Los Angeles Cable Perspective

LIVE NATION & NBC 5 CHICAGO/nbcchicago.com

2009+ MARKETING PARTNERSHIP

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Page #Los Angeles Market and Media ProfileThank you for your consideration ofNBC 5 CHICAGO / nbcchicago for the2009+ marketing partnership with you andLIVE NATION!Our mission is to provide you with powerful marketing concepts that will generate widespread thrills, shrills and SALES in the Chicagoland market for your events!We look forward to an exciting partnership with you in 2009+!THANK YOU!#

Define/Brand LIVE NATION positioning as the marquis promoter for both high profile/top tier and unique events Create widespread exposure and awareness for LIVE NATION events in the Chicagoland market Provide exposure for events at all venues throughout the year: ALPINE VALLEY, CHARTER ONE PAVILION, HOUSE OF BLUES; FIRST MIDWEST BANK AMPHITHEATRE (CONGRESS THEATER) Generate excitement and create high intensity buzz surrounding the planned entertainment shows for LIVE NATION Drive mass traffic attendance and a high level of interest/ticket sales throughout the year - - Wide ranging scope: Super-shows and niche attractions Sustain LIVE NATION event marketing efforts amidst aggressive competitive entertainment alternatives Utilize both traditional and non-traditional multi-media marketing platforms to keenly target varying consumers lifestylesPRIMARY GOALS

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CHICAGOLAND MARKETRESEARCH#

NBC 5 IS THE MARKET LEADER IN REACHING YOUR TARGET AUDIENCESource: Scarborough 2008, Release 1Index Attended any concert the last 12 months

Sign on/Sign offHOW TO READ: WMAQs viewers are 8% more likely to have attended any concert the last 12 months, while WFLDs viewers are 2% less likely. #

Source: Scarborough 2008, Release 1

HOW TO READ: 14.7% of people in Chicago who have attended any concert the last 12 months, have visited NBCCHICAGO.COM the last 30 days. Target Attended any concert the last 12 monthsNBC 5 IS THE MARKET LEADER IN REACHING YOUR TARGET AUDIENCE#

NBC 5 CHICAGO MARKET EXCLUSIVE TELEVISION PARTNERSHIPS/CASE STUDIES THE SHEDD AQUARIUM: NAME THE BABY BELUGA! JACQUELINE KENNEDY: THE WHITE HOUSE YEARS (MARSHALL FIELDS GIVES/FOUNDATION) THE TODAY SHOW CONCERT SERIES / CHICAGO: SWEET HOME CHICAGO THE FIELD MUSEUM: KING TUTS RETURN TO CHICAGO MUSEUM of SCIENCE & INDUSTRY: TITANIC LINCOLN PARK ZOO CHICAGO OFFICE OF TOURISM/CULTURAL AFFAIRS MAYORS OFFICE OF SPECIAL EVENTS CHICAGO AUTO SHOW CHICAGO MARATHON#

Page #Los Angeles Market and Media Profile

7,886,570WeeklyImpressionsWMAQ ON AIRMobile Colleges and UniversitiesGas PumpsSports ArenasNBC5.com

Supermarkets

NBC 5 PLATFORMS TOTAL WEEKLY REACH

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MARKETING PARTNERSHIP COMPONENTS

TELEVISIONINTERNETON-SITE EXPOSURENEW MEDIALIVE NATION VALUE COMPONENTS

LIVE NATION & NBC 5 CHICAGO2009+ MARKETING PARTNERSHIP

LIVE NATION TEXT ALERTS#

MARKETING PARTNERSHIP KEY COMPONENTSTELEVISION EXPOSURETIMING: JANUARY DECEMBER 2009Broadcast campaign to air on: NBC 5 and NBC UNIVERSAL SPORTS NETWORKBroadcast campaign consideration for TELEMUNDO CHICAGO (Niche/Family events)NBC 5 would produce an annual series of (:15) television promotional commercials, including varying taglines to rotate and promote various events/concerts throughout the year

LIVE NATION & NBC 5 CHICAGO2009+ MARKETING PARTNERSHIP

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LIVE NATION TICKET SALES PROMOTIONAL COMMERCIAL (:15)THE LIVE NATION CONCERT SERIES PRESENTS FLOGGING MOLLY, FRIDAY MARCH 23RD AT THE METRO. PURCHASE TICKETS TO ONE OF THE HOTTEST CELTIC PUNK BANDS AT AN EXCLUSIVE ITSA-LIVENATION!DOTCOM!FLOGGING MOLLY PRESENTED BY NBC 5 AND LIVE NATIONLIVE NATION CONSUMER SWEEPSTAKES PROMOTIONAL COMMERCIAL (:15)THE LIVE NATION CONCERT SERIES PRESENTS FLOGGING MOLLY, FRIDAY MARCH 23RD AT THE METRO. LOG ON TO NBC CHICAGO AND SEARCH CONTESTS FOR YOUR CHANCE TO WIN TICKETS TO ONE OF THE HOTTEST CELTIC PUNK BANDS AT ITSLIVE!DOTCOM! FLOGGING MOLLY PRESENTED BY NBC 5 AND LIVE NATIONDEVELOP EXCLUSIVE LIVE NATION MONIKER:

LIVE NATION & NBC 5 CHICAGO2009+ MARKETING PARTNERSHIP"IT'S A-LIVE!NATION.COM""IT'SA-LIVE!.COM"#

MARKETING PARTNERSHIP KEY COMPONENTSTELEVISION IN-PROGRAM/PRODUCT PLACEMENT EXPOSURE TIMING: ANNUALLIVE NATION (3-5:00) segment during the local LXTV- FIRST LOOK program, featuring Live Nation venues and upcoming concertsLIVE NATION executive guest appearance on NBC 5 NEWS

LIVE NATION & NBC 5 CHICAGO2009+ MARKETING PARTNERSHIP#

MARKETING PARTNERSHIP KEY COMPONENTS INTERNET EXPOSURETIMING: ANNUALNBCCHICAGO.com would design and produce all NTERNET creative elementsNBCCHICAGO.com would create (1) exclusive microsite devoted to LIVE NATION throughout the yearNBC AROUND TOWN Entertainment sponsorship exposure (AROUND TOWN WITH LIVE NATION! exclusive channel: UG content of fans at shows, etc.)NBCCHICAGO.com would rotate the following website ad units on the NEWS, AROUND TOWN, WEATHER and SPORTS Channels: 300x250 Display ad; 728x90 Ad bannerNBCCHICAGO.com would air LIVE NATION (:15) commercials throughout all high profile web channelsE-newsletters exposure including ENTERTAINMENT, SPORTS, and WEIRD NEWS

LIVE NATION & NBC 5 CHICAGO2009+ MARKETING PARTNERSHIP#

MARKETING PARTNERSHIP KEY COMPONENTSON-SITE EXPOSURETIMING: ANNUALLIVE NATION special signage would be displayed at NBC STREETSIDE STUDIO on the Magnificent MileLIVE NATION special messaging on the NBC 5 STREETSIDE STUDIO ticker on Michigan AvenueProvide NBC 5 talent at special events/concerts

LIVE NATION & NBC 5 CHICAGO2009+ MARKETING PARTNERSHIP

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MARKETING PARTNERSHIP KEY COMPONENTSNEW MEDIA EXPOSURETIMING: ANNUALLIVE NATION exclusive podcasts comprised of special interviews with LIVE NATION artists and representativesNBC 5 CONSUMER SWEEPSTAKES campaign would consist of interactive promotions:TEXT THE NATION!LIVE NATION text alerts for upcoming concerts

LIVE NATION TEXT ALERTS

LIVE NATION & NBC 5 CHICAGO2009+ MARKETING PARTNERSHIP#

MOBILE PROMOTIONAL CONCEPT: Consumers would be directed to the NBCCHICAGO.com LIVE NATION microsite, for the TEXT THE NATION CHALLENGE: Answer a question regarding the LIVE NATION upcoming artist/band; Consumers would then dial NBCNOW (622669) along with the answer; winner would receive two tickets to the artist/bands concert!

A: 5 Weeks

Q: How long did it take Nickelback to make their album Silver Side Up?

LIVE NATION & NBC 5 CHICAGO2009+ MARKETING PARTNERSHIP#

MARKETING PARTNERSHIP KEY COMPONENTSLIVE NATION COMPONENTS:TIMING: ANNUALNBC 5 exposure on all LIVE NATION promotional concert materials, i.e., Print, Kiosk, Posters, Street/Pole Banners, Programs, Mobile, Ticket stubs, Entry wristbands, etc.NBC 5 Talent/Programming/News/Promotional exposure on television screens set-up in waiting lines, reception areas, etc.NBC 5 Talent/Personalities event act introductionNBC Programming promotional announcements to air throughout arena video screens (THE TONIGHT SHOW, CONAN, CARSON DALY, PRIME, THE TODAY SHOW)NBC 5 CHICAGO WEATHER/TRAFFIC alerts to air throughout arena video screens (BRANT MILLER: UC)Exclusive television partner link to NBCCHICAGO.com via LIVE NATION web channel

LIVE NATION & NBC 5 CHICAGO2009+ MARKETING PARTNERSHIP#

MARKETING PARTNERSHIP KEY COMPONENTSLIVE NATION COMPONENTS:TIMING: ANNUALExclusive television partner link to NBCCHICAGO.com via LIVE NATION web channelExclusive NBC Back Stage Passes to concerts and eventsDesignated complimentary and discounted concert passes for NBC/UNIVERSAL/GE corporate employeesExclusive private skybox suites at all LIVE NATION concertsOpportunity to incorporate non-competitive, compatible sponsor partners within promotional elements

LIVE NATION & NBC 5 CHICAGO2009+ MARKETING PARTNERSHIP#