Listing Presentation
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Transcript of Listing Presentation
Richard Burton [email protected]
Richard BurtonRealtor, Sales Professional [email protected]
Direct: 678-636-9098
Solid Source Company Information
Solid Source is thankful to have a strong and respected presence in the marketplace. Please find listed below, a list of recent awards and acknowledgements:
INC. Magazine, 2008, #95 Fastest-growing Private Company in the USA
INC. Magazine, 2008, #6 Fastest-growing Woman-owned Company in the USA
PACESETTER Award 2006, 2007, 2008 & 2009 Atlanta Business Chronicle
#1 Fastest-growing Woman-owned Firm 2006, 2007, 2008 & 2009, Atlanta Business Chronicle
Top 10 Real Estate Organizations 2007, 2008 & 2009, Atlanta Business Chronicle
90% of consumers use the internet to search for their home
Reach the widest audience of potential buyers.
More buyers = better chance of finding a buyer willing to meet your terms, price and desired closing date.
ONLINE MARKETING PLAN OBJECTIVES
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009
Richard Burton * * * 678-636-9098 * * * [email protected]
36% OF BUYERS FOUND A HOME VIA THE INTERNET - UP FROM 8% IN 2001
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009
Richard Burton * * * 678-636-9098 * * * [email protected]
Every Other Realtors Marketing Plan
• Post a Sign & Lockbox• Enter your Home in MLS• Take Photographs• Prepare a Flyer• Open House• Hope for a Buyer
I do all of the above PLUS …..
My Enhanced Marketing Plan Includes:Realtor.com
• Showcase ListingEnhancements
• Banner Advertising for Buyers on Realtor.com
My Enhanced Marketing Plan Includes:Video & Photography
Provide Video & links to:MLSRealtor.comYou TubeFacebookTwitterMy web site & blogsEmail
Retain a Professional Photographer
My Enhanced Marketing Plan Includes:Social Media
• Promote on
My Enhanced Marketing Plan Includes:Web Site Marketing
• Single Home Website
• Use QR Codes
The REALTOR.com® Facebook® application is a non-intrusive way that I can keep my sphere apprised ofyour listing
SOCIAL NETWORKING
Richard Burton * * * 678-636-9098 * * * [email protected]
Buyer can call for information on your home 24/7
Hotline captures buyer’s phone
number to allow follow-up and to track trend data
Buyer can also receive an instant text message on your home
details
Richard Burton * * * 678-636-9098 * * * [email protected]
My Enhanced Marketing Plan Includes:“Anytime” 24-7 Information Hotline
My Enhanced Marketing Plan Includes:Supra Lockbox
– Tracks agent home entry & contact– Information for timely follow-up– Can be set for customized showing• Increase feedback response rates by using
www.showingsuite.com
– hours
Richard Burton * * * 678-636-9098 * * * [email protected]
Your listing published in both Multiple Listing Services (MLS)
My Enhanced Marketing Plan Includes:
TOTAL MONTHLY MINUTES SPENT ONLINE
(NATIONWIDE COMPARISON, in millions)
Source: comScore Media Metrix, November 2009
I focus on REALTOR.com®
- where more consumers spend the most time
Richard Burton * * * 678-636-9098 * * * [email protected]
Richard Burton * * * 678-636-9098 * * * [email protected]
MOBILE BUYER MARKETING PLAN
Buyers driving through the neighborhood can:
- Find your home, get directions and a map
- Connect with me in one “click” to get details and make an appointment
HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?
Buyers who already want this location find me through REALTOR.com® iPhone marketing.
Richard Burton * * * 678-636-9098 * * * [email protected]
HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?
• Enable your home to rise to the top of the search above all other homes by adding more photos
• Enhanced listings allow up to 25 photos
Richard Burton * * * 678-636-9098 * * * [email protected]
• I Place my cell phone on multiple points to increase buyer calls for your property
HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?
HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?
I will make your home
“stand out” with a
video or virtual tour
Over 100 million Americans watch
videos on the internet every month
Source: comScore Media Metrix, Unique Users, November 2009
OPEN HOUSES
• Local and regional buyers make up half of the market
• I will market your open house where most buyers are doing research in the early part of the buying decision
• Those who know the neighborhood may refer their friends to your home
ONLINE LISTING PERFORMANCE REPORT
• Weekly tracking report shows how many buyers are looking at your home
PRICING VS. POTENTIAL BUYERS
9
Properly priced, you will have the possibility of many more buyers competing for your property.
Trusted Industry Leaders
COMMUNICATION
• Proven marketing tools and experience
• Timely and effective personal communication
• Skillful contract and process negotiations
• Working with your best interests in mind
RESULTS!