Liuyang Fireworks
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Transcript of Liuyang Fireworks
Liuyang Fireworks
Liuyang FireworksInvestor Presentation
Liuyang Fireworks
Cautionary Note on Forward-Looking Information
In addition to historical information, the statements set forth throughout this presentation include forward-looking statements that may involve risk and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. This forward-looking information includes, among other things, information with respect to expected growth in the domestic Chinese market, the recovery of the Chinese economy, the shift to more profitable products, decreased selling expenses related to transportation costs, as well as information with respect to the Company’s beliefs, plans expectations, anticipations, estimates and intentions. The words, “may”, “could”, “should”, “would”, “suspect”, “outlook”, “believe”, “anticipate”, “estimate”, “expect”, “intend”, “continue”, “plan”, “predict”, “probable”, “potential”, “target” and similar words and expressions are used to identify forward-looking information. Risks and uncertainties affecting forward-looking information include, but are not limited to, fluctuations and seasonality in demand for fireworks, fluctuations in the costs of production and transportation, fluctuation and uncertainty in foreign currency exchange rates, fluctuation in costs of materials, changes in the laws of the PRC that affect the Company’s operations, regulatory approval, competition, product spoilage and liability, and the risk that revenues do not grow as expected. These and other such factors are discussed in greater detail in the Company’s Filing Statement dated may 27, 2009 and in its other public filings available on SEDAR at www.sedar.com. Potential investors and other readers are urged to consider these factors carefully in evaluating these forward-looking statements and information and are cautioned not to place undue reliance on them. The forward-looking information contained in this presentation reflects the expectations of the Company as of the date of this presentation and, accordingly, is subject to change after such date. While the Company may elect to, the Company does not undertake to update this information at any particular time excepts as required in accordance with applicable securities legislation.
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Liuyang Fireworks
fireworksfireworks
more than just the Fourth of July...
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Liuyang Fireworks
Canada Day
Sporting Events
Concerts
Victoria Day Display Events
July 4
Canada Day Theme Parks
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New Yearfireworks in
North America
fireworks inNorth
America
City Events
Liuyang Fireworks
of the global fireworks supply is consumed in China
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Liuyang Fireworks
Moon Festival
Concerts Grand Openings
Birthdays
FestivalsGraduationSummer Holidays
Grand Openings
New Year’s Day
Sporting Events
Lantern Festival
BirthdaysTheme Parks
QingmingFestival
Sporting Events
Births
Spring Festival
FuneralsSummer Holidays
City Events
Concerts New Homes
Weddings
Festivals City Events
Graduations
Store Openings
Dragon Boat
Festival
Chinese Valentine’s
Day
Anniversaries
fireworks in China
fireworks in China
Liuyang Fireworks
Market Size1
4-Year CAGR2
$2.7B
5.8%
ChinaInternational
$6.3B
27.5%
1 2007 2 2004 to 2007
Liuyang Fireworks 8
$1.3
$1.5
$1.7
$2.2
$2.3
9%7
US$ Trillions
Growth Driver:Disposable income rising in China
2005 2006 2007 2008 2009
Liuyang Fireworks
Growth Driver:Easing of Restrictions in Urban Areas
282 Chinese cities placed restrictionson the use of fireworks in urban areas
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1993
Liuyang Fireworks
Growth Driver:Easing of Restrictions in Urban Areas
200920062005 2007
106 citiesease restrictions
54 citiesease restrictions
40 citiesease restrictions
79 citiesease restrictions
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Liuyang Fireworks
Liuyang Fireworks
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Among the top 5 manufacturers in China
16 years in operation
Extensive product portfolio in all categories
Focused on consumer products
Track record of innovation
Strategically located in China’s Liuyang region
Leading manufacturer of premium fireworks
Liuyang Fireworks
Substantial tax incentives
Large pool of skilled workers
Reputation for quality
90% of global fireworks supply is produced
in China.
Of that 90%, 60% is produced in the Liuyang region.
60%
Liuyang Region
The “Silicon Valley of Fireworks”
90%
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Liuyang Fireworks
Leading Products
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Palm Tree
Dragon Egg
Coconuts
Liuyang Fireworks
,000 products
34 wholesalecustomers
countries15
1 +
+
Liuyang Fireworks
0.0
0.5
1.0
1.5
2.0
2.5
3.0
2006 2007 2008 YTD
$M CDNRevenue EBITDA Net Income
$M CDN$M CDN
Strategic decision to focus on high margin productsto position company for new growth opportunities
14.9
8.4 8.8
2.6
1.7 1.8
Historical Financial ResultsPositioning the Company for Future Growth
1.78.7
0.0
0.5
1.0
1.5
2.0
2.5
3.0
2006 2007 2008 YTD
2007
1.6
1.31.0
2.4
0
2
4
6
8
10
12
14
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2006 2007 2008 YTD
Liuyang Fireworks
Liuyang Fireworks
Current
Liuyang Fireworks
Target
International sales Domestic sales
50%50%
5%5%
Growth Strategy
95%95%
50%50%
Liuyang Fireworks
Domestic Opportunity
Fragmentedindustry
Uniquelypositioned
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Liuyang Fireworks
Chinese fireworks industry supply chain
Liuyang Fireworks today
Industry Structure
manufacturer wholesaler retailer
consumer
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15% net margin 30% net margin 50% net margin
Liuyang Fireworks
Municipal license required to wholesale fireworks
Limit of 2-3 licenses per municipality
> 3,000 municipalities
Fragmented Wholesaler Market
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Liuyang Fireworks
Access higher margins in wholesale segment
Leverage successful export distribution model
Vertical Integration
manufacturer wholesaler retailer
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consumer
15% net margin 30% net margin 50% net margin
Liuyang Fireworks
Consolidate Wholesale Segment
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Guangdong Region
ShanghaiRegion
NortheastRegion
Strategically target key regions with highest growth opportunities
Acquire controlling position of dominant wholesaler
Each acquisitionshould generate $1M to $10M in incremental sales
Liuyang Fireworks
Proposed Acquisition Timeline
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Sept. 2009
3wholesalers
Sept. 2010
Sept. 2011
Sept. 2012
7wholesalers
TBD(targets already identified)
Liuyang Fireworks
Uniquely Positioned
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Only Chinese fireworks company publicly-listed in North America—provides access to capital
Ability to expand capacity with minimal capital expenditure
Critical mass and size to execute consolidation strategy
Extensive experience as a distributor through historical export business
Liuyang Fireworks
Additional Opportunities in China
Acquire fireworks distribution logistics company
• Reduce costs
• Ensure capacity
Long term
Acquire fireworks display company• Integral to marketing and promotion
in domestic market
Open retail product showcase store(s)• Showcase products to end user
• Generate higher margins
Short term
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Liuyang Fireworks
International Growth Strategy
Growth of sales in existing country markets• Expand breadth of product offering
• Focus on specific customer needs
• Capture larger share of our customers’ purchases
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US: Establish relationship with hybrid wholesaler/retailer
• Build Liuyang Fireworks brand
• Leverage strong reputation
Liuyang Fireworks
Capture a larger part of a growing market
Uniquely positioned
of integration and consolidation
Proven experience
Opportunity
Strategy
in the fragmented Chinese fireworks industry
in fireworks industry
with access to capital markets
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Liuyang Fireworks
Liuyang FireworksInvestor presentation
Liuyang Fireworks
Market Facts
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Symbol (TSX-V): FWK
Recent Share Price: $0.63
Common Shares Outstanding: ~43.20 million
Market Capitalization: $27.2 million
52-Week Price Range: $0.40 - $1.56
Fiscal Year-End: December 31, 2009
Liuyang Fireworks
Jacky LongChief Financial Officer
Liuyang Fireworks LimitedTel : 416-613-0208 ext [email protected]
www.liuyangfwk.com
Contact
For more information, please contact:
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Liuyang Fireworks
Capital Structure
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50,76037,097,518Shares issued to Strive Best’s original 50,000 shares
2,852,4534,754,089Shares issued on private placement at $0.60 per share
254,565424,275Shares issued on private placement at $0.60 per share
(638,760)-Share issuance costs paid at completion of RTO
(449,961)-Share issuance costs paid by Far Ocean Group prior to RTO
$ 2,069,05743,197,917Balance, June 30, 2009
-64,535Issuance of shares at a price of $0.60 per share for debt
-122,500Issuance of shares at a price of $0.60 per share for debt
-735,000Consolidation of New Legend shares at 12:1
-(50,000)Shares redeemed at RTO
$ 50,76050,000Balance, December 31, 2008
Number of shares
outstanding Amount
In 2008, Strive Best issued 50,000 common shares at $1.0152 per share for gross proceeds of $50,760. On June 24, 2009, such 50,000 common shares were redeemed on the reverse takeover.
Liuyang Fireworks
Liuyang FireworksInvestor presentation