Living Social: Getting the Most Out of Your Social Media Networks
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Transcript of Living Social: Getting the Most Out of Your Social Media Networks
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Living SocialMargaret LawrenceAlabama Cooperative Extension System
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What do you do when you go to the pool?
Lounge far away from the water. You really just want to be seen.
Sit on the pool edge. You may need to splash some water on your legs.
Jump in! You want to take advantage of every moment.
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Why are people reluctant to jump in? It’s a fad that will go away It’s not used by my clients It cannot be used to build or maintain
relationships
I don’t have time I don’t want to learn I don’t want to be that connected I think face to face is better
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My Boss Wants Proof It Works First
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Date Visits Average by Day Visitors2010 11,603 39 3,942
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Date Visits Average by Day Visitors2010 11,603 39 3,942
2011 31,903 87 13,151
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Date Visits Average by Day Visitors2010 11,603 39 3,942
2011 31,903 87 13,151
2012 49,480 188 13,182
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Date Average Visits per User2010 2.78
2011 2.43
2012 3.75
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Date Visits Top Device2010 109 iPhone
2011 692 iPad
2012 2,776 iPad
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What do I have to do when I jump in?
Have a buddy first One stroke at a time Know the rules Marco Polo Join in Make friends Beach Balls & Water Wings
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Where are you going?
Set goals Measure effectiveness Revise goals as needed
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A Day in the Life of Backyard Wisdom
Add a few posts to Backyard Wisdom Facebook page.
Look over Twitter feed and retweet several quality tweets.
Schedule original content tweets and Facebook posts using HootSuite
Upload podcasts Pin images from Backyard Wisdom
blog posts
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Living SocialMargaret LawrenceAlabama Cooperative Extension [email protected]@backyardwisdom+Maggie Lawrencehttp://www.facebook.com/BackyardWisdomhttp://pinterest.com/backyardwisdom/