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Social Media Management LIS 4930 Casey Yu Fall 2013 Week 7 10/8/13 FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
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Social Media Management
LIS 4930Casey YuFall 2013Week 710/8/13
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media ManagementToday's topics:• Facebook
Review:• Strategy• Blog (using Wordpress)• Delicious• Stumbleupon• First Blog Post – record your metrics• Wiki updating• Analytics• 2nd blog post• Twitter (5-10 tweets)• Twitter feed on blog• Tweetdeck, Hootsuite• 3rd blog post
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media ManagementAnnouncements:• Thursday, Thursday, Thursday• Wednesday, October 9th, 2013: 5-6:30pm: Social Branding OR
Wednesday, October 23rd, 2013: 5-6:30pm: Professional Branding– Write a blog post after the event, tweet about it, email the link and screenshot to
link to Casey for 5 extra credit points. Each blog post is due 24 hours after the end of the event.
– Blog posts must be free of spelling and grammatical errors and conform to the standards of your other blog posts
Attendance:• Go to our Facebook group page.• Find the question I just posted.• Post a reply BEFORE 2:30pm to be counted on timeAll the news you can use…• Facebook TV• Tweet and Retweet
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management
Today’s agenda• Keep on working on your blog – updating your blog roll,
fancifying your twitter profile, etc.• Work on your FB fan page!
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management – This week!
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Week 7 – October 8-10, 2013 – Facebook Part 1: BasicsContent/Reading Due Before Class:• Read Adrian Chan, ”Principles of Social Interaction Design,”
http://gravity7.com/SxD_Principles-AdrianChan-2012.pdf pp 20-41What we will do during class:• Social Networking• Facebook• G+• Facebook Pages.Due this week:• Set up a Facebook page for your blog and blog topic. Put a link in your Facebook’s page “about” information to your
blog and Twitter pages.• Find and “like” other pages on Facebook that are relevant to your topic, linking those pages and their audiences to
your Facebook page.• Submit a link to your Facebook page via the Canvas submission link• Post the link to your Blog Post #1 on your Facebook page with a short message promoting your blog post. THIS IS
DUE FRIDAY 10/11/13 at 11:59pm.
In the wiki, week 71. What is your twitter stats (# tweets by you, # followers, # you are following) – as of 10/13/13 at 11:59pm (or, whenever
you post your wiki)2. How many FB likes do you have3. What is your KLOUT score as of 10/134. What is your KRED score (both numbers)5. What is your Peer Index score6. How many have visited your blog – what are your blog stats? (# blog posts, total views, highest 1 day total – post
screenshots)7. Name the tool you have installed on your FB page (using SHORTSTACK)8. Discuss your numbers so far. What picture is this paiting for you? What areas do you need to work on based on these stats?
Social Media Management
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management – Facebook and Social Networking
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management – Facebook and Social Networking
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management – Facebook and Social Networking
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management – Facebook and Social Networking
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management – Facebook and Social Networking
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management – Facebook and Social Networking
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
http://www.digitalbuzzblog.com/infographic-1-billion-facebook-users/
Social Media Management – Facebook – Top Brands
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
http://www.ignitesocialmedia.com/facebook-marketing/top-50-facebook-brand-pages/
Social Media Management – Facebook – Worldwide
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management – Facebook – Worldwide
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management – Facebook – Worldwide
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management – Facebook – Worldwide
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management – Facebook – Worldwide
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management – Facebook – Time Spent/Wasted
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
http://ansonalex.com/infographics/facebook-user-statistics-2012-infographic/
Social Media Management – Facebook – Bloggers
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management – Facebook – a timeline (not Timeline)
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management – Brands on Facebook
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management – Expectations of Facebook Page
LikersExpectations of Facebook Users
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management – Facebook Pages
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
“About” Description: up to 170 characters.
“Use a high quality image that
scales well from 180 x 180
pixels to 32 x 32 pixels.”
Social Media Management – Facebook Pages
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Click the Pencil and Swap Position
With the App you’d like to replace
(any except Photos)
Social Media Management – Facebook Pages
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management – Facebook Pages
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management – Facebook Pages
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management – Facebook Pages
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Image at least 1225x508, but the more space you can give yourself on the sides, the better; Find a square portion of the
image that you want to be your profile picture. Resize the entire image so that that square is 180x180 pixels, if necessary. (see
link for more instructions: (http://lifehac.kr/wyc0ii)
Note: most banners are 851 x 315 pixels; profile pic 180x180
Social Media Management – Facebook Pages
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management – Facebook Pages
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management – Facebook Pages
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
http://www.facebook.com/addlist/
When you have “Liked” a Page, if
you click that button again you
can add that page to an Interest
List – create and share your own
list
Social Media Management – Facebook Questions
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management – Facebook Apps
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Facebook App Settings Page
http://www.facebook.com/settings/?tab=applications&app_id=139475280761#application-li-139475280761
Social Media Management – Facebook Apps
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Facebook App Settings Page
http://www.facebook.com/settings/?tab=applications&app_id=139475280761#application-li-139475280761
Social Media Management – Facebook Apps
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Click the Edit Pencil and select “Hide from Timeline.”
Privacy Settings Page: http://www.facebook.com/settings/?tab=privacy
Social Media Management – Facebook Timeline
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management – Facebook Timeline
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management – Facebook & Time Of Day
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management – Facebook & Posting Idea
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management – Facebook & Frequency
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management – Generating “likes”
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
• Offer free content (examples: coupon, white paper, image, video) that is only for those who “like “ the page
• Provide high quality, high resolution downloadable photos
• What else? What can you offer others?
Social Media Management – Facebook & Posting Ideas
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
Social Media Management – Facebook & Posting Ideas
FSU SLIS – Florida’s iSchool -- Florida State University, College of Communication & Information
