MARKETING PRESENTATION

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REDEFININGSERVICE IN REAL

ESTATE

www.lizkroft.com

Selling a home in today’s market can be stressful – Liz understands that. While the market can be challenging, dozens of homes are sold each week in Santa Cruz County. What’s the difference between selling your home or failing to do so? The details. Whether its Liz’s proven sales approach, effective marketing campaigns, or utilizing her extensive network, with Liz and Mainstream Real Estate Group no detail is overlooked.

When Liz says she is “redefining service in real estate,” she means it. Her clients come first. She will educate you on what needs to be done to have a successful sale of your home. There are many components to a successful real estate transaction; you can count on her and her team to be there every step of the process.

With a proven track record, the right skill set and countless experience, Liz has all the tools to successfully sell your home. If you’re serious about selling your home, she’s serious about getting the job done! The right way. The first time. Who you work with in today’s market matters. Liz looks forward to hearing from you.

Liz KroftREALTOR, GREEN, ABRMainstream Real Estate Groupcalbre 01937727

831.854.7489 | liz@mainstreamre.com

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MEET LIZ KROFT

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When a person loves their work it is palpable. As a full-time agent, Liz brings energy and passion to work each day and to the success she creates for her clients.

Originally from Marina Del Rey in Southern California, Liz has lived in Santa Cruz since 2002 and considers the Bay Area one of the best places to call home. After spending her early career in risk management in the insurance industry, Liz quickly fell in love with real estate. She is honored to be in a position where she can help people realize their real estate goals in this spectacular corner of the world.EDUCATIONB.A. Business Management University of California Santa CruzCalifornia Real Estate License Chamberlin School of Real Estate

DESIGNATIONS

AFFILIATIONSSanta Cruz County Association of REALTORS®Santa Clara County Association of REALTORS®California Association of REALTORS®National Association of REALTORS®Real Estate Buyers' Agent Council (REBAC)Green REsource Council

When she isn’t caring for her clients, you can usually find Liz sailing, traveling, hiking, practicing yoga, surfing, taking photos, volunteering in the community or enjoying one of the other countless activities the area has to offer.

MEET MAINSTREAM REAL ESTATE GROUP

Mainstream Real Estate Group opened its Silicon Valley doors in Campbell in 2012 with a focus on serving the communities we love. These are the communities where we were raised, where our families and friends are, and where we live, work and play. Mainstream was founded on the principle of abandoning the constraints many larger regional and national real estate firms are faced with. We want to serve our clients to the absolute best of our abilities without rigid corporate guidelines holding us back. Mainstream has an entrepreneurial spirit with tireless and highly contagious energy. We are shaking up the way real estate is bought and sold; from our paperless practices to our creative strategies. We believe in a smaller business model in order to bring big value. Unlike many real estate firms where it is every agent for him or herself, we believe in collaboration and we believe in it because we know it consistently gets the results our clients deserve.

When you choose one of us at Mainstream, you get all of us. The bottom line? It is a culture thing. Why are we doing things different? Because we want to be different and because our clients and communities deserve different. When you choose to do business with somebody you choose because you like them, because they understand your needs, and because they are in your corner. 

Ready when you are.

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TESTIMONIALS & SOCIAL PROOFOF SUCCESS

“We have gone through both a home sale and purchase with Mainstream Real Estate Group, and if we could we'd sell another house right now just to have the opportunity to work with Liz! Not only does she have the highest level of experience and expertise, she is simply a pleasure to work with. This is absolutely who you want on your team if you're thinking of buying or selling in the Bay Area!” ✪✪✪✪✪ - Maia E. Bonny Doon, CA

“When it comes to negotiations, Liz and her team are the best! Her understanding of the market and communication is unmatched! Thank you for your hard work and keeping me informed every step of the way.” ✪✪✪✪✪ - Ray R. Santa Cruz, CA

“Liz sold our home in 8 days above and beyond our list price! We got out of our house and purchased the perfect home in the neighborhood where we wanted to be. I know many people that haven’t had that kind of success. Thanks again for everything! We really look forward to having you as a resource and being able to refer friends to you for real estate advice.” ✪✪✪✪✪ - Matt M. Los Gatos & Santa Cruz, CA

“Liz has been fabulous to us. She is knowledgeable, timely and professional. All qualities that we very much appreciate. Please keep doing what you are doing!” ✪✪✪✪✪ - Eric T. Santa Cruz, CA

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SALES IN 201537 HOMES SOLD$36 MILLION IN SALESAVERAGING 107% OF LIST PRICE & 11 DAYS ON THE MARKET

SALES IN 201417 HOMES SOLD$15 MILLION IN SALESAVERAGING 107% OF LIST PRICE & 10 DAYS ON THE MARKET

pre-listingSchedule an appointment with LizDiscuss best strategy for selling your homeLearn about your wants and needsFormal listing presentationExecuted sales agreementDetailed property evaluationComprehensive market analysis providedDesign team walkthroughSales price established

listed and activeMarketing campaign initiatedInspections and disclosures completedAny repairs or upgrades completedProfessional staging and designProfessional photography takenLuxury sign installedProperty website launchedPrint campaigns arrangedCoordinate email and social mediaOffice and broker previewsMega Open HouseOngoing follow-up and updates

under contractOffers received and negotiatedOffer acceptedBack-up offers acceptedAppraisal completedEnsure contract deadlines are metContingencies removedContinued engagement with lenderDetailed review of closing documentsEscrow closes and funds receivedRefer friends to Liz

HOME SALE TIMELINE

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Liz’s sales approach at Mainstream Real Estate Group is simple: she does what it takes to sell your home in a timely manner – for the best price and on your terms. While her sales approach is comprehensive, communication is the vital component to success. As part of a team environment, she is committed to involving you in every step of the process. Whether it is establishing a sales price, holding open houses, accepting offers, or closing escrow, she will communicate with you on a regular basis. As the results and rave reviews will indicate, this sales approach simply works.

SALES APPROACH

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MORE THAN YOUR AGENTLIZ IS ALSO YOURanalystreceive a comprehensive market analysis to determine best strategies

coachensure your property puts its best face forward with qualified professionals

marketing guruspread the word with a captivating tailored strategy specific to your home

guidehelp navigating the myriad of required paperwork for your legal protection

connectorrubbing elbows so your property receives maximum exposure to qualified buyers

ambassadornegotiating with buyers’ agents to ensure your best price and terms are met

assistantoversee all the details associated with repairs, inspections, appraisals, escrow

friendavailable 7 days/week during all stages of the sale and beyond to help you

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A PROFESSIONAL MARKETING APPROACHMAKES YOUR HOMESTAND OUT!

Team Approach Video Tour MarketingProfessional Photography Just Listed MailingLuxury Yard Sign & Post Just Listed Mega Open House24/7 Information Sign Rider Top 300 Local Agent Preview E-MailUpscale Brochures Quality Printed Local Brokerage NetworkCustom Website For Your Property National Brokerage NetworkPay-Per-Click Campaign Pre-Marketing Email Blast To Database

> Facebook Prospecting Mainstream’s Buyer Database

> Google Staging or Virtual Staging For Top Dollar

> Twitter Home Warranty Coverage During Listing

> Yahoo Broker ToursPremier Exposure On: Accurate Feedback

> zillow.com> realtor.com> trulia.com> homes.com

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PRICING CORRECTLY TO MAXIMIZE PROFITS

OUT OF THE MARKETIN THE MARKET

BUYERPERCEIVEDHOME VALUE

15 days 30 45 60 75 90 105 120

30 days 60 days 90 days

PROPERTYINTERESTLEVEL

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FIRST STEPS BUYERS TAKEDURING THE HOMEBUYING PROCESS

56% internet17% realtor7% call on yard sign6% contacted a lender5% friend, relative, neighbor3% open house2% new builder 1% local newspapers1% knew the seller1% home buying seminar1% other

Source: National Association of REALTORS® | Profile of Home Buyers 2014

Did Your Last Agent Show You This?

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1% FOR CHARITYBECAUSE

GIVING BACK MATTERS

Little by little, a little becomes a lot.Liz is committed to supporting her community and making a positive difference. She volunteers for local charitable organizations and gives back however she can.  As a further commitment, she has pledged to donate 1% of her earnings from each completed escrow to a local charitable and community-minded organization of her clients' choice. 

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“This is absolutely amazing of you, and is just one of the myriad reasons I appreciate you and would recommend you above and beyond any other realtor out there.” – Andrea T.

"It's pretty awesome to know that a little bit of our money will be used for something really important that most people just forget about or are simply too busy with their own lives to think about in the world." - Simone K. 

IN SUMMARYLiz and the Mainstream family are committed to working closely with you and yours in order to sell your home. She takes pride in having a personal investment in each and every transaction. It is without question Liz maintains integrity, honesty, transparency and accountability throughout the entire process. Liz’s goal is to help you achieve yours.

Now the next step is to simply reach out to schedule an appointment to put Liz and Mainstream Real Estate Group to work for you.

THE CLOSING IS JUST THE BEGINNING…

831.854.7489 | liz@mainstreamre.com | www.lizkroft.com

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831.854.7489 | liz@mainstreamre.com | www.lizkroft.com