LIVE L O C A L - Cat Country 98.7 · creative ways, thus allowing the station to stay top of mind...

CAT COUNTRY 98.7 INTRODUCING

W Y C T - F M P E N S A C O L A , F L O R I D A

ADX COMMUNICATIONS7251 PLANTATION ROAD PENSACOLA, FL 32504

T: 850.262.6000 F: 850.494.0778www.catcountry987.com

L I V E . L O C A LToday’s BESTCountry

C AT C O U N T R Y I S E V E R Y W H E R E

“

CAT COUNTRY 98.7 ABOUT US

Cat Country 98.7 is the only locally owned and operated FM radio station in Pensacola, FL. Owners Dave and Mary Hoxeng opened the doors in 2003. Since then, they’ve grown a business designed to super serve the local community. In 13 years, Cat Country 98.7 has gained over 100,000 followers on multiple social media platforms and has built long-lasting relationships within the community. We are a top of mind awareness radio station, everyday. Cat Country 98.7 works to make a difference in our listeners lives. We are a close knit radio family where many employees have been with us for over 10 years. We cover the Gulf Coast from the Mississippi state line to FWB, Florida. Our mission is to bring the hottest country music directly to the fans along the beautiful Gulf Coast. By advertising with Cat Country 98.7, your brand is engaged in the vastly growing country music industry. By investing in Cat Country 98.7, your brand is showcased and aligned with the thousands who live, work and play in the greater Pensacola area.

7251 Plantation Road Pensacola, Fl 32504 (T)850.262.6000 (F)850.494.0778

CURRENTMARKETPOSITION

OUR RESEARCH

STATION & LISTENER PROFILE COMBINED DEMOGRAPHICS

FEMALE: 52%

MALE: 48%

AGE: 25-54

FORMAT: COUNTRY

MINUTES

9 AN HOURCOMMERCIALS

POWER: 100,000 WATTS

TARGET AUDIENCE:ADULTS 25-54

COLLEGE EDUCATION: 43%

RESIDENCY RENTERS:24%

RESIDENCY OWNERS:76%

Radio increases brand awareness, drives traffic and

increases sales.

“

RAB 2015

Cat Country 98.7 is recognized as the #1 radio station in the area. With 4 times the

following on Facebook than all other stations in the market combined, Cat

Country 98.7 prioritizes the community in creative ways, thus allowing the station to stay top of mind awareness to consumers

and listeners.

$6: $1ROI

Each week, Radio reaches 91% of people

12+ and 66% of these consumers daily. Almost

245,000,000 Americans 12+ listen to radio

every week.RAB 2015

“


RAB 2015

ONLY

COVERAGEF R O M T H E M I S S I S S I P P I S TAT E L I N E T O F W B , F L O R I D A

Radiotouches more consumers

thanTV and Tech

E v e n A m o n g M i l l e n n i a l s NIELSEN 2015

EverywhereCat Country 98.7 is“

Pensacola, Fl


consumersLive, work and play!

The most influential listeners live in Escambia and Santa Rosa County

SOCIAL MEDIAOVER 105,000 FANS

Source: Various Social Media Platforms 2016

0

20,000

40,000

60,000

80,000

100,000

120,000

CatCountry

98.7

WTKX Nash102

KISS SoftRock

WRRX WJTQ

Social Media Engagement with Listeners

Facebook Twitter Instagram

Communication is continuously evolving. Cat Country 98.7 stays actively engaged with its listeners by using the power of social media. From the latest country star updates, concert announcements to local weather and traffic updates, Cat Country 98.7 has you covered!


Candy

ON-AIR TALENT

JENNA SCOTT

CANDY

Middays 10a-2p

Cat Pak Morning Show 5a-10a Cat Pak Morning Show 5a-10a


BO DALTON Afternoons 2p-7p

If he’s not quoting his all-time favorite movie “Training Day”, Bo Dalton is the hilarious voice bringing life back into your afternoon drive home on Cat Country 98.7. With 21 years of radio experience Dalton’s show is sure to capture your attention and keep you entertained. Dalton shares his adventurous life with his wife Rhonda and their 3 cocker spaniels. In his free time, you can find him exploring the Pensacola area with his passion for Photography.

You’ve probably heard the contagious laugh in the morning. Candy is the mother of 4 amazing rescue dogs, Max Praline, Baby Jane and Stella. When she’s not volunteering at The Haven of Our Lady Peace, she’s either putting in extra hours at work or at home watching Netflix. She genuinely loves everyone, and chances are you are her best friend. Candy is very active in the community. She’s an ACM nominated co-host, and was featured in InWeekly as Favorite Radio Personality.

Jenna Scott is a world traveler who moved to Pensacola to attend UWF to study journalism. Being an Air Force brat she welcomes change with open arms. 7 countries visited, 8 states lived in, and counting. She’s a daddy’s girl, and her momma’s world. Independence, adventure and excitement rule Jenna’s life. Jenna is usually in her own little world taking on one adventure at a time with her trusted sidekick, Zeus the Aussie. She lives for the moment believing that something good is always around the corner and the sun will always shine again.

Born and raised in California, Brent started working on-air at the young age of 14. After receiving his college education at San Diego State, Brent and his wife Angela moved their 3 children to Pensacola and have been blessed ever since. They are all actively involved in the community. Brent served as the 2011 President of Manna Food Pantries Board of Directors and works hard for cancer awareness.

BRENT LANE

cZ

c c

SNAPSHOT

EVENTS PERSONALITIES

DIGITAL SOCIAL

Cat Pak Morning Show

5,100 Followers

7,100 Followers

105,000 Followers

with Brent & Candy 5a-10a

Middayswith Merrilee Moore

10a-2p

16,000 Email Subscribers

Miracle on Palafox 4th Quarter

Bands on the Beach 2nd & 3rd Quarter

Mardi Gras 1st Quarter

23,300Website

Streaming

269,400Monthly

Website Visits


Afternoonswith Bo Dalton

2p-7p

COMMUNITY INVOLVEMENT We value our community and enjoy hosting so many great events.

M i r a c l e o n P a l a f o xw i t h S c o t t y M c C r e a r y

S u m m e r S a l u t e w i t h D a r i u s R u c k e r

M a r d i G r a s S l i d e t h e C i t y P e n s a c o l a P e l i c a n D r o p P e n s a c o n G a l l e r y N i g h t s E s c a m b i a a n d C e n t u r y

T o r n a d o R e l i e f $ 1 0 , 0 0 0 D r a w - D o w n F i e s t a N u m e r o u s A r t i s t C o n c e r t s B a n d s o n t h e B e a c h


TESTIMONIALS

“It was a great weekend! Your Cat Country crew worked hard and had great attitudes! We ended with 72 cars on the day. Our goal was to reach 45 cars. It was a great day for the store! Crystal said it was the most fun she can remember having at a radio remote. That includes all the big markets too like Dallas and Miami. We’re looking forward to working with you as we grow the Pensacola market. Thanks for the Flip-A-Gram video recap. It looks great! I can’t recall another radio station sending a recap before… especially a Flip-A-Gram.”

- Melissa Castillo, Administrative Marketing Assistant for Take 5 Oil Change, 2015

“Thank you so much Cat Country for being apart of all of our events. They wouldn’t be half as successful without the help of Cat Country, Brent, Candy and the whole crew. I just wanted to take a moment to say thank you from Whataburger for all of your help.”

- Sarah White, Field Marketing Director for Whataburger, 2015

“For the last 5 years, and in the future, Cat Country has been our main partner for Fill the Mayflower; a food drive for Manna Food Pantries. Promotional materials and promotional events done by Cat Country have gone above and beyond what anyone would expect.”

- Jay Bradshaw, Owner of Coastal Moving and Storage, 2015


“Cat Country is a TRUE partner, a station that cares about the outcome and future of their clients. They are involved in every community event that I can think of; they get positive results at the end of each day. The Cat Country goes above and beyond; they are my neighbors and my friends. Cat Country is my station, the only one I listen to! Thank you Cat Country!

- Rickey Linton, Franchise Sales Manager for Buffalo Rock Company, 2015

ON AIR

ON AIRSPONSORSHIPS/ GIVEAWAYS

OUR PRODUCTS

WEB/MOBILE

EMAIL BLAST

:10, :15, :30, or :60 Live or Recorded Promos, Sponsorships, Endorsements, Call-Ins, News, Weather and Traffic Updates

Cat Tales (Mon-Fri) Conundrum (Mon-Fri)Candy Dish (Mon-Fri) New Music Smackdown (Mon-Fri)Spouse Trap (Wednesday mornings) Country Countdown AM/PM (Sun)Cat Fight (Thursday mornings) Rise Up (Sun) News/Weather/Traffic

Streaming Promos, Texting, Rotating Banner, Static Banner

Paw Print email blast to over 16,000 listeners

SOCIAL MEDIA Facebook, Twitter, Instagram, Periscope, YouTube, Snapchat


OUR HONORS

Station of the Year- 9 Time Winner

2015 Best Radio Personality- Brent Lane

2015 Best Website2015 Best Person to “Friend” on Facebook

- Brent Lane

Station of the Year- 3 Time Winner- 8 Time Finalist

Radio Personality of the Year

- 2009 Winner

- 5 Time Finalist Brent & Candy

Community Service- 2013 Winner- 5 Time Finalist

Service to America- 2017 Winner

Friends in Need - 2008 Winner

2015 Judges Choice- Dunkin Donuts Campaign

2015 Gold Addy- Dunkin Donuts Campaign

2015 Silver Addy - Pensacola Symphony Orchestra

2015 Silver Addy - $10,000 Giveaway

2015 Silver Addy- Tour for the Troops

2015 Silver Addy- Pay for My Prom

2015 Silver Addy- Christmas Wishes

7251 Plantation Road Pensacola, FL 32504 (T)850.262.6000 (F)850.494.0778

LIVE L O C A L - Cat Country 98.7 · creative ways, thus allowing the station to stay top of mind...

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