29MID-APRIL 2004Ohio’s Country Journal

So in 1983, he and Marcia bought a farmof their own in Union County, about 9miles northeast of Marysville, and Moffettbegan farming full time.

“We were the talk of the community,because I quit a full-time job and went intofarming,” he said.

Initially, he grain farmed on the 100acres they owned and 500 acres of rentedground. At the same time, he and Marciastarted their own side business,Springdale Farm Supply, Inc., doingmechanical service work for small farmsand businesses in the area, similar to whathe’d done with Landmark. What startedas a six-month trial flourished, and Moffettwas soon servicing farms in 18 counties,working on milk parlors, grain bins, graindryers and other equipment.

In 1985, the Moffetts added hogs totheir farm. Then in 1995, a fire destroyedtheir hog facilities, and rather than startnew as an independent, Moffett begancontract raising hogs as a grower forHord Livestock. In 1998, a second barnwas added, and the Moffetts’ twodaughters, Michelle and Shari, basicallyran the hog farm, while Barry did thegrain farming and continued to operateSpringdale Farm Supply.

In the late ‘90s, Springdale Farm Supplybegan doing less business, as the number offarms in the area steadily declined.Knowing he’d need to come up with anoth-er enterprise to maintain the level of workhe enjoyed, Moffett began talking withaquaculture specialists at Ohio StateUniversity about the possibility of addingfish to the family farm. After 18 months ofreading, thinking, discussing and studying,he decided to give fish farming a try.

“In 2001 I had hip surgery and was laidup a month,” he said. “I needed something

to do, so I sat around and drew up plansfor putting ponds in at the farm.”

In spring 2001, the Moffetts startedbuilding eight 3/4-acre ponds on theirfarm, and the first 16,000 small 4- to 6-inchyellow perch, called fingerlings, wereadded to one of the ponds that August. Butfrom the time Moffett began investigatingraising yellow perch until the time the firstones were on his farm, the wholesale perchprice had dropped from nearly $3 perpound to $2 per pound or less.

At those prices, it wasn’t feasible to sellperch wholesale, he said. So he began look-ing into developing his own markets. Hetalked with the Better Business Bureau andMarysville Chamber of Commerce to see ifthe area could support a seafood market.The reports he got back said the area’s pop-ulation was growing by 35% per year andwould support a seafood market, particu-larly since there were none in the area andthe closest competitors were in Columbus.

That’s all Moffett needed to hear, andhe soon began pursuing his seafood mar-ket plans. He checked into putting it onhis farm next to the house to keep costsdown, but that caused too many regula-tory hassles, so the decision was made tolook for locations in Marysville. Barryand Marcia talked with several marketingspecialists and eventually chose a loca-tion based on traffic flow, ease of parkingand other factors.

They next talked with Pat Hord of HordLivestock about selling pork in the store inaddition to seafood, and he was receptiveto the idea, Moffett said.

“Hord has agreed to let us buy hogsfrom them if we don’t have enough fromour facility to supply the market,” he said.“That way they’ll have the same geneticsand quality.”

He may need the extra supply. A coupledays before Barry’s Perch ‘N More opened,Moffett took six hogs to his pork processor,Delaware Meats, and thought that wouldbe enough to last a month. Ten days later,the market was running low on pork, sotwo more hogs were processed.

“Now we are butchering two hogs aweek. We take the hogs Tuesday morningto be processed and bring the previousweeks processed pork back to the mar-ket,” Moffett said. “So we have fresh porkon Tuesday, and usually by Saturdaywe’re out.”

Fresh seafood arrives by truck onMondays and Thursdays and includesfarm-raised perch, bluegill and largemouthbass, among others. Perch is the marketsNo. 1 selling item, with pork chops andbaby back ribs second and third.

Besides selling perch from his farm,Moffett also gets perch from three otherlocal farms: Mill Creek Perch Farm andAquatic Meats in Marysville, andBrehmes Perch Farm in West Liberty. Healso has three out-of-state perch growerswho raise perch in buildings and cansupply fish in the winter when Ohio’sfish ponds are dormant.

“We can provide farm-raised perchyear-round. Our goal is to find thefreshest, best fish,” he said. “We process

our own perch here at the store.”

A filleting machine takesabout 1.5 seconds to remove thebones from the fish, and a scalingmachine removes the scales, alsoin about 1.5 seconds. The Moffettshave four to five part-time work-ers who help process perch whenloads arrive.

“We can process 600 to 800pounds of perch per hour, whichis about 2,400 fish,” Moffett said.

This summer, Moffett plansto raise about 25,000 freshwatershrimp in one of his ponds forthe first time and offer those tocustomers at the market. Healso is going to add beef to the store andis talking with local beef producers toarrange suppliers.

“We had a lot of inquiries from peoplecoming into the store and asking aboutfarm-raised beef,” Moffett said. “I’m notafraid to venture into something new.”

Another plan he hopes to implementsoon is creating a concession trailer for put-ting on fish fries and hog roasts at parties,and to sell fish dinners in front of the storeas well as at local fairs and functions.

“I think the sky is the limit to what wecan do. We get a lot of good reports and areadding new items every week. We’re stillearning trust and still growing,” Moffettsaid. “If people will give us a try on ourfresh products, they’ll be back. We’ve got alot of repeat customers, and many are forthings I didn’t really think would sell.We’ve sold over 60 pounds of frog legs.”

To encourage more business, the storeprovides recipes to customers, so theyknow how to properly prepare the itemsthey take home. Small Styrofoam coolersalso are provided for free if customers havelong trips home and no way to keep theirproduct cold.

“We tried to cover all the little nooksand crannies to provide a service to thegeneral public,” Moffett said. “I try to domy homework. When we started the mar-ket, I told Marcia we’d either sink or swim,and I’m not figuring on sinking.”

If things go as well as they initiallyhave, it’s possible the market could out-

grow its current location, he said. Sosome day, in addition to doing servicecalls for Springdale Farm Supply, grainfarming, and raising hogs and perch,Moffett may be in the market for a largerstore, or a second one.

“Who knows? I’m always thinking andplanning ahead two to three years downthe road,” he said. “I’m 50 years old and Iwant to do this for 20 more years, then I’mgoing to retire.”

From Page 1

LIVESTOCK

The storefront of Barry’s Perch ‘N More, at 1024 Columbus Ave. in Marysville. Thestore’s regular hours are Monday through Friday, 10 a.m. to 6 p.m., and Saturday, 10a.m. to 3 p.m. However, if Moffett or one of his employees is in the store, it’s open forbusiness, regardless of the time. “I hate walking up to a store, it’s five minutes beforeopening, you can see people inside, but the door is locked,” Moffett said.

Barry Moffett calls his two store workers “thelife stream of the operation.” Pictured areWilma Moats, store manager, and MichaelNoble, assistant store manager.The twoworked at the meat department at theMarysville Big Bear until the grocery closedearlier this year. Moffett said the Big Bearclosing was a blessing for him because hewas able to hire two experienced, knowl-edgeable people to manage the store, allow-ing him to continue focusing on farming.

Moffett displays some of the vacuum-packedham steaks for sale at Barry’s Perch ‘N More.Moffett is particularly proud of his hamsteaks and has gotten good comments fromcustomers about them.Two hogs per weekfrom Moffett’s farm are processed to providefresh pork for the store. A new supply arrivesevery Tuesday.

This spread of fresh seafood is visible to customers asthey walk in the front door of the store.Types of seafood,from the left, are shrimp, yellow perch, salmon and tilapia.Other seafood in the case, but not pictured, included mahimahi, red snapper and swordfish.

During the Animal AgricultureAlliance’s (www.animalagalliance.org)third annual stakeholder summit held inWashington, D. C., last month, MichaelBrubaker, managing director of theAgricultural Issues Forum (www.theagfo-rum.com), shared with summit partici-pants “The 12 Megatrends in Agriculture— What They Mean and Where They’reTaking Us.” In an ambitious effort toidentify megatrends in agriculture,Brubaker solicited nominations fromAmerica’s leading high-volume produc-ers, agribusiness executives, academicsand environmental organizations. Here’sa sampling of Brubaker’s megatrends:

Megatrend No. 1: Continued consoli-dation at all levels of agriculture.

Since colonial times, technologicaladvances have continuously and simulta-neously increased farm productivity andreduced the number of hours required tofarm an acre of land. As a result, farmscan generally be divided into five classes.According to the most recent census(1997), less than 25% of farmers gross atleast $100,000 per year … yet account forabout 75% of agricultural production.Fully half of those USDA counted amongfarmers in 1997 grossed under $10,000per year. With technology driving relent-

less consolidation, the top two classeshave grown the fastest, as have “hobbyfarmers.” The middle classes (lifestyleand part-time sundowners), caught in avise between large-scale farmers withlower costs of production and hobbyfarmers willing to produce less at a loss,have been declining in numbers.

Megatrend No. 4: Continued devel-opment of niche markets.

Genetic engineering will bring aboutcrops with output traits such as higherstarch corn for ethanol plants, higher oilcontent for soy processors, etc. Organicfoods and non-genetically modified cropsfor human use will continue to grow asniche markets. Direct marketing to con-sumers via state-sponsored e-farmer mar-kets will proliferate, as will more oppor-tunities for preprocessing of crops for usein refining and manufacturing of biofuels,biochemicals and bioproducts.

Megatrend No. 7: Increasing focus onanimal welfare.

First, you must distinguish betweenanimal welfare and animal rights. TheHumane Society, for example, is aboutanimal welfare — sparing animals physi-cal pain and suffering. And the livestockindustry generally promotes animal wel-fare for both economic and moral rea-sons. But for PETA (People for the EthicalTreatment of Animals) it’s a question ofanimal rights, likening animal agricultureto human captivity, slavery and cannibal-ism. When concern for animal welfaremutates into a demand for animal rights,you have a huge problem. It’s alreadyhappened in Europe and is migrating to

the United States, where some food retail-ers are already dictating more “humane”production practices that have no basis inanimal performance.

Meanwhile, various farm coalitions donot hesitate to naively join forces with ani-mal rights groups and attempt to use ani-mal welfare as a smokescreen to fightcompetition from so-called “factoryfarms.” Opponents of genetic modificationon philosophical grounds are increasinglyattacking genetic engineering or cloning ofbreeding stock as an animal rights issue.And finally, you have rural homesteadersworking with animal rights activists toshut down pre-existing operations whenthey can’t get anywhere with a nuisancesuit against a livestock operation that wasthere when they built or bought theirhome. Unless this trend can be effectivelycountered, the animal welfare issue couldcombine with environmental opposition togradually drive animal agriculture — andthe jobs and grain markets it represents —right out of this country.

Megatrend No. 8: Greater demandsfor environmental stewardship.

Taxpayers will increasingly demandsomething in return for continued farmsubsidies. One example is theConservation Security Program (CSP),which will make payments for conserva-tion practices on farmland in production.You can expect tougher and tougher envi-ronmental standards for confined animalfeeding operations (CAFOs). Traceabilitywill require that a product not just betraced back to its farm of origin, but thatrecords be kept on how it was produced,what chemicals were applied, etc.

A positive aspect could be carbonsequestration credits for farmers. Theseare payments based on the amount ofcarbon dioxide a crop absorbs as a wayto fight global warming and make airpolluters pay for enough “credits” toneutralize what they spew into the air.There have been several proposals tocreate futures markets where these carbon credits can be sold to the highestbidder. Another positive developmentwill be gradual awareness among environmental zealots that biotechnology offers the best hope ofsaving rain forests, wetlands and othernatural habitat by making it possible tofeed future population growth on existing farmland.

Brubaker’s other megatrends includedthe following:

No. 2: Increasing government and regulatory influence.

No. 3: Rising impact of globalizationon local markets.

No. 5: Continued technology advances.No. 6: Increasing capital/

finance pressures.No. 9: Job creating rural development.No. 10: Increasing emphasis on

food safety.No. 11: Increasing role of agricultural

energy production.No. 12: Increasing public

scrutiny/pressure on agricultural policy.According to Brubaker, these trends

tell you where the challenges andopportunities for farmers will lie, bothindividually and collectively, and thatthe future belongs to those who knowhow to tell the difference. That’s theway it’s always been.

30 Livestock Ohio’s Country Journal • Mid-April 2004

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Ohio’s dairy industry came togetherat the State Fairgrounds in ColumbusApril 1-3 for the 2004 Spring Dairy Expo.There was something for every dairyproducer to enjoy, including shows andsales for five breeds, youth judging andshowmanship contests.

More than 75 youth competed in threedivisions of the showmanship contest.Winners were: Katelyn Hershberger,Sugar Creek, Junior Division; Jason Miley,West Salem, Intermediate Division; andPaul Keener, West Salem, Senior Division.

More than 150 competed in the openyouth judging contest. Winners were:Anton Henry, Versailles, top individual;top team, Versailles, Anton Henry, JoelBourne, Tony Borches and StephenWinner. Nearly 90 took part in the openJunior Division with these results: SteveGreek, York, Pa., top individual; top team,York, Pa., Steve Greek, Kelly Johnson andAmy Baumgardner. Winners of the state 4-H contest were: Elaine Body, ChampaignCounty, top senior individual; top seniorteam, Wayne County; Mary Wagner,Fairfield County, top junior individual; topjunior team, Harrison County.

Dairy salesOSU’s Buckeye Dairy Club manages

the Buckeye Classic Sale. Ten lots ofGuernseys averaged $2,230, with two ani-mals bringing $4,000 to top the sale. AaronCrosser, Marysville, consigned a 4-year-old cow that was purchased by FariaFarms of Escalon, Calif., and AmandaSparks, Greenville, Ind., consigned a July2003 calf that was purchased by Spring

Walk Farm of Big Prairie. Eighteen Jerseysaveraged $1,997, with the top seller bring-ing $3,850 for consignor John Greiwe andFamily, Sidney. The September 2003 calfwas purchased by Brian Hoy of Plant City,Fla. Thirty-five Holsteins averaged $2,464.High seller at $6,500 was a first choice ofseveral calves due in the fall consigned byMarlin Hoff of New Windsor, Md. Thepurchaser was Dan and Cassie Benjamin,Webberville, Mich.

The Spring Expo Holstein Sale aver-aged $3,428 on 54 lots. Top seller at$12,000 was a first choice female con-signed by Bill and Nancy Burkhart ofMagnolia. Two other consignments soldfor more than $8,000.

The Midwest Revue Sale contained 60registered Brown Swiss lots that averaged$3,687, more than $1,000 more per animalthan last year’s sale. The top seller was a3-year-old cow purchased for $16,400.Consigned by Thomas Schaeffer andWayne Sliker of Carlisle, Pa., she wastaken home by Todd Hoesley ofBrodhead, Wis. A first choice of severalcalves due from the Supreme Championof the 2003 World Dairy Expo sold for$11,500 to the Hoffman Family of Mingo.

The Ohio Ayrshire Spring Sale aver-aged $1,320 on 46 head. The top sellerwas a 2-year-old cow consigned byShawn and Karen Hernley of Lebanon,Pa., and purchased for $3,900 by JessicaGatton, Crane, Mo.

Dairy showsMid-East National Spring Holstein

Show, 230 head: junior champion, Mors Pro

Fred Sally, Morlock Farms, West Salem;reserve junior champion, Ack-Lee LeducSierra, Robert, Jay and Kristy Ackley, EastLiberty; intermediate champion, J&BScarlet Gib Stacey-ET, a junior 3-year-old,Jodi Jones and Lindsey Sellers, Marshall,Ind.; reserve intermediate champion,Lagmel Morgan Katy, a junior 3-year-old,Oakvale Farm, London; senior and grandchampion, Cameron Ridge BC Lisa, anaged cow, Charile Cameron, Mt. Vernon,Ky.; reserve senior and grand champion,Oakvale BC Darcy-ET, an aged Cow,Oakvale Farm, London; premier breederand exhibitor, Oakvale Farm, London.

Spring Dairy Expo Jersey Show, 127head: junior champion, GD GordonBrooklyn, Clayton Snyder and IanBauman, Bryant, Ind.; reserve juniorchampion, Millers Response Sheba, DickMiller and Family, Osgood, Ind.; interme-diate champion, Pine Haven RemakeJenny, a junior 3-year-old, Erin Williams,McConnelsville; reserve intermediatechampion, Marhaven Whistler Desire, ajunior 3-year-old, Brook Hollow Farm,West Salem; senior and grand champion,Robin Acres Ren Alpha, an aged cow,Amanda Curtis, Anna; reserve senior andgrand champion, Franken RenaissanceAngela, UHT Enterprises, R & R and theGoldust Syndicate, Tillamook, Ore.; pre-mier breeder and exhibitor, Greiwe andKnoop Jerseys, Sydney.

National Ayrshire Spring Show, 67head: junior champion, J-M-How PardnerAudrey, John and Marla Howman,Massillon; reserve junior champion, MissRipken Ada, Delbert and Heather Yoder

and Keith Lowe, West Salem; senior andgrand champion, Royalcroft Vanna 3, anaged cow, Topp View, Botkins; reservesenior and grand champion, EmeraldFarms Jakes Sweetie, Jodrey Kassady,Winchester; premier breeder andexhibitor, Emerald Farm, Winchester.

Spring Dairy Expo Brown Swiss Show,61 head: junior champion, Topp ViewChrome Callie, Topp View Swiss, Botkins;reserve junior champion, Kiss GordonPassion, Kassi Krebs, Fredericksburg; sen-ior and grand champion, Elk Creek BlendAlice, an aged cow, Topp View Swiss,Botkins; reserve senior and grand cham-pion, Ventures Prime Time Julian, a 5-year-old cow, Topp View Swiss, Botkins.

Spring Dairy Expo Guernsey Show, 21head: junior champion, Cole Karns PokerFaith, Ashley Dietz, Southington; reservejunior champion, Rolling Prairie NRuthann, Dudte, Yeoman, Green andChupp, West Salem; senior and grandchampion, Campbells Edwins Belli, a sen-ior 3-year-old cow, Darlene Moser, PleasantLake, Ind.; reserve senior and grand cham-pion, Marodore Onwards Everlasting,Kaleb and Seth Kohler, Baltimore.

The Jim Lewis Memorial SupremeChampion Trophy went to the Holsteingrand champion, Cameron Ridge BCLisa. Supreme Champion Heifer was wonby the junior champion Ayrshire, J-M-How Pardner Audrey. In the JuniorDivision, the Supreme Champion Cowwas Robin Acres Ren Alpha, the Jerseychampion. The Guernsey junior champi-on, Cole Karns Poker Faith, was theSupreme Champion of the Junior Show.

2004 Spring Dairy Expo results

32 Livestock Ohio’s Country Journal • Mid-April 2004

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Travis Rawn, 3,Canal Winchester,

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Spring Dairy ExpoApril 1-3,Ohio Expo Center, Columbus

Judge Dennis Patrick, Woodbine, Md., and JuliHarding, 19, Ohio Holstein Queen, New Philadelphia,

stand with the top two junior exhibitors for theHolstein junior female classes. Pictured are Brittany

Young, 15, Baltic, with her fall heifer calf OakvaleDurham Beatty, and Charlie Gleisner, 17, Sullivan,with his winter yearling heifer Miss WB Ace Bage.

Kelly Epperly, 20, a junior Buckeye Dairy Club memberfrom Anna, gets this Jersey heifer, Bil-Lyn AA Sweetpeaconsigned by Jim and Linda Billman of West Salem,looking good for the 2004 Buckeye Classic Jersey Sale.Holding the heifer is Erin Weitzel, 19, a freshmanBuckeye Dairy Club member from St. Henry.

Members of the Harrison-Jefferson 4-H Dairy Judging Team turn their backs to the ringprior to judging a Brown Swiss class during the All-Youth, 4-H and Open FFA JudgingContest. Pictured, from the left, are Allyson Moorman, 13, Lee Anna Thompson, 13, ChadDawson, 13, Ethan Bardall, 8, Kelsey Moorman, 11, Alisha Thompson, 10, Kyle Bardall, 13,and Danae Dawson, 11. Nearly 350 youth took part in the April 3 contest.

Ohio Beef ExpoMarch 19-21,Ohio Expo Center, Columbus

Sharon Winter of Paradise Cattle Company inPickaway County won Class 20 of the Ohio AngusAssociation Super Star Show and Sale with herAngus bull.

Ben Stoller from Wayne County positions his crossbred steer in the2004 Ohio Cattlemen’s Association Junior Show.

Bids are flying on as auctioneer Kevin Wendt, GreenSprings, makes a sell during the 64th National PolledShorthorn Congress Show and Sale.This lot, No. 52, was aJuly heifer named LF Miringo and consigned by KurtLehman. It sold for $1,175.