Listening to the Conversation: Employer Brands and the Social Media
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17-Oct-2014 -
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Transcript of Listening to the Conversation: Employer Brands and the Social Media
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Listening to the conversation
Paul Harrison, Carve Consulting CarveConsulting.com
Employer brands: the opportunities and threats of the social media
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“BS Bingo”
GENERATIONY BLOGOSPHERE NAKED
CONVERSATIONS
WIKI MILLENIALS FLAT WORLD
CLUETRAIN MANIFESTO
ENGAGEMENT DIALOGUE
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What are we talking about?
•Blogs •Social Networks •Business Networks•Micro-blogs, Social bookmarks•Wikis, other participatory / user-
generated media
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Why wouldn’t my organisation actively participate in the social media? a) No one reads blogs anywayb) I get enough applications, thanks very
much c) Facebook is blocked to our employees.
What would be the point? d) I don’t want my recruitment ads
appearing on some neo-fascist blogs. e) I haven’t got the budget or the timef) All of the above reasons, plus another 100
there isn’t space to list?
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Why must my organisation actively participate in the social media?
You’re already involved.
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Why is this stuff important?
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Why is this stuff important?
•Your target audience is listening •The external perception of your
organisation •Internal morale•Damage to your digital DNA
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Why is this stuff important?
•Your target audience is listening •The external perception of your
organisation •Internal morale•Damage to your digital DNA•It’s the future
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What are some of the opportunities for my brand?–Create opportunities for the market to
interact with your organisation ..–Engage potential candidates in dialogue..– Identify and nurture influencers and
advocates ..–Build external talent communities..– Identify small problems ..–Listen and act to your existing employees.. –Use targeted social media advertising..–Benefit from positive PR..–Use social media to improve SEO rankings..–Act globally ..
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Start listening.
The single most important thing you can start doing tomorrow?
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Advanced social media tracking
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Build a strategy
And then?
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Build a strategy
• Conversation not interruption • Be authentic • KPIs? Measure engagement
... and then make it happen
And then?
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In conclusion...
•Risk is outweighed by opportunity
•Develop an achievable roadmap
•Listen, Learn, Engage at every opportunity
•Be authentic
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Thanks for listening
Slideshare.com/CarveConsulting CarveConsulting.com/blogLinkedIn.com/in/PaulHarrisonTwitter.com/CarveConsulting