Listing Your Home For Sale - Keller Williams Realty · of experience negotiating, managing,...

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TONI PATILLO & ASSOCIATES Homes, Investments, Education Listing Your Home For Sale

Transcript of Listing Your Home For Sale - Keller Williams Realty · of experience negotiating, managing,...

Page 1: Listing Your Home For Sale - Keller Williams Realty · of experience negotiating, managing, marketing, selling and servicing real estate properties and transactions. As the Associate

TONI PATILLO& ASSOCIATES

Homes, Investments, Education

Listing Your Home For Sale

Page 2: Listing Your Home For Sale - Keller Williams Realty · of experience negotiating, managing, marketing, selling and servicing real estate properties and transactions. As the Associate

TONI PATILLO& ASSOCIATES

Homes, Investments, Education

Introducing Keller Williams Realty

Founded in 1983, Keller Williams Realty Inc. is the third-largest real estate franchise operation inthe United States, with 679 offices and 73,000 associates in the United States and Canada. Thecompany, which began franchising in 1990, has an agent-centric culture that emphasizesaccess to leading-edge education and promotes an economic model that rewards associates asstakeholders and partners.

The company also provides specialized agents in luxury homes and commercial real estateproperties. For more information, or to search for homes for sale visit Keller Williams Realtyonline at (www.kw.com)

Industry leading training and education

“Most Innovative Real Estate Company” — Inman News

"Highest Satisfaction For Home Buyers Among National Full Service Real Estate Firms, Two Years in a Row!” - JDPowers

Keller Williams is committed to training & education. This translates to:

better fiduciary & legal representation and counsel for our clients

greater return on each transaction

Impeccable customer service to meet and exceed our clients expectations

projected by year-end by National Association of Realtors

Page 3: Listing Your Home For Sale - Keller Williams Realty · of experience negotiating, managing, marketing, selling and servicing real estate properties and transactions. As the Associate

TONI PATILLO& ASSOCIATES

Homes, Investments, Education

Market Share by Real Estate Office

Page 4: Listing Your Home For Sale - Keller Williams Realty · of experience negotiating, managing, marketing, selling and servicing real estate properties and transactions. As the Associate

TONI PATILLO& ASSOCIATES

Homes, Investments, Education

Our Belief System

Win-Win – or no deal

Integrity – do the right thing

Commitment – in all things

Communication – seek first to understand

Creativity – ideas before results

Customers – always come first

Teamwork – together everyone achieves more

Trust – starts with honesty

Success – results through people

Page 5: Listing Your Home For Sale - Keller Williams Realty · of experience negotiating, managing, marketing, selling and servicing real estate properties and transactions. As the Associate

TONI PATILLO& ASSOCIATES

Homes, Investments, Education

Toni PatilloToni Patillo is always ranked at the top of her profession with over 20 years of experience negotiating, managing, marketing,selling and servicing real estate properties and transactions.

- Licensed California Real Estate Broker- Certified Loan Modification Specialist,- Certified Pre-Foreclosure Specialist- Certified REO Specialist

As the Associate Broker of Record for Keller Williams Santa Monica market center, Toni Patillo oversees the negotiations andsales of over 185 sales agents. Her commitment to excellence, providing unparalleled personal service and consistent follow-through, combined with her superior market knowledge, have rewarded her with the respect and acknowledgement of herclients and peers as a true and successful professional.

For the last eight years Toni has ranked in the top 3% of all Sales Professionals nationwide within the Prudential & KellerWilliams Real Estate Network for her outstanding performance.

From Intellectual Property to Real Property, Toni’s journey as a highly driven entertainment executive, to owner of a holisticday spa, to entrepreneurial business consultant, to Real Estate Broker proves this woman is on a mission. Specializing inentertainment management, finance and business affairs, Patillo has built businesses for entertainment legends Dick Clark, BerryGordy (Motown Productions), Suzanne de Passe (de Passe Entertainment) and Beverly Sassoon. Toni is admired andrespected for her skills and talent in business building and empowering individuals and companies to reach beyond themselvesto achieve extraordinary goals.

With her extensive financial, administrative and networking background, combined with her acute understanding of theentrepreneurial aesthetic, Patillo works with some of the most recognized names in the real estate, entertainment & sportsindustries today. Toni is a member in good standing of the Beverly Hills Board of Realtors, the Southland Regional Associationof Realtors, the California Association of Realtors and, the National Association of Realtors.

Page 6: Listing Your Home For Sale - Keller Williams Realty · of experience negotiating, managing, marketing, selling and servicing real estate properties and transactions. As the Associate

TONI PATILLO& ASSOCIATES

Homes, Investments, Education

And The Associates

Karen KopittkeLicensed Assistant to

Associate Broker of Record

Jimmi Weaver

Transaction Coordinator

Jessica SoltanFidelity National TitleTitle Representative

www.jessicasoltan.com

Melinda TopeteAmerican Trust Escrow

Escrow Officerwww.americantrustescrow.com

Steve HasaniFirst Liberty Funding Corp.

Mortgage Brokerwww.flfcorp.com

Jeff Chonis

Realtor Associate

Page 7: Listing Your Home For Sale - Keller Williams Realty · of experience negotiating, managing, marketing, selling and servicing real estate properties and transactions. As the Associate

TONI PATILLO& ASSOCIATES

Homes, Investments, Education

Why Should You Hire Me? Your home is most likely the largest investment in your life!My ultimate objective is to make sure you have the best shot at protecting and maximizingyour interests as it relates to that investment, especially during these current challenging times. This is a Skill Based market and today representation is everything.All parties in a Real Estate transaction have professional negotiators and representatives in place specifically to protect their interest and you deserve and need a professional torepresent you as well.

I am a licensed California Real Estate Broker, Certified Pre-Foreclosure Specialist and the Associate Broker of Record with over 20 yearsof experience negotiating, managing, marketing, selling and servicing real estate properties and transactions. As the Associate Brokerof Record for a successful Westside market center I oversee the negotiations and sales of over 190 sales agents.

I am a communicator: I will consult with you regarding your real estate related financial objectives and hardships and create acomprehensive plan. I keep up to date on a daily basis with ever changing bank policies and government policies. I will give youfeedback on all developments both market wise and transactional.

I am an expert negotiator: I first offer a sensitive ear to both sides of a transaction and make sure both sides feel that they have beenheard and together we create a WIN-WIN resolution. I know how to make the best presentation on your behalf. I am well versedon the current threshold formula that lenders are working with and know how willing they are to negotiate. I will negotiate forbetter concessions to save you money.

I am a problem solver, listener, a buffer and a source of calmness and reassurance: With my years of experience, up to the minutetraining and positive attitude, my forte is breaking down challenges and transforming them into manageable issues. Buying and sellingproperty is as much an emotional experience as a financial one. Most of my clients have found that if they talk through their realestate related anxieties with me, their stress during the transaction feels more manageable.

I am a stickler for accuracy, professional presentation, adherence to and knowledge of legal and ethical issues. I keep myself up todate and educated.

Why Toni Patillo & Associates?

Page 8: Listing Your Home For Sale - Keller Williams Realty · of experience negotiating, managing, marketing, selling and servicing real estate properties and transactions. As the Associate

TONI PATILLO& ASSOCIATES

Homes, Investments, Education

Sales

7882 Fareholm Dr. , LA ……………………………………….…5350 Playa Vista Dr., #20, Playa Vista ……………………………636 Brooks, Venice ………………………………………..….…705 Broadway, Venice …………………………………….….…13600 Marina Pointe Dr. #412, MDR ……………………………415 Willaman Drive, LA ……………………………………….…13650 Marina Pointe Dr. #1707, MDR ………………………….1053 Meadow Brook, LA ………………………………………..1351 Havenhurst #303, West Hollywood ………………………446 Del Norte St., Mt. Washington ………………………………106 N. Arden, LA …………………………………………….…2340 Fox Hills Drive PH, LA ……………………………………

2320 Walnut, Venice ……………………………………………919 N. Alisos St., Santa Barbara …………………………………529 N. Laurel, LA …………………………………………..….…1332 S. Dunsmuir Ave., LA ……………………………………….801 S. Detroit, LA …………………………………….……….…21151 Mesarica Rd., Covina ………………………………………4515 Don Pio , Woodland Hills ……………………………….…

$1,750,000 $610,000 $1,350,000 $1,000,000 $769,000 $1, 050,000 $1,100,000 $1,050,000 $828,000 $775,000 $1,175,000 $1,040,000

$1,325,000 $859,000 $845,000 $960,000 $949,000 $925,000 $894,000

Address Price

Page 9: Listing Your Home For Sale - Keller Williams Realty · of experience negotiating, managing, marketing, selling and servicing real estate properties and transactions. As the Associate

TONI PATILLO& ASSOCIATES

Homes, Investments, Education

Our Mission

LA City Short Sales, a division of Toni Patillo & Associates, is dedicated to assisting distressedhomeowners nationwide by identifying and implementing the best available loss mitigation option toprevent foreclosure.

Following a thorough analysis of each situation by our specialist, we work with homeowners and theirlenders to come up with the appropriate loss mitigation solution, whether it is reinstating themortgage, a forbearance agreement, a loan modification, a repayment plan, a deed in lieu offoreclosure, or a short sale agreement. LA City Short Sales diligently works on behalf of thehomeowner to market the sale, negotiate and secure a fair agreement with their lender.

Page 10: Listing Your Home For Sale - Keller Williams Realty · of experience negotiating, managing, marketing, selling and servicing real estate properties and transactions. As the Associate

TONI PATILLO& ASSOCIATES

Homes, Investments, Education

Is a short sale the best choice for you and your family?

If you are struggling with your mortgage payments, the most important thing you can do is be proactive and takecontrol of your financial situation.

It’s not just about credit score impact, but the impact on your financial stability. By taking control of your mortgagesituation you can prevent further damage to your credit and mitigate against increased tax liability.

Short selling your home will allow you and your family to repurchase a home sooner than foreclosure.

Don’t delay, the sooner you start the process, the higher your success rate will be.

LA City Short Sales is one of the leading short sale processing and negotiating companies in the country. Our teamworks tirelessly on behalf of homeowners and has a deep wealth of experience from having assisted homeownersover the years.

Page 11: Listing Your Home For Sale - Keller Williams Realty · of experience negotiating, managing, marketing, selling and servicing real estate properties and transactions. As the Associate

TONI PATILLO& ASSOCIATES

Homes, Investments, Education

The Short SaleAlso known as a real estate short pay-off or apre-foreclosure workout, a short sale is anagreement with a lender to accept less thanthe amount owed by a borrower via a sale ofthe property to a third party. With thisagreement, the lender releases the borrowerfrom the mortgage, thereby preventingforeclosure.

What is a Loan Modification?

A loan modification is a change in one or moreof the terms of a borrower's loan, and results ina payment that the borrower can afford. Thesechanges may include either an extension of theterm of the loan, and/or a reduction ormodification of the interest rate, the monthlypayment, or the principal balance.

Page 12: Listing Your Home For Sale - Keller Williams Realty · of experience negotiating, managing, marketing, selling and servicing real estate properties and transactions. As the Associate

TONI PATILLO& ASSOCIATES

Homes, Investments, Education

Frequently Asked Questions

How do I qualify for a short sale?In order to be eligible for a short sale, you must be able to prove to the lender that you are a victim to a “hardship” and aretherefore unable to continue making payments on your mortgage.

When should I begin the short sale process?As soon as you possibly can. Foreclosure situations tend to be extremely time sensitive. The sooner we can begin thenegotiations with your lender, the greater the chances of a successful resolution.

What do I need to send to LA City Short Sales in order to get the short sale process started?We would only need a few documents from you in order to open your file here and get the process started. The links tothese documents can be found on www.lacityshortsales.com

How long does a short sale typically take to complete?Every short sale is unique and follows its own timeline. Typically a short sale is completed within two to four months from thetime we have a complete short sale package ready to present to the lender.

How much will a short sale cost me?Absolutely nothing out of pocket. Unlike other loss mitigation companies, LA City Short Sales provides the marketing andshort sale negotiation services at no cost to the homeowner.

Page 13: Listing Your Home For Sale - Keller Williams Realty · of experience negotiating, managing, marketing, selling and servicing real estate properties and transactions. As the Associate

TONI PATILLO& ASSOCIATES

Homes, Investments, Education

+15%

+10%

Market Value

-10%

-15%

10%

30%

60%

75%

90%

PERCENTAGE OF BUYERS

ASKING PRICE

IMPORTANCE OF INTELLIGENT PRICING

As the triangle graph illustrates, more buyers purchase their properties at market value than above market value. Ifyou price your property at market value, you are exposing it to a much greater percentage of prospective

buyers and you are increasing your opportunity for a sale.

Page 14: Listing Your Home For Sale - Keller Williams Realty · of experience negotiating, managing, marketing, selling and servicing real estate properties and transactions. As the Associate

TONI PATILLO& ASSOCIATES

Homes, Investments, Education

Selling Price Vs. Timing

Timing is extremely important inthe real estate market.

A property attracts the mostactivity from the real estatecommunity and potential buyerswhen it is first listed.

It has the greatest opportunity tosell when it is new on the market.

WEEKS ONMARKET

ACTIVITY

1 2 3 4 5 6 7 8

Page 15: Listing Your Home For Sale - Keller Williams Realty · of experience negotiating, managing, marketing, selling and servicing real estate properties and transactions. As the Associate

TONI PATILLO& ASSOCIATES

Homes, Investments, Education

Learning About Your Home: Where buyers first learned about homepurchased.

Page 16: Listing Your Home For Sale - Keller Williams Realty · of experience negotiating, managing, marketing, selling and servicing real estate properties and transactions. As the Associate

TONI PATILLO& ASSOCIATES

Homes, Investments, Education

Marketing Plan For Your Home Targeted Marketing

Open House & Caravan Yard Signs Property Flyer KW Exclusive Alerts & Caravan Direct e-mailer to local

prospects/clients Contact all Neighborhood Agents

Print Advertising to Target Market Just Listed direct mailer LA Times KW Section MLS Open House Guide LA Times Open House Guide

Online Marketing MLS Property Web Site Realtor.com Electronic Open House

Announcement Kellerwilliams.com Zillow.com Trulia.com AOL.com Tonipatillo.com Lacityshortsales.com Craigslist.com

Photography Professionally Photographed Virtual Tour

Page 17: Listing Your Home For Sale - Keller Williams Realty · of experience negotiating, managing, marketing, selling and servicing real estate properties and transactions. As the Associate

TONI PATILLO& ASSOCIATES

Homes, Investments, Education

Property Brochure

Page 18: Listing Your Home For Sale - Keller Williams Realty · of experience negotiating, managing, marketing, selling and servicing real estate properties and transactions. As the Associate

TONI PATILLO& ASSOCIATES

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74% of buyers begintheir search online

Featured Home onwww.tonipatillo.com

Page 19: Listing Your Home For Sale - Keller Williams Realty · of experience negotiating, managing, marketing, selling and servicing real estate properties and transactions. As the Associate

TONI PATILLO& ASSOCIATES

Homes, Investments, Education

Custom Property Website & Domain Address

Page 20: Listing Your Home For Sale - Keller Williams Realty · of experience negotiating, managing, marketing, selling and servicing real estate properties and transactions. As the Associate

TONI PATILLO& ASSOCIATES

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Maximum exposure in LA TIMES Online and print media!

Page 21: Listing Your Home For Sale - Keller Williams Realty · of experience negotiating, managing, marketing, selling and servicing real estate properties and transactions. As the Associate

TONI PATILLO& ASSOCIATES

Homes, Investments, Education

Full page ads in the MLS BrokerCaravan and MLS Online marketing

•MLS.com receives over•20 million hits per month

•MLS.com guest site has over•100,000 unique visitors generating•over 10 million hits per month

Email distribution reachingOver 50,000 local brokersand agents.

All local Agents and Brokers will know that your home is on the market.

Page 22: Listing Your Home For Sale - Keller Williams Realty · of experience negotiating, managing, marketing, selling and servicing real estate properties and transactions. As the Associate

TONI PATILLO& ASSOCIATES

Homes, Investments, Education

Weekend exposure in LA TIMES home listings

Page 23: Listing Your Home For Sale - Keller Williams Realty · of experience negotiating, managing, marketing, selling and servicing real estate properties and transactions. As the Associate

TONI PATILLO& ASSOCIATES

Homes, Investments, Education

Home Selling Process

MARKET RESEARCH

LISTING SIGNED

OFFICE

MULTIPLE LISTING

CONTACT PROSPECTS

SHOWINGS

OPEN HOUSE

OFFER RECEIVED

OFFER

CONTRACT ACCEPTED

INSPECTIONS

BROKER’S TOURGRAPHICS OFFICE TOUR

MLS COMPUTER MLS MEMBERS

TRANSACTIONPROCESSING

NET SHEET

COUNTER OFFER

EARNEST MONEY

MLS TOURS

BEGINPROCESS

Page 24: Listing Your Home For Sale - Keller Williams Realty · of experience negotiating, managing, marketing, selling and servicing real estate properties and transactions. As the Associate

TONI PATILLO& ASSOCIATES

Homes, Investments, Education

Contract To Close

PROCESSING

MORTGAGE CO. CREDIT REPORT APPRAISAL

LOAN APPROVAL

UNDERWRITING VERIFICATIONS

TITLE CO.

ASSEMBLE PAPERS

SETTLEMENT

HOME SOLD

REJECTION

TRANSACTIONPROCESSING

Page 25: Listing Your Home For Sale - Keller Williams Realty · of experience negotiating, managing, marketing, selling and servicing real estate properties and transactions. As the Associate

TONI PATILLO& ASSOCIATES

Homes, Investments, Education

Associate Broker of RecordDRE # 01313287

2701 Ocean Park Blvd., #140Santa Monica, CA 90405

m. 310 497-7053o. 310 482-2035f. 424-744-4148

www.lacityshortsales.comwww.tonipatillo.com