Literature Review

1.1 ABOUT THE TOPIC:

Definition:What is a brand? There are several definitions of what a brand is, such as Kotler and Keller

(2006); a name, term, sign, symbol, or design, or a combination of them, intended to identify

The goods or services of one seller or group of sellers and to differentiate them from those ofCompetitors (Glossary G1).

Lau and Lee (1999) have this definition; A brand is a name, term, sign, symbol, or design (ora combination) intended to identify a sellers goods or services and to differentiate them from competitors. A brand is a set of mental associations, held be the consumer, which add to the perceived value of a product or service (Keller, 1998).

Introduction:

Brand Loyalty is a scenario where the consumer fears purchasing and consuming product from another brand which he does not trust. It is measured through methods like word of mouth publicity, repetitive buying, price sensitivity, commitment, brand trust, customer satisfaction, etc. Brand loyalty is the extent to which a consumer constantly buys the same brand within a product category. The consumers remain loyal to a specific brand as long as it is available. They do not buy from other suppliers within the product category. Brand loyalty exists when the consumer feels that the brand consists of right product characteristics and quality at right price. Even if the other brands are available at cheaper price or superior quality, the brand loyal consumer will stick to his brand.

Brand loyal consumers are the foundation of an organization. Greater loyalty levels lead to less marketing expenditure because the brand loyal customers promote the brand positively. Also, it acts as a means of launching and introducing more products that are targeted at same customers at less expenditure. It also restrains new competitors in the market. Brand loyalty is a key component of brand equity.

Brand loyalty can be developed through various measures such as quick service, ensuring quality products, continuous improvement, wide distribution network, etc. When consumers are brand loyal they love you for being you, and they will minutely consider any other alternative brand as a replacement. Examples of brand loyalty can be seen in US where true Apple customers have the brand's logo tattooed onto their bodies. Similarly in Finland, Nokia customers remained loyal to Nokia because they admired the design of the handsets or because of user- friendly menu system used by Nokia phones.

Brand loyalty can be defined as relative possibility of customer shifting to another brand in case there is a change in products features, price or quality. As brand loyalty increases, customers will respond less to competitive moves and actions. Brand loyal customers remain committed to the brand, are willing to pay higher price for that brand, and will promote their brand always. A company having brand loyal customers will have greater sales, less marketing and advertising costs, and best pricing. This is because the brand loyal customers are less reluctant to shift to other brands, respond less to price changes and self- promote the brand as they perceive that their brand have unique value which is not provided by other competitive brands.

Brand loyalty is always developed post purchase. To develop brand loyalty, an organization should know their niche market, target them, support their product, ensure easy access of their product, provide customer satisfaction, bring constant innovation in their product and offer schemes on their product so as to ensure that customers repeatedly purchase the product.

Why certain consumers are loyal to certain brands and what influences such an adherence? What makes a consumer deviate from the norms? What makes a consumer willingly get bonded to products or services as a result of a deep-seated commitment? A consumer is considered as a brand loyal whenever a consumer perceives that a brand is offering him the right product features and the desired level of quality, and hence repeatedly makes a conscious or subconscious repurchase of that particular brand. To get the buyer to that level, a brand has to be positioned very effectively and should have the right marketing mix that can make a consumer get attached to it. The brand when it displays that distinct identity, it is then that it captures the audiences attention. Through this study let us see how we can use the web to connect with the customers and get them satisfied to the extent of making them brand loyal. How we can identify and acquire our high valued customers and create an effective strategy to manage their responses and experiences such that it helps us to retain them and build them into loyal customers. How can we identify brand loyalty and what can we do to perceive it? A brand symbolizes a company. It gains the customers regard when it shows that it gives product or services differentiating it from the competition.

Brand Loyalty constitutes a lot to the company in terms of revenue generation and word of mouth advertising. Innovative marketing strategies to imply brand loyalty becomes a must for e-marketers. If the company has to achieve a higher level of success then it becomes mandatory to create a large pool of brand loyalists. The area where an e-marketer needs to put attention is towards his approach for SEM. When an e-marketer desires to achieve brand loyalty, he has to completely evaluate and understand his purchase psychology .It is very necessary to understand that sales are the true measure of success in brand loyalty. Usually in the SMM activities, the success is measured in terms of clicks or viewership. Here, it becomes important that the marketing activities have to be so structured and accurate as to result in getting more sales. The factors constituting to loss of a brand loyalist showcases serious concerns for the brand. In the end it can only be said that the more no. of brand loyalists you tend to acquire in your course of business, the more chances of your brand achieving the pinnacle of success increases. The term loyalty is associated with a feeling of devoted attachment and affection. The term brand loyalty captures this very essence but from a commercial perspective. Manufacturers and companies are always trying to create niche in the market by constructing their own base of loyal customers, who over the period of time have accepted the product whole heartedly. These brand loyalists would spend their money devotedly to acquire the particular product and would also carry a feeling of immense satisfaction on the purchase. The importance of brand loyalty can be asserted from the fact that it plays a vital role in the companys advertising appetites. If a particular product is having a good brand loyalty, then the company spends large expends over short periods of time to attract new patrons, but if the brand loyalty is low then companies tend to keep the advertising at a steady pace to attract fresh consumers and to boost sales (Loudon. Pg 567. 2001).Maintaining brand loyalty is the biggest challenge for the company, as it is a very tedious process to acquire a customer and then convert him to carry repeat purchases from the company. The more difficulty part comes in providing the same level of service that a customer will expect in his return to his loyalty.

INDUSTRY PROFILE

REVIEW OF LITERATUREREVIEW OF LITERATURE Brand loyalty, a fascinating but in trigging phenomenon has been a subject of study in the Westsinceabout1920s.Since then hundreds of studies concerned with brand loyalty have been undertaken in various countries with different marketing environment. However, for a variety of reasons, studies investigating this critically important aspect of marketing are sporadic in our country. A brief review of such dispersed efforts of research in the field of brand loyalty available with the researcher is attempted in the following paragraphs.

An important study relating brand and store loyalty was attempted way back in1956by Cunnigham,R.M.(1956).He attempted to find out whether consumers who are brand loyal area so store loyal. However, the study could not establish a close association between store and brand loyalty.

Mitterstaedt, R. (1959)observed that brand loyalty maybe the cause of purchasedissonancefeltbytheconsumeratthetimeofpurchaseofacertainproduct

`A. And such experiences may lead him to repeat purchase of product `B.

Peesemiers,E.A.,(1959)s approach brand switching behavior was based on the price factor. He emphasized the fact that price increase in the most preferred brand relative to the price of the other brands, is instrumental to induce brand- switching behavior in consumers.

Cunnigham,R.M.,(1961)undertook a stud combining consumer loyalty to store and brand. He attempted to relate many store and brand loyal lists and tried to measure store loyalty by the concentration of total food products purchased on product by product basis. In all, eighteen product classes were identified and analyzed. Out of the same, only three product classes how statistically significant co-relationco-efficient.Itwasalsomadeknowninhisstudythathighstoreloyalty did not necessarily contributed to high brand loyalty. When brand loyalty was measured on a product by product basis, significant association was found to exist in high brand loyal families concentrating their purchases in that product class in one store.

TuckerW.T.,(1964)defined brand loyalty as three successive preference of the same brand in their empirical studies of this concept.

Ronald, F. and Harper, B. (1965) conducted a comparative study and indicatedthatsocio-economicvariablescouldnotbedifferentiatedbetweenprivate and manufacturers' brand loyal consumers.

Cunnigham, S.M. (1967) examined the pattern of consumer behavior regarding the selection of ones favorite brand and its non-availability. He also analyzed purchasing behavior regarding the number of brands purchased, and the percentage of money spent on most frequently purchased brands by using a brand loyaltyscore.Relationshipbetweenbrandloyaltyandcertainpersonalitymeasures was observed in the Study.

Sheth,J.N.andVeketesan,M., (1968)suggested that perceived risk is a necessary condition for the development of brand loyalty. They tried to relate factors like cognitive dissonance and perceived risk of brand loyalty. They conducted a study in laboratory suggesting that perceived risk is essential for the development of brand loyalty.Thesufficientconditionbeingtheexistenceofwellestablishedbrandswhich

the consumer.

Seth,J.N.(1968)study on brand loyalty is based on the factor analytic approach which relates to the frequency of purchases of a brand to patterns of these purchases by the consumers and gauge the level of brand loyalty.

Simon, J.L.(1969)attempted to analyse the effect of advertising on the sales ofbrand.Theroleofadvertisementsinshapingone'simageandperceptionofbrands is known. Many researchers have attempted to study the role of advertisements on brand loyalty. A successful advertisement must be able to transfer its distinctive appeal over to the brand.

Carman,J.M.(1970)was able to measure brand loyalty in some specific purchases made by consumers of certain brands during a set period of time. According to him, brand loyalty is closely associated with the consumers shopping pattern and the amount of money spent by consumers in shopping. There is also a close relationship between the amount of money spent on purchases, the brand last purchased, inter-purchase time, and store loyalty.

Bird,M.,Chanon,C,andEherenberg,A.C.,(1970) in their paper observed that attitudes and usage level vary for different brands. The relationship between the attitudinal change and behavioral change with regard to the same group of people was analyzed and studied by Chanon and Ehrenberg.

Newman,J.W.andWebal,R.A.(1973) in their study found that there exists a close relationship between brand loyalty and the satisfaction derived after using the particular brand purchased. Many researchers emphasized the fact that store loyalty wasoneofthemostimportantfactorscorrelatingwithbrandloyalty.Thismay be due to the reason that store loyalty of a customer may restrict his choice to the limited varietyofbrandsavailabletohiminthestoreheisusedtopurchasing.Theduointheirpaperpointedouttheknownfactthatbrandloyaltyisthenaturaloutcomeof brand satisfaction. They observed that relatively strong relationship exists between brand loyalty and satisfaction with a present product of that brand.

Weinberg, C.B., (1973)in his study pointed out that competing brands occupying themarketshelvescontributetodisloyalty.Thisisbecauseofones personal experience and information gained through tryingthesebrands.

Shopping-proneness is another characteristic that has been related to brand loyalty. Consumers, who are not shopping prone, shop in relatively few stores. Within thesestores, they tendtobeloyaltoasmallnumberofbrandsratherthanmake careful choices between the values being offered by these stores. When the store in which the shopper normally makes a purchase, undergoes substantial change (such as ownership), it may also affect the buyers loyalty to the manufacturers brand purchased from that store earlier. The study undertaken by Norstorm,R.D.andSwan,

J.E., (1976)on auto buyers, discloses the above findings.

Consumerswithrelativelylowerincomedonotindulgeinextensiveshopping as their means are also limited. They also make less use of the shopping alternatives available.Goldman,A.(1976)inhisstudyonfurniturecameoutwiththeabove findings.

Singh, J.D. and Singh, R., (1981),in their study examined the store patronage behavior of groups and found a positive correlation between brand and store loyalty of the consumers.

Some brands have value expressive dimensions, especially, commodities like clothing. Swartz,T.A.(1983) in her study described the brand symbols and message differentiation. She concluded that individuals had different interpretations for different brands of the same product. The extent to which functional differences. The study made by Agrawal,A.K.,(1983) on contributory factors ofbrand loyaltystatusofIndianconsumersrevealedthatconsumersingeneral,havebeen found to be quite loyal to the brands of frequently purchased items. The store loyalty was also observed to be high, though not as high as brand loyalty. Income of the household, size of the family and the age of the household were positively correlated with brand loyalty.

James, R.P., (1994)in his study examined the brand loyalty and brand switching behavior of cooking oil consumers and observed the existence of a positive relationship between age and education of the consumers and their brand loyalty. Television and newspaper advertisements played a significant role in shaping the brand loyalty behavior of the housewives. Mostly out of stock situation (OSS)led to brand switching behavior with the consumers. Besides, store loyalty and brand loyalty of the consumers are positively correlated.

Raut,K.C.andNabi,M.K.,(1998)examinedhowfarthepostpurchase sequentialpattern of favorable post purchase experience, high purchase intentions, brand loyalty, repeat purchases and recommendation to potential buyers in that order holds good in the Indian marketing environment incase of durable productlike television. They concluded that even high level of satisfaction at post purchase stage is not adequate to inculcate strong brand loyalty. In short, brand loyalty behavior of television owners more or less remained fragile suggesting that brand loyalty varied for different types of products/categories.

2.2 Objective of the Study

Primary Objective:A study on brand loyalty for Big Bazaar product.

Secondary Objectives:

To determine the perception of retailers towards the Big Bazaar brand.

To understand the market reality about the Big Bazaar.

To analyses the market shares of Big Bazaar among competitiors.

To identify the various after brand preferred by retailers.

To analyses of what makes customer having brand loyalty.

2.3 Need For The Study:

This study would help the marketing department to understand its position through the eyes of the customer.

This study would help the organization to sustain itself in the current market situation and in the current market situation and also to understand its strength and weakness, when compares to the competitor brand.

2.4 Scope Of The Study:

The main aim of this project work is to study the brand loyalty about Big Bazaar product and also find out various competitive brand preferred by the customer retailer point of view.

The sale volume of the Big Bazaar product would be gradually increased by presenting the research report.

2.5 Limitations of the Study:

This study is only modest attempt and not be claimed as comprehensive one, further it is to be pointed that data are inebriation for the study and consequently the findings made out of it are reliable to the extent that the respondents have been forthright nourishing the same.

During conducting this research I come across the following limitations: -

Time is the important limitation. Due to time constraints only limited population is taken for the study.

Findings based on this study cannotbe used in other organizations.

There are chances of misrepresentation responses.

The biased view of the respondent is another cause of thelimitation

However in spite of these limitations all efforts have been put to make the report correct, genuine, and fulfilling the objectives of the reports.

1. RESEARCH METHODOLOGY

Research

The research comprises of defining and redefining problems, formulating hypothesis or suggested solutions; collecting, organizing and evaluating data, making deductions and reaching conclusion; and at last carefully testing the conclusions to determine whether they fit formulating hypothesis. The research process is carried out to a series of step, which are required to be taken in chorological order. The major marketing research steps are as follows:

Problem identification.

Research design.

Fieldwork.

Data analysis & interpretation.

Report Presentation.

Problem Identification

The first and foremost step in this research is to identify the problem chosen for investigation. The step has very significance, once it is said A Problem well identified is half way to solution. On the other hand if the problem identified vaguely, a wrong problem is identified, or research is not clarified, then the research result may be completely useless for the management, and the research effort of the investigation will be a futile exercise.

Research Design

A research design is a master plan or model for the formal investigation. Once the formal investigation is decided, the researcher must formulate the formal plan of investigation. A research design id the specification of methods & procedure, for acquiring the information needed for solving the problem. The formal investigation plan will concentrate on the selection of sources of information and the selection of methods and procedures for gathering the data. Data gathering forms are prepared. Questionnaires are tested, samples for investigations are planned.

There are three basic types of research design:-

In my research I have used the descriptive research design

Descriptive Research Design

Descriptive research is undertaken when the researcher want to know the characteristics of certain groups.

The design in such study must be rigid and must focus attention on the following

Formulating the objectives of the study,

Designing the method of data collection,

Selecting the sample,

Collecting the data,

Processing and analyzing the data.SAMPLING METHOD:

Sampling Design

A sample design is definite plan obtaining a sample from a given populations. It refers to the technique or a procedure, the researcher would adopt in selecting items for the sample.

Sampling method For this research Convenience Sampling is used. As the name implies, convenience sampling refers to the collection of information from members of the population who are conveniently available.

Convenience Sampling

Under this sample the researcher selects the most accessible population member from which to obtain the information. It involves choosing of the samples on the convenience basis.

Sample size

The sample size for this study is taken as 120 for the interview and issue questionnaires.

Data collection methodQuestionnaire had been prepared to get the response of the people as per guided by the organizational guide. To provide the best end results without any kind of biasness, which can give a brief idea about sampling and would be beneficial for making inferences for tabulations and calculations with research instruments? I made a survey through questionnaire as prepared by me.

DATA SOURCE

There are two sources of data collection:

Primary data source

Secondary data source.

Sources of DataPrimary Data

Primary data are those data, which are obtained for the first time by the investigator himself. In order words, by primary data we mean those data, which are originally, i.e., those in which little or no grouping has been made, the instance being recorded or itemized encountered.

The source of primary data used in my project is the questionnaire. Primary are the raw data like raw material. Primary data are according to object of investigation and used without correction. The collection of primary data requires large sum, energy and time. Precautions are not necessary in the use of the primary data.

Secondary Data

Secondary data means data that are already available i.e; they refer to the data, which have already been collected and analyzed by someone else. When the researcher utilizes secondary data, then he has to look in to various sources from where he can obtain them. In this cause he is certainly not confronted with the problems that are usually associated with the collection of original data. Secondary data may either be published data or unpublished data.RESEARCH METHODOLOGYINTRODUCTION:

Research methodology is a way to systematically solve research problem. In it we study the various steps that are generally adopted by researcher in studying his research problem along with the logic behind them. It is necessary for a researcher to know not only the research methods/techniques but also the methodology. It may be noted, in the context of planning & development that the significance of research lays in its quality and not in quantity. Researchers should know how to apply particular research techniques, but they also need to know which of these methods or techniques, are relevant and which are not, and what would they mean and indicate and why.

OBJECTIVES OF THE STUDY: PRIMARY OBJECTIVE: 1 Study about the BRAND LOYALTY schemes.

2 Study the customer approach towards the BRANDS.

3 Study about the floor operations in shopping centres.

SECODARY OBJECTIVE:

1 Understand the customer behaviour inside the mall.

2 Customers expectation from the retailers.

3 Gather the information about all the competitors.

4 All details about the loyalty scheme in retail sector.

There are various stages to solve the research problem as shown in following diagram

DATA COLLECTION: PRIMARY SOURCE: The method of data collection is done by the way of survey; this is a process whereby first hand information is collected. This method is needed for meeting the specific objective of research study. Primary data was in the form of filled structured questionnaire by customers.

SECONDARY SOURCE: The secondary data was collected in the form of company profile and product profile from the Web Site of BIGBAZAAR. Some other Web Sites were also referred. For collecting the required data the CSAS of the mall were also consulted. The data has helped in ascertaining the strategies and approaches of major players in market. Thus the study involved collection, analysis and interpretation of a lot of data relating to this sector. The data is collected from various sites, books, journals, etc.

SAMPLE DESCRIPTION:

After deciding on the research approach and instruments, the marketing research must design the sampling plan:

1 SAMPLING SIZE: The target for this the customers who come for shopping inside the Express Avenue mall. Sample size of the study is 100 customers who come for shopping inside the Shop.

2 SAMPLE SELECTION PROCEDURE: Since it is the survey of customer, to obtain an unbiased result the customers sample from the population were interviewed randomly. So the sampling technique chosen for the research is Random sample technique. Every customer inside the mall had an equal chance of being interviewed. Convenience sampling method was adopted for this study.

3 SAMPLE UNIT: The customers who come for shopping inside the Shop is the sample unit.

4 CONTACT METHOD: Personal approach to each and every customer for all surveys and interviews were the Contact method used for obtaining a proper and detailed feedback. A face-to-face Interaction took place with each sample representative.

The data collected through questionnaire was properly classified and tabulated in the form of a report. These reports formed the basis for the comparative analysis and drawing inferences there from. From

5 FIELD WORK: The fieldwork was conducted for a period of 15 days for both the research. Interviews were conducted inside the mall by face face interviewing.DATA ANALYSIS AND INTERPRETATIONDo you buy branded products?

TABLE: 1S.NOOPTIONS

NO OF RESPONDENTSPERCENTAGE

1Always3131%

2sometimes5151%

3Never1818%

TOTAL100100%

INFERENCE: About 51% of the respondents were sometimes buy brand products.

About 31% of the respondents were always buy brand products.

About 18% of the respondents were never buy brand products.

Do you buy branded products?

GRAPH: 1

What do you think about a brand?TABLE: 2

S.NOOPTIONS


1Just Name of the product2323%

2Quality6363%

3Both1414%

TOTAL100100%

INFERENCE: About 63% of the respondents were prefer quality about a brand.

About 23% of the respondents were prefer just a name of the product about a brand.

About 14% of the respondents were never prefer both quality and just a name of the product about a brand.

What do you think about a brand?GRAPH: 2

If a brand is unavailable what will you do?

TABLE: 3

S.NOOPTIONS


1Go for other brand4040%

2Go for other seller3737%

3Wait for the product2323%

TOTAL100100%

INFERENCE: About 40% of the respondents were go for other brand if it is unavailable.

About 37% of the respondents were go for other seller if it is unavailable.

About 23% of the respondents were wait for the product if it is unavailable.

If a brand is unavailable what will you do?

GRAPH: 3

What type of product do you purchaser in Big bazaar?TABLE: 4

S.NOOPTIONS


1Home appliance99%

2Clothes6060%

3Fruits & vegetables99%

4Groceries1313%

5All the above99%

TOTAL100100%

INFERENCE: About 60% of the respondents were buy clothes in big bazaar.

About 13% of the respondents were buy groceries in big bazaar.

About 9% of the respondents were buy home appliance in big bazaar.

About 9% of the respondents were buy fruits & vegetables in big bazaar.

About 9% of the respondents were buy all the above products in big bazaar.

What type of product do you purchaser in Big bazaar?

GRAPH: 4

Do you always get exact product which you prefer?

TABLE: 5

S.NOOPTIONS


1Yes2525%

2Sometimes4747%

3No2828%

TOTAL100100%

INFERENCE: About 47% of the respondents sometimes get the exact product which they prefer.

About 28% of the respondents not get the exact product which they prefer.

About 25% of the respondents get the exact product which they prefer.

Do you always get exact product which you prefer?GRAPH: 5

What do you like the most about Big Bazaar?

TABLE: 6

S.NOOPTIONS


1Credit facility88%

2Delivery service2525%

3Product availability2929%

4Offers3838%

TOTAL100

100%

INFERENCE: About 38% of the respondents like offers in big bazaar.

About 29% of the respondents like product availability in big bazaar.

About 25% of the respondents like delivery service in big bazaar.

About 8% of the respondents like credit facility in big bazaar.

What do you like the most about Big Bazaar?

GRAPH: 6

What type of offers do you seek in Big bazaar?

TABLE: 7

S.NOOPTIONS


1Buy 1 get 12727%

2Discount %5050%

3Weekly offers2323%

TOTAL100100%

INFERENCE: About 50% of the respondents like discount offer in big bazaar.

About 27% of the respondents like buy 1 get 1 offers in big bazaar.

About 23% of the respondents like weekly offers in big bazaar.

What type of offers do you seek in Big bazaar?

GRAPH: 7

What comes first when you think about Big Bazaar?

TABLE: 8

S.NOOPTIONS


1Price1414%

2Quality2828%

3Offers4040%

4Customer service1818%

TOTAL100100%

INFERENCE: About 40% of the respondents were telling that offers will come first in their mind about big bazaar.

About 28% of the respondents were telling that quality will come first in their mind about big bazaar.

About 18% of the respondents were telling that customer service will come first in their mind about big bazaar.

About 14% of the respondents were telling that price will come first in their mind about big bazaar.

What comes first when you think about Big Bazaar?

GRAPH: 8

Do you use credit cards at Big bazaar?

TABLE: 9

S.NOOPTIONS


1Yes2020%

2Sometimes3131%

3No4949%

TOTAL100100%

INFERENCE: About 49% of the respondents not using credit card at big bazaar.

About 31% of the respondents they use credit card sometimes at big bazaar.

About 20% of the respondents always use credit card at big bazaar.

Do you use credit cards at Big bazaar?

GRAPH: 9

How much you are comfortable with the environment

at big bazaar?

TABLE: 10

S.NOOPTIONS


1Highly comfortable3333%

2comfortable6565%

3uncomfortable22%

TOTAL100

100%

INFERENCE: About 65% of the respondents were comfortable with the environment at big bazaar.

About 33% of the respondents were highly comfortable with the environment at big bazaar.

About 2% of the respondents were uncomfortable with the environment at big bazaar.

How much you are comfortable with the environment

at big bazaar?

What do you think symbol color of Big bazaar?

TABLE: 11

S.NOOPTIONS


1Orange1919%

2Blue1818%

3Green2525%

4Both a & b3838%

TOTAL100100%

INFERENCE: About 38% of the respondents told both orange & blue is the symbol color of big bazaar.

About 25% of the respondents told green is the symbol color of big bazaar.

About 19% of the respondents told orange is the symbol color of big bazaar.

About 18% of the respondents told blue is the symbol color of big bazaar.

What do you thing symbol color of Big bazaar?

GRAPH: 11

What you think about Big bazaar price rate?

TABLE: 12

S.NOOPTIONS


1Very high11%

2High1111%

3Medium7474%

4Low1313%

5Very low11%

TOTAL100100%

INFERENCE: About 74% of the respondents told medium price rate of big bazaar.

About 13% of the respondents told low price rate of big bazaar.

About 11% of the respondents told high price rate of big bazaar.

About 1% of the respondents told told very high price rate of big bazaar.

About 1% of the respondents told very low price rate of big bazaar.

What you think about Big bazaar price rate?

GRAPH: 12

Do you have membership cards?

TABLE: 13

S.NOOPTIONS


1Yes2020%

2Should get it2828%

3No5252%

TOTAL100100%

INFERENCE: About 52% of the respondents dont have membership card at big bazaar.

About 28% of the respondents should get the member ship card at big bazaar.

About 11% of the respondents they have membership card at big bazaar.

Do you have membership cards?

GRAPH:13

How much will you rate for Big bazaar?TABLE: 14

S.NOOPTIONS


11 star (lowest)55%

22 star2424%

33 star3131%

44 star3131%

55 star (highest)99%

TOTAL100100%

INFERENCE: About 31% of the respondents they rate 4 stars for big bazaar.

About 31% of the respondents they rate 3 stars for big bazaar.



About 5% of the respondents they rate 1 star for big bazaar.

How much will you rate of Big bazaar?GRAPH: 14

How do you know about the Big bazaar?

TABLE: 15

S.NOOPTIONS


1TV ads1313%

2Friends & family6565%

3Newspaper2222%

TOTAL100100%

INFERENCE: About 65% of the respondents they knows about big bazaar from friends & family.

About 22% of the respondents they knows about big bazaar from newspaper. About 13% of the respondents they knows about big bazaar from TV ads.

How do you know about the Big bazaar?

GRAPH: 15

Are you aware about the own brands of big bazaar?TABLE: 16

S.NOOPTIONS


1Yes3838%

2No6262%

TOTAL100100%

INFERENCE: About 62% of the respondents they dont aware about the own products of big bazaar.

About 38% of the respondents they aware about the own products of big bazaar.Are you aware about the own brands of big bazaar?GRAPH: 16

In big bazaar why do you prefer own brands the most ?TABLE: 17S.NOOPTIONS


1Quality2121%

2Availability2828%

3User friendly4141%

4Cheap price1010%

TOTAL100100%

INFERENCE: About 41% of the respondents told user friendly about own brands of big bazaar.

About 28% of the respondents prefer availability in own brands of big bazaar. About 21% of the respondents prefer quality in own brands of big bazaar. About 10% of the respondents prefer cheap price in own brands of big bazaar.In big bazaar why do you prefer own brands the most?GRAPH: 17

Big bazaar provides to customer in?TABLE: 18

S.NOOPTIONS


1Different packages1010%

2Different qualities4545%

3Different flavor55%

4Above all4040%

TOTAL100100%

INFERENCE:

About 45% of the respondents prefer big bazaar provide to customer in different qualities. About 40% of the respondents prefer big bazaar provide to customer in different packages, different qualities & different flavor. About 10% of the respondents prefer big bazaar provide to customer in different packages. About 5% of the respondents prefer big bazaar provide to customer in different flavor.Big bazaar provides to customer in?GRAPH: 18

How long you are a customer of big bazaar?TABLE: 19

S.NOOPTIONS


1Blow 1 year2121%

21-5 years4848%

3Above 5 years3131%

TOTAL100100%

INFERENCE: About 48% of the respondents told they were around 1-5 years customers of big bazaar. About 31% of the respondents told they were above 5 years customers of big bazaar. About 21% of the respondents told they were below 1years customers of big bazaar.How long you are a customer of big bazaar?GRAPH: 19

Big bazaar offer sales is ?TABLE: 20

S.NOOPTIONS


1Highly satisfactory3131%

2Satisfactory5151%

3Not satisfactory1818%

TOTAL100100%

INFERENCE: About 51% of the respondents were satisfied regarding the big bazaar offer sales.

About 31% of the respondents were highly satisfied regarding the big bazaar offer sales.

About 18% of the respondents were not satisfied regarding the big bazaar offer sales.

Big bazaar offer sales is GRAPH: 20

Descriptive

Casual

Exploratory

_1486902656.xlsChart1

14

28

40

18

Series 1

Sheet1

Series 1Series 2Series 3

price142

quality282

offers403

customer service185

To resize chart data range, drag lower right corner of range.

_1486902668.xlsChart1

9

60

9

13

9

Series 1

Sheet1


home appliance92.42

clothes604.42

fruits & vegetables93

groceries135

all the above9


_1486902802.xlsChart1

23

63

14

Series 1

Sheet1


Just a name of a product232

Quality632

both143

5


_1486902803.xlsChart1

31

51

18

Series 1

Sheet1


Always31

Sometimes51

Never18


_1486902671.xlsChart1

40

37

23

Series 1

Sheet1


go for other brand402

go for other seller372

wait for the product233

5


_1486902662.xlsChart1

8

25

29

38

Series 1

Sheet1


credit facilitry8

delivery service25

product availability29

offers38


_1486902665.xlsChart1

25

47

28

Series 1

Sheet1


yes25

sometimes47

no283


_1486902659.xlsChart1

27

50

23

Series 1

Sheet1


buy 1 get 1272

discount %502

weekly offers233

5


_1486902643.xlsChart1

1

11

74

13

1

Series 1

Sheet1


very high12.42

high114.42

medium743

low132.85

very low1


_1486902649.xlsChart1

33

65

2

Series 1

Sheet1


highly comfortable332

comfortable652

uncomfortable23

5


_1486902652.xlsChart1

20

31

49

Sales

Sheet1

Sales

yes20

sometimes31

no49


_1486902646.xlsChart1

19

18

25

38

Series 1

Sheet1


orange192

blue182

green253

both a & b385


_1486902630.xlsChart1

38

62

Aware about own product

Sheet1

Aware about own product

yes38

no62

1.2


_1486902636.xlsChart1

5

24

31

31

9

Series 1

Sheet1


1 star (lowest)52.42

2 star244.42

3 star313

4 star312.85

5 star (highest)9


_1486902639.xlsChart1

20

28

52

Series 1

Sheet1


yes202.42

should get it284.42

no521.83

2.85


_1486902633.xlsChart1

13

65

22

Series 1

Sheet1


TV ad's132

friends & family652

newspaper223

5


_1486902624.xlsChart1

10

45

5

40

Series 1

Sheet1


different packages102

different qualities452

different flavour53

above all405


_1486902627.xlsChart1

10

45

5

40

Series 1

Sheet1


quality102

availability452

user friendly53

cheap price405


_1486902621.xlsChart1

8

25

29

Series 1

Sheet1


blow 1 years8

1-5 years25

above 5 years29

Category 438


_1486902617.xlsChart1

21

76

3

Sales

Sheet1

Sales

highly satisfactory21

satisfactory76

not satisfactory3


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