LIVE NATION FAN METER -...
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2012 FAN PROFILE 37 % of fans expect to attend more concerts in 2013 37 % 53 % increase no change 9 % decrease $ $ 50 % MALE 50 % FEMALE 75,000 AVG INCOME 42.4 AVG AGE 50% 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ 2011 2012 ATTENDANCE BY AGE ATTENDANCE BY INCOME More people went to concerts in 2012 regardless of their age. The increase was most evident amongst 25-34 and 45-54 year-olds. 0% Concert attendance increased among people of all income brackets, especially those with the highest earnings. < $30K $30 - $49K $50 - $74K $75 - $99K $100 - $124K $125K+ 30% 15% 2011 2012 Compared to non-attendees, concert attendees are more likely to attend other types of live events. 1 . 9 x more likely 45% attended live sports 2 . 4 x 46% attended arts events more likely 1 . 3 x 26% attended family events more likely LiveAnalytics delivers fan insights and live event intelligence to venues, sponsors, artists and teams to improve marketing effectiveness, increase sales and enhance the live event experience. Leveraging the robust Ticketmaster database consisting of more than 80 million transactions as well as survey research conducted on a regular basis among more than 150K customers annually, LiveAnalytics utilizes research and analytics in order to turn data into insights, recommendations and results. For more information about this study or LiveAnalytics, please contact: [email protected] – Jacqueline Peterson, SVP Corporate Communications, Live Nation Entertainment Concerts have always been an inspiring form of entertainment and a great way for music fans to connect with their favorite artists. Live Nation and LiveAnalytics conduct an annual survey in order to measure and better understand concert attendance behavior and attitudes. Based on phone interviews with 3,000 randomly selected US residents aged 18 and older, this study tracks concert attendance frequency and fan demographics. A year-over-year comparison of these findings establishes that concerts are growing as a popular form of entertainment in the US. LIVE NATION FAN METER 2 music festivals amphitheater club or theater Fans attended twice as many festivals compared to a year ago concert in 2012, attending 2.8 club or theater concerts on average concert in 2012, attending 1.9 amphitheater concerts on average of fans went to a of fans went to an N PE R CE T 41 49 2 0 12 CONCERT TRENDS
Transcript of LIVE NATION FAN METER -...
2012 FAN PROFILE37%of fans
expect to attendmore concerts in 2013
37%
53%
increase
no change
9%decrease
$$
50% MALE 50% FEMALE
75,000 AVG INCOME
42.4 AVG AGE
PRESENTS
50%
18 –
24
25 –
34
35 –
44
45 –
54
55 –
64
65
+
2011 2012ATTENDANCE BY
AGE
ATTENDANCE BY
INCOME
More people went to concerts in 2012 regardless of their age. The increase was most evident amongst 25-34 and 45-54 year-olds.
0%
Concert attendance increased among people of all income brackets, especially those with the highest earnings.
< $30K
$30 - $49K
$50 - $74K
$75 - $99K
$100 - $124K
$125K+
30%
15%
2011 2012
Compared to non-attendees, concert attendees are more likely to attend other types of live events.
1.9xmore likely
45% attended live sports
2.4x
46% attended arts events
more likely1.3x
26% attended family events
more likely
LiveAnalytics delivers fan insights and live event intelligence to venues, sponsors, artists and teams to improve marketing effectiveness, increase sales and enhance the live event experience. Leveraging the robust Ticketmaster database consisting of more than 80 million transactions as well as survey research conducted on a regular basis among more than 150K customers annually, LiveAnalytics utilizes research and analytics in order to turn data into insights, recommendations and results.
For more information about this study or LiveAnalytics, please contact:
[email protected] – Jacqueline Peterson, SVP Corporate Communications, Live Nation Entertainment
Concerts have always been an inspiring form of entertainment and a great way for music fans to connect with their favorite artists. Live Nation and LiveAnalytics conduct an annual survey in order to measure and better understand concert attendance behavior and attitudes. Based on phone interviews with 3,000 randomly selected US residents aged 18 and older, this study tracks concert attendance frequency and fan demographics. A year-over-year comparison of these findings establishes that concerts are growing as a popular form of entertainment in the US.
LIVE NATION FAN METER
2music festivals amphitheater club or theaterFans attended twice as many festivals compared to a year ago
concert in 2012, attending 2.8 club or theater concerts on average
concert in 2012, attending 1.9 amphitheater concerts on average
of fans went to aof fans went to an
NPERCE T41 49
2012 CONCERT TRENDS
