Web 2.0 Marketing and Sales

strategy to get your home SOLD!

3 Factors to consider when selling

1.Presentation- The “WOW Factor” 1st Impression- Establish an Emotional Connection

2.Promotion- Traditional Marketing - Web 2.0 Marketing

3.Price- Ready, Willing, and Able buyer is willing to pay- Based on Sold Comparables

Presentation

Standard Photography (Before)

Professional HD Photography (After)

Promotion

MLS Syndication

Traditional Marketing

Facebook gets more hits than Google

Facebook Fan Page

Enhanced with Community Links

YouTube Video

YouTube is the world’s #2 search engine

Creating an Emotional Connection

Domain Name RegistrationCustom Web Site Sign Rider

Neighborhood Assistance

AWESOME  Agent(206)555-­‐1212

FOR  SALE425.213.9794Rob  Penrose

Marketing  Specialist425.213.9794

Facebook Fan Page

YouTube Video

Domain Name Registration

Custom Web Site

Sign Rider

( Total Exposure ) ( ) ( ) Viral Marketing Exposure

23 Different Search Engines

Listing Optimization with Web 2.0 Syndication

Comprehensive Communication

Track Showings

Track the Market Get Feedback

Track Showings

Personal phone contact every week from me and my team

Get Feedback

Follow up on every showing automatically

Track the Market

Real-time market activity

Price

The Competition (Active Comparables)

The Competition (Sold Comparables)

Let’s Get Started!