Listing Presentation

Date 2/21/2010

To: Michelle and Michael

From: Marc Takacs

Re: Your guide to selling your home

Michelle and Michael,

I am different from most real estate professionals. I have built my business on results, and I am confident I can deliver for you.

I have the experience and know-how to put a sold sign on your property.

I know you're thinking about selling your home, and I want to be the real estate professional to help you. I commit to working with you individually and taking the time to understand the unique selling points of your home and neighborhood.

Most agents simply list homes. I market them.

From listing to closing, I am committed to navigating the entire sale process for you, using my expertise to sell your home smoothly, for top price. I will actively target the types of buyers most likely to want your home. I will advise you about the home repairs and improvements that will maximize your asking price. And I will advertise your home 24 hours a day, 7 days a week.

This package contains helpful information for you, including an overview of the home selling process, answers to frequently asked questions, my 14-step marketing plan and return on investment statistics for home remodeling projects.

After you've had the chance to review this information, please contact me. I'd like to prepare an in-depth

analysis of your unique home, compare it to other homes in the market, and recommend a personalized

marketing program and pricing strategy for you.

I appreciate the opportunity to earn your business.

Sincerely,

Marc Takacs

Keller Williams Realty Atlanta Midtown

1420 Peachtree Street #100, Atlanta, GA 30309

P 404-538-6849 F 404-604-3285 E [email protected]

Marc Takacs | 404-538-6849

[email protected]

prepared for:

compliments of:

Michelle and Michael

Marc Takacs

Keller Williams Realty Atlanta Midtown

1420 Peachtree St. 100, Atlanta, GA 30309

{AGENT PHOTO}


selling your homeIt’s all about you

The home selling process

Frequently asked questions

What I do for you

14-step marketing plan

Maximizing your home’s value

Why Keller Williams Realty

About me

What my clients say

Marc Takacs • 404-538-6849

[email protected] • www.marctakacs.com

it’s all about you

My real estate business has been built around one guiding principle: It's all about you.

Your needs

Your dreams

Your concerns

Your questions

Your finances

Your time

Your life

My entire focus is on your complete satisfaction. In fact, I work to get the job done so well, you will want to tell your friends and associates about it. Maybe that's why over 50% of my business comes from repeat customers and referrals.

Good service speaks for itself.

I look forward to the opportunity to earn your business too.


Marc Takacs • 404-538-6849


the home selling process

There are a lot of details to be handled when selling a home. It is my job to streamline the homesale process for you, ensuring everything is completed as quickly and efficiently as possible.

This overview was designed to help you understand the various steps along the way.

Preparing for SaleConduct comparative market analysis to establish a fair market value of your homePrepare and complete the listing agreementRecommend improvements to maximize your home's valuePlace a lock box on your property, if needed

Marketing your HomeEnter listing information into the MLSPlace a For Sale sign on your propertyNotify top local agents of this new listingSchedule your home for office tourSchedule your home for MLS tourDistribute Just Listed flyers to your neighborhoodPost your home information on the InternetSchedule and hold open housesNotify all potential buyers with details of listingArrange showings for other agents

Communicating with YouContact you regularly with feedbackPrepare and deliver regular progress reports to youDiscuss all marketing activities with you

Coordinating the SalePre-qualify potential buyersPresent and discuss all offers with youNegotiate your transaction with the other agentPrepare and finalize the closing


Marc Takacs • 404-538-6849


the home selling process

Other Ways I Can HelpArrange for an agent to assist you in your relocationRecommend a moving companyProvide you with a helpful moving checklistRecommend preferred companies for related services

I will work hard to make the sale of your home as smooth and stress-free as possible!

continued…


Marc Takacs • 404-538-6849


frequently asked questions

Are there things we should do to our home to help ensure the maximum price?Yes. There is a benefit to making sure your home looks its best prior to offering it for sale.There are also small remodeling jobs that will pay off at resale. I can advise you about specificimprovements that will increase your home's marketability and value.

How often will you advertise our property?I don't just list homes; I market them. I will make sure your home is marketed to potential buyersaround the clock, 24 hours a day, 7 days a week. I will customize a marketing plan to reach thetypes of buyers most likely to purchase your home. I know how to maximize the power of theInternet for my clients, while also using traditional methods including newspaper ads, brochures,yard signs and direct mail.

Will you be present at all showings?At open houses I, or a member of my team, will be there. For showings, potential buyers willbring their own agents to see your home. Most buyers prefer only their own agents be present whenevaluating a prospective new home.

What if another agent tells us they can get us more for the house?Some agents will quote a higher listing price just to get your business, but an overpriced house willnot sell. If you choose to work with me, I will conduct a comparative market analysis prior torecommending an asking price for your home. I will explain how I arrived at the price, but ultimatelythe decision is up to you. I will offer my professional opinion on how the market willvalue your home.

Do we have any responsibilities during the marketing of our home?Your primary job during the sale of your home is to keep it neat and clean for showings and openhouses. A large part of a home's appeal involves staging, which is everything from furnitureplacement to home fragrance. I will advise you on how to stage your home well, giving you easytips and quick fixes to maximize your home's appeal.

What happens once we get an offer?I will help you consider each offer and negotiate the best deal for you. Once you'veaccepted an offer, I will guide you through the entire closing process and ensure everythingproceeds smoothly.


Marc Takacs • 404-538-6849


what I do for you

All real estate agents will claim they can sell your house...

I promise to sell your house at the maximum price, with minimum hassle.

Selling a home successfully requires experience, time and resources.

ExperienceFrom pinpointing an optimal asking price to writing a purchase agreement and negotiating termsof sale, real estate transactions are a science.

TimeSelling a home involves hours of open houses, phone calls and paperwork that you shouldn'thave to worry about. I will take care of it all for you.

ResourcesYard signs, brochures, ads, direct mail and Internet technology. Keeping your home in front ofpotential buyers requires marketing 24 hours a day, 7 days a week.

Selling your home can be a daunting task. I work hard so my clients can enjoy having their homes sold worry-free and profitably. I would love the opportunity to earn your business.


82% of home sales are the result of agent connectionsSource: National Association of REALTORS®

Marc Takacs • 404-538-6849


my 14-step marketing plan

My 14-step marketing plan is designed to get your home the maximum amount of exposure in the shortest period of time. Each step involves proven techniques that leverage the opportunities to showcase your home to key people that can either buy your home or help us find the right buyer: Prospective homebuyers, local real estate agents and investors.

I will:

1. Price your home strategically to be competitive with the current market and current price trends.

2. Stage your home to showcase features that buyers are most interested in: uncluttered rooms and closets, fresh paint and pleasing drive-up appeal.

3. Place For Sale signage, complete with property flyers that are accessible to drive-by prospects.

4. Use a special website that focuses on your home and makes it easy for potential buyers to focus on only that home.

5. Distribute Just Listed marketing to neighbors, encouraging them to tell their family and friends about your home.

6. Optimize your home's Internet presence by posting it on local and global MLS systems and adding multiple photographs and creative descriptions.

7. Create a web commercial of your home and place it on multiple websites to attract local and out-of- town buyers.

8. Create a home book, comment cards and flyers for your property. Showcasing additional information and photos of your home and neighborhood will attract extra attention.

9. Target my marketing to active real estate agents that specialize in selling homes in your neighborhood.

10. Include your home in our company/MLS tour to allow other agents to see your home first hand.


Marc Takacs • 404-538-6849


my 14-step marketing plan

11. Advertise your home in my neighborhood newsletter and direct mail campaigns.

12. Create an Open House schedule to promote your home to prospective buyers.

13. Target my marketing to active buyers and investors in my database that are looking for homes in your price range and area.

14. Provide you with weekly updates detailing my marketing efforts, including comments from prospective buyers and agents that have visited your home.


Marc Takacs • 404-538-6849


continued…

maximizing your home’s value

One of the benefits I offer my clients is advice on which remodeling projects bring the greatest added value at resale. While my years of experience have taught me which improvements are valued most in this local area, I weigh that against regional and national averages to draw the most accurate, statistically-sound recommendations.


Your specific return on investment will depend on the value of your home, value of similar homes in your neighborhood, the availability and pricing of new homes, and the rate at which

property values are changing in surrounding neighborhoods.

Ultimately, a remodel can increase your equity when you sell.

My goal is to net you the most money possible.

I will help you decide which specific projects will maximize your home's sale price.

For our region, here's the average return on investment for some common projects:

Marc Takacs • 404-538-6849


Bathroom remodel

South 71.9%

Deck addition

South 79.8%

Window replacement

South 78.4%

Attic bedroom

South 90.0%

Family room addition

South 68.7%

Roofing replacement

South 71.8%

Master suite addition

South 68.4%

Major kitchen remodel

South 74.6%

Basement remodel

South 84.4%

Sunroom addition

South 55.3%

So

urce: 2009 C

ost V

s. Valu

e Rep

ort

why Keller Williams Realty

There is a reason more and more agents are making the change to Keller Williams Realty. Here's why it matters to you:

KnowledgePowerful curriculum through Keller Williams University keeps us ahead of trends, toolsand advancements in the real estate industry.

SpeedLeading-edge technology solutions accelerate our efficiency and productivity.

TeamworkContrary to other real estate companies, Keller Williams Realty was designed to reward agents for working together – to serve clients better.

ReliabilityKeller Williams Realty was founded on the principles of trust and honesty, emphasizing theimportance of having the integrity to do the right thing and always putting the customers needs first.

SuccessKeller Williams Realty is the fastest growing real estate company in North America.

When you offer a superior level of service, the word spreads fast.

As part of the Keller Williams Realty team, I look forward to providing you with a phenomenalreal estate experience!


Marc Takacs • 404-538-6849


about meHow am I different from other real estate agents?I care about the communities and people I serve and see our homes as a part of the larger aspect of community. To that end I have or am currently serving on the local volunteer newspaper board, community and business associations and I donate $100 to Paws Atlanta in the name of my client for each transaction. I believe I’m different because my actions are stronger than my words.

ExperienceRealtor since 2004 with over 100 Intown homes sold.

TechnologyHeavily vested in web marketing so quality pictures are key. I still believe in traditional methods like networking and open houses, though. I try to take a well rounded approach.

ExpertiseI love the historic and personal aspects of our Intown neighborhoods. They each have their own distinct personality and qualities that really appeal to me. I also have an interest in the unique architecture and an appreciation of our Atlanta homes.

CommunicationRegular feedback and market information is critical to getting your home sold and accomplishing your goals. I strongly believe in gathering and using the feedback the buyer and Realtor community provides us. I’m always an email, phone call or text away.

Clients for LifeMy business is 80% repeat and referral based.

Professional Awards/RecognitionKeller Williams Agent Leadership Council Member, 2009#7 Overall, Keller Williams Midtown Office, 2009Certified Senior Advisor (CSA)Atlanta Board of RealtorsGA Association of RealtorsNational Association of RealtorsABR (Accredited Buyer's Representation) Certification.

PersonalEast Atlanta Business Association, 2008 and 2009 PresidentPorch Press Board MemberNPU-W Citizen RepresentativeEast Atlanta Community Association Member

My Commitment to YouI live here, I don’t disappear


Marc Takacs • 404-538-6849


what my clients say


Marc Takacs • 404-538-6849


Just wanted to send a quick note to thank you for what Susan and I previously thought was impossible – you sold our condo. After 4 years on the market and multiple realtors, we hadn’t had a single offer, but you put together a great marketing plan and made us both feel completely at ease. Each week we received a progress update via e-mail, and were also in regular contact by telephone. Within 2 short months, not only did we have one offer, but got a second as well! In addition, Marc took the time to help me with some minor repairs prior to closing.

Prior to meeting Marc and David, we lost confidence in the Atlanta realtor community. However, we couldn’t be more pleased with your marketing efforts and personal communication with us starting a day one. I’ll be recommending you to all my friends and co-workers and look forward to working with you in the future should we plan to sell again.Sincerely,

John & Susan

We were worried about trying to sell a house from out of state, but Marc made the process unbelievably easy. Each week they have sent a progress update via e-mail, and they have also been in regular contact by telephone. They have made themselves available to us at our convenience, both on the phone and in person when we’ve visited Atlanta. In addition, they have made time to meet various service and repair people at the house since we couldn’t be there.

Overall, we have been very pleased with their marketing efforts and their communication with us. Best of all, we had a signed contract within 45 days of listing the house.

Sincerely,Bonnie and Polly

Listing Presentation

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