CodedThe Kings of

Metrics

• Objectives • Analytics Research • Target Market

• Competitor Analyses• Solutions• Q&A

Agenda

Objectives

Audit current state of our website, and provide feedback on what to do next from a search and

social point of view. 

Analytics Of Live SA

Research, Findings

and Observations

•E – Commerce•Lead Generation•Content Publishing•Online Information

•Branding

Online Objectives

•Conversion •Dimension

•Event •Metric

•Page View •Session

Definitions

Analytic Reports

• Audience Reports•Acquisition Reports

•Search Engine Optimisation Reports•Behaviour Reports•Social Reports

•Conversion Reports

Audience Reports

Audience Reports

Acquisition Reports

Acquisition Reports

Search Engine Optimisation Reports

Behaviour Reports

Behaviour Reports

Target Market

• Live SA is a website created for the youth by the youth aged 18-25 with content they can relate to.

Competitor Analysiswww.keepitkhoi.co.za

Advantages Of Keepitkhoi

• Contains animated gifs ( which means the images will continuously loop without you having to hit the play button)• Contains a video tab which

acts as an about tab about the founders of the site, as well as videos of the different events they attend.

• It has a platform for visitors of the site to post creative content

Disadvantages Of Keepitkhoi

• The site lacks new content

• Some tabs contain irrelevant content

• The site contains repetitive images

•

Advantages of Between10and5.com

• They have fresh relevant local & international content.• All back links get to the

landing page.• They have great

navigation on the site

StrategyFindings• Live Mag is a one of kind

platform without direct competitors as it is a teaching and empowerment program.• Positioned at the heart of

Johannesburg Youth culture and houses the most promising budding young journalists and photographers

Areas of concern• We have noted that the tabs

on the site don’t hold what the user expects to find when clicking into specific tabs.• The site is not updated on a

daily basis • Not all back links land on

specified destinations• There is not a synergy

between the social media sites and the website

Recommendations • Our goal is to improve user

experience and drive traffic to the site.

• The image above is a template of how we recommend Live Mag should look and feel.

• We have combined fashion and Life style as these are closely linked and can exist on a single tab

• We renamed culture to urban culture as the tittle proved to be confusing to some users

• We added a tab for entrepreneurship as articles on entrepreneurship on the site received the most likes and interaction and we feel content on this subject matter should be increased

• We removed Win as a tab and instead opted for pop up messages whenever certain competitions are ran

THANKS!!!•Any Questions??