Listing webinar
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Transcript of Listing webinar
LOGO
Business Listings Webinar
Consumers
They quickly and easily find local businesses that have what they are searching for…..
Can see reviews about YOUR business (and the competition)
Are making decisions where to buy from.
Search Online- Buy Locally
52% of Consumers are More Likely to Use a Local Business with Positive Reviews
Local Search MarketingWIIFM
Introduce s YOUR business to the public. When a consumer searches using the relevant
keywords, YOUR business details will show on the local directory or listing.
What matters most is the contact details and complete address. Any business can be listed even having no website, or while the website is in a work-in-progress status.
Being Found in local searches can generate new customers, and returning clients. Most people nowadays search on the Internet first before visiting any business establishments.
Having a Local Search Marketing Plan you will get new leads, increase traffic and generate revenue.
Tip #1
Claim Your Business on Local Directories and Review Sites
Claim Your Business on Local Directories and Review Sites Google+ Local Yahoo Bing Yelp Merchant Circle And others
Tip #3
This includes your website, your local directory listings, and your social media pages
Multiple locations need to have separate online properties for each location
If any of your business details change- update your listings ASAP
Use the Same Business Name, Address, and Phone Number Across
the Board
Tip #2
Most consumers today go online to find local products and/or services
The more reviews your business has, the more credible you are in the eyes of local consumers
Ask Your Customers for Reviews
Tip #4
Avoid using ONLY a toll-free number on your website
A local number helps the search engines verify your location, which is crucial for businesses trying to capture local customers
Use a Local Phone Number on Your Website
Tip #5
Helps improve the strength of your website in terms of local SEO
Improves your Search Engine Rankings
Gets You Found where your “customers” are looking for you
Allows you to network with peers in your local area and open up new opportunities
Get Links from Local Sources
Improving Online Visibility
The LMS Visibility feature gathers all the locations on the web where your business listing can be found. It shows you where you're missing and where the data might be wrong.
The more listings and the more consistent listings you have, the higher up on Google you will be!
LOGO