Listing on Social Media
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Transcript of Listing on Social Media
![Page 1: Listing on Social Media](https://reader036.fdocuments.us/reader036/viewer/2022070302/546e0fdfaf79596c298b5592/html5/thumbnails/1.jpg)
Listing On Social Media
Todd Carpenter, Sr. Manager of Industry Engagement@tcar on Twitter | [email protected]
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So many people…
1,000,000,000Active monthly Facebook users
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And everyone is talking to everyone…
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The question you’ve been trying to answer…
How can we structure our IDX policyto allow for display on social media.
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The question you’ve been trying to answer…
How can we structure our IDX policyto allow for display on social media.
![Page 6: Listing on Social Media](https://reader036.fdocuments.us/reader036/viewer/2022070302/546e0fdfaf79596c298b5592/html5/thumbnails/6.jpg)
The question you might want to answer first…
Do IDX listings belong on social media?
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Just My Opinion…
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Nobody buys ANYTHING on Facebook.
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Do you shop for anything on Facebook?
“I asked my daughter, who is a freshman in college, she responded: No. And no."- Jim Duncan
“Never even crossed my mind....”- Jay Thompson
“the only time I would go to Facebook.com to buy something is for Facebook ads”- Katie Lance
“The closest I came to buying something was an ad for a new record for a band I liked. And then I researched/bought it on iTunes.”- Nobu Hata
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Sears practically invented mail order…
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You can furnish your whole house at Ikea…
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Can you apply for a loan on BoA’s page?
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Trading stocks on Facebook? Not with Chuck.
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32 million likes… no lattes
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Seems like selling on Facebook would be easy.
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Book a flight on Delta’s page? Not any more.
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People don’t trust Facebook storefronts
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And then there’s those dang privacy notifications…
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It’s not you… it’s Facebook
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Hurricane Sandy Coverage
Sandy Gangnam Style
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Political graffiti on Facebook
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Biggest Olympic story on Facebook
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Just My Opinion…
People use Google to find things.People use Facebook to find people.
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Just My Opinion…
Listings are things.REALTORS® are people.
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If you were going to buy a book..
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If you were going to buy music…
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If you were going to buy a car…
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If you were going to buy a house…
?
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We’re all a bit biased…
?
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What NAR’s 2012 PHBS says…
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Brands give F-Commerce an “F”
“Essentially, F-commerce only gets an “F” because brands used Facebook as yet another digital catalog for selling products and not as a platform for activating new experiences based on the nature and the psychology of the relationships that define the network.”
-Brian Solis, Social Media Consultant
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You can succeed on Facebook
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How Facebook ranks stuff
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Facebook has their own agenda…
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How the Tech Savvy YPN’ers do it
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Hey, I could be wrong…