listing presentation_2010_tcm13-16290

ONLINE MARKETING PLAN

©2010 REALTOR.com® All rights reserved. rdc_listing presentation_full_011510_v2

REALTOR® PROFILE

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NameCompany informationContact informationContact informationWebsite/email

Years in business EducationDesignationsOrganizations

Introductory paragraph goes here.

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COMMUNITY INVOLVEMENT

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MY RECENT SALES

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TESTIMONIALS

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HOW OUR OFFICE COMPARES:

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MY CREDENTIALS

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Price too low and you lose the value.Price too high and you lose the buyers.

ASKING PRICE VS. SELLING PRICE

Strategically pricing your home to get it sold for the most money in the least amount of time

CRITICAL WEEKS WHEN A PROPERTY IS LISTED

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Pricing correctly helps you strike a deal when there is more competition for your home.

PRICING VS. POTENTIAL BUYERS

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Properly priced, you will have the possibility of many more buyers competing for your property.

IMPORTANCE OF PRICING ON ULTIMATE PRICE

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I will negotiate on your behalf to help get the best price at the best terms in the shortest amount of time.

Over time a home that has not been sold may attract offers below market value.

PREVIEW OF YOUR HOME

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In addition to my efforts, the associates in my office may be assisting me in locating buyers, showing and selling your home.

90% of consumers use the internet to search for their home

Reach the widest audience of potential buyers.

More buyers = better chance of finding one willing to meet your terms, price and desired closing date.

ONLINE MARKETING PLAN OBJECTIVES

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Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009

94.3% of recent movers said the internet was becoming more important than print.

NEW MOVER SURVEY

Source: Conducted by DME, Inc. for REALTOR.com® Findings, April 2008

YES – 94.3%

NO – 4.7%

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36% OF BUYERS FOUND A HOME VIA THE INTERNET - UP FROM 8% IN 2001


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Signs 12%

Print ads 2%

Internet 36%

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2002: Internetsurpassed print ads

2004: More buyers found their home on internet than from signs

NAR 2009 PROFILE OF HOME BUYERS & SELLERS

HOW BUYERS FOUND THEIR HOME


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2009: The internet is THREE TIMES as powerful as signs

16For illustrative purposes. Varies by broker and region.

BEST OF ALL WORLDS

BUYERS WHO ARE JUST ON

REALTOR.COM®

BUYERS WHO SEARCH OUR LOCAL SITE AND

REALTOR.COM®

PRINT ADS

BUYERS SEARCH OUR LOCAL WEB SITE

I market to buyers who are on our site PLUS buyers who have not yet picked a broker.

TOTAL MONTHLY MINUTES SPENT ONLINE(NATIONWIDE COMPARISON, in millions)

Source: comScore Media Metrix, November 2009

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I focus on REALTOR.com®

- where more consumers spend the most time

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The REALTOR.com® Facebook® application is a non-intrusive way that I can keep my sphere apprised ofyour listing

SOCIAL NETWORKING

Because REALTOR.com® has millions of listings…

I will make yours stand out

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MOBILE BUYER MARKETING PLAN

Buyers driving through the neighborhood can:

- Find your home, get directions and a map

- Connect with me in one “click” to get details and make an appointment

HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?

Buyers who already want this location find me through REALTOR.com® iPhone marketing.


• Enable your home to rise to the top of the search above all other homes by adding more photos

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• I Place my cell phone on multiple points to increase buyer calls for your property

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• I will make your home stand out with a video or virtual tour

Over 100 million Americans watch

videos on the internet every month

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Source: comScore Media Metrix, Unique Users, November 2009

OPEN HOUSES

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• Local and regional buyers make up half of the market

• I will market your open house where most buyers are doing research in the early part of the buying decision

• Those who know the neighborhood may refer their friends to your home

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• Thousands of home buyers sign-up for home search assistance on REALTOR.com® each month

BUYER ASSIST BY REALTOR.COM®

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• I’m one of only 2 agents positioned on REALTOR.com® in the zip code where your home is located to help buyers search for a home.


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• This exclusive program enables me to guide home buyers towards the purchase of a home during a critical phase of their search


FEATURED HOMES™ MARKETING SYSTEMSM

Locally, regionally, nationally and internationally

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• Move up buyers

• First time homeowners

• Local buyers

• Relocation buyers

• Investors

• Foreign buyers

• I can make your home the first one buyers see


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• Triple the number of buyers who see your home

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• Exclusive position gets your home seen before all others

TOP PRODUCER® MARKETING SYSTEM

Top Producer® Helps ConvertMore Internet Buyers

INTERNETINQUIRY SOLD

NOT READYTO BUY

TOP PRODUCER

FOLLOW-UPREADYTO BUY

READYTO BUY

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ONLINE LISTING PERFORMANCE REPORT

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• Weekly tracking report shows how many buyers are looking at your home

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