Living in harmony - Social Media and ROI
6
Add your logo here LIVING IN HARMONY - SOCIAL MEDIA AND ROI ROI and Analytics @Djthompson13
-
Upload
konnected-interactive -
Category
Technology
-
view
674 -
download
0
Transcript of Living in harmony - Social Media and ROI
Add your logo here
LIVING IN HARMONY - SOCIAL MEDIA AND ROI
ROI and Analytics @Djthompson13
Add your logo here
Agenda
• Social media can’t just be “cool”
• What you may want to track
• What’s available to you to measure
Add your logo here
Social Media is cool…. but
• Social media is a great concept with great technologies around it
• It has to make sense for your business
Add your logo here
Metrics• You need them
• Can be used across almost all areas of your business
• Quantitative
• Qualitative
Add your logo here
Tools and Techniques
• Too many options– Always start as close to free as you can
• My Picks– Google Analytics, Hootsuite/TweetDeck,
bit.ly, Facebook Insights, Google Alerts, Topsy, Social Mention, Google Webmaster Tools, NetVibes
Add your logo here
Questions
?Dustin ThompsonKonnected InteractiveKonnectedInteractive.comTwitter:Djthompson13
