LISTING AND MARKETING CONSULTATION “I have built a career protecting & promoting your...

LISTING

AND

MARKETING

CONSULTATION

“I have built a career protecting & promoting your interests.”

INSERT

HEAD

SHOT

Mike Galieote

REALTOR®

®2007 Pinnacle Estate Properties, Inc. All Rights Reserved.

TABLE OF CONTENTSTABLE OF CONTENTS• The Company

• Pinnacle Ranking

• My Biography

• Objectives & Goals

• Market Factors

• Market Trends

• Supply & Demand

• Marketing Strategy

• Marketing Plan - three stages

• The Offer Procedure

• Comparative Market Analysis

• Pricing Factors

• Factors that Affect Value of Your Property

• Selling Price Vs. Timing

INSERT

HEAD

SHOT

Mike Galieote

REALTOR®



MY BIOGRAPHYMY BIOGRAPHY•A member of the National Association of Realtors, California Association of Realtors & Southland Association of Realtors.

•Licensed Realtor® since 1996. A consistent multi-million dollar producer - over 200 million dollars in closed escrows.

•Providing clients with open dialogue and positive environment to make savvy business decisions in any market place.

•Attending continued education and seminars to stay well informed.

SPECIALITIES:

•Implementing state-of-the-art

Marketing Techniques •Resale Homes

•Real Estate Financing

•New Tract Housing

•Custom Home Sales

•Excellent Negotiating SkillsTHE PERSONAL SIDE

•Reside in Northridge, CA

•Wife Laura and two wonderful daughters 6 & 8 years.

•Involved in many charities. Dedicated to community.

•Enjoy snowboarding and fly fishing.

INSERT

HEAD

SHOT

Mike Galieote

REALTOR®


COMPANYCOMPANY• Founded in 1985, Pinnacle has a reputation that set the standard

others aspire to achieve. The benchmark is a result of highly educated Agents placed in an environment for success. We are creating local relationships in serving communities throughout Southern California

• Over 400 Agents in Six state-of-the-art Six state-of-the-art officesoffices strategically located:Encino ~ Northridge ~ Porter Ranch ~ Valencia ~ Mission Hills ~ Woodland Hills

• For over 20 years, Pinnacle is a Full Service Real Estate company with

Title, Escrow & Financing under one roof

• Agents have access to management & ownership 7 days a week to

make informed, savvy business decisions to ensure a smooth process

throughout your transaction; Classes held weekly led by top producers,

management and owners

• Get support of locally owned and established neighborhood company with benefits of a corporate franchise !

INSERT

HEAD

SHOT

Mike Galieote REALTOR®


TOP RANKEDTOP RANKEDCOMPANYCOMPANY

Ranked at #5 in Los Angeles County, Pinnacle is gaining momentum in a shrinking market


INSERT

HEAD

SHOT

Mike Galieote

REALTOR®

OBJECTIVES & GOALSOBJECTIVES & GOALS

• Get Top Dollar for your home

in your desired timeframe

• Getting you where you want

to go on time

• Make transaction as smooth

as possibleINSERT

HEAD

SHOT

Mike Galieote

REALTOR®



CONTROLLABLE & CONTROLLABLE & UNCONTROLLABLE FACTORSUNCONTROLLABLE FACTORS

CONTROLLABLE UNCONTROLLABLE

~ Price ~ Interest Rates~ Condition of Home ~ Inventory~ Marketing ~ Economic

Factors~ Availability to Show Your Home

INSERT

HEAD

SHOT

Mike Galieote

REALTOR®


MARKET TRENDSMARKET TRENDS• The 70s

– 1970-73 Recession: Property Levels Went Down– 1974-75 Property Values Leveled Off– 1976-79 Property Values More Than Doubled

• The 80s– 1980-83 Interest Rate 18%, Property Values Down– 1984-85 Property Values Leveled Off– 1986-89 Property Values More Than Doubled

• The 90s– 1990-93 Aerospace Relocation, Property Values Down– 1994 Northridge Quake, Values Continue Down– 1996-97 Home Values Leveled Off– 1998-2005 Home Values About Tripled

• 2005-2007 Residential Inventory has tripled and mortgage

practices have significantly changedINSERT

HEAD

SHOT




MARKETING STRATEGYMARKETING STRATEGY• We need to Sell the home TWICE

• Brokers

– Price

– Accessibility

– Compensation

• Buyers

– Price

– Visibility of property

– Justifying value INSERT

HEAD

SHOT

Mike Galieote

REALTOR®



MARKETING PLAN: MARKETING PLAN: PART ONEPART ONE Prepare your home for showing

Staging your home for “THE SALE,” remove clutter, paint, carpet….

Advertising

Install Sign with information box

M.L.S. (Multiple Listing Service)

Lock Box, safety with convenient showings

E-mail Blast! To prospective buyers and brokers.

Newspaper ads strategically placed.

Personal web page www.MikeGalieote.com & www.realtor.com

Seller’s Advantage – Enhanced Featured Property realtor.com 91343 zip code!

Mail 5000 “Just Listed” Announcements to the surrounding area

800# A Real Estate Information Hot Line – providing buyers an audio tour of your home 24 hours a day, 7 days a week

Office Caravan – immediate exposure to Pinnacle agents.

Broker Open House.

Open Houses to the public.

INSERT

HEAD

SHOT



MARKETING PLAN: MARKETING PLAN: PART TWOPART TWO

MLS Information Sheets – details price, terms and

conditions

Highlight Sheets – Lists special features

Color Brochures – helping buyer recall your home

Financing Sheets – defines financing programs

Special feature cards – pin points special features

INSERT

HEAD

SHOT



MARKETING PLAN: MARKETING PLAN: PART THREE

Follow-up with agents who have shown your home

Communication letter or progress report for the sellers

Advertising letter – detailing marketing efforts

Evaluate your homes position in the market place monthly

INSERT

HEAD

SHOT

Mike Galieote

REALTOR®


PREPARING FOR THE OFFERPREPARING FOR THE OFFER

In slow economic times, offers to purchase routinely come in “low” whereas in

healthy economic times, offers are closer to the asking price. Do not be

offended by any offer received. Be offended by buyers who tour your property

and don’t submit an offer.

1. ACCEPTANCE. Signed by all parties, dated, delivered… congratulations, you’re on your way to having your property sold!

2. REJECTION. Unconditional… unfortunately, your home is still on the market.

3. COUNTER OFFER. Any change to the contract constitutes a counter offer. You are now in the renegotiation stage.

4. NO ACTION. Equals rejection. Your home is still on the market.

INSERT

HEAD

SHOT



THE OFFER PROCEDURETHE OFFER PROCEDURE1. I will present and explain the offer to you.2. Different scenarios will be presented to you, in order to ensure your objectives are being met. 3. Items to pay special attention to:

A. Buyer’s qualifications K. Reliabilility and reputation of service providersB. Price L. Home Protection plan. Which company will afford theC. Amount of Buyer’s Deposit most dependabilityD. Interest rate should be above M. Exclusions of any attached items you are

taking with youthe prevailing rates. N. If needed, we will prepare a counter offer to protect your

E. What is length of time for loan approval? O. Review each item on the purchase agreement & addendumsF. Who is paying Buyer’s closing costs?G. Proper Allocation of Seller’s costs

H. Length of escrow I. Types of contingencies and their time periods J. Checking required addendums to purchase agreement

As your REALTOR, I am your first line of defense and protection. YOUR best interests are always my first priority.

1. We will get you the highest possible price for your home! 2. We will negotiate an escrow period ideal for you.3. We will negotiate a possession/occupancy period ideal for you.4. We will negotiate personal property.5. We will negotiate a large deposit from the buyers.6. We will negotiate home inspection items.7. We will watch the time periods for contingencies & inspections.

Through my extensive training at Pinnacle, you are assured

of having a negotiating advantage! INSERT

HEAD

SHOT



COMPARATIVE MARKET ANALYSISCOMPARATIVE MARKET ANALYSIS

Please review recent activity in your

area,

which include active listings, pendings

and sold homes.


INSERT

HEAD

SHOT


PRICING FACTORSPRICING FACTORS

As the triangle graph illustrates, more buyers purchase their properties at market value than above market value. If you price your property at market value, you are exposing it to a much greater percentage of prospective buyers and you are increasing your opportunity for a sale.

PERCENTAGE OF BUYERS

ASKING PRICE

IMPORTANCE OF INTELLIGENT PRICING

+15%

+10%

Market Value

-10%

-15%

10%

30%

60%

75%

90%


INSERT

HEAD

SHotMike Galieote

REALTOR®

FACTORS THAT DON’T AFFECT THE FACTORS THAT DON’T AFFECT THE VALUE OF YOUR PROPERTYVALUE OF YOUR PROPERTY

The value of your property is determined by what a BUYER is willing to pay in today’s market based on comparing your property to others SOLD in your area.Buyers ALWAYS Determine Value!


INSERT

HEAD

SHOT


SELLING PRICE VS. TIMINGSELLING PRICE VS. TIMING

• Timing is extremely important in the real estate market.• A property attracts the most activity from the real estate community and potential buyers when it is first listed.• It has the greatest opportunity to sell when it is new on the market.

WEEKS ON MARKET

ACTIVITY


INSERT

HEAD

SHOT


LISTING AND MARKETING CONSULTATION “I have built a career protecting & promoting your...

Documents

Transcript of LISTING AND MARKETING CONSULTATION “I have built a career protecting & promoting your...