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= RELEVANCE REVENUE
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Transcript of Livelink
=RELEVANCE
REVENUE
DOES YOUR MARKETING
LOOK LIKE THIS?
YOUR CUSTOMERS
HOW DO I MAKE THEM
LOOK LIKE THIS?
The Good Old Days?Highly targeted
To someone knownAbout something relevant
WE HAVE GONE BACKWARDS?
SPRAY & PRAYKills Your Brand!
WHY IS RELEVANCE IMPORTANT?
Personal | Relevant | Timely Looked forward to!
Getting PRT
PK Vaish
Can you web social media logos to main image
Data = Relevance
CREATING PROFILES:What do we know?
TRANSACTIONAL BEHAVOURIAL
INTERESTS DEMOGRAPHICSOCIAL
SEGMENTS BASED ON ENGAGEMENT LEVELS • Most loyal to least loyal• Last action – visit, e-mail click etc.• Customer lifetime value.
Lead scoring is the easiest way
TRANSLATE DATA INTO Relevant Content
• Offers• Incentives• Calls-to-action• Images• Links• Recommendations• Landing pages
RELEVANT CAMPAIGNS HAVE…
50% HIGHER CLICK THROUGH
RATES
30% HIGHER
OPEN RATES &
FOCUS YOUR EFFORT!
• Key actions - visit, but no CTA• Frequency of purchase• Not purchased for X days• Number of brochure downloads• Fewer emails to people who don’t
respond• More frequent emails to people who
are highly engaged
CREATING PROFILES:What do we know?JUST PLUG IT IN
Your Website Automation
Key Takeaways!
Data and Automation are the keys
Use the data to trigger these campaigns
Send one to one emails at the right time
Focus on the most engaged
Thank you for attending!
?
Highly personalised newsletters
Visits resulting in no CTA
Stepped cart abandonment emails
Triggered thank you
Do you have a choice?ENGAGE AND NURTURE EVERY
Prospect and Customer
Relevant special offers
Cross - Sell
Chase up payments
Review your experience
MANAGE YOUR CUSTOMER LIFECYCLE
SPOT THE DIFFERENCE
FIVE KEY DIFFERENCES
• Ability to control fire• Social conformity• Complex Language• Sharing information• Technological advancement
Case Study: MAN UTD SOCCER SCHOOLS
• MUSS operated by Nike as part of the long term merchandising agreement with MUFC
• Nike uses MUSS to promote the MUFC brand globally through football experiences• Reaching hundreds of thousands of children and parents in every part of the world
• International audience
• High order value
• Long customer lifecycle
• Complicated buying process
• High abandonment rates
• Huge administration overhead
Case Study: MAN UTD SOCCER SCHOOLS
THE MORE YOU CAPTURE THE BETTER
• Parents or Guardian details• Child details – name, age, gender, medical details• Person transacting• Products viewed / booked • Payment options• Deposits and balance payments
PERSONALISE!
Post Purchase Content
Promotional Banners
Specific Offers
AUTOMATED EMAILS
BROCHURE
DOWNLOAD
ABANDONED
BASKET
The Result…
Open rate 8% | Conversion rate tripled More Revenue than PPC | Reduced costs
HOW MUCH DOES Copernica Cost?• Single user license only £160 per month• Volume based email bundles• Integrate with your website easily • Free training support• Advanced certification program
Free for the first three months*
