LiveTech'11 - Social Media for Events, Brand & Reputation Risk Management
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Transcript of LiveTech'11 - Social Media for Events, Brand & Reputation Risk Management
Brand & Reputation ManagementLuke Williams, RT Media
It's all about Risk
Risks Association to a “poor quality” event Low attendance Negative event feedback Poor communication “Good but not magical”
Smarter Communication
Smarter Communication Consistent messages from all staff Incident handling Good quality information Customer service
Add the Magic
Add the Magic Behind the scenes Expanding the discussion Capture unexpected moments Amplify good noises
Brand Love
Brand Love Trusted Desired Understood Valued
Sharing the love
Six Magic Tricks Publicize the social & online content Follow speakers & leverage their network Create a twitter list of attendees/speakers Post pictures, RT things & blog posts Schedule updates & link to information Equivalent support costs (ROI) £10?
Thank You!
@alukeonlife / @RT_media#LiveTech
Illustrations © RT Media
Photos used under CC license from Flickr:
Risk – ScottHamlin / Phone – Esparta / Magic – HoyvinMayvin