PowerPoint Presentation

Live from the TrenchesWhat is really happening at Ground Zero of the housing crisis?Short SaleBankruptcyModificationForeclosure

The new ABCs in housing:HAMPHAFAGSEFJ / FSREOMERSMARS

Consumer Confusion

RightWrongSELLERSOWNERSBUYERS

Buyer Beware

Poor customer service and bad communication from servicers that work with distressed homeowners.

Advise from Industry Professionals and Non-professionals about what to do when facing default and potential foreclosure

Misleading media reporting housing initiatives that are not Implemented as advertised

Home buyers that do not understand the status of properties offered for sale as bank owned, short sale or rehabilitated.

Consumers want options that workConsumer Challenges

Who is on the Consumers Side? AttorneyTitle AgentRealtorMortgage Broker3rd Party NegotiatorServicerInvestorCousins uncles girlfriends brother

FOR SALE

NEGATIVEEQUITYAccidental LandlordsLiquidating Other AssetsSpending Retirement SavingsFacing unemployment or underemploymentSeparating familiesApplying for the help they heard was availableWhen faced with the need or option to sell a home, most homeowners, whether they are late on their mortgage or not, are in severe hardship because of the market.

MORTGAGE MODIFICATIONMANY HOMEOWNERS WERE ERRONEOUSLY LED TO BELIEVE THAT APPLYING FOR A MORTGAGE MODIFICAION WAS NOT DETRIMENTAL.HOMEOWNERS INSTRUCTED TO CALL LENDERS FIRSTLACK OF WRITTEN DISCLOSURESUNKNOWN ADDED FEESLOST AND UNSECURE FINANCIAL DOCUMENTSFORCE PLACED ESCROWSDUAL FORECLOSURE

DOCUMENTSECURITY

SHORT SALEBANKERS ARE NOT REALTORS

REALTORS ARE NOT BANKERS

NEITHER BANKERS OR REALTORS ARE ATTORNEYS

DEFICIENCYRISKTHE IMPACT OF THE RECENT FTC MARS RULING ON REALTORS WORKING WITH SHORT SALESDELAYED RESPONSE TO POTENTIAL BUYERS FROM BANKSSURPRISES AT CLOSINGOWNER OCCUPANCYARMS LENGTH TRANSACTIONS

STRATEGIC DEFAULTIT IS NOT THE STATEGY OF A HOME OWNER TO WATCH THE BIGGEST ASSET THAT THEYVE EVER OWNED PLUMMET IN VALUE.MOST HOMEOWNERS LACK A COMPREHENSIVE UNDERSTANDING OF REAL ESTATE AND BANKING.LOSS OF ALL INVESTMENTLOSS OF SWEAT EQUITYLOSS OF FAMILY STABILITY AND SECURITY DEADBEAT HOMEONWER BUREAUCRATIC NIGHTMARENO EFFECTIVE SOLUTIONS

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BUYERSIT MAY BE THE BEST TIME TO BUY BUT IT IS ALSO THE MOST DIFFICULT TIME TO BUYSevere mortgage underwriting lender overlaysUnable to close on short salesUnknown property condition Onerous and confusing bank disclosures to purchase contractDanger in using the sellers title company without buyers independent representation

AS IS CONDITION

When the correct information is not clear, there is a void that is filled with the wrong information.Consumers do not know all the options they have and do not understand the options they are offered.The biggest obstacle in our market is not the lack of information, it the abundance of the wrong information. WHERE ARE WE GOING?

DANGER

IT IS TOO EASY FOR CONSUMERS TO TAKE A WRONG TURN AND MAKE THE WRONG DECISIONS.

CONSUMERS NEED INDUSTRY PROFESSIONALS TO LEAD THEM DOWN THE RIGHT PATH.

Questions? Comments?

Diana CessnaCell: (813) 957-4237 Email: dianacessna@gmail.com

With 19 years of banking and mortgage experience, I use my skills, experience and resources to help educate mortgage consumers about their options in a distressed market. My in-depth experience in counseling consumers about finance through the years allows me to help navigate through the important details involved in modification, foreclosure, short sale and negative equity. My background in banking law and compliance helps me guide consumers through detailed plans that are specific to individual circumstances. Testimonials and Industry Experience http://www.linkedin.com/Follow my Blog at: http://dianacessna.wordpress.comFollow me on Facebook:http://www.facebook.com/DianaCessnaDisclosures: Please consider my opinions merely a guide and verify, research and learn about these topics for yourself so you can protect yourself and your family. Document everything and remember to focus on common sense. If it doesnt make sense, keep asking questions. I am not an attorney and none of my opinions should be considered legal advice. I am not a CPA and none of my opinions should be considered accounting advice.The opinions and views expressed in these articles are solely the Authors and are not necessarily shared by any brokerage firm and/or any other affiliated company or business partners.