2 × 11 in
978 1 85669 679 1
US $35.00 PB • 2010e 978 1 85669 771 2
US $22.75
ContentsIntroduction
1. Media
Line
Render
Mixed Media
2. Types
Sketches
Plans
Sections and Elevations
Axonometric Projections
Perspectives
Scripted drawings
3. Places
Interiors
Landscapes
Urban settings
Scripted Drawings and Urban Design
Glossary
Further Reading
Architectural DrawingDavid Dernie
Forthcoming
Architecture 59
In his highly acclaimed reference work David Watkin traces the history of western architecture from the earliest times to the 21st century. Adopting an approach that sees architectural history as a continuous narrative, the author emphasizes the ongoing vitality of the Classical language of architecture, underlining the continuity between, for example, the work of Ictinus in 5th-century bc Athens and that of McKim, Mead and White in 20th-century New York.
“The best narrative survey of Western Architecture” Sir John Summerson
• Comprehensive overview of architecture as an evolving continuum
• Packed with images of the greatest triumphs of Western architecture
• Extensively revised and updated new edition of classic student text
David Watkin is Emeritus Professor of the History of Architecture at the University of Cambridge, UK. He has written many books, including Morality and Architecture Revisited and Sir John Soane (1996).
Also available: 4th editionISBN: 978 1 85669 459 9, $40.00
990 illustrations, 51 in color
720 pages • 7 1 ⁄ 4 × 9 1 ⁄ 4 in
978 1 85669 790 3
US $40.00 PB • Fall 2011
Contents
Preface
1. Mesopotamia and Egypt
2. The Classical Foundation:
Greek, Hellenistic, Roman
3. Early Christian and Byzantine
4. Carolingian and Romanesque
5. The Gothic Experiment
6. Renaissance Hamrony
7. Baroque Expansion
8. Eighteenth-Century Classicism
9. The Nineteenth Century
10. Art Nouveau
11. The Twentieth Century
12. The Twenty-First Century
Glossary
Further Reading
A History of Western Architecture 5th Edition
David Watkin
58 Architecture
In order to understand architecture in all its cultural complexity it is necessary to grasp certain key concepts such as representation, form, and space. The aim of this book is to provide designers, teachers, students, and interested laypersons with a set of ideas that will enrich their conversation, their writing, and above all their thinking about architecture. The book is divided into eight chapters, each covering a particular aspect of architecture. Thinking about Architecture will be an invaluable standard introduction to architectural theory for architecture students, practising architects, and interested general readers.
• Clear, accessible introduction to what can be a very complicated subject
• Relates architectural theory to architectural practice
• Suitable for all beginning students of architecture
Colin Davies is a professor at London Metropolitan University and the author of several books, including High Tech Architecture, The Prefabricated Home, and Key Houses of the Twentieth Century (Laurence King, 2006).
120 color illustrations
160 pages • 6 3 ⁄ 4 × 9 3 ⁄ 4 in
978 1 85669 755 2
US $29.95 PB • Fall 2011e 978 1 85669 811 5
US $19.50
Contents
Introduction
1. Representation
2. Language
3. Form
4. Space
5. Architecture and Truth
6. Organic Architecture
7. History
8. The City
Footnotes
Bibliography
Thinking about ArchitectureAn Introduction to Architectural TheoryColin Davies
Forthcoming
Forthcoming
Architecture 61
Aimed at students and professionals, this book covers all aspects of landscape construction, giving a good understanding of building materials and of assembly. Well-designed landscape construction depends on a thorough understanding of materials (including their formation, chemistry and physical characteristics) and of practical construction. Following a brief introduction, the book is divided into five chapters on general principles, materials, elements, assembly, and protection and finishes. The book is illustrated with numerous specially commissioned, detailed construction drawings. At the end of the book there is a glossary and an appendix of technical information.
• Provides a detailed overview of the subject
• Highly visual with hundreds of photographs and illustrations of materials and techniques
• Essential reference for all students of landscape design
Robert Holden and Jamie Liversedge teache landscape architecture and garden design at the University of Greenwich, London. Robert Holden is also the author of New Landscape Design (Laurence King, 2003).
590 illustrations, 476 in color
240 pages • 8 1 ⁄ 2 × 11 in
978 1 85669 708 8
US $40.00 PB • Spring 2011e 978 1 85669 802 3
US $26.00
Contents
Introduction
1. General Principles
2. Building Materials
3. Elements
4. Assembly
5. Protection and Finishes
Glossary
Further Reading
Construction for Landscape ArchitectureRobert Holden and Jamie Liversedge
Aimed clearly at architectural students, this book provides an accessible, highly illustrated introduction to all aspects of architectural technology: structural physics, structural elements and forms, heating, lighting, environmental control, and computer modeling. As well as providing a clear grounding in these topics, it will also help students to integrate their design thinking with the appropriate structural and environmental solutions.
• Accessible introduction to the subject for beginning students
• Explains the key concepts with clear diagrams, charts, illustrations, and photographs
• Case studies cover a wide range of buildings from Tepees to the International Space Station
“I will be recommending this to my CAD architecture students. It is very innovative and informative to real world applications of material and design.”Stephen Churchill. SUNY Rockland Community College, NY
William McLean and Pete Silver both teach at The School of Architecture at The University of Westminster, London. They are also joint authors of Fabrication (2006). Dason Whitsett lectures at the School of Architecture of the University of Texas at Austin
350 illustrations, 150 in color
192 pages • 8 3 ⁄ 4 × 8 3 ⁄ 4 in
978 1 85669 566 4
US $29.95 PB • 2008
Contents
Foreword by Hanif Kara
Introduction
1. Structural Physics
2. Structural Elements
3. Structural Logic
4. Human Comfort
5. Building Performance
6. Computational Tools and Techniques
7. Case Studies
8. Building Codes
Further Reading and Resources
Introduction to Architectural TechnologyPete Silver, William McLean, and Dason Whitsett
60 Architecture
Interior Design 63
This book covers all stages of visual presentation as part of the interior design process, from the most basic initial sketches, to models, to fully developed CAD visualizations. With a varied and comprehensive range of images, it is an invaluable, inspirational, and practical resource for interior design and interior architecture students and practicing interior designers alike.
• An important practical resource for students, covering all aspects of drawing
• Includes step-by-step sequences and practical tips
• Covers handmade and computer-generated drawing
Drew Plunkett is Head of the Department of Interior Design at the Glasgow School of Art.
331 illustrations, 264 in color
192 pages • 8 1 ⁄ 2 × 11 in
978 1 85669 622 7
US $35.00 PB • 2009e 978 1 85669 773 6
US $22.75
Contents
Introduction
1. The Basics
2. Conception
3. Presentation
4. Production
Glossary
Drawing for Interior DesignDrew Plunkett
62 Interior Design
Aimed at prospective and new students, this book provides a comprehensive introduction to the nature and practice of interior design as well as invaluable information about education and careers, and gives a balanced inside view of the business today. Its broad, up-to-date approach unites history, theory, and practice. Subjects covered include how to develop a program with a client; presentations and sample boards; choosing materials and designs; project planning and management.
• A great introduction to all aspects of interior design for students
• Contains advice on the skills needed to become an interior designer and the career opportunities available
• Covers sustainability in interior design
Jenny Gibbs is Principal of the KLC School of Design in London. A regular lecturer and broadcaster, she is also the author of A Handbook for Interior Designers (1995) and The Country House: Classic Style for an Elegant House (1997).
240 illustrations, 200 in color
224 pages • 8 1 ⁄ 2 × 10 in
978 1 85669 604 3
US $35.00 PB • 2009e 978 1 85669 782 8
US $22.75
Contents
Introduction
1. Context
2. Pre-Design Work
3. Planning and Design
4. Harmonizing the Elements
5. Project Coordination
and Management
6. Design Education and Beyond
7. Careers
Glossary
Further Reading
Interior Design2nd EditionJenny Gibbs
Exhibition Design offers a complete introduction for students in the principles of designing for exhibitions. It covers all types of exhibition from museums, galleries, and visitor centers to brand experiences, festivals, and trade fairs. Visual material includes concept drawings, computer renderings, charts and tables of information—as well as photographs of a wide range of completed exhibitions by world renowned designers.
• Offers a thorough introduction to the field of designing for exhibitions, covering both theory and practice
• A wide range of drawings, photographs and diagrams make the subject easily accessible to students.
• Shows examples of best practice from some of the world’s leading designers
Philip Hughes is an exhibition designer working in London. He has also taught design at a number of institutions, including the University of Portsmouth, UK and the University of the Creative Arts in Farnham, UK.
296 illustrations, 240 in color
224 pages • 8 1 ⁄ 2 × 10 in
978 1 85669 640 1
US $35.00 PB • 2010e 978 1 85669 774 3
US $22.75
Contents
Introduction
1. The brief
2. The visitor
3. The site
4. Exhibition Strategy
5. 3-D design Skills
6. 2-D design Skills
7. Lighting
8. Interaction
9. Sound and Film
10. Materials
11. Portable Exhibitions
12. Technical Drawing
13. Construction and Delivery
14. Conclusion
Accessibility Guidelines
Glossary
Further Reading
Exhibition DesignPhilip Hughes
Interior Design 6564 Interior Design
Construction and detailing are vital skills for all students studying interior design and architecture. This accessible, up-to-date text explains the principles of sound construction for interiors, and provides the means to create successful variations on standard types of detailing. It also covers the relation of existing building shells to the construction and detailing of new elements. Practical tips are given throughout the book, which is packed with over 300 images, including professional annotated drawings together with explanatory photographs of techniques, materials, and tools.
• A key skill for all interior design and architecture students
• More than 300 images, including professional drawings and photographs of materials, fixings, and tools
• Guides students through the principles of construction and detailing, providing the confidence to create personal designs
Drew Plunkett is Head of the Department of Interior Design at the Glasgow School of Art.
300 illustrations, 100 in color
192 pages • 8 1 ⁄ 2 × 11 in
978 1 85669 689 0
US $35.00 PB • 2010e 978 1 85669 768 2
US $22.75
Contents
Introduction
1. Existing Walls
2. New Walls
3. Alternative Partitions
4. Doors
5. Floors
6. Ceilings
7. Furniture, Furnishings,
and Equipment
8. Stairs
9. Materials
10. Structural Principles
Glossary
Resources
Construction and Detailingfor Interior DesignDrew Plunkett
This text sets out to change and clarify the perceptions and misconceptions about contemporary interior design by examining some of the key issues that define what it is, how it is different from architecture, what specific skills it requires, and what design problems it solves. The book also offers new creative possibilities to expand and further distinguish the discipline. Written by one of the foremost educators and practitioners in the field, this book will be essential for all interior design students and teachers.
• Challenges long-held misconceptions about interiors practice
• Written by one of the foremost educators in the field
• Will help stimulate debate among students, teachers, and practitioners
Shashi Caan received her BFA from the Edinburgh School of Art and has two Masters degrees from the Pratt Institute, New York. She was Chair of Interior Design at Parsons in New York from 2002 to 2006.
135 color illustrations
192 pages • 6 3 ⁄ 4 × 9 3 ⁄ 4 in
978 1 85669 756 9
US $29.95 PB • Fall 2011e 978 1 85669 809 2
US $19.50
Contents
Preface by Susan Szenasy
Introduction
1. The Search for Shelter
2. Being
3. Inside
4. Design
Rethinking Design and InteriorsHuman Beings in the Built EnvironmentShashi Caan
Interior Design 6766 Interior Design
850 color illustrations
240 pages • 8 1 ⁄ 2 × 11 in
978 1 85669 697 5
US $45.00 PB • 2010
Contents
Retail
Hotels, Clubs, and Restaurants
Corporate
Public
Residential
Interior Architecture:From Brief to BuildJennifer Hudson
Interior Architecture: From Brief to Build provides an in-depth study of the creative and construction processes behind 30 contemporary interior architecture designs. Covering a broad range of international projects, the book illustrates the working methods and creative concerns of both long-established and emerging international architects. Every stage of the project is included, from the demands of the original brief, through early sketches and design development to investigation of building regulations and collaboration with engineers, contractors, builders, and suppliers. The book is unique in that each project is presented through an explanatory overview, with specially taken shots of both the design and construction phases, and details of fixtures, fittings, customized furnishings and interior design.
• The first book to go beyond the finished project to show the whole process of interior architecture.
• International coverage of both established and emerging architects
• A key book for students studying interior architecture Jennifer Hudson was the general editor of The International Design Yearbook. She is the author of 1000 Designs and Where to Find Them, Interior Architecture Now, Restroom, and Process: 50 Product Designs from Concept to Manufacture.
Forthcoming
Art Theory & History 69
Light for Visual Artists is the first book to look at the way light can be used to create realistic and fantastical effects in a wide range of visual media. It is a valuable resource for animators, digital illustrators, painters, photographers, and artists working in any medium. Clearly written by a practicing illustrator, this book is essential reading for both students and professional artists.
• The first book to look at the way light is used to create effects in a range of media
• Useful for all students of the visual arts
• Packed with diagrams, illustrations, screengrabs, and film stills
Richard Yot is an illustrator who works in both traditional print and digital media. His clients have included Disney, HMV, Jamie Oliver, and Channel 4 UK.
400 illustrations, 300 in color
176 pages • 8 1 ⁄ 2 × 11 in
978 1 85669 660 9
US $29.95 PB • Spring 2011
Contents
Introduction
Part 1: Lighting Fundamentals
1. Basic Principles
2. Light Direction
3. Natural Light
4. Indoor & Artificial Light
5. Shadows
6. Surfaces
7. Diffuse Reflection
8. Direct Reflection
9. Translucency & Transparency
10. Light & Color
Part 2: Lighting People & Places
11. Light & People
12. Light in the Environment
Part 3: Creative Lighting
13. Composition & Staging
14. Mood & Symbolism
15. Time, Location & Story
Glossary
Light for Visual ArtistsUnderstanding & Using Light in Art & DesignRichard Yot
68 Art Theory & History
Art historical theory is a forum of intense, often passionate debate. This book provides a starting point for the art history student to the range of theoretical perspectives used in looking at and analysing art. It covers a broad range of approaches, presenting individual arguments, controversies, and divergent perspectives. The book begins by introducing the concept of theory and explains why it is important to the practice of art history. Each of the six chapters that form the core of the book presents a group of related approaches that are then discussed in turn and applied to one or more works of art. The book ends with some practical ideas about writing theory-based art history essays.
• A jargon-free analysis of complex theories of art history
• Essential for all students of art history
• Includes practical ideas about writing theory-based essays
Anne D’Alleva is Associate Professor of Art History and Women’s Studies at the University of Connecticut. She is the author of Arts of the Pacific Islands and Look! The Fundamentals of Art History.
37 illustrations
192 pages • 5 1 ⁄ 2 × 8 1 ⁄ 4 in
978 1 85669 417 9
US $18.95 PB • 2004
Contents
Introduction
1. Thinking About Theory
2. The Analysis of Form, Symbol,
and Sign
3. Art’s Contexts
4. Psychology and Perception in Art
5. Taking a Stance Toward Knowledge
6. Writing with Theory
Methods and Theories of Art HistoryAnne D’Alleva
Forthcoming
AAdvanced Fashion Drawing:
Lifestyle Illustration 12
Animation in Process 40
Architectural Drawing 56
Architectural Modelmaking 55
Architecture: An Introduction 54
Art Direction Explained, At Last!
41
CConstruction and Detailing for
Interior Design 64
Construction for Landscape
Architecture 61
Copywriting: Successful Writing
for Design, Advertising, and
Marketing 46
DDesign Diaries: Creative Process
in Graphic Design 42
Designing Sustainable Packaging
31
Digital Textile Design 20
Drawing for Designers 51
Drawing for Interior Design 63
Drawing for Urban Design 57
EEco Fashion 24
Essentials of Visual
Communication 37
Exhibition Design 65
FFabric For Fashion: A
Comprehensive Guide to
Natural Fibers 14
Fabric for Fashion: The Swatch
Book 15
Fashion & Textiles: The Essential
Careers Guide 7
Fashion A–Z: An Illustrated
Dictionary 8
Fashion Design, 3rd edition 6
Fashion Illustrator, 2nd edition 10
Flats: Technical Drawing for
Fashion 13
Folding Techniques for Designers:
From Sheet to Form 45
GGetting It Right With Type:
The Dos and Don’ts of
Typography 35
Graphic Design: A User’s Manual
44
Guerrilla Advertising:
Unconventional Brand
Communication 48
Guerrilla Advertising 2:
More Unconventional
Brand Communcation 47
HHistory of Western Architecture,
A, 5th Edition 59
How to be an Illustrator 34
How to Create a Portfolio &
Get Hired: A Guide for Graphic
Designers and Illustrators 26
How to Design Websites 29
How to Make It as an Advertising
Creative 49
How to Set Up & Run a Fashion
Label 9
How to Solve any Creative Brief:
An A–Z of Ideas 43
How to Use Images 27
IIllustration 33
Interior Architecture: From Brief
to Build 66
Interior Design, 2nd Edition 62
Introduction to Architectural
Technology 60
LLeather Fashion Design 25
Lettering: A Reference Manual
of Techniques 36
Light for Visual Artists:
Understanding & Using Light
in Art & Design 69
MMaking It: Manufacturing
Techniques for Product
Design 52
Marketing Fashion 20
Methods and Theories of Art
History 68
NNew Media Design 39
New Packaging Design 32
O100 Years of Fashion Illustration
11
PPackaging Design 30
Pattern Cutting 18
Pattern Magic 16
Pattern Magic 2 17
Process: 50 Product Designs from
Concept to Manufacture, 2nd
Edition 53
Product Design 50
Production for Print 28
RRethinking Design and Interiors:
Human Beings in the Built
Environment 67
TTextile Design 19
Thinking about Architecture:
An Introduction to
Architectural Theory 58
This Means This, This Means That:
A User’s Guide to Semiotics
38
Trend Forecaster’s Handbook,
The 22
VVisual Merchandising, 2nd Edition
23
Index by Title 71
AAustin, Tricia 39
BBergström, Bo 37
Blackman, Cally 11
Bowles, Melanie 20
Boylston, Scott 31
Brown, Carol 7
Brown, Sass 24
CCaan, Shashi 67
Chunman Lo, Dennic 18
Clarke, Simon 19
DD’Alleva, Anne 68
Davies, Colin 58
Dernie, David 56
Donovan, Bil 12
Dorrian, Michael 48
Doust, Richard 39
Dunn, Nick 55
FFarrelly, Lorraine 57
GGatter, Mark 28
Gibbs, Jenny 62
HHall, Andrew 33
Hall, Sean 38
Hallett, Clive 14, 15
Haslam, Andrew 36
Heller, Steven 41
Holden, Robert 61
Hudson, Jennifer 53, 66
Hughes, Philip 65
IIngledew, John 43
Isaac, Ceri 20
JJackson, Paul 45
Jenkyn Jones, Sue 6
Johnston, Amanda
14, 15
KKirkpatrick, Janice 32
LLefteri, Chris 52
Liversedge, Jamie 61
Lucas, Gavin 47, 48
MMakstutis, Geoffrey 54
Marshall, Lindsey 27
McLean, William 60
Meachem, Lester 27
Meadows, Toby 9
Milton, Alex 50
Morgan, Tony 23
Morris, Bethan 10
NNakamichi, Tomoko
16, 17
Newman, Alex 8
PPipes, Alan 29, 51
Plunkett, Drew 63, 64
Posner, Harriet 21
RRaymond, Martin 22
Rees, Darrel 34
Roberts, Lucienne 42
Rodgers, Paul 50
SSelby, Andrew 40
Shariff, Zakee 8
Shaughnessy, Adrian 44
Shaw, Mark 46
Silver, Pete 60
Squire, Victoria 35
Sterlacci, Francesca 25
Stewart, Bill 30
Szkutnicka, Basia 13
TTaylor, Fig 26
VVeksner, Simon 49
Vienne, Véronique 41
WWatkin, David 59
Whitsett, Dason 60
Wright, Rebecca 42
YYot, Richard 69
Index by Author 73
The Portfolio series of books is aimed at those about to begin a course of study in one of the key areas of the visual arts. Each book is written by an academic at a leading college or institution and provides a thorough introduction to the subject, giving a complete theoretical and practical overview, including information on professional practice and careers. Each book also contains a comprehensive reference section including glossaries, data on key industry bodies, and suggestions for further reading.
Additional resources, including test banks and instructor manuals, are available at www.laurenceking.com
Portfolio series 7574 Portfolio series
Portfolio Skills books are designed to accompany undergraduate courses in architecture, fashion and textile design, interior design, graphic design, product design, and interior design. The books explain the practical skills needed by students throughout their studies and on into professional practice. Each title is extensively illustrated with step-by-step instructions on key methods and techniques.
Affordably priced and attractively packaged, written and peer reviewed by educators at leading art and design schools, the titles are being adopted at an increasing number of institutions.
Additional resources, including test banks and instructor manuals, are available at www.laurenceking.com
Portfolio Skills series 7776 Portfolio Skills series
Web Resources 79
For the latest information on all our titles, please visit our website: www.laurenceking.com www.laurenceking.com/academic.htmwww.laurenceking.com/portfolio-skills.htm
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78 Web Resources
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