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©TEMPLATE MARKETING & DESIGN 2009

Setting the Template for Company Literature

Let’s Communicate. Now we’re talking. Or at least that’s what you’d like to be thinking when a prospective client is clutching some of your company literature. Whether you’re selling, inviting, schmoozing or just plain old informing you want to make sure that your company literature looks and feels the part.

At Template we know how to set that mood and fashion that feel. Our designers intuitively understand that

it’s the little things that create the bigger picture.

Let’s Talk

The Future of

LaserBodySculptingSM

Smartlipo MPX by Cynosure is the first commercially

available dual-wavelength laser system for

LaserBodySculpting. Since its introduction to North

America, Cynosure’s Smartlipo LaserBodySculpting has

become the most sought-after aesthetic procedure with

a patient satisfaction rate of over 93%.

This acclaimed LaserBodySculpting technology has come

to the United Kingdom. You are invited to become one of

the first to learn about this new technology from

Mr. Ali Juma MB.BS. (Lon), FRCS (Ed), FRCS (Plast) (Ed).

Mr. Juma will share his knowledge, treatment techniques

and show you how you can incorporate this exciting,

next generation technology, into your practice.

Introducing:

You Won’t Want

to Miss this Exclusive Event

– By Invitation Only

Featured Keynote Speaker

Mr. Ali Juma (Consultant Plastic Surgeon) MB.BS.(Lon), FRCS (Ed), FRCS (Plast) (Ed)

As a Consultant Plastic and Reconstructive Surgeon Mr. Juma

specialises in a comprehensive range of cosmetic procedures,

including surgical and non-surgical treatments. He trained

in London and started a Plastic Surgery career in 1992 at

the Royal Preston Hospital and then went on to conduct

research as a Duke of Kent research fellow in the field

of plastic and reconstructive surgery. He completed his

training at the Mersey rotation and spent additional time in Ghent,

Belgium, further developing his cosmetic and reconstructive surgery and

is now a full time Consultant at the Countess of Chester NHS Trust. He has

acquired vast skills during his employment at the Countess of Chester and

also practises privately in the North West and undertakes medico-legal work.

Mr. Juma came to the UK 25 years ago and fell in love with the country and its

people and decided to make it his home. He has lived in the North West for a

number of years and found the people friendly and the land picturesque.

His hobbies include cooking and classic cars. Mr. Juma’s philosophy in life is simple:

always look for the good in people and you will find it. His strongest point may also

be his weakest: that he is a perfectionist.

Where & When Date: Wednesday 17th September 2008

Time: 4:00 pm – 8:30 pm

Location: The Leverhulme Stand, Chester Racecourse,

New Crane Street, Chester CH1 2LY

Featuring: Arrival & registration, drinks reception and dinner

RSVP: Karen Tipping CynosureUK

Phone: + 44 (0) 1628 522252

Email: [email protected] Limited Places Available

ground-breaking

New

Exclusive Dinner byInvitation Only

by

The Future of LaserBodySculptingSM

Smartlipo MPX by Cynosure is the first commercially available dual-wavelength laser system for

LaserBodySculpting. Since its introduction to North America, Cynosure’s Smartlipo LaserBodySculpting has

become the most sought-after aesthetic procedure with a patient satisfaction rate of over 93%.This acclaimed LaserBodySculpting technology has come

to the United Kingdom. You are invited to become one of the first to learn about this new technology from

Mr. Ali Juma MB.BS. (Lon), FRCS (Ed), FRCS (Plast) (Ed).Mr. Juma will share his knowledge, treatment techniques and show you how you can incorporate this exciting,

next generation technology, into your practice.

Introducing:

You Won’t Want to Miss this Exclusive Event – By Invitation Only Featured Keynote SpeakerMr. Ali Juma (Consultant Plastic Surgeon) MB.BS.(Lon), FRCS (Ed), FRCS (Plast) (Ed)As a Consultant Plastic and Reconstructive Surgeon Mr. Juma specialises in a comprehensive range of cosmetic procedures, including surgical and non-surgical treatments. He trained in London and started a Plastic Surgery career in 1992 at the Royal Preston Hospital and then went on to conduct research as a Duke of Kent research fellow in the field of plastic and reconstructive surgery. He completed his

training at the Mersey rotation and spent additional time in Ghent,

Belgium, further developing his cosmetic and reconstructive surgery and

is now a full time Consultant at the Countess of Chester NHS Trust. He has

acquired vast skills during his employment at the Countess of Chester and

also practises privately in the North West and undertakes medico-legal work.Mr. Juma came to the UK 25 years ago and fell in love with the country and its

people and decided to make it his home. He has lived in the North West for a

number of years and found the people friendly and the land picturesque.

His hobbies include cooking and classic cars. Mr. Juma’s philosophy in life is simple:

always look for the good in people and you will find it. His strongest point may also

be his weakest: that he is a perfectionist.

Where & When Date: Wednesday 17th September 2008 Time: 4:00 pm – 8:30 pm

Location: The Leverhulme Stand, Chester Racecourse, New Crane Street, Chester CH1 2LY Featuring: Arrival & registration, drinks reception and dinner RSVP: Karen Tipping CynosureUK Phone: + 44 (0) 1628 522252 Email: [email protected] Limited Places Available

ground-breaking

New

Exclusive Dinner by

Invitation Only

by



Cynosure

Cynosure are market leaders in the cosmetic and aesthetic beauty market. Holding over 30 patents for laser based medical technology they asked Template to produce an invitation for the product launch of their Smartlipo system. The design reflected the sculptured curves that the Smartlipo machine has been engineered to recreate whilst using a classic matt laminate on solid black background.



Sigg

Sigg reusable water bottles are renowned the world over for quality and functionality. Distributed by Burton McCall, this Swiss made product has exacting eco credentials that needed to be reflected in a trade brochure that encompassed the range. Template achieved this by using a straightforward layout that included name, size, colour scheme and a strong product graphic.



Cinch provide the connector technology that enables complex engineering systems to tick - everything from missiles to space ships or military communications with a huge range of connectors encompassing a vast array of applications. Template were asked to improve the company’s product literature. By identifying business sectors and simplifying design we brought order where there had been previously none. The new set of brochures are slick in design and easy to use.

Cinch Connectors



Art Projects for Schools

Art Projects for Schools encourage kids to be creative by printing their own drawings and designs on Christmas cards, calendars and T shirts. Although the company’s business model relies upon the sale of these items to produce revenues it is very much positioned to promote creativity to its young audience. We initially created their corporate ID which was upbeat and fun yet also had to appeal to the teachers who run the schemes in school. This design was rolled into a project pack that endorsed brand recognition, understanding and loyalty.

This also included a series of information leaflets that were designed to encourage teachers to originate creative ideas and techniques.



Decathlon are one of the most recognisable sports retailers in the UK with a massive product range catering for a huge variety of activities. Template have been at the forefront of the design and production of Decathlon’s marketing literature for over 5 years. We produce all the promotional material for their 3 monthly seasonal campaigns including 32 page sales brochures, all point of sale and advertising. With intermediate campaigns running every six weeks the jobs that we undertake for Decathlon highlight our capacity to work to rigid deadlines whilst producing excellent results.

Decathlon



Horatio Myers

Horatio Myers have been making beds for over 130 years and in that time have evolved into a manufacturer of international repute. They have four distinct brands all with their own identity aimed at different sectors of the market. The company approached Template with the brief of redesigning and reinvigorating the literature that was associated with each brand.

The work that Template has undertaken for Horatio Myers shows our adaptability at being to position product specifically within

a particular market. It is this inherent understanding of the relationship between the style of literature and the customer expectation that ensures that we always satisfy the brief.



At the top end of the market is the Staples range that exudes panache, style and was given the Royal Warrant by George V. Template reflected this quality by using a high end Colorplan Brocade card with gold foil blocking and excellent photography. The result was a brochure that felt expensive to handle and looked fantastic. Dunlopillo is aimed at a discerning clientele who value comfort over price. Template produced a 24 page brochure with room locations from all over the world. These aspirational sets were created in-house using Photoshop and proved highly popular. Slumberland is a

family range aimed at old and young, big and small.

We produced a series of cards showcasing the various beds in a fun A5 wallet. At the budget end is the Myers range for which we used a traditional folder design with simple factual inserts.

Horatio Myers



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